• Title/Summary/Keyword: Women′s Apparel Industry

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A Study on the Middle-Aged Women's Body Type Changes for Clothing Construction - Focused on the 5th and 6th Size Korea's Anthropometric Data - (의복 설계를 위한 중년 여성의 체형 변화에 관한 연구 - 제 5차, 제 6차 Size Korea 직접 측정치를 기준으로 -)

  • Nam, Young Ran;Choi, Hei Sun;Lee, Jin Hee
    • Fashion & Textile Research Journal
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    • v.15 no.4
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    • pp.583-595
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    • 2013
  • In the women's clothing industry that targets middle aged-women, there is increased interest on middle-aged women and their appearance management and diet. It is believed that the body type of middle-aged women is becoming thinner. This study examines if middle-aged women body types have changed based on data from the $5^{th}$ and $6^{th}$ Size Korea that objectively analyzed the aspects of middle-aged women's body size change and the related fashion industry that recognize changes in middle-aged women body types by suggesting foundational data for clothing designs. According to research results, middle-aged women's body type shows an increase in items related to height and that measurement values related to obesity (such as weight and BMI index) tend to decrease. Height has increased and weight has decreased compared to the past. Most items related to width or depth tend to show decreased values and we can assume that the present middle-aged women's body type is changing more dynamically than before. It will be possible to design proper clothes for consumer body type and trends if we design clothes that afford multilateral attention to the patterns, design, or material in clothing design by applying the aspects of middle-aged women's body size and body type change.

Factors to Influence on Buying Behavior of Chinese Male Consumers regarding to Apparel Types (중국(中國) 남성(男性) 소비자(消費者)의 의류(衣類) 상품(商品) 유형(類型)에 따른 구매(購買) 행동(行動)에 영향(影響)을 미치는 요인(要因) 연구(硏究))

  • Shin, Sang-Moo;Im, Soon;Shon, Hee-Soon
    • Journal of Fashion Business
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    • v.6 no.4
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    • pp.141-150
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    • 2002
  • The purpose of this study was to investigate factors to influence on buying behavior of Chinese male consumers in regards to apparel types. Furthermore, this study provided fundamental data for marketing strategy in export apparel business to China from domestic apparel business. Returned 863 questionnaires from Chinese male consumers analyzed by factor analysis, and multidimensional scaling with SPSS10.0. The result of this study were as follows: Chinese male consumers bought formal wear with evaluating two groups of factors; one for functional (fitness, A/S, durability, and management), the other for external (brand, and trend). They bought casual wear with evaluating three groups of factors; functional/useful (price, A/S, and durability), aesthetic (color, and design), and external (brand and trend). Also they bought sports wear with evaluating three groups of factors; functional/useful(price, A/S, durability, and fabric), aesthetic(design and color), and external(brand and coordination).

Middle-aged Women's Jacket Fit and Design Preference according to Down-aging Consumption (중년 여성의 다운에이징 패션 소비에 따른 재킷 맞음새와 디자인 선호도 연구)

  • Nam, Young-Ran;Kim, Dong-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.657-670
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    • 2018
  • This study investigated the wearing of jackets by down-aging middle-aged women in their 40s to 50s who enjoy wearing attire from ladies' apparel brands that target the 20s to 30s age group. As a method of research, a survey was done on middle-aged women in their 40s and 50s as the target age group. Based on the survey results, comparison and analysis was done on the wearing of jackets as well as preferred extra space and fitness of the clothes, with the distinction between the down-aging group and the non down-aging group. The down-aging middle-aged women purchased jackets mainly at department stores, outlets, discount outlets, and internet shopping malls, and showed the highest frequency of wearing the jackets once or twice a week. For the item "importance in selecting a jacket", both groups chose "the design" as the most important aspect; however, the non down-aging group took "size and fitness" and "activity and comfort" more than the down-aging group. Especially regarding the size of the jackets, size S (55) was the most often worn by the down-aging group, whereas size M (66) was the most often worn by the non down-aging group.

