• Journal of Industrial Convergence
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• v.5 no.2
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• pp.33-51
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• 2007

environmental has given rise to a world where consumer persue satisfaction in quality and quantity of products. From this point of view, a study of the impact of logo design on brand association and consumer emotions is very important and useful. For this study, we investigate on the basis of preceding studies. Finally, it is thought that it will be necessary to conduct a more specific study on the relation between brand association and consumer emotions.

• Journal of The Korean Association For Science Education
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• v.16 no.2
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• pp.200-209
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• 1996

Recent literature in science education has emphasized nature of science in science teaching. The theme has been considered to be an important element for scientific literacy.The purpose of this study was to identify Korean science teachers' points of view on topics related to nature of science, such as definition of science, characteristics of scientific hypotheses, scientific theories and scientific laws, and their construction, scientists, and scientific methods. The relevant 13 items were selected from Views on Science-Technology-Society (VOSTS) by the authors for this study. Most teachers perceived science as an exploratory process or problem solving. Some perceived science as an application of knowledge to make this world a better place to live in. Teachers viewed scientific activities as scholastic and individualistic instead of pragmatic or collective. They did not hold clear understandings of the idea that scientific knowledge is subject to change. As identified in previous studies, teachers thought that scientific ideas develop from hypothesis to theories, and finally to scientific laws. They did not show sound understanding of inventiveness of scientific hypotheses and theories, nor discovery of scientific laws. In summary, teachers' major points of view reflected 'realism'. It suggested that they needed to understand nature of science in the ways which it has been described in recent literature of science education, in order to teach science with personal and social contexts.

• Journal of the Korean Institute of Landscape Architecture
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• v.22 no.4
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• pp.23-36
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• 1995

This study aims at scrutinizing the etymological meanings and literal usages of the term Gyung perse so as to clarify the traditional concepts formualted in the northeastern Asian countries. Related classical dictionaries and literatures in Korea and China were consulted intensively. Strictly speaking, the compound word gyung-gwan(景觀) composed of gyung(景:seen objects) and gwan(觀:seeing) in terms of word formation is not the synonym of the English term Landscpe. The Chinese character Gyung(景) composed of the character il(日:the Sun) and the character gyung(京:royal palace or capital city) originally indicated a brilliant and beautiful view of the capital city seen in a clear and bright daylight. Thereafter this ideographic letter had been used to indicate an unusual view which is aesthetically and can be used as a typical landscape schema or a model. Due to intrinsic nature of this kind of view, the meanings of gyung had been extended connotativelly as well as denotativelly: the meaning worthy of note in terms of landscape studies ar l) visible object which places some physical and psychological distance from the observer; 2)the scene or the backdrop of a theater, 3)a defined vista. With these in mind, meanings and usages of related terms as Kwung(光:light or bright), Pung(風:wind or fresh). Chi(致:fine), Mul(物:object or world), Gae (槪:general), Seung(勝:outstanding or surpassing), Saek(色:color or colorful), which had produced diversified and delicate connotations through compounding with the etymon Gyung, were reviewed.

• Journal of the Korean Society of Costume
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• v.30
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• pp.261-274
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• 1996

