• Title/Summary/Keyword: World Heritage

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World brand strategy using traditional patterns (전통 문양을 활용한 세계의 브랜드 전략 - 기업 브랜드 정체성을 중심으로 -)

  • KIM, Mihye
    • Korean Journal of Heritage: History & Science
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    • v.55 no.1
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    • pp.133-150
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    • 2022
  • Calling the 21th century the age of 'cultural competition' is not an overstatement. In an era of globalization, we try to find the 'identity of our country' in our culture. 'Culture' is the unique ethnicity of the people of each country that reflects the traces of their lives. As the world is transforming into a multi-dimensional place, traditional patterns in reference to cultural uniqueness and original formativeness are the brands that represent the people. France's luxury brand, GOYARD's Y-shaped pattern naturally made during the persistent traditional handmade process is still France's representative corporate brand and is considered prestigious even after 150 years have passed. On the other hand, in low-income countries, patterns created in the natural process of weaving fabrics are succeeded as a unique cultural aesthetic and are loved by people all over the world. Like this, people living in the global multi-dimensional world look to attain the framework 'One Planet Perspective' which is to succeed their own native culture and preserve the unique culture of others. For example, in the process of international relief organizations delivering relief supplies to Columbia's "Wayu tribe" due to the water shortage in 2013, a handmade product, "Mochila Bag" was discovered. Triggered by this incident, Europe and Korea decide to import it to support the livelihood of the "Wayu tribe." Also, the aesthetic and cultural values of the traditional culture in minority tribes that have evolved through thousands of years have been listed on UNESCO and preserved worldwide. Likewise, culture doesn't suddenly appear overnight, but rather the brand representing the company is the pattern used in the trend of the era kept for over 100 years. Moreover, patterns that reflect the country's identity are inherited as the unique aesthetic of the culture. Our country does inherit the unique aesthetic of our culture, but doesn't have a 'strong image' that displays the practical value reinterpreted creatively and aesthetically to fit the modern trend. Traditional patterns are important in perspective of study and theoretical research, but the brand's image using those patterns is a new medium from the past existence continuing to the current tradition. Furthermore, this study suggests that the image of a company that uses traditional patterns will have high economical potential as a national brand.

Investigation of conservation state on the waxed volumes of annals of the Joseon Dynasty (조선왕조실록 밀납본의 보존상태 조사)

  • Jeong, So-Young;Lee, Hye-Yun;Chung, Yong-Jae;Hong, Jung-Ki;Eom, Doo-Sung
    • 보존과학연구
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    • s.25
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    • pp.119-132
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    • 2004
  • Annals of the Joseon Dynasty is the authentic record of the historical facts and events taken place throughout the entire period of 472 years(25 generations, 1392~1863)described in a chronological order. The tremendous volume of the records contains the factual events taken place in almost all the fields of the Joseon Dynasty ranging from politics, economy to history of the dynasty. Not only because of its affluent contents but also with the precision of its records, it was designated as the National Treasure No. 151 in1973 by the Korean government and also registered as the Memory of the World by UNESCO in October 1997.This study is to report a exhaustive investigation results on the conservation state of annals of the Joseon Dynasty, especially Mt. Jeongjoksan edition, under the storage of the Kyujanggak in order to obtain the current condition, and thereby to estimate the any deterioration of the waxed volumes in the future. According to results of the investigation, we are going to verify damage causes of annals of the Joseon Dynasty, and to consider scientific conservation methods for the permanent preservation of invaluable cultural heritage. The major problem with the preservation of annals has arisen particularly from the deterioration of the waxed volumes of the Mt. Jeongjoksan edition. In order to provide for the counter measures for this problem, we have conducted twice investigations(first :1998~1999, second : 2003) to the internal and external conditions of waxed volumes(Annals of King Taejo~Annals of King Myeongjong).The result of the investigation has indicated that the paper quality of the some of the waxed volumes (Annals of King Taejong~Annals of King Sejong) is cracked and folded and the pages are imbedded to each other due to the hardened or congealed wax on the paper. Some of the pages are even getting moldy. And in order to detect as to whether“ there has been any deterioration progressed to the waxed books in the modern storage facility of the Kyujanggak equipped with constant temperature and humidity condition, the first investigation(1998~1999) and the second investigation(2003) have recorded the values of acidity, whiteness and moisture rate of the waxed paper, reporting an observation that there has been no difference on the measuring items. This indicates that no virtual deterioration has been progressed so far to the waxed volumes preserved in the Kyujanggak. Also, except for the causes of deterioration to the paper by insects and microorganisms, the major cause for the paper damage seems to the change of moisture of the paper caused from the alteration of the temperature and humidity of the storage environment. With this understanding in mind, we have conducted an environmental investigation on the three selected points of the storage in the aspects of the temperature, humidity, air current, $CO_2$,HCHO, and $SO_2$.It has been observed that the temperature stood at $16.9^{\circ}C~20.2^{\circ}C$ and the humidity was stable between 53%~56% during the period of the investigation. The concentration of the carbon monoxide and carbon dioxide of the storage were very similar to those in the air. These data lead to presume that there is no problem in the aspect of carbon oxidization. But the concentration of sulfur dioxide, hydrogen sulfide and formaldehyde of the storage were detected a little higher than those of standard. Therefore, we consider that it is necessary to ventilate the internal air of the store room by means of operating air purification devices.

