• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.160-169
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• 2012

'YTN Science TV' that is the only one specializing in science channel in domestic have struggled low ratings and the restricted access in spite of the performance and significance that it has contributed to the population of science. This study will seek alternatives and development challenges through the comparison with the similar channel of international for the activation of the science channel. Accordingly, this study is to review the BBC knowledge channel that have contributed the successful overseas expansion and the education for the people of its country in pursuing commercial and public interest. This study will provide significant in the activation of the science channel in domestic through review of such cases.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.103-112
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• 2012

This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.

• Journal of Environmental Science International
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• v.26 no.1
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• pp.37-46
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• 2017

As a result of broadcasters' websites, there were more reports during the typhoon Bolaven/Tembin in 2012 than in 2002 and 2003. Checking related press releases of each broadcaster on NAVER, YTN reports are 3 times more than KBS. Considering great technology progress in the Internet and smart phone user environment compared to the past, it is thought to be rather regretful in that KBS has been the supervising broadcaster over Korean disaster. As a result of daily reports, the year 2002 typhoon Rusa was reported from the date of its arrival on Korean Peninsular to 3 days, but the information required to be provided for disaster prevention before its arrival was too scarce. 2003 typhoon Maemi was reported as many times as the 2002 typhoon, but its information was provided before its arrival. This is meaningful because the information provision was intended for disaster prevention unlike the past. In 2012, the number of weather forecast broadcast on the typhoon Bolaven/Tembin increased greatly compared to 2002 and 2003. This was also determined to be due to abundant information provided by broadcasters and the Internet portal sites as a result of great progress in Korea internet industry.