In the present age dominate by both cer-taingty of 1% and uncertainty of 99% 'Fuzzy thinking' of Bart Kosko that is the way to solve the problems by the scientific way through a worldview of Buddhism or Taoism greatly prevails around the world over 'Lateral greatly prevails around the world over 'Lateral thinking' and the authenticity or the right and-wrong of the uncertainty which is the thinking way to find the answer of the problems of illogical way of Edward de Beno against the western vertical thinking were Concurrently fashion designers over the world also adopt the oriental elements. But there exist differences of thoughts between the orient and the occident. And they have dif-ferent thinking way of aestheticism and references of the value on the beauty. Not only beauty but the view through the mind as intuitional thought in which not only the rec-ognition of sense but also the rationalism and the naturalness play key role. The aesthetic sense in the orient contains both the truth and virtue. 2) The beauty of the mean It's from the thought of neutralization of Confucius. The mean or moderation state which in harmony with ethical virtue and aes-thetic beauty is the ideal and is the ultimate. Therefore the thought of Confucian is the creativity in which the balance and the har-mony is most important. Fashion design is also one of the representation of the mean because the spirit of the designer is harmonized for-mlessly with the object of the model of the fashion design. 2) The beauty of skillfulness It indicates the Taoism of Lao-tzu and Chuangtzu. It takes a super-artistic declar-ation that human can feel and recognize the color of colorlessness the sound of sound-lessness and the taste of tastelessness. The thought of arts affected by Taoism is 'ad-vanced age' called the beauty of skillfulness. The view of arts of lao-tzu takes the beauty of cosmos and the nature as a standard. Es-pecially the beauty of inactivity is recognized by the linkage between the beauty and the ugliness. And these things appear in fashion design as a design element such as humor or exaggeration. 3) The beauty of non-dualism It is thought of Buddhism that all evil passions of worry occur form the opposition in dualism. Finally this thought leads to that everything is consistent and truth is only one from the point of view that virtue and vice has on linkage that is 'no virtues no vices' and 'one with two, two, with one, one is not two' A big tendency like this became the root forma-tion of the thought of the oriental arts. 3. Characteristics of the oriental aesthetic sense on the present fashion design 1) The formation of the fashion design on the oriental elements In the picture-incantation which was a representation of an era when the thought of 'cosmic dual forces' dominated the basic polygons of 'a circle square triangle' means both 'one two three' and 'the negative positive mean' of cosmic elements. From this point of view the was of planner cutting in the Orient is dif-ferent from that of the Occidental which is in three-dimensional. The planner polygon type of the cut-pieces comes to have the meaning of the three-dimension when they consist of a suit that has the combination of each cut-piece. This shows the consistency with the principle of cosmos creation of Taoism that one is two two is three and three is every-thing. 2) The coloring and the symbolic represen-tation of the fashion design on the orien-tal elements The sense on the colors in the Orient from the thought of 'the cosmic dual forces and the five elements' is not the experi-enced from the knowledge but contains the consideration of philosophy Five-primary-color representing compass directions Blue(East) Red(South) Yellow(Center) White (West) and Black (North) is called ' the posi-tive' for this five-primary-color secondary-color which comes from the compound of the primary colors is called 'the negative' The thought of 'the cosmic dual forces and the five elements' is also an theory containing the natural order of the cos-mos and this shows the perceptional differ-ence that they are not conceptual but to be recognized and fell directly. A thought of Buddhism which is 'Colors are colorlessness and Clolorlessness are color's proves that. 3) The pattern and symbolic representation of the fashion design on the oriental elements The pattern as a visual style is a figure of symbolic representation which adopt the mental and physical world of human and are the compo-sition of artistic revelation of the human nature and the religous thought of incantation. Es-pecially the symbolic representation of the oriental thought of Confusion. Buddhism and Taoism There are patterns such as plants aminals the oriental four gods and geometry. From the above it's the time toward the 21'th century when the world is constructing one global area and one historical zone. And the exotic mood of the Orient represented in the fashion which doesn't make the common feeling in general does not cease to develop only to express the visual modeling but also adopts the thought religion and the art which are the root of the Orientail and contains inherent willing of modeling.

