• Korean Journal of Cognitive Science
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• v.20 no.3
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• pp.243-274
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• 2009

The association, word frequency and imagery have been considered as the main factors that affect the word recognition. The present study aimed to examine the imagery effect and the interaction of the association effect while controlling the frequency effect. To explain the imagery effect, we compared the two theories (dual-coding theory, context availability model). The lexical decision task using priming paradigm was administered. The duration of prime words was manipulated as 20ms, 50ms, and 450ms in experiments 1, 2, and 3, respectively. The association and imagery of prime words were manipulated as the main factors in each of the three experiments. In experiment 1, the duration of prime words (20ms) which is expected to not activate the semantic context enough to affects the word recognition was used. As a result, only imagery effect was statically significant. In experiment 2, the duration of prime word was 50ms, which we expected to activate the semantic context without perceptual awareness. The result showed both the association and imagery effects. The interaction between the two effects was also significant. In experiment 3, to activate the semantic context with perceptual awareness, the prime words were presented for 450ms. Only association effect was statically significant in this experimental condition. The results of the three experiments suggest that the influence of the imagery was at the early stages of word recognition, while the association effect appeared rather later than the imagery. These results implied that the two theories are not contrary to each other. The dual-coding theory just concerned imagery effect which affects the early stage of word recognition, and context-availability model is more for the semantic context effect which affects rather later stage of word recognition. To explain the word recognition process more completely, some integrated model need to be developed considering not only the main 3 effects but also the stages which extends along the time course of the process.

• Journal of the Korean Wood Science and Technology
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• v.51 no.6
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• pp.458-469
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• 2023

Text mining techniques provide valuable insights into research information across various fields. In this study, text mining was used to identify research trends in wood science from 2012 to 2022, with a focus on representative journals published in Korea and Japan. Abstracts from Journal of the Korean Wood Science and Technology (JKWST, 785 articles) and Journal of Wood Science (JWS, 812 articles) obtained from the SCOPUS database were analyzed in terms of the word frequency (specifically, term frequency-inverse document frequency) and co-occurrence network analysis. Both journals showed a significant occurrence of words related to the physical and mechanical properties of wood. Furthermore, words related to wood species native to each country and their respective timber industries frequently appeared in both journals. CLT was a common keyword in engineering wood materials in Korea and Japan. In addition, the keywords "MDF," "MUF," and "GFRP" were ranked in the top 50 in Korea. Research on wood anatomy was inferred to be more active in Japan than in Korea. Co-occurrence network analysis showed that words related to the physical and structural characteristics of wood were organically related to wood materials.

• Proceedings of the IEEK Conference
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• 2000.06d
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• pp.81-84
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• 2000

In this paper, a new technology for extracting the feature of the speech signal of an isolated word by the analysis on the frequency domain is proposed. This technology can be applied efficiently for the limited speech domain. In order to extract the feature of speech signal, the number of peaks is calculated and the value of the frequency for a peak is used. Then the difference between the maximum peak and the second peak is also considered to identify the meanings among the words in the limited domain. By implementing this process hierarchically, the feature of speech signal can be extracted more quickly.

• The Journal of the Acoustical Society of Korea
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• v.10 no.4
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• pp.38-47
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• 1991

The frequency variation among speakers is one of problems in the speech recognition. This paper applies fuzzy theory to solve the variation problem of frequency features. Reference patterns are expressed by fuzzified patterns which are produced by the peak frequency and the peak energy extracted from codebooks which are generated from training words uttered by several speakers, as they should include common features of speech signals. Words are recognized by fuzzy inference which uses the certainty factor between the reference patterns and the test fuzzified patterns which are produced by the peak frequency and the peak energy extracted from the power spectrum of input speech signals. Practically, in computing the certainty factor, to reduce memory capacity and computation requirements we propose a new equation which calculates the improved certainty factor using only the difference between two fuzzy values. As a result of experiments to test this word recognition method by fuzzy interence with Korean digits, it is shown that this word recognition method using the new equation presented in this paper, can solve the variation problem of frequency features and that the memory capacity and computation requirements are reduced.

