• Journal of Fashion Business
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• v.2 no.4
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• pp.112-125
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• 1998

This study is to grasp the variousness of clothing worn by elderly women with the ideal self-image by group and by finding out the characteristics of higher-image groups and lower-image group. The object of this study was a total of 488 elderly women above full 55 from an elderly women and who lived in downtown Pusan ionnaire. For statistical disposition, the analysis of factors and frequency was carried out. The results of this study are as follows : 1. As a result of the analysis of realistic self-image and ideal self-image, the realistic self-image was derived as 5 factors-voguishness, loftiness, freshness, feminality, activeness and the ideal self-image as 4 factors-activeness, loftiness, feminality, voguishness. 2. The perceptive age according to age in the realistic self -image reflects that though the 50' s percept the 50' s, the 60' s percept the 50' s and the 70' s the 60' s and also in the ideal self-image, it shows the same result. 3. The degree of satisfaction of build in the realistic self-image appeared that the 50's unsatisfied, the 60's and the 70's felt so, and in the ideal self-image, the 50's and 60's unstisfied, the 70's so. 4. The ideal image according to age in both the realistic self-image and the ideal self-image of clothing appeared that all the 50' sand 60' s wanted a good impression and the 70' s wanted a gentle impression. 5. The frequency of doing a make-up by age in all elder women according of the realistic self-image of clothing showed that the case of doing a make-up when going out only was the greatest number and also in the ideal self-image, it agrees to the same.

• Journal of the Korean Home Economics Association
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• v.36 no.12
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• pp.105-114
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• 1998

The objectives of this study were to classify the contents of clothing image preferences, and to examine how clothing image preferences vary according to extroversion-introversion, gender, and age. Subjects for the study were 627 men and women ranging in ages from teens to forties in Kwangju City, Korea. The results of the study were as follows; 1) Four factors of clothing image preference derived by factor analysis : F. 1 'peculiar image' ; F. 2 'noble image' ; F. 3 'bright image' ; F. 4 'sprightly imagel'. 2) The interaction between extroversion-introversion groups and gender groups was significant for sprigtly images. The men of extroversion group tended to prefer gentle images, while the women of extroversion group preferred sprightly images. 3) The women liked sprightly images more than the men, the liked gentle images more. Women in their 20's liked sprightly image most, but as they grew older they tended to prefer gentle images. 4) The extroversion groups liked peculiar images more than the introversion groups. Teens liked peculiar image more than the others, subjects in their 30's and 40's preferred commonplace images. 5) The extroversion groups liked noble images more than the introversion groups. Women in their 30's and 40's liked popular images more than female subjects in their teens and twenties. Women in their teens and twenties liked popular images more than did the men in the same age group. 6) The extroversion groups liked bright images more than the introversion groups. Men in their teens and 20's liked bright images more than did men in their 30's and 40's. This finding suggests that women liked sprightly and noble clothing images, and men liked commonplace and gentle images. As they grew older, they tended to like commonplace, popular, and gentle clothing images. The extroversion groups liked peculiar, noble, and bright images more than did the introversion groups. The results of this study mean that personality traits such as extroversion-introversion are characteristics that affect clothing preferences, and it is possible to infer people's personality by their attire.

• SUVANNABHUMI
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• v.1 no.1
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• pp.75-89
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• 2009

This paper aims at scrutinizing how the women's image in the Thai film 'Nang-Nak' has been represented, affecting the Thai people intensely and achieving its great success in spite of having the background of 19th century and being a remaker. To fulfill the purpose and analyze the argument, the ideas of Lee(1989), Joan(1973) and Joo(1996) are used as theoretical concepts for this study. As a result, two images of Thai women seem to be revealed in the movie. The first image, drawn from 'Maen' and 'Mian', is conventional, somewhat ideal type for Thai women, so being a common aspect. What makes the movie a big deal, however, is another image which the heroine 'Nak' has shown, attracting the audience to be moved to tears. It may be apparently an idiosyncratic or extraordinary one from the traditional point of view in Thailand, but in other sense is a new, fresh image for which the contemporary Thai women want to seek. That is why the movie became one of the most popular in Thailand.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.35-46
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• 2011

