• 한국의류학회지
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• 제21권2호
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• pp.368-382
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• 1997

Through the recognition and the satisfaction of the lower part of the women body in 20s' we studied 202 respondents of the women in 20s' to analyze what lower part shape they want. And also through the measurment, we tried to analyze their wants. The results are as follows. 1. The women in 20s' think ideal body shapes are highstature, long legs, slander waist, hip, abdomen, thigh, ankle, and light weight. And so it needs to be studied to make slacks pattern which show slander girth and long length. 2. At the result of the body measurments the laterallargeness related with width, girth and depth items of the first factor rated 33.1 oyo in the variousfactors, and vertical largeness related with highness of the second fact rated 18.3% the first and the second factors affect importantly in the lower part of women body in 20s'. 3. At the result of the group analysis, the type divided five kinds, according to the body measurments, the type of 1, 3, 4, are normal, the type of 2 is weak, the type of 5 is fat. The type of 1 shows the largest distribution of all held 108, the flank is standard somatotype. The type of 2 is the second largest distribution held 59, the flank is forwardsomatotype. The type of 3 is the smallest of all types in the lateral largeness, the flankis turning over somatotype. The type of 4 is large both in the lateral largenessand in the vertical largeness, the flank is forward somatotype. The type of 5 is the fat type. The lateral type is the largest, the flank is forward turning over somatotype. The type of 5 showed the smallest distribution.

• 한국의류학회지
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• 제36권6호
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• pp.592-600
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• 2012

Social reactions to body exposure in American leisure wear (bathing suits, shorts, and halters) in the 1930s were analyzed to provide an understanding of the process of adopting more abbreviated and less-occasion specific styles of garments in women's fashion. The research questions were as follow: How did women expose their bodies in leisure wear during the 1930s? How did the social reaction to women's body exposure in leisure wear change throughout the 1930s? How did the body exposure in women's leisure wear play a significant role in the history of women's fashion? Primary sources were collected from issues of The New York Times published in the 1930s. Topics including dress, fashion, ethics, social ethics, and sexual ethics, were reviewed in The New York Times indices. The findings were analyzed and interpreted with reference to secondary sources that included books and research papers. The results showed that the body exposure of the styles as well as the place where these styles were worn was a public issue. Women were criticized and regulated for body exposure as well as for wearing bathing suits, shorts, and halters on the streets. However, the social regulations that restricted bathing suit styles almost disappeared by the end of the decade. This represented the change of social expectations toward body exposure in the 1930s. In addition, reports of laws that forbade the wearing of bathing suits, halters, and shorts outside of beaches, pools, and parks indicated women's increased attempts to expose their bodies in public places. However, reactions to women's body exposure in leisure wear changed to accept more flexibility in the social customs throughout the decade. These phenomena were a partial step toward the popularization of less occasion-specific styles - sportswear - that took place in the 20th century.

• 한국의류학회지
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• 제43권1호
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• pp.33-50
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• 2019

This study investigates the decision-making processes of Iranian women in their twenties who purchased Hallyu beauty and fashion products. We conducted ten in-depth interviews of Hallyu enthusiasts who previously purchased Hallyu products. Interviewees were recruited using a snowball sampling technique based on nonprobability sampling. Interviews were conducted in the 1:1 in-depth interview format for one hour of each interview from April 11, 2017, to May 14, 2017, using semi-structured questionnaires, and recorded with consent. Our analysis of the characteristics of consumption behaviors of the women used seven steps of the purchase decision-making process. This study used interviews to analyze the following questions. Research Question 1. What is the decision process for Iranian women's consumer products purchase? Research Question 2. What are the characteristics and meaning of each stage of Iranian women's consumer decision-making process? Data collection in this study was limited to participants in their twenties; however, this research will be helpful for future Hallyu and Iranian consumer analysis. A follow-up study should examine the purchasing decisions of women in additional age groups in order to generalize the results.

