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A Study on the Critical Success Factors of Social Commerce through the Analysis of the Perception Gap between the Service Providers and the Users: Focused on Ticket Monster in Korea (서비스제공자와 사용자의 인식차이 분석을 통한 소셜커머스 핵심성공요인에 대한 연구: 한국의 티켓몬스터 중심으로)

  • Kim, Il Jung;Lee, Dae Chul;Lim, Gyoo Gun
    • Asia pacific journal of information systems
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    • v.24 no.2
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    • pp.211-232
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    • 2014
  • Recently, there is a growing interest toward social commerce using SNS(Social Networking Service), and the size of its market is also expanding due to popularization of smart phones, tablet PCs and other smart devices. Accordingly, various studies have been attempted but it is shown that most of the previous studies have been conducted from perspectives of the users. The purpose of this study is to derive user-centered CSF(Critical Success Factor) of social commerce from the previous studies and analyze the CSF perception gap between social commerce service providers and users. The CSF perception gap between two groups shows that there is a difference between ideal images the service providers hope for and the actual image the service users have on social commerce companies. This study provides effective improvement directions for social commerce companies by presenting current business problems and its solution plans. For this, This study selected Korea's representative social commerce business Ticket Monster, which is dominant in sales and staff size together with its excellent funding power through M&A by stock exchange with the US social commerce business Living Social with Amazon.com as a shareholder in August, 2011, as a target group of social commerce service provider. we have gathered questionnaires from both service providers and the users from October 22, 2012 until October 31, 2012 to conduct an empirical analysis. We surveyed 160 service providers of Ticket Monster We also surveyed 160 social commerce users who have experienced in using Ticket Monster service. Out of 320 surveys, 20 questionaries which were unfit or undependable were discarded. Consequently the remaining 300(service provider 150, user 150)were used for this empirical study. The statistics were analyzed using SPSS 12.0. Implications of the empirical analysis result of this study are as follows: First of all, There are order differences in the importance of social commerce CSF between two groups. While service providers regard Price Economic as the most important CSF influencing purchasing intention, the users regard 'Trust' as the most important CSF influencing purchasing intention. This means that the service providers have to utilize the unique strong point of social commerce which make the customers be trusted rathe than just focusing on selling product at a discounted price. It means that service Providers need to enhance effective communication skills by using SNS and play a vital role as a trusted adviser who provides curation services and explains the value of products through information filtering. Also, they need to pay attention to preventing consumer damages from deceptive and false advertising. service providers have to create the detailed reward system in case of a consumer damages caused by above problems. It can make strong ties with customers. Second, both service providers and users tend to consider that social commerce CSF influencing purchasing intention are Price Economic, Utility, Trust, and Word of Mouth Effect. Accordingly, it can be learned that users are expecting the benefit from the aspect of prices and economy when using social commerce, and service providers should be able to suggest the individualized discount benefit through diverse methods using social network service. Looking into it from the aspect of usefulness, service providers are required to get users to be cognizant of time-saving, efficiency, and convenience when they are using social commerce. Therefore, it is necessary to increase the usefulness of social commerce through the introduction of a new management strategy, such as intensification of search engine of the Website, facilitation in payment through shopping basket, and package distribution. Trust, as mentioned before, is the most important variable in consumers' mind, so it should definitely be managed for sustainable management. If the trust in social commerce should fall due to consumers' damage case due to false and puffery advertising forgeries, it could have a negative influence on the image of the social commerce industry in general. Instead of advertising with famous celebrities and using a bombastic amount of money on marketing expenses, the social commerce industry should be able to use the word of mouth effect between users by making use of the social network service, the major marketing method of initial social commerce. The word of mouth effect occurring from consumers' spontaneous self-marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers; in this context, the word of mouth effect should be managed as the CSF of social commerce. Third, Trade safety was not derived as one of the CSF. Recently, with e-commerce like social commerce and Internet shopping increasing in a variety of methods, the importance of trade safety on the Internet also increases, but in this study result, trade safety wasn't evaluated as CSF of social commerce by both groups. This study judges that it's because both service provider groups and user group are perceiving that there is a reliable PG(Payment Gateway) which acts for e-payment of Internet transaction. Accordingly, it is understood that both two groups feel that social commerce can have a corporate identity by website and differentiation in products and services in sales, but don't feel a big difference by business in case of e-payment system. In other words, trade safety should be perceived as natural, basic universal service. Fourth, it's necessary that service providers should intensify the communication with users by making use of social network service which is the major marketing method of social commerce and should be able to use the word of mouth effect between users. The word of mouth effect occurring from consumers' spontaneous self- marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers. in this context, it is judged that the word of mouth effect should be managed as CSF of social commerce. In this paper, the characteristics of social commerce are limited as five independent variables, however, if an additional study is proceeded with more various independent variables, more in-depth study results will be derived. In addition, this research targets social commerce service providers and the users, however, in the consideration of the fact that social commerce is a two-sided market, drawing CSF through an analysis of perception gap between social commerce service providers and its advertisement clients would be worth to be dealt with in a follow-up study.