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Changing Aspects of the Wall Types of Hahoe Village (하회마을 담장 형태의 변화양상)

  • Kim, Dong-Hyun;Lee, Won-Ho
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.5
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    • pp.87-96
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    • 2017
  • This study focuses on the Andong Hahoe Village and seeks to identify the shape of the walls since the 1970s. The change of walls can be divided into four periods based on characteristics of materials, shape and distribution. The following is a summary of the results: First, In the 1970s, when Andong Hahoe Village was not designated as a cultural heritage, roof tiles hung on the earthen walls in the middle of the village were major forms. On the outside of the village, rice straw and pine needles were put on the earthen walls or bush clover walls were put in place around if walls were not built. Second, after being designated as a cultural heritage in the 1980s, readjustments for cultural heritages were carried out at the primary stage. However, the distribution of cultural heritages and major changes were not determined at this time since readjustments were mainly focused on the renovation of derelict houses or maintenance of infrastructures. Third, in the past the use of stone bricks for the Hahoe Village site had been difficult, but in the 1990s, replacements with soil-stone walls were identified and the usage of roof tiles increased. The portion of earthen walls, which used to be the major form in the prior era, decreased and this seems to have continued until the 2000s. Fourth, via a field survey, it was found that most of Hahoe village walls consisted of soil cement bricks mixed with cement, steel, lime, gravel. etc. Also, the scope of straw-stricken walls and bush clover walls were reduced to a section of area outside of the village. Fifth, from the 1970s to the present, there were changes to the walls in Hahoe Village including an increase in usages of new materials and an expansion of houses with tiled roofs on top in accordance with the replacement of walls of existing houses. Relevant reasons for this have been identified, such as the fading value of Fungsui(風水) and lack of original records, insufficient awareness and expertise in non-building areas, and the relationship between residents on repairing the wall.

HOUSING FORM AND KITCHENS: CROSS-CULTURAL AND HISTORICPERSPECTIVES

  • Yoon, Bok-Cha;Hong, Sun-Kyung;Choi, Hyung-Seon;Park, Kyung-Nan;Cho, Myun-Geun;Jin, Zhe-Zhu;Choi, Mock-Wha;Koh, Do-Yim;Kim, Mi-Hee;Park, Sun-Hee;Hirai, Kiyoshi;Beamish, Julia-O.;Kim, Young-Joo
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 1998.08a
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    • pp.91-94
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    • 1998
  • Preparing food is a universal activity of families and households around the world. The kitchen is the site of these activities and is often considered the center of the home. This symposium examines housing and kitchens in Eastern and Western countries through an exploration of cultural history and lifestyles throughout the centuries. Korea and the United States were selected as the original countries for comparison and study. China and Japan were included to provide a more comprehensive Oriental perspective, while England and Italy were included to expand on the European heritage prevalent in the history of the United States.

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Traditional American values and American culture in English education (영어교육에서의 전통적 가치관과 미국문화)

  • Choe, Sook-Hee
    • English Language & Literature Teaching
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    • v.13 no.1
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    • pp.261-282
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    • 2007
  • The purpose of this study is to investigate American traditional values and American culture in English education. The understanding of American culture in English education requires the analysis of world changes in the global age. The history of American English, the formation of American society, and the background of natural environment are described in relation to the traditional American values of the earliest settlers, such as multi-culture, individual freedom, frontier heritage in the West, equality of opportunity and wealth and material abundance. Hence the case studies of students' project presentations on the American culture in English education exemplify the reflection of American traditional values in the current American life and society. It is concluded that project-based method with regard to cultural studies in English education reveals very positive learning effects by driving students' interests and active participation through the student-centered, creative, and cooperative project presentations.

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Classification of Li(黎族) traditional brocade patterns of Chinese textile and its application for modern fashion product design

  • Zhang, Shunai;Wu, Simin
    • The Research Journal of the Costume Culture
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    • v.20 no.5
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    • pp.775-781
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    • 2012
  • There are various kinds of patterns on Li brocade textile of Hainan province in China. Those patterns are rich and colorful. Li (黎族) traditional brocade is an ancient exquisite craftsmanship and a world cultural heritage. This study analyzed and categorized Li brocade pattern of traditional Chinese textiles. Li (黎族) traditional brocade is an ancient exquisite craftsmanship. Based on the research of classifications of Li brocade patterns, expound the application of women's costume. The patterns of Li brocade textile of Hainan province analyzed through three levels: design transforming, meaning prolongation, and refining spirit. The patterns were explored the feasibility way to inherit the patterns of Li brocade for the modern fashion product design. The results showed that Li brocade textile pattern of Hainan province were images sourced from local environment and geographical terrain. They contained the nation's history memory, religion, hope for life of the Li nationality. Those patterns can be categorized as human figure pattern, animal pattern, geometric pattern, appliance or architecture pattern, and Chinese character pattern.