• 복식문화연구
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• 제15권6호
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• pp.929-938
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• 2007

The purpose of this study was to explore the consumers' purchasing pattern and dissatisfaction with the quality of the jean pants. A total of 695 men and women completed the questionnaire. The questionnaire for the survey measured consumer's jean pants purchasing pattern and dissatisfaction for quality. The results of this study showed that men bought higher priced jeans. Women in their twenties purchased and worn jeans frequently and men and women in age 20s mainly bought jeans at wholesale stores or department stores; but, majority of subjects in their thirties bought jeans at discount stores. Consumer's dissatisfaction with the quality of jean pants was significantly different among the groups by age, gender or their pursuing buying benefit. The men and women in age 30s were dissatisfied with harshness of the denim fabric. The subjects, who highly concerned on the aesthetic value, were dissatisfied with the inconsistence color of the jean pants after washing. Men and women who valued the functional performance of jean pants, were dissatisfied with low sweat absorbancy of jean pants material. The results of this study showed that the consumer's buying pattern for jean pants were differentiated by their age and gender. These results imply that jean pants manufacturers should develop jean pants to meet the needs of their target market. The jean pants, which were manufactured for discount stores, should be made of fabrics with good sweat absorbancy and soft hand. The fashion jean pants, which were targeted for women seeking aesthetic values, should be improved to maintain color consistency of the fabric.

• 대한가정학회지
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• 제42권12호
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• pp.253-264
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• 2004

The purpose of this study was to conduct research on consumers who seek to portray an image through their living atmosphere and clothing, and to survey the home fashion design preference of Korean women, aged in their 20s to 40s. We distributed questionnaires to 600 women. The reliable questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on ANOVA and Pearson correlations. We obtained the following results: 1. Women who are living in larger housing sought 'elegant', 'sophisticated', and 'gorgeous' images. There was a high correlation between the image sought through the surrounding environment and the image sought with clothing. Those who wanted an image of Korean traditional and classic living environment, also sought the same image in their clothing. 2. There was a significant difference in the preference of home fashion products among women seeking specific images in their living environment. In the preference of children's bed sheets and comforters, there was a significant difference in Korean traditional image. In addition, there was a significant difference in the preferred types of curtains in elegant, sophisticated, gorgeous and classic seeking images of environment. These results may be useful for the home fashion stylist or home fashion marketer.

• 패션비즈니스
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• 제8권4호
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• pp.94-103
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• 2004

The purpose of this study was to make activated electronic business transaction of clothes. The subject used for this study was 19 - 24 aged 149 college women who most likely buying products through internet. By compare the 149 women's body shape with 3D model, 149 women could be judged their body shape objectively. We showed the average 3D model by the measurement of 19 - 24aged women's body shape. 19 - 24aged women are big customer of internet shopping mall. By understanding of the difference between real somatotype and perceptual somatotype, we can reduce the disadvantage such as returning clothes. Also, imaginary fitting model can be used for internet shopping mall, animation work, fashion show, and advertisement work. Therefore, we can expect the worth of this study to do.

• 여성건강간호학회지
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• 제19권4호
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• pp.219-229
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• 2013

Purpose: This study was conducted to identify awareness levels in regard to preconception care and gender differences targeting single undergraduate students in their 20s. Methods: The study participants were 867 single undergraduate students aged 20~29 (523 women, 344 men). This was a descriptive research, in which awareness levels of preconception care and pregnancy were identified the through questionnaire surveys. Results: Gender differences in the awareness of reproductive care before conception were found. Generally, women's awareness of issues related to preconception care and pregnancy was higher than that of men. Women recognized risk factors in pregnancy ($x^2$=22.85, p<.001) and positive behaviors ($x^2$=10.91, p=.012) better than men. Women's awareness of preconception care was significantly higher than that of men (t=8.37, p<.001). The awareness levels of the students who completed a reproduction related class (t=3.16, p=.002) and the students who knew about folic acid (t=-10.78, p<.001) in preconception care were statistically significantly higher. Conclusion: The results indicate that the ways to educate and alert students to major risk factors before pregnancy and other reproductive care content before conception is to provide education both single women and single men.

