• Journal of Distribution Science
• /
• v.20 no.7
• /
• pp.87-95
• /
• 2022

Purpose: This study aims to analyze the effects of Brand Coolness, Brand Love, and Self-brand Connections on Word-of-mouth positively. The retail format of Starbuck in Vietnam is successful in distribution applied when it becomes the place for customers to express themselves. Consumers are now aware about Brand Coolness of the Starbucks developed in Vietnam then turn to love the brand of store and connect themselves to the brand. In this study, the closest relationship to form the basis for consumer Word-of-mouth about a brand is the relationship between Brand Coolness and Brand Love. Results: The findings show that Brand Coolness and Brand Love are important value factors in customers' minds toward their behavior, form there, it will contribute to the brand store in distribution. Research design, data and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 600 samples. The data obtained shows that people have Word-of-mouth about the retail format of Starbucks in Ho Chi Minh City. Conclusion: The study has demonstrated the conclusions and proposed solutions to help beverage brands build Brand Love, thereby achieving coolness, connecting brands with themselves, leading to customer Word-of-mouth in a positive way towards retail format.

• Journal of Distribution Science
• /
• v.11 no.11
• /
• pp.57-61
• /
• 2013

Purpose - This study aimed to understand the influence of visible factors directly shown to and experienced by consumers such as physical evidence, and invisible factors obtained through acquaintances or other experienced consumers such as word-of-mouth, in the discount stores' marketing communication on impulse buying intention and store loyalty. Research Design, Data, and Methodology - This study examined the effect of factors in discount stores' marketing communication, for instance, physical evidence, word-of-mouth, and buying impulse intention. The questionnaire survey resulted in 68 completed questionnaires. Results - Physical evidence and word-of-mouth have a statistically significant positive effect on store loyalty. The results of regression analysis regarding whether visible or invisible factors have more impact showed that word-of-mouth has a statistically significant positive effect on store loyalty. With regard to impulse buying intention, only word-of-mouth was statistically significant. Conclusion These results suggested that visible and invisible factors that appeal to customers are very important. In particular, the results suggested that stores should create invisible factors (e.g., positive word-of-mouth) for their customers.

• Phonetics and Speech Sciences
• /
• v.15 no.1
• /
• pp.9-17
• /
• 2023

The purpose of this study is to determine how the Korean diphthong /jo/ shows phonetic variation in various linguistic environments. The pronunciation of /jo/ is discussed, focusing on the relationship between phonetic variation and the distribution range of vowels. The location in a word (monosyllable, word-initial, word-medial, word-final) and word class (content word, function word) were analyzed using the speech of 10 female speakers of the Seoul Corpus. As a result of determining the frequency of appearance of /jo/ in each environment, the pronunciation type and word class were affected by the location in a word. Frequent phonetic reduction was observed in the function word /jo/ in the acoustic analysis. The word class did not change the average phonetic values of /jo/, but changed the distribution of individual tokens. These results indicate that the linguistic environment affects the phonetic distribution of vowels.

• Journal of Distribution Science
• /
• v.21 no.10
• /
• pp.51-61
• /
• 2023

Purpose: Research focuses on private universities' professional education in a competitive educational environment. Due to increased competition in the higher education industry, private universities are under pressure to improve their marketing strategies and better understand their prospective students. This study intends to investigate how information sources are used and modified by Indonesian university students when making decisions. Research design, data and methodology: This research is a case study in Riau province, which includes active university students registered in the government database. Data was collected using a questionnaire distributed via Google Forms to students at a private university, and 164 students completed the questionnaire. Results: The results show that the influence of technical quality, functional quality, and image cannot affect word of mouth, and technical quality cannot affect consumer attitudes. The results show that the distribution of high service quality and high image will encourage people to share their experiences by word of mouth to build evaluation attachment in college selection. and found that a good campus image has no direct impact on word of mouth. The spread of an excellent campus image only attracts students to evaluate it. The more talk about the distribution of service quality, the higher the decision to choose the service.

• Journal of Distribution Science
• /
• v.21 no.1
• /
• pp.85-93
• /
• 2023

Purpose: This research is intended to analyze how distribution of brand communication of a Soft Drink brand on brand image mediated through electronic word of mouth on packaged carbonated drink in Indonesian Gen-Z. This research also aims to find out how electronic word of mouth can have a role in creating a brand image for Indonesia Gen-Z. Research design, data and methodology: This research is using a quantitative approach with purposive sampling technique, a survey was conduct online and the number of samples being 384 responders who are spread all over Indonesia. The questionnaire construct was designed based on several variables, such as brand communication, brand image, and e-WOM. E-WOM was positioned as a mediating variable in this research. Brand Communication indicators consist of event and experience, public relation and publicity, direct marketing and personal selling. Meanwhile brand image consists of Attributes, Benefits, and Attitudes. E-WOM indicators consist of intensity, balance of opinion, and content. Results: The result of this research being (1) There is a significant influence between brand communication and brand image. (2) There is a significant influence between brand communication and electronic word-of-mouth. And (3) There is a significant influence between brand communication and brand image mediated through electronic word-of-mouth. Conclusion: The findings of this research prove that there is significant influence between brand communication, brand image and electronic word-of-mouth, this study also provide several information about how other factor affect the distribution of brand communication.