The purpose of this study was to investigate the effect of mass media on women's clothing image, make-up image, and hair image. The subjects of the study were 306 women who lived in Gyeongnam area. Data were collected during June in 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows. The mass media according to the demographic characteristic of women showed significant difference. Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The mass media resulted in correlation with the clothing image, make-up image, and hair image. The mass media had a influence on the clothing image, make-up image, and hair image. The study results are highly expected to be used as useful sources in one's image formation and a marketing plan.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.79-91
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• 2018

The objective of this study was to determine the influence of women's attitudes toward women's underwear on image-creation efficacy and appearance management attitude. A total of 405 surveys of women working at an industrial complex in the Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, and regression analysis were used for data analysis. The findings were as follows. The sub-factors of women's attitudes regarding women's underwear were found to be 'aesthetics/body-style compensation', 'ostentation', 'functionality', and 'manner estimation' and the sub-factors of image-making efficacy were 'display confidence', 'face-image confidence' and 'display ability'. Appearance management attitude had factors such as total coordination, weight management, skin management, and pursuit of change. Aesthetics/body-style compensation, functionality, and ostentation, which were sub-variables of attitudes toward underwear, had a significant influence on image-creation efficacy. Aesthetics/body-style compensation and ostentation had significant influences on appearance management attitude. Aesthetics/body-style compensation was found to have a significant influence on all sub-variables of both image-creation efficacy and appearance management attitude.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.833-842
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• 1998

The purpose of this study is to (1) investigate on the impulse purchase tendency of women who buy women's character clothing brands and (2) to clarify the relationship between the women's impulse purchase tendency and the marketing factors, and the brand image. The subjects were 203 women in their twenties and thirties who had purchased the women's character clothing brands in last six months living in Seoul. The data were collected by self-administered questionnaire and were analyzed by frequency, percentage, t-test, clustering analysis and MDS(Multi-Dimensional Scale). The results of the study were as follows: (1)66.0% of the women were categorized as the group of high-degree of impulse purchase tendency and 34.0% of the women were identified as the group of low-degree of impulse purchase tendency. (2) In identifying the relationship between the marketing factors and the impulse purchase tendency, the group of the high-degree of impulse purchase tendency was affected by the marketing factors such as new and fashionable products, status of display, advertising and discout selling. (3) Brand image was not statistically significant according to the impulse purchase tendency. As a whole, 'Obzee' was recognized as unique-style and sexy brand, 'Time' and 'Mine' were thought as the reasonable-prince and basic-style brands, 'Deco' were clarified as the intellectual-image brand, and 'Ego' and 'Telegraph' were revealed as high-price-image brands.

• Journal of the Korean Society of Costume
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• v.62 no.3
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• pp.17-28
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• 2012

The purpose of this study was to investigate elderly women's body image and clothing behavior. Data were collected from 305 elderly women living in Gyeongnam province from May and June of 2011. Statistical methods including frequency analysis, factor analysis, F-test, t-test, Duncan test, Cronbach's ${\alpha}$, correlation analysis and multiple regression were used for this study. The results of this study were as follows.: The body image was composed of two factors, 'physical attractiveness and interest in appearance', and 'concern about weight'. The clothing behavior was composed of the following five factors: 'social importance', 'conformity' 'individuality' 'economic efficiency' and 'clothing fashion interest'. The body image and clothing behavior according to the elderly women' demographic showed many differences. Elderly women's body image influenced their clothing behavior. These study results are highly expected to be used as valuable sources in fashion marketing plans for industries that target elderly women.

• Journal of Fashion Business
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• v.5 no.2
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• pp.117-127
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• 2001

This study identified self-image of the eldery wemen by relatied to body-satisfaction, self-image, shopping-orientatons. For study, a questionnaire was used a method of mearsurement and eldery women in seoul and kyunggi were selected as a sample. Data was processed by SPSS PC+ program and analyzed by using frequency, percentage, t-test, factor analysis and Pearson's correlation. As a result, the body-satisfaction of eldery women was very low, their pursuiting self-image was gracios, younger, noble. The self-image classified grace attraction factor, intelligence factor and activity factor. Relationship between body-satisfaction and self-images was significant to gracious attractive factor and active factor. The shopping-orientatons classified brand name disply factor, personality pride factor, pratical benefit factor, prudence factor, planning purchase factor. Shopping-orientatons and self-images were significant to Pearson's correlation. The aim of this study help fashion contractors and retailers to establish effective marketing strategies.