Study on the Rhetorical Characteristics of Current Issue Program SBS (<그것이 알고 싶다>의 수사학적 특성에 관한 연구)

  • Hong, Kyung Soo
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.81-90
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    • 2018
  • Reportage documentary by SBS did a great role to keep public sphere whether other programs shrinked during 2010's. I analysed with the assumption that there are some rhetorical characteristics in narrative structure of . Looking as 'Mysterious reportage documentary' I analysed the rhetorical characteristics of title, subtitle and script. Title has a perspective to suffice audience's desire and subtitles uses word 'mystery', names of place, interrogative sentences very often. This use helps to draw and keep audience's attention. I found reversal of fortune rhetoric, into depth rhetoric and admiration rhetoric salient. These results connect to the design thinking approach which shed light on importance of person, and we could get an implication of the successful development of television contents.

A Study on the Weather Support Service for Winter Sports (동계스포츠 맞춤형 기상지원 서비스를 위한 연구)

  • Back, Jin-Ho;Panday, Siddhartha Bikram;Lee, Ju-Sung;Kang, Hyo-Min
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.1
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    • pp.139-156
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    • 2019
  • The purpose of this study was to provide a method to support customized weather and environmental information services for the successful operation of winter sporting events. First, individual in-depth interviews and surveys were conducted with athletes, coaching staffs and experts related to the competition for 10 different winter sports for analysis of their needs. We conducted face-to-face survey and survey considering the training schedule and situation of experts. The recorded voice file was converted into word text, and extracted the weather and environmental information elements embedded in the opinions of the research participants based on literature reviews and data. The findings are expected to provide basic data on the weather conditions required to support specialized weather information for future large winter sports events, including the PyeongChang Winter Olympics.

Awareness and attitudes regarding oral care intervention program based on community care for older adults at home : focusing on the grounded theory (커뮤니티케어 기반의 방문구강건강관리 중재 수혜자의 프로그램 운영 관련 인식 및 태도: 근거이론적 접근)

  • Myeong-Hwa Park;Ji-Won Park;Seul-Ah Lee;Jong-Hwa Jang
    • Journal of Korean society of Dental Hygiene
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    • v.23 no.5
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    • pp.351-360
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    • 2023
  • Objectives: This study is based on a visiting oral health care intervention program in the community care. This qualitative study was conducted through in-depth interviews to identify awareness and attitudes regarding intervention program among older adults. Methods: The research team visited the homes of the target older adults and conducted in-depth interviews for approximately an hour using a semi-structured questionnaire. The collected voice recordings were transcribed using Clova Note, and AI program by Naver. Using the 'Word Cloud Generator 3.7' program, words of high importance and interest from interview answers were extracted, visualized, and analyzed. Results: Participating older adults acknowledged that their quality of life related to oral health could be improved by increasing the level of oral health awareness and oral health knowledge through the intervention program. In addition, the older adults indicated that their oral hygiene management ability improved compared to before the intervention through expert oral hygiene management and oral health education. Further, as the level of oral health knowledge increased, so too did satisfaction with the intervention program increase. Conclusions: The intervention program for visiting oral health care showed a positive effect on the awareness and attitude of older adults. Thus, it is suggested that education for continuous competency enhancement of dental hygienists and multidisciplinary education for the improvement of general health and quality of life of older adults should be promoted.

