• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.59-74
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• 2000

The purposes of this study were to analyse the written clothing described in the magazine (Yea-Won) and then to review the characteristics of advertising and trends of fashion in Korea for last 10 years of 1955-1965 with a new approach to classify the images of fashion. The results of this study were as follows : 1. The characteristics of fashion advertising during this period indicated design appeals, pragmatic appeals, and image appeals. It also represented intermediate status of modern advertising and publication. 2. The trends of fashion market segmentation could be divided into four types: Fashion which considered seasons and time-place-occasion/ Fashion considered ages, occupations, and body conditions/ Fashion focused on materials/ Fashion with enlightenment, 3. The most frequently used colors were black. navy blue, white, and gray, however, it showed varieties from late 1964. Fashion materials used in clothing were kinds of wools, cottons, synthetic and combined materials. 4. Image appeals of fashion trends could be classified as Active-Country and Romantic-Elegance images.

• Journal of the Korean Society of Costume
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• v.52 no.4
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• pp.1-13
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• 2002

The purpose of this study was to understand clothing culture in the middle of Chosun Dynasty by observing the vocabularies in Mrs. Sooncheon Kim's letters written in pure Korean in the 16th Centuries. To analyze the vocabulary, classification was made into three groups : names of clothing, material, verb, and observe the constituent and change on vocabularies. The results are as follows : - The vocabularies of clothing in letters in 16th Centuries consist of pure Korean, Chinese and Mongolia, and most of them are pure Korean. - Most of the vocabularies which are not used today were pure Korean : Garamei·Myentei…. - The vocabularies changed and used today had the definite meaning from that of general : Godo, Cheksum. The vocabularies of material haying various unit of measurement and grade according to the material of clothing mean the systematic development of physical culture of that time, and the development of the various modifications of the act and expression mean the varlous ways of clothing life.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.5
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• pp.867-878
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• 2016

This study examined the effects on customer delight, satisfaction, and repurchase intention for two reward types by online shopping malls, a hand-written letter and a free gift. Two scenarios to manipulate the rewards provided by online shopping malls were developed. Study 1 revealed that the effects of a hand-written letter on delight and satisfaction were higher than those of a free gift; in addition, delight was more important than satisfaction for repurchase intention. Study 2 examined product quality that is the core function of online purchases by developing 4 scenarios that considered product quality and rewards. The result showed that high product quality caused delight and satisfaction while rewards did not. When product quality was considered, satisfaction influenced repurchase intention more than delight. The study implies that the core function of product quality is more important than rewards for customer delight, satisfaction, and repurchase in online shopping malls.

• Journal of the Korean Society of Costume
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• v.25
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• pp.269-284
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• 1995

This study investgates the significance of Chosun burial clothing in 15th to 17th Centuries by examing the costumes recorded in the ryesu (ritual books). Referring to description of the mouring-rit-ual in the the Kujoohryei(국조오례의), the sangryebiyo(상례비요), they exhibit little differ-ence in the ceremonial procedure, this implies that the the Jujagarye, the oldiest Chinese Ryesu, had influence on the manner of Chosun. The Kujoohryei(국조오례의) written-in 15th Century played a paramount role in domesti-cation of burial costume(염습의) which had been performed by the Jujagarye(주자가례), and the sangryebiyo(상례비요) etc written between 16th and 17th Centries promoted to genealize the mouring-ritual to the ordinery people. In the period, ryemsupui(염습의, clothing for the dead) is costumes for 'sup(습)', sofyum(소렴), and 'daeryum(대렴)' in the mourning ceremorial procedure, and for postliminal rites in the rites of passage. The reason of using clothing which they put on the dead's own daily clothing stands for eagerness for lasting life not only in this world but also in the other world.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.149-154
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• 1992

The objective of this paper is to find out the costume in the era of Practical Science through the books written by Yack-Young Chung. Conclusions are described as follows: 1. A disorder of a class system is to be seen from the correlation between the upper class costume and the lower class costume. 2. He made an effort to develope technics and enlarge the specialist for the revolution of costume system. 3. He stressed the thrift for the revolution of custom through clothing. 4. He insisted that the use of clothing be out of formal courtesy, from the fact he showed his idea for the basic courtesy.