QR Adoption and Merchandiser's Activity in the Korean Apparel Industry (국내 의류업체의 QR도입과 머천다이저의 활동에 관한 연구)

  • 신상무
    • Journal of the Korean Home Economics Association
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    • v.36 no.11
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    • pp.141-156
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    • 1998
  • The purpose of this study was to investigate current QR technology usages and merchandisers' roles and information activities in the Korean apparel industry. Data were collected by interview and questionnaire with merchandisers in apparel companies, manufacturing apparels for both men and women. Statistical analyses were t-test, ANOVA, frequency with SAS program. The results of the study were as follows: 1. The usage of QR technology was generally low. But POS, bar-coding, logistics and small lot order were highly used compared to other technologies. CAD, automated sewing operation, unit product system, logistics, and small lot order were more used in domestic national brand than in import license brand. POS applications were more used in product planning division than in others. 2. Merchandisers played important roles in making major decisions on cost price, sales price, manufacturing request, delivery data, production quantity, produce mix, budget planning, market timing and delivery channels. Products planning was conducted mostly on a monthly basis. Price was determined mainly according to cost price, while the production quantity depended on the last year's sales. Usually sales were analyzed on a daily basis. 3. Merchandisers got more information on fashion them and color trend from foreign information sources than from domestic, while more information on fabrication from domestic sources. For fashion design information they used the equal amount from domestic and foreign sources. Over all degree of utilization in each field of fashion information was fugured rather high.

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Sizing Communications on Online Apparel Retail Websites - Focusing on Ready-to-Wear Women's Pants - (온라인 의류 쇼핑 사이트의 제품 사이즈 정보 실태 분석 - 여성용 바지를 중심으로 -)

  • Lee, Ah Lam;Kim, Hee Eun
    • Fashion & Textile Research Journal
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    • v.24 no.1
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    • pp.117-126
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    • 2022
  • This study aims to analyze the sizing information of women's ready-to-wear pants as indicated on online retail websites and to suggest better sizing communication that can assist customers in making successful apparel size selections. We gathered size specifications and size reference information for basic straight pants from 34 online apparel retail websites. Although the Korean standard recommends labeling the body dimension-based sizing code and specification, most websites preferred to use various types of sizing codes. Body measurements were only used by a few websites, and garment dimension descriptions were the most common method to indicate product size. Many websites provided size reference information through customer review boards and fit model images, however, there was insufficient body size information to allow customers to infer the fit of their body type. When using the size guidance tools, the major data input points were stature and weight measurements. However, the waist measurements of pants sizes guided only by stature and weight values revealed inconsistent ease allowance for corresponding body size populations, especially in the overweight group. Based on our findings, we propose a more effective method of communicating the size information of pants online. We expect that this will contribute to the efficiency of online apparel product display and build a better shopping environment that satisfies both sellers and consumers.

Analysis of the Ease in Basic Bodice Pattern Using 3-D Measuring Instrument (3차원 계측장치를 이용한 길 원형의 여유량 분석)

  • Shim, Kue-Nam;Suh, Jung-Kwon;Lee, Won-Ja
    • Fashion & Textile Research Journal
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    • v.2 no.3
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    • pp.239-245
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    • 2000
  • The purpose of this study was for analysis of ease about basic bodice pattern, as the first step of the research process for the drawing method of basic bodice for women in their twenties. The five selected basic bodice were made and they were worn by FRP body The garment space of each bodice was measured by analysis of the garment space of each section in figure of polymerization of cross section by a 3-D measuring instrument. The research suggests that this compared analysis is an objective reference. This analysis not only of the area of cross section of garment space and ease but also of the girth of the body shape and wearing shape, using the PAD system and 3-D measuring instrument, can be helpful in making garment patterns.

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A Comparative Study on the Changes in Size of Lower Body for Different Postures between Korean and American Women in their Twenties (20대 한국과 미국 여성의 자세에 따른 하반신 치수변화 비교 연구)

  • Choi, Sun-Yoon;Chun, Jong-Suk
    • Fashion & Textile Research Journal
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    • v.13 no.5
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    • pp.728-733
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    • 2011
  • U.S. apparel brands are being imported to Korea more than any other country's apparel brands. Against this backdrop, this study intends to verify the fitness of U.S. apparels for Korean people in terms of size. To this end, the authors selected 25 American and 25 Korean women in their twenties and studied the differences of these two groups with regard to the size of their lower body parts. In addition, the authors analyzed how the size of each part of the lower body changes according to different postures. All the study subjects were required to be able to wear medium-sized pants of the U.S. apparel. The results of the present study are shown below. The American women were bigger than the Korean counterparts in leg length, hip circumference, thigh circumference, and all height-related sizes. However, the Koreans were bigger than their peers in lengths from waist to crotch; crotch length, body rise and the length from front waist point to hip line. Standing posture was used as a yardstick, when the changes in size according to the different postures were examined. The results indicate that hip and knee circumferences increased in the sitting posture. In particular, hip circumference significantly increased in the American women group. Regarding length-related sizes, increases and decreases in sizes for different lower body parts differed according to the posture. For a walking posture with ordinary strides, the front crotch length decreased while the back crotch length increased. This tendency was more notably observed for Korean women. The American woman clearly showed a decrease in outside leg length for all postures. The Korean women obviously presented an increase in the front center leg length for the sitting posture and for the posture where the knees were bent at $120^{\circ}$. The length from the front waist point to the hip line significantly declined in the Korean woman for the sitting posture and for the walking posture with ordinary strides.