• Journal of the Korean Society of Costume
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• v.50 no.2
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• pp.151-165
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• 2000

This study was to find out clothing design preferences, according to the clothing self-image of elderly women and to grasp the variety on clothing of elderly women and thereby to help in merchandise production planning and putting the brands into markets and to provide data for establishing a sales strategy a d to itemize women with the goods which can satisfy the desire and taste of consumer groups in the quality market. For this purpose , various researches as above were conducted .The object of this study was a total of 488 elderly women above full 55 from an elderly women and who lived in downtown Pusan. The data were analysed by using MANOVA, ANOVA , factors analysis and frequency analysis, and the Cronbach α was also applied . The conclusions made based on the theoretical background and the result of questionnaire surveys are as follows ; 1. The realistic self-image of clothing showed a similar pattern by age. 50's and 60's showed little difference by item but 70's was greater in variation between items compared to 60's. The response to each item was that most people answered "common" and they showed a pattern that responded low only in items of 'colorful' , individualistic', 'susceptible to fashion'. A similar pattern was shown by age band also in the ideal self-image and the response to each item appeared higher than in the realistic self-image , and also in items of 'colorful', 'individualistic ' , 'susceptible to fashion' the response appeared low and showed a unity. 2. The results of clothing design preferences examined on the self-image according to age are as follows ; 1) Fro jacket in the realistic self-image , 50's and 60's preferred 'tailed collar' , 'set-in sleeve', 'hips long' and 'plain jacket' and 70's agreed to the design preferences in the items except 'open collar' and also in the idealistic self-image , the degree of preference was same. 2) For skirt in the realistic self-image , 50's and 60's preferred 'tight skirt', 'normal length' , 'plain skirt' and it was appeared that 70's preferred 'pleat skirt' , 'medium length' , 'plain skirt'. Also in the idealistic self-image , the degree of preference was same. 3) For blouse in the realistic self-image, 50's preferred 'open collar', 'round neck line' , 'long set-in sleeve' , 'plain separation belt', 'open front', 'zipper' ad 60's agreed to the favorite designs with 50's except puff sleeve, and 70's appeared to prefer fastening buttons without belt. In the designs preferred in the idealistic self-image, 50's agreed with 50's of the realistic self-image and for 60's , the designs except puff sleeve type and no belt type agreed to 50's and 70's except puff sleeve agreed with 70's of the realistic self-image in their design preferences.

• Journal of the Korean Society of Costume
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• v.62 no.7
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• pp.1-12
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• 2012

The purpose of this study was to investigate the relationships between the hairstyle behavior, hairstyle image preference and life satisfaction of women in their 20s, 30s, and 40s, and to examine the differences of the hairstyle behavior, hairstyle image preference, and preferred hairstyle according to demographic variables. The research method was a survey method using a questionnaire. Total of 674 women in their 20s, 30s, and 40s were tested, 309 of whom residing in the Seoul metropolitan area, with the remaining 365 residing in Gangweon-Do. Life satisfaction factors such as socio-economic satisfaction, happiness, and physical satisfaction significantly influenced the women's hairstyle behavior. The women with higher level of physical satisfaction had higher level of conformity, individuality, fashion, and interpersonal orientation of hairstyle. It also showed that the higher the level of socio-economic satisfaction meant greater preference for graceful hairstyle images. As well as the level of happiness correlated with the preference for feminine and sophisticated hairstyle images. The women who preferred long layered wave hairstyles liked feminine, natural, and sophisticated hairstyle images. The women in their late 40s had higher interpersonal orientation of hairstyle than those in their early 20s and 30s. Overall, a natural hairstyle image was favored the most, whereas a unique image was favored the least.