• Journal of Digital Convergence
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• v.12 no.11
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• pp.49-55
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• 2014

Many changes in growth in the lifestyle of consumers for online shopping mall has surfaced. consumers will appear brand product will tend to buy products at more affordable prices and a department store's brand product sale increase in online shopping mall. This study verified the effects of Utilitarian shopping value and Hedonic shopping value, the shopping value, on the shopping-mall satisfactions, and the moderating effects of Price sensitivity. The result states that the shopping value affect the shopping-mall satisfaction, In terms of Price sensitivity, the group with higher Price sensitivity of utilization showed more significant result on the Utilitarian shopping value affects on the shopping-mall satisfaction, the group with higher Price sensitivity of utilization showed more significant result on the Utilitarian shopping value and Hedonic shopping value.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.443-452
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• 2017

Architectural history traces the changes in architecture through various traditions, regions, overarching stylistic trends, and dates. This study identified terminologies related to the proximity and frequency in the architectural history areas by text mining and association analysis. This study explored terminologies by investigating articles published in the "Journal of Architectural History", a sole journal for the architectural history studies. First, key terminologies that appeared frequently were extracted from paper that had titles, keywords, and abstracts. Then, we analyzed some typical and specific key terminologies that appear frequently and partially depending on the research areas. Finally, association analysis was used to find the frequent patterns in the key terminologies. This research can be used as fundamental data for understanding issues and trends in areas on the architectural history.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.235-241
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• 2012

This paper takes the online automobile brand community in china as an example, importing 'interactivity', the concept of sociology, into online brand community study. It follows the logical way as 'How does interactivity embody among the online communities ${\rightarrow}$How about its deepening process? ${\rightarrow}$What the results of interactivity will be?', that is, 'formation of the relationship (Interaction) - deepening of the relationship (identification)-result of the relationship(brand loyalty)', makes systematic study through the method of combining theory and case analysis together, and puts forward the marketing strategic direction for online brand communities.

• Journal of Distribution Research
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• v.13 no.3
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• pp.127-154
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• 2008

For the large scale retailers such as chain discount stores and specialty stores, having measurement tool to maintain service quality can be very crucial to sustain high and same level of service qualities around multiple stores. This study aims to develop service quality scales of large-scale stores using Korean discount store cases. We have studied the previous service quality measures including RSQS(Retail Service Quality Scale) and have modified and developed our own scale model called KD-SQS(Korea Discount Service Quality Scale). The following six components have been revealed as the basic dimensions of service quality of Korean discount stores: basic benefits, promotion, personal interactions, physical aspects, policy and additional convenience. Our scales have been verified through various validity and reliability tests.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.14 no.6
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• pp.100-109
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• 2015

The purpose of this study is to explore factors that influence the use of intercity-bus services by means of applying a structural equation model. The data were collected by a questionnaire survey based on personal interviews with intercity-bus users in Chungcheongnam-do province. Analysis results show that environmental attributes of the bus service are more important than operational attributes. In the case of men, the cleanliness of bus stops and the ease of transportation card recharging are likely to be the most crucial factors. However, women are likely to consider the cleanliness of the bus as the most important factor affecting their satisfaction about the intercity-bus service. Moreover, as people's satisfaction about the bus service increases, their willingness to recommend the use of intercity-bus to others will increase. Therefore, to improve the use of intercity-bus and to increase the satisfaction about the service, clean buses must be provided. These results could contribute to developing a policy to activate the use of intercity-bus.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.79-87
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• 2014

In general, at the relationship between claim and obligation if debtor does not fulfill its obligations arbitrarily the creditor can claim to debtor such as lawsuit. It means, despite the debtor ordered payment through the judgment, if debtor disobey that judgment, compulsory execution can be performed by the force of the country. In the end, fulfillment of obligation is enforced by national authorities in principle. However, exceptionally, even it established as a valid debt, if debtors fulfill themselves, they may not be protected from the national authorities. That is the natural obligation. The natural obligation originated from the Roman law which enforces strict type legal system and it is exceptional phenomenon in modern civil law which is made up as that all the bonds are likely to recourse. Therefore, in Korean theory acknowledge that debt is natural obligation and there is no exception. However, there are still controversy about the presence and occurrence of natural obligation. So, in this paper, want to review about its extent and effect including the concept of natural obligation.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.333-340
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• 2017

Since realtime search words are centered on the fact that the search growth rate of an issue is rapidly increasing in a short period of time, it is not possible to express an issue that maintains interest for a certain period of time. In order to overcome these limitations, this paper evaluates the daily and hourly persistence of the realtime words that belong to the top 10 for a certain period of time and extracts the search word that are constantly interested. Then, we present the method of using the time series analysis and the neural network to know how the interest of the upper search word changes, and show the result of forecasting the near future change through the actual example derived through the method. It can be seen that forecasting through time series analysis by date and artificial neural networks learning by time shows good results.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.59-70
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• 2017

The purpose of this study was to investigate whether there is a moderating effect of protective factors on risk factors in affecting school adjustment of immigrant youths. For this purpose, this study analyzed 69,720 youths who weighed 6,079 children of youths ages 9-24 among the 2015 National Survey of Multicultural Families. From the results of the analysis, first, the discrimination experience, school violence and depression, which are risk factors of immigrant youths, all had negative effects on school adjustment. Parental relations, self-esteem, Korean language ability, and nationality acquisition, which are protective factors, all had a positive effect on school adjustment. Second, among the three risk factors in the school adjustment of immigrant youths, self-esteem and nationality acquisition variables were analyzed as the protective factors moderating depression, and the protective factors controlling school violence were analyzed as parental relationship, self-esteem, Korean ability and nationality acquisition variables. Based on the results of the analysis, decrease in immigrant youths' depression, coping with academic violence, and development and support of various competency development programs were suggested as major social welfare practices.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.237-243
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• 2016

Since realtime search keywords of portal sites are arranged in descending order by instant increasing rates of search numbers, they easily show issues increasing in interests for a short time. But they have the limits extracted different results by portal sites and not shown issues by a period. Thus, to find key issues from the whole realtime search keywords for certain period, and to show results of summarizing them and analyzing differences, is significant in providing the basis of understanding issues more practically and in maintaining consistency of them. This paper analyzes differences of week key issues extracted from week analysis of realtime search keywords provided by two typical portal sites. The results of experiments show that the portal group means of realtime search keywords by the independent t-test and the survival functions of realtime search keywords by the survival analysis are statistically significant differences.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.121-131
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• 2016

This research aims to analyze domestic articles related to entrepreneurship and elicit implications for future research. To this end, bibliometric analysis was conducted for the authors and titles of 1,887 articles published in the Korean Citation Index between 1997 and 2016. First, in the author analysis, Dae Yong Chung, Bong Sik Bin & Jeong Ki Park, and Sung Sik Bahn were noticeable in terms of the number of articles, the number of citation and the formation of the researchers' network. Second, in the title analysis, the characteristics of entrepreneurs and education in entrepreneurship, entrepreneurial strategies and case studies, the empirical analyses regarding entrepreneurial performance, investment in startups, and Korean IT companies were found to be the most active research fields. The results of this study can be used in selecting co-researchers and exploring research areas in the future.