A Study on the Phenomenal Transparency Expression of the Dodong-Seowon using Space Perception (공간지각(空間知覺)에 따라 나타나는 도동서원(道東書院)의 현상적(現象的) 투명성(透明性) 표현(表現)에 관한 연구(硏究))

  • Hwang, Yeung Ju;Kim, Jung Jae
    • Journal of architectural history
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    • v.12 no.3
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    • pp.117-130
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    • 2003
  • Transparency orginated from a visual character of the object recognized to the backside without any obstacle is used as a word explaining the variety of an architectural character from the pre-mordern architecture. Transparency is expressed clearly without using of the material with a permeability like glass in the Korean traditional architecture. Thus the purpose of this study is to analyze an expression of the perceptive transparency focusing on the Dodong Seowon with the phenomenal transparency. In chapter one, the background, purpose and method of study are explained. In chapter two, general concept of transparency is inquired. In the process of searching for the formation of basic background, the characteristic of phenomenal transparency is recognized. In chapter three, the aspect of phenomenal tranparency expression in Korean traditional architecture is inquired. In chapter four, with the characteristics drawn from chapter three, the characteristics of Dodong-Seowon under its phenomenal tranparency are shown. In chapter five, synthetic conclusion is presented.

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Improved Disparity Map Computation on Stereoscopic Streaming Video with Multi-core Parallel Implementation

  • Kim, Cheong Ghil;Choi, Yong Soo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.2
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    • pp.728-741
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    • 2015
  • Stereo vision has become an important technical issue in the field of 3D imaging, machine vision, robotics, image analysis, and so on. The depth map extraction from stereo video is a key technology of stereoscopic 3D video requiring stereo correspondence algorithms. This is the matching process of the similarity measure for each disparity value, followed by an aggregation and optimization step. Since it requires a lot of computational power, there are significant speed-performance advantages when exploiting parallel processing available on processors. In this situation, multi-core CPU may allow many parallel programming technologies to be realized in users computing devices. This paper proposes parallel implementations for calculating disparity map using a shared memory programming and exploiting the streaming SIMD extension technology. By doing so, we can take advantage both of the hardware and software features of multi-core processor. For the performance evaluation, we implemented a parallel SAD algorithm with OpenMP and SSE2. Their processing speeds are compared with non parallel version on stereoscopic streaming video. The experimental results show that both technologies have a significant effect on the performance and achieve great improvements on processing speed.

A Study on the successful model of the e-business for management renovation (경영혁신을 이한 e-비즈니스의 성공모델에 대한 연구)

  • Jo, Jae-Wan
    • Journal of Digital Convergence
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    • v.4 no.2
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    • pp.109-126
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    • 2006
  • The United States Intel company and these enterprises which Andy Grove President talks exception are without coming out at the Internet enterprise and the hereafter 5 year back side separately it means the necessity which will write the word which is a Internet enterprise will lose. When that time about, it puts upper volume from the Internet territory which is will open the competition where the relation enterprises are keen the winner will be undertaken the existing enterprises and the place where it receives the footlights where the e-business is many in this recent times which it talks, the reason the whole world becomes connection with the Internet, the frame of the social whole changes and the arrival result completeness sincerity pursuit of information comes to be possible simultaneously, it is changing as the product army which is complicatedly diversified from the product army where the craving of the customer becomes simplification. The consequently quick doctor decision and efficient manufacturing environment construction are demanded and Product Life cycle becomes shortening, the e-Business from the digital management environment which changes suddenly the necessity is plentifully raising its head with plan of competitive power security of the enterprise and management renovation. Successful of the e-business model and failure instances there is a depth from the research which it sees and after trying to investigate, it originated to the advancement of digital environment the strategies and to sleep against the successful model of the e-business for a new management renovation presentation it tries it does.