• Cartoon and Animation Studies
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• s.42
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• pp.151-175
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• 2016

The game industry has evolved from mobile games to PC online games after the smart-phone industry was opened up. In this environment, the game industry has rather been negatively developing its commercials means than the sufficient fundamental entertainment to the users. Especially, many games were released with better graphic qualities yet poor originality, continuing to be popular without enhancing the market itself. Moreover, the user's recognition level has improved. The users share their online gaming experience easily with the development of network environment. They receive the feedbacks on the quality of the game through the online channels and media by sharing them together. The high margin of the game industry will lead to the negative feedbacks of the users, effecting them to critique the content although the market looks good for now. The game industry's evolution has to be reviewed in the perspective of users, to look back at the successful cases of the past before the mobile era by analyzing and indicating the quality of the games and content's direction. This research is focused on the success factors of from the user's point of view, which has been widely claimed as a popular game franchise publicly before the mobile games had risen. WOW has been the most successful MMORPG game with its user record of 1.2 million till now. For these reasons, this study analyzes 's success factors from the user's point of view by configuring five expert groups, sequentially applying expert group survey, interview, Jobs-to-be-done and Fishbein Model as UX methodologies based on the business model to see through its long term rein in the industry. Consequently, The success factors from the user side of MMORPG provides an opportunity for the users to interact deeply with the game by (1) using well designed 'world view' over 10 years, (2) providing 'national policy' that is based on the locations of the users' culture and language, (3) providing 'expansions' with changes in time to give the digging elements to the users.

• Journal of the Korean School Mathematics Society
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• v.5 no.1
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• pp.13-19
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• 2002

In this experiment we emphasized the cooperative small group learning and the members of my group worked together to succeed and communicate their mathematics ideas freely. The researcher(teacher) became an observer and facilitator of small group interaction, paying attention to the ongoing learning process, Sometimes the researcher suggested some investigation approach(or discovery)being written by computer software or papers. In this experiment we provided 6 activities as follows : (1) changing the conditions in given problem. (2) operating the meaningful heuristics with the problem sets. (3) creating the problem situations related to understanding (4) creating the Modeling situations. (5) creating the problem related to combinatorial thinking in real world. (6) posing some real problem from real world. we could observed several conjectures First, Attitude and chility to interpret the problem setting is highly important to pose the problem effectively. Second, Generating the understanding can be a great tool to pose the problem effectively. Third, Sometimes inquiry approach represented by software or programmed book could be some motivation to enhance the posing activities. Forth, The various posing activities relate to one concept could give the students some opportunity to be adaptable and flexible in the their approach to unfamiliar problem sets.

• Korean Journal of Remote Sensing
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• v.31 no.2
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• pp.111-125
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• 2015

In this study, the target detection using both high-resolution satellite SAR and Elecro-Optical (EO) images such as TerraSAR-X and WorldView-2 is performed, considering the characteristics of targets. The targets of our interest are featured by being stationary and appearing as cluster targets. After the target detection of SAR image by using Constant False Alarm Rate (CFAR) algorithm, a series of processes is performed in order to reduce false alarms, including pixel clustering, network clustering and coherence analysis. We extend further our algorithm by adopting the fast and effective ellipse detection in EO image using randomized hough transform, which is significantly reducing the number of false alarms. The performance of proposed algorithm has been tested and analyzed on TerraSAR-X SAR and WordView-2 EO images. As a result, the average false alarm for group of targets is 1.8 groups/$64km^2$ and the false alarms of single target range from 0.03 to 0.3 targets/$km^2$. The results show that groups of targets are successfully identified with very low false alarms.

• Asia Marketing Journal
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• v.15 no.2
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• pp.117-132
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• 2013