• Journal of the Korean Society of Costume
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• v.63 no.5
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• pp.132-150
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• 2013

The purpose of this study is to examine misnomers about King Heungdeok's "Prohibition of Clothing" by comparing the writings of Jeongdukbon [正德本] and Juzabon [鑄字本], which were different versions of the original texts of "Samguksagi [三國史記]", with 11 related books written between 1948 and 2012. In addition, this study is reconsidered the terms about several clothes as well as the values of fabrics. The study has come up with the following conclusions. 1. We suggested the correction about a misnomer in the 11 books and the misnomers for fabric items appeared most frequently. The records of Jeongdukbon about some of the items were different from ones of Juzabon, especially regarding noble woman's sash were written according to the record of Juzabon in most of the related books. However, when the commonplace woman's sash was taken into consideration, we could suppose that the record of Jeongdukbon was more reliable. 2. We examined the terms for Yodae [腰帶] and Yoban. It can be inferred from the original texts that the Yodae were different in material and function compared to the Dae [帶]. In other words, the wearing position of male's metal Yodae was the waist, whereas the females wore their Dae made of fabrics on their chest. An example of this can be seen from the female clay images of Tomb Yonggang-dong [龍江洞]. Moreover, female's Yo and Ban were distinct items on the basis of documents. For this reason, we suggested that Yodae and Yoban should be separated and written in books. 3. We suggested that Ju [紬, silk tabby] might be valuable according to an result of analysis about the value of recorded fabrics. Besides, Po [布, hempcloth] presumably were used as higher quality fabric than Myeonju [綿紬, silk tabby] on some items because Po was graded on the density by each class.

• The Research Journal of the Costume Culture
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• v.13 no.3 s.56
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• pp.503-512
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• 2005

This study is to analyze the social symbolism of the dress described in the traditional Korean folktale focusing on the Chosen Dynasty. As references, An outline of the Korean oral literature: 82 volumes in total and written Korean narrative:7 volumes in total written by Kim Hyen Ryong were selected. As regards method of study, first, the social symbolism of the dress described in the traditional folktale has been extracted: afterwards, those were classified and summarized according to theme of a clothing, hairstyle, and belt, etc. And the social symbolism of the dress has been analyzed based on the theory of symbolism. As a result of the analysis, following conclusion has been obtained. First, political relationship and ideology represented through costumes. Second, old customary clothing behaviour represented. Third, sex and age symbolism were represented through protagonists. Fourth, married or unmarried symbolim represented.

• Journal of the Korean Society of Costume
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• v.58 no.2
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• pp.1-14
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• 2008

This study aimed to investigate the associations between clothing consumption values and the ambivalent clothing consuming behavior of young female adults. To explain the ambivalent consuming behavior prevailing in the contemporary fashion market, five dimensional consumption values proposed by Sheth(1991) were adopted as explanatory factors, and fashion leadership and spending were included as moderating factors. Data collecting using written survey instrument yielded one hundred and seventy two complete responses from female consumers aged between 20 and 39. Factor analysis on clothing consumption values resulted in five dimensional structures of consumption values for the sample: expressive, epistemic, functional, social, and fashionable values. Among these, expressive, functional, and social values significantly affected ambivalent consuming behavior. The effect of expressive value was strong regardless of fashion innovativeness, opinion-leadership, and monthly income of consumers, however, the effects of epistemic, functional, and social values were changed depending on the moderating factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.840-850
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• 2006

This thesis that is written by inquiring the shoes of 1990's, is written in order to propose the method of analyzing the changes of shoes design systematically. The picture to be gathered was a content analysis low at ARS and Accessory Collegioni since though the research method took shoes to $1990{\sim}1999$. I categorized the design factors into shape, material, color, decoration. by using those category, the result of analysis of design character. In 1,990's, boots, pumps and straps were the most popular in upper, point and rounded cuban and french were the most popular in toe, leather was the most popular in materiel, suede in F/W and patent in S/S. Black was the most popular color, brown in F/W and white/beige in S/S were the second. Re-created shape that was constructed through the reconstructions of structures and shapes of shoes, shape that was expanded to other genre were appeared in character of design factor. Material image was strengthened by varying patterns of unburned calf, leopard and zebra. Recognition of shoes color was expanded by using unique colorations and abstract, fresh figure colors. Post-modem tendency was appeared like using brassiere strap instead of back strap or using round string in elegant shoes.

• The Research Journal of the Costume Culture
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• v.4 no.3
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• pp.407-426
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• 1996

The study, "a semiotic analysis on 1930′s costume", is based on semiotic theory which analyze the meaning of signs. In the novels, "흙" and "삼대", character′s costume were used as a visual language that implies massages of character′s status, class, and the view of value. Analyzing the meaning of clothing signs, clothing could deliver the people′s informations to others and could be first things when people accept new value. The object of the studies are the novels, Hulk(흙) and Samdae(삼대) which are written by lee, Kwang-Soo and Yeom, Sang-Seob. In the novels, the social structure is classed as modern and traditional after we accept the western cultures and institutions. The traditional clothing, Han Bok, were dressed by the conservative woman. However, we could find the modernized woman dress with the western dress and the modified traditional style. According to the result of the research, we could find that clothing could be a sign which indicates value and also clothing is one of the first thing to change when people acquired new value.