• Journal of Intelligence and Information Systems
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• v.12 no.1
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• pp.163-175
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• 2006

This paper provides a corporation's marketing strategy under a ubiquitous computing environment: a WOM(word-of-mouth) marketing using RFID(Radio Frequency Identification) technology and a business model which facilitates the word-of-mouth marketing. To this end, we examine the word-of-mouth communication effects on consumers' life, changes in corporations' attitude toward word-of-mouth marketing, and the difficulties that corporations have in conducting word-of-mouth marketing. The business model this paper suggests makes seamless business-to-consumer and consumer-to-consumer networking possible using the RFID technology and facilitates the word-of-mouth marketing through incentive system of each economic player.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1139-1147
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• 2007

Word of mouth is becoming increasingly in the market these days as company offers many product, advertising, promotion for consumer. The Purpose of this study is to the effect of brand loyalty and word of mouth between trust and commitment of silver women and salesperson. A survey was conducted from October 15 to September 10 in 2006, among over the 60 aged silver women. 260 silver women subjects were frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The results are as follows: First, a degree of trust factors were determined to be specialty, benevolence, And a degree of commitment factors were determined to be calculative commitment, effective commitment. Second, a degree of trust and commitment factors had an effect on brand loyalty. Third, brand loyalty effect on word of mouth. The research finds that trust and commitment of multidimensional view effect on word of mouth and moderating effect of relationship.

• Proceedings of the KSPS conference
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• 2005.11a
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• pp.73-77
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• 2005

The purpose of this study is to observe how Korean learners of English perceive a weak syllable in words with WS syllable pattern. According to the automated discrimination task using E-Prime, the proportion of right answer and reaction time of the stimuli with same word pairs (a-a, b-b) was more and faster respectively than that with different word pairs (a-b, b-a). Specifically, in a-b or b-a stimuli structure, familiarity(word frequency) of stressed word succeeding weak syllable and whether the weak syllable had coda in it was two important factors in distinguishing between a word with and without weak syllable. Even though the high English proficiency Koreans had faster reaction time than the low English proficiency Koreans, all Korean learners somewhat had difficulty perceiving the weak syllable at the beginning of the word.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.1038-1056
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• 2023

This study investigates the effects of ChatGPT's quality characteristics (service and information) on purchase intention and word of mouth intention. We distributed questionnaires among domestic men and women aged in their 20s and 30s who had experience of using ChatGPT. A total of 222 responses were subjected to frequency analysis, factor analysis, correlation analysis, and multiple linear regression analysis using the IBM SPSS statistical program version 26. The major findings were as follows: (1) The factors of service quality were categorized as Tangibility, Reliability, Empathy, and Assurance, while the factors of information quality were categorized as Recency, Accuracy, and Usefulness. (2) Among the service quality factors of ChatGPT, two factors (Reliability and Empathy) significantly impacted purchase intention, and three factors (Tangibility, Reliability, and Empathy) significantly affected word of mouth intention. (3) Among ChatGPT's information quality factors, two factors (Usefulness and Recency) had a significant effect on purchase intention, and two factors (Usefulness and Accuracy) exerted a significant influence on word of mouth intention. (4) Purchase intention had a significant effect on word of mouth intention.

• Phonetics and Speech Sciences
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• v.8 no.4
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• pp.9-14
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• 2016

This study investigated the patterns of coda deletion in spontaneous Seoul Korean speech. More specifically, the current study focused on three factors in promoting coda deletion, namely, word position, consonant type, and morpheme type. The results revealed that, first, coda deletion frequently occurred when affixes were attached to the ends of words, rather than in affixes in word-internal positions or in roots. Second, alveolar consonants [n] and [l] in the coda positions of high-frequency affixes [nɨn] and [lɨl] were most likely to be deleted. Additionally, regarding affix reduction in the word-final position, all subjects seemed to depend on this articulatory strategy to a similar degree. In sum, the current study found that affixes without primary semantic content in spontaneous speech tend to undergo the process of reduction, favoring the occurrence of specific pronunciation variants.

• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.61-74
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• 2006

The objective of this study are to examine how the factors influence each other by determining the appropriate measurement standard based on the Dining-out Motives, restaurant attribute evaluation, intention of word of mouth and reusing, an effective restaurant marketing strategy on the basis of the analytical results by patrons and market segmentations. The study surveyed 321 subjects and processed the result using SPSS for Win. V. 12.1. For statistical analysis, Frequency, Factor Analysis, and Regression were put into operation. The results showed that dining-out motives and restaurant attribute evaluation had positive effects on the intention of word of mouth and reusing. Furthermore, the restaurant owners or managers will need to understand the existing market and target markets more objectively, and, through this market segmentation, formulate a marketing strategy that is appropriate for diverse desires of customers and different characteristics of restaurants.