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A Meaning of Death through Emotional Expression about Death after Nursing and Medical Students' End-of-Life Care Practice (간호대학생과 의과대학생의 임종돌봄 실습 후 죽음 정서의 의미)

  • Jo, Kae-Hwa
    • Korean Journal of Adult Nursing
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    • v.22 no.3
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    • pp.329-341
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    • 2010
  • Purpose: The purpose of this study was to understand the meaning of death experienced by medical and nursing students through end-of-life care practice. Methods: Data were collected by in-depth interviews with twelve (six nursing and six medical) students. Conventional qualitative content analysis was used to analyze the data. Results: This findings were analyzed in three areas: 'feeling from the word of death', 'color association of death', and 'relation between life and death'. Results were three major themes and sixteen categories from the analysis. Three major themes include 'reality of uncertain death', 'have to leave, and 'new perception about death'. Sixteen categories include 'being well', 'fear', 'unknown', 'boundless', 'being with', 'out of sight', 'new start', 'go back to', 'place going by itself', 'place to meet with', 'being transformed', 'a sense of futility', 'the same point', 'a different point', 'continuous line', and 'a crossroad'. Conclusion: The findings suggest a number of themes that nursing and medical students reported about the end of life experiences that could be explored as a way of improving end of life care.

A Study for Indication and Adopted Techniques of Chuna Treatment-Focusing on Domestic Clinical Studies (추나치료의 적응증별 적용 기법에 관한 연구 - 국내 임상 논문을 중심으로-)

  • Park, Sang-Hun;Ko, Youn-Seok;Lee, Jung-Han
    • The Journal of Churna Manual Medicine for Spine and Nerves
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    • v.8 no.2
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    • pp.57-66
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    • 2013
  • Objectives : The present study examines indications and treatment techniques of Chuna manual therapy. Methods : We searched the clinical studies on Chuna manual therapy through 5 korean web databases, 2 journals.(key word 'chuna') After selecting appropriate clinical studies(Bongchuna, massage, side effect, contraindication are excepted), we analyzed them according to diseases, Chuna techniques, type of clinical trials. Results : 101 studies are selected and analyzed. They studied about cervical(26%), thoracic(12%), lumbar (29%)spinal disorders, temporomandibular joint disorders(4%), pelvic region disorders(4%), upper(6%), lower extremity(5%) disorders and other diseases(15%). Spinal disorders are studied frequently. Mild techniques like supine position both hand cervical spine flexion distraction, JS supine position cervical spine distraction, flexion distraction technique are used more frequently than adjustment by thrust. Conclusions : We have to enhance education and training about techniques that are frequently used and studied. Research and improvement of infrequently used techniques are needed. In-depth research about side effects and contraindication is needed. Highquality clinical research and systematic review should be needed to prove the therapeutic effect of Chuna treatment.

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Research on Brand Value Dimensions of Employers: Based on Online Reviews by the Employees

  • XU, Meng
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.10
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    • pp.215-225
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    • 2022
  • This study investigates employees' online reviews, conducts in-depth text topic mining, effectively summarizes the dimensions of employer brand value, and seeks effective ways to build employer brands from a multi-dimensional perspective. This study employs samples of employer reviews, filter keywords according to word frequency-inverse document frequency, builds a review network containing the same keywords, explore the community and summarize the theme dimensions. Simultaneously, it makes a dynamic comparison and analysis of the employer brand value dimension of different industries and enterprises. The study shows that the community exploration theme can be summarized into 11 dimensions of employer brand value, and the dimensions of employer brand value are significantly different across industries and among different enterprises within the industry. The attention to the employer brand value dimension has a significant time change. Various industries pay increasing attention to the dimension of work intensity and career development, while employers pay steady attention to the dimension of welfare benefits. The findings of this study suggest that seeking the heterogeneity of employer brand resources from the multi-dimensional differences and changes is an effective way to improve the competitiveness of enterprises in the human capital market.