A Comparison on Clothing Appearance of 2D Flat Sketch, 3D Virtual Clothing and Real Clothing -Based on the Evaluation of Chinese in Their 20s and 30s- (의복의 2D 도식화, 3D 가상착의, 실제착의 외관 평가 비교 -20~30대 중국인 평가를 중심으로-)

  • Wang, Xueying;Kwon, Chae-Ryung;Kim, Dong-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.2
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    • pp.193-208
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    • 2020
  • This study investigated similarities and differences between 2D flat sketch, 3D virtual clothing and real clothing images. Flat sketch, 3D virtual clothing, and real clothing images of T-shirts and dresses were made. Questionnaires were prepared for fit evaluation, sensory evaluation, and location evaluation. A survey of 440 questionnaires was collected from Chinese women in their 20s and 30s. As results of the sensibility evaluation, 3D virtual clothing expressed real clothing images slightly more similar than a 2D flat sketch. As results of the fit evaluation of the dresses, 2D flat sketch and 3D virtual clothing were rated as slightly longer/wider, and real clothing images were rated as slightly shorter/narrower. The results suggested that presenting 3D images with avatars as 3D virtual clothing images will provide more accurate fit evaluation results. This study presented possibilities and methods for apparel companies to utilize 3D system as an effective apparel production tool.

Characteristics of Lower-Body Shapes in Obese Women for the Improvement of Fit (Plus-size여성의 맞음새 향상을 위한 하반신 체형 연구)

  • Yoon, Hye Jun;An, Jae Sang;Yoon, Ji Won
    • Fashion & Textile Research Journal
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    • v.15 no.2
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    • pp.240-246
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    • 2013
  • Data from 540 subjects (included in the obesity group whose BMI was over 25) was selected from 2,445 subjects in the $6^{th}$ Korean Body Size Survey. A total of 25 direct measurements were selected for the relevant literature lower body size measurement analysis, that included 9 components related to BMI, height and circumferences, 3 components related to width and thickness, 5 components related to length, 3 components related to height, and 2 other components. Descriptive statistics, factor analysis, cluster analysis and variance analysis were executed using PASW 18.0 to analyze the data. In accordance with the factor analysis results to classify the lower body shape of overweight women in their 20s to 60s whose BMI was over 25, 4 factors were identified (lower body volume, leg volume, lower body length and leg length). A total of 4 lower body shapes of overweight women were found through cluster analysis using 4 factor scores from the factor analysis. Body Shape 1 had the largest lower body and leg volume. It was the heaviest group. Leg length was at a normal level. Body Shape 1 was 22.2% (122 subjects). Body Shape 2 had the longest legs and the smallest body shape; however, Body Shape 2 was the leg obesity group with the largest leg volume. It was 39.8% (215 subjects). Body Shape 3 had a smaller leg volume in proportion to the lower body thickness and a long lower body length. It comprised 27.8% (150 subjects). Body Shape 4 comprised 9.8% (53 subjects) with the shortest leg. Its lower body obesity was at a normal level.

A Study on the Types and Changes of Collaboration in the Domestic Fashion Industry (국내 패션산업의 콜레보레이션 유형 및 변화에 관한 연구 - 2000년~2011년 국내 패션잡지를 중심으로 -)

  • Lee, Kyoung Mee;Hwang, Sun Jin
    • Journal of the Korean Society of Costume
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    • v.63 no.1
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    • pp.108-119
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    • 2013
  • This study examined the types and changes of collaboration in the domestic fashion industry by means of analyzing media articles or advertisement of collaboration in the domestic fashion industry that were published in Vogue and Fashion Biz between 2000 and 2011. The total number of collaboration articles and advertisements was 269, including 55 from Vogue and 214 from Fashion Biz. The data analysis was made using frequency, percentages, and the (chi-square) test. The results concerning fashion collaborations between 2000 and 2011 are as follows: First, when looking at the collaborations from 2000 to 2003, it showed that majority of collaborations during this period was done between apparel companies and individual designers. However, from 2004 to 2011, there was a increase in the number of collaborations between apparel companies and celebrities. Second, collaborations from 2000 to 2003 focused mainly on women's wear and innerwear. But, from 2004 to 2011, collaborations for casual wear has increased. And it should be noted that a rapid increase in collaborations have been observed for collaborations in sportswear and men's wear from 2004 to 2011.