• Journal of Fashion Business
• /
• v.27 no.4
• /
• pp.50-66
• /
• 2023

The purpose of this study was to examine the word distribution and topic distribution of slow fashion appearing on YouTube in detail and identify the characteristics and aspects related to fashion design through big data analysis and content analysis methods. The specific research results were as follows. First, in the results of the word distribution analysis, "item" appeared the most, 203 times. Also, "one-piece" was a point to pay attention to, as the item had the highest frequency. Second, a total of 5 topics were defined in the topic distribution analysis: topic 1 was "vintage products," topic 2 was "fashion items," topic 3 was "eco-friendly," topic 4 was "life quality emphasis," and topic 5 was "prudent consumption." Third, looking at the relationship between word distribution and topic distribution above, Korean slow fashion on YouTube was actively selecting related design elements that express vintage images in clothing life regardless of trends. In addition, there was a tendency to pursue various basic and high-quality items. Other than those findings, basic items tended to be reinterpreted in various ways through styling methods matched to the vintage image. Lastly, the tendency of slow and small-volume production appeared to emphasize handicrafts and the cultural values of fashion products.

• Journal of the Korean Society of Safety
• /
• v.38 no.3
• /
• pp.69-76
• /
• 2023

The purpose of the rules on the Occupational Safety and Health Standards (hereafter safety and health rules) is to regulate the safety and health measures stipulated in the Occupational Safety and Health Act and the specific instructions necessary for their implementation. However, the safety and health rules are extensive and complexly connected, making navigation difficult for users. In order for users to readily access safety and health rules, this study analyzed the frequency, distribution, and significance of terms included in the overall rules. First, the term distribution index was created based on the frequency and distribution of words extracted through text mining. The term distribution index derives from whether a word appears only in a specific chapter or across all rules. This allows users to effectively explore terms to be followed in a specific working environment and terms to be complied with in the overall working environment. Next, the related words of the previously derived terms were visualized through t-SNE and the Word2Vec algorithm. This can help prioritize the things that need to be managed first, focusing on key terms without checking the overall rules. Moreover, this study can help users explore safety and health rules by allowing them to understand the distribution of words and visualize related terms.

• The Journal of Industrial Distribution & Business
• /
• v.10 no.8
• /
• pp.17-24
• /
• 2019

Purpose - The purpose of this study is to find out research directions for distribution and fusion and complex field to many domestic and foreign researchers carrying out related academic research by confirming research trends in the Journal of Distribution Science (JDS). Research Design, Data, and Methodology - To do this, I used keywords from a total of 904 papers published in the JDS excluding 19 papers that were not presented with keywords among 923. The analysis utilized word clouding, topic modeling, and weighted frequency analysis using the R program. Results - As a result of word clouding analysis, customer satisfaction was the most utilized keyword. Topic modeling results were divided into ten topics such as distribution channels, communication, supply chain, brand, business, customer, comparative study, performance, KODISA journal, and trade. It is confirmed that only the service quality part is increased in the weighted frequency analysis result of applying to the year group. Conclusion - The results of this study confirm that the JDS has developed into various convergence and integration researches from the past studies limited to the field of distribution. However, JDS's identity is based on distribution. Therefore, it is also necessary to establish identity continuously through special editions of fields related to distribution.

• Journal of Distribution Science
• /
• v.17 no.7
• /
• pp.27-38
• /
• 2019

Purpose - This study analyzes effects of word of mouth intention of restaurant product via SNS on trust of products, purchase intention, and word of mouth intention targeting restaurant customers. Research design, data, and methodology - Targeting restaurant customers, 500 surveys were distributed in restaurants located in Seoul (where restaurants are clustered, such as Myeongdong, Dongdaemoon Station Shopping Center, and Sadangdong) between July 1st, 2016 and July 30th, 2016. Among those, 490 were collected, and 478 were used for analysis excluding those with no answer or insincere answers. Results - SNS word of mouth information characteristics had significant effects on trust of restaurant product in the order of vividness, neutrality, and timing. Trust on restaurant product has significant effect on perceived risks (-) and perceived benefits (+) by SNS. While perceived benefits of restaurant product on SNS has effect on purchase intention, perceived risks of restaurant product on SNS does not affect purchase intention. Perceived benefits of restaurant product on SNS has significant effect on word of mouth intention, whereas perceived risks of restaurant product on SNS does not have significant effect on word of mouth intention. Conclusions - As marketing through SNS can bring about a huge reduction effect in terms of marking cost, it can be utilized as an effective promotion by not only large restaurant corporations, but also small restaurants.

• Journal of Distribution Science
• /
• v.21 no.12
• /
• pp.59-69
• /
• 2023

Purpose: Consumers can experience better service for distribution of products with payment technology such as QRIS (Quick Response Code Indonesian Standard) compared to conventional purchase methods. This research aims to determine the experience of QRIS service users in Indonesia. Perceived Usefulness, Ease of Use, and Perceived Security were independent factors. Behavioral Intention to Use is the dependent variable. Furthermore, Word of Mouth Attitude is an intervening variable. Research Design, Data, and Methodology: Involving active QRIS users in a survey-based quantitative study in Indonesia. A survey sample of 400 people was taken from data records of 30.87 million QRIS users in Indonesia. Data were analyzed using SEM-PLS. Results: Show that Perceived Usefulness and Perceived Ease of Use significantly impact Attitudes Word of Mouth, and Behavioral Intention to Use. This research also found that Behavioral Intention to Use does not significantly impact Perceived Security. Conclusion: QRIS, as a revolutionary innovation, offers faster payments than previous methods, with a payment time of no more than one minute. QRIS is seen as valuable, simple, and safe, disseminating information to the public and continuing to use QRIS. The implications of this research are very significant in accelerating the flow of distribution of goods and services and facilitating transactions.