A Field Survey on Exterior Lighting of Fortress - focused on the World Cultural Heritage, Suwon Hwaseong - (성곽의 야간경관조명 실태조사 - 세계문화유산 수원화성을 중심으로 -)

  • Kim, Hyun-Jeong;Kim, Jeong-Tai
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2004.11a
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    • pp.49-56
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    • 2004
  • 본 연구는 1997년 세계문화유산으로 지정된 수원화성의 야간경관조명연출에 따른 조명실태와 효과를 조사 분석하였다. 평가대상은 화성의 경관조명시설이 설치된 33개소 중 측정당시 설치가 완료된 성곽의 내 외부와 서북공심돈을 선정하였다. 평가방법은 야간에 조명현황조사 및 물리량의 측정을 실시하였다. 물리량은 피조면의 휘도, 색온도 및 색도를 측정하였으며, 이를 토대로 경관조명의 연출효과를 분석하였다. 분석결과, 전체적인 조명방식은 건축물 하단부에 설치된 지주등으로 상향조명을 하거나, 외곽 투광기를 이용한 전반조명이 병용되고 있었다. 조명연출실태는 성벽의 경우 연속된 성곽의 이미지를 강조하고, 빛의 콘트라스트를 이용하여 건축시설물을 강조함으로써 리듬감을 연출하였다. 색온도의 경우 성곽의 차가운 이미지를 보완하기 위하여 따뜻한 색온도의 광원을 사용하여 전체적 이미지를 안정적이고 부드럽게 표현하였다. 색도의 경우 전체적으로 황색의 색도가 나타났는데, 우리나라 전통건축에서 강조되어야 할 단청이나 부재를 위해서는 광원의 색채선정에 신중한 고려가 요구된다.

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The UNESCO Action Plan and 2030 Agenda of Sustainable Development Goals for Climate Change

  • Thriveni, Thenepalli;Ramakrishna, Chilakala;Habte, Lulit;Ahn, Ji Whan
    • Journal of Energy Engineering
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    • v.27 no.2
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    • pp.89-94
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    • 2018
  • UNESCO is an international specialized agency based on the United Nations (UN) located in the Paris. The United Nations Educational, Scientific and Cultural Organization abbreviated as UNESCO. The mission and goal of UNESCO are to maintain the peace and security throughout the globe by encouraging international collaborations through educational, scientific, and cultural heritage in order to increase respect for principals of justice, international rules of law, and international human rights. Recently, the UNESCO published a new set of 17 goals for the nation's sustainable society. The Organization ensures to actively participate in UN activities to improve harmony and planning within the United Nations system. The 2030 agenda is primarily about shifting the world on to a sustainable and most in-depth. Currently, UNESCO launched broad goals and objectives for the international community including the Millennium Development Goals (MDGs). Among these sustainable goals, climate change, water security is more significant. In this paper, we briefly reviewed the seventeen goals by UNESCO.

Hydrological Modelling of Water Level near "Hahoe Village" Based on Multi-Layer Perceptron

  • Oh, Sang-Hoon;Wakuya, Hiroshi
    • International Journal of Contents
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    • v.12 no.1
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    • pp.49-53
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    • 2016
  • "Hahoe Village" in Andong region is an UNESCO World Heritage Site. It should be protected against various disasters such as fire, flooding, earthquake, etc. Among these disasters, flooding has drastic impact on the lives and properties in a wide area. Since "Hahoe Village" is adjacent to Nakdong River, it is important to monitor the water level near the village. In this paper, we developed a hydrological modelling using multi-layer perceptron (MLP) to predict the water level of Nakdong River near "Hahoe Village". To develop the prediction model, error back-propagation (EBP) algorithm was used to train the MLP with water level data near the village and rainfall data at the upper reaches of the village. After training with data in 2012 and 2013, we verified the prediction performance of MLP with untrained data in 2014.

Characteristics of Reinforced Dewaxed Hanji after Aging (강도보강 처리 탈랍지의 특성)

  • Kim, Kang-Jae;Lee, Min-Hyung;Eom, Tae-Jin
    • Proceedings of the Korea Technical Association of the Pulp and Paper Industry Conference
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    • 2011.04a
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    • pp.73-79
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    • 2011
  • The annals of Joseon Dynasty has been known as one of the UNESCO's Memory of the World Heritage. Some of the annals of Joseon Dynasty was composed with wax coated book. Especially the waxed book have been severely damaged by various reason. To find out the safety preservation method of the annals of Joseon Dynasty waxed book, the characteristics of reinforced dewaxed Hanji was evaluated in this paper. From strength properties of MC treated dewaxed Hanji after dewaxing with different method, dewaxing ratio was been high, polymer treated dew axed Hanji showed a better strength. As the aging time, polymer layer on dewaxed Hanji was became brittle and cracked.

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