• 패션비즈니스
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• 제22권5호
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• pp.32-40
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• 2018

Big breasted women often experience dissatisfaction with ready-made brassieres, that do not account for individual breast types nor provide adequate cup sizes. This study was conducted to provide basic information on common breast shape and measurements of Korean big-breasted women, and to facilitate development of big-breasted women's bras with excellent fit and comfort. The study analyzed direct upper body measurements of 178 women in their 20's whith cup size C or bigger in the 5th, 6th and 7th Size Korea. In addition, 3D body scan data of women with bra size 75 and cup size C were re-collected and their breast types were examined. Average under-bust circumference of big-breasted women was 75 size in brassiere size. The average stature was 159.78 cm and the body weight was 60.33kg, indicating "overweight". Also, it was revealed that common breast types of big-breasted women, were hemispheric and cone types. The study can facilitate better understanding of breast shapes and sizes of standard big-breasted women, and will be useful as reference in selection of subjects in future studies.

• 한국의류산업학회지
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• 제13권2호
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• pp.253-262
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• 2011

The purpose of this study was improvement of the pants fit for obese women. The results were as follows; 5 obese women in their 20s and 30s were selected for the testing 3D body. They showed no significant differences in all items, comparing with the data of 5th Size Korea body dimensions. The average waist circumstance of the subjects' 3D body dimensions was 87.0 cm and hip circumstance was 102.4 cm, and their obese body types had similar mean values. Based on the survey results and the 3D body dimensions of 5th Size Korea body dimensions, a pants pattern to supplement their body type and improve a fit was designed with waist circumference(88 cm), hip circumference(103 cm), crotch length(27.1 cm), thigh circumference(62 cm), pants length(97 cm), pants hem line circumference(44 cm). Based on the detailed design of ready made pants and the study results of young obese women's preference for pants design, pants of straight silhouette and semi-tight fit which have waist line lowered by 3.5 cm from the waist circumference line, 3.5 cm belt width, no front dart and one back dart, were manufactured with 100% black cotton and cotton spandex mixed fabrics.

• 복식
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• 제35권
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• pp.181-193
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• 1997

The objectives of this study were to classify bedclothes purchase motives and to examine how bedclothes purchase mo-tives and design preferences very accord-ing to age and income. Samples were 217 housewives residing in metropolitan area. Questionnaire included 17 Likert type items of bedclothes pur-chase motive measure 12 items of color preference 7 items of pattern (floral geo-metric abstract stripe plaid polka dot, and paisley pattern). The results of the study were as fol-lows. 1. 5 factors of bedclothes purchase mo-tives were derived by factor analysis ; F .1 'design': F 2. "brand' ; F.3. 'deficiency'; F. 4. 'fabric' F.5. 'economical reason' 2. Subjects perceived design and utility area to be important motives for bed-clothes purchase. 3. Cholor preference of bedclothes was in the order of white pale blue pale green and pale orange. Pattern preference was in the order of stripe plaid solid color floral and polka dot pattern. The combi-nation of patterned fabric and solid color fabric was liked better than the combina-tion of analogic color and the combination of contrasting color. 4. The women in their 20's liked navy blue red stripe plaid pattern and solied color better than 30's and 40's . 40's liked abstract and paisley pattern better then 20's and 30's 5. Low income group lied navy blue and solid color fabric more than the mid-dle and high income group and liked ab-stract pattern less than the middle and high income group. 6. Women in their 20's perceived design to be important motive more than 30's and 40's. 30's perceived brand to be im-portant motive than 20's and 40's 7. High income group perceived design to be important motive more than the middle and low income group. Low in-come group perceived brand and fabric to be less important motives than the middle and high income group, The present findings provide that age and income had a significant effect on bedclothes purchase motives and design preferences of houesewives. The results that white color and the combination of patterned fabric and solid color fabric were liked best indicated that women prefered clean image and chacteristics de-sign of bdeclothes.