Recent developments in embodied cognition suggest that people process environmental information by using their bodily state and mental simulation. The focus of embodiment theory is that cognitive processing is based on the interaction among the body, the mind, and the world. Based on embodied theories of cognition, the authors predict that when the representation of marathon running is activated, bodily feedback such as tiredness and thirst will occur because mental simulation of marathon running contains sensorimotor representation of marathon running. As a result, it is predicted that participants primed with marathon runner will have more desire to have products that enable thirsty-quenching. Specifically, this research proposes that consumers' tendency to adopt the perspective of others influences embodied cognition, since perspective taking leads people to assimilate their own self-judgments and behaviors toward the cognitive representations of others. An experiment reveals that both perceptual and cognitive perspective taking tendencies moderate how participants respond to the contextual cues. The effect of perspective taking is moderated by whether participants are prompted to adopt a first-person view or a third-person view. In detail, among the high perspective takers, those in the marathon-first-person condition drink more the mineral water than those in the marathon-third-person condition, who in turn drink more the mineral water than those in the control condition. Among the low perceptual perspective takers, however, there are no significant differences in the amount of mineral water intake. This research delivers important insights for advertising messages. When being exposed to an advertisement, high perspective taking consumers may be more engaged in the advertised message than low perspective taking consumers, which in turn high (vs. low) perspective taking consumers' tendency to respond behaviorally consistent with the message may be higher. Based on the findings of this research, if the message induces the high perspective taking consumers to have a first- (vs. third-) person view, this effect may be stronger. Moreover, if the advertising message contains behaviors, such as using the target product, inducing consumers to mimic the behaviors seems to bring more behavioral responses which marketers intend.

• Journal of Daesoon Thought and the Religions of East Asia
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• v.3 no.2
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• pp.71-92
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• 2024

The world we live in is becoming more convenient thanks to the inventions of science and technology. Still, the world is also becoming more and more unpredictable with the current situation of VUCA (Volatility, Uncertainty, Complexity, Ambiguity). The Covid-19 pandemic brought the biggest global disaster ever with 774,631,444 infected people and 7,031,216 deaths (WHO on February 11, 2024) but it seems that humanity is gradually forgetting this disaster. Meanwhile the economic stimulus packages worth trillions of dollars from governments after the pandemic have further caused the world debt bubble to swell. The bubble burst scenario is something that many economic experts fear. Apparently, in the transitional period of the early decades of the 21st century, the world's economic, cultural, political, social, natural, and environmental aspects have undergone profound transformations: from the real estate and finance crises in the United States since 2008; through the melting of the Arctic ice over the past several decades; to the double disaster of the earthquake and tsunami in Japan in 2011. Especially, in the context of the world economic crisis after the COVID-19 pandemic, the human achievements of the past thousands of years are in jeopardy of being wiped out in an instant. Many people are predicting a bad scenario for a chain collapse. Facing the signals of an imminent economic catastrophe based on the appearance of "the Gray Rhino, Black Swan and White Elephant," many drawn in by Eschatological thought declare that Doomsday will occur shortly. This is the time for many other people to hope for the incoming Messiah. The Messiah is said to appear when people feel despair or suffer a great disaster because faith in the Savior can help them overcome adversity mentally. This research will find out how adherents of Buddhism view and deal with civilizational crises by examining history via symbols associated with Maitreya as based upon the Buddhist Messiah, Maitreya.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.78-91
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• 2012

The Terrestrial DTV service compliant with ATSC has been advancing for years. In KBA(Korean Broadcasters Association), a multi-channel service was broadcasted on air during the period of the 2006 FIFA World Cup Germany with the various type of MMS(Multi Mode Service) using MPEG-2 encoding method. MMS Service can provides not only one HD channel but also serveral additional services within 6MHz bandwidth. Using digital video compression technology(MPEG-2), many various programs such as HDTV, SDTV, Audio and Data are able to be transmitted within the same bandwidth. From November 2009, KBS has been preparing an advanced MMS service, 'Korea-View' which has both methods of encoding, MPEG-2 and H.264 that is compliant ATSC mobile standard, A/153. Korea-View is a kind of multi-channel broadcast service to provide one HD and 3 SD programs with the bandwidth of 6MHz. Terrestrial multi-channel service is required to focuse on expanding viewer service. Such Terrestrial multi-channel services will contribute to transferring to digital broadcasting and to extending the viewers' welfare. Due to advances in digital technology, Pay-TV channels has increased to hundreds. Even though digital switchover is being proceeded, terrestrial broadcasters have been unable to deliver multi-channel services. In this paper, technical features and differences of MMS and Koreaview will be analyzed regarding terrestrial multi-channel broadcasting services, and the politic direction will be proposed in accordance with introduction of future service.