• Journal of Fashion Business
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• v.6 no.4
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• pp.83-98
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• 2002

The purpose of this study is to find out the orientations and characteristic in clothes buying of each age group of elderly women, based on the actual self-image and the ideal self-image of clothing. Grasping the diversity of their clothes' buying orientations will be helpful in making a better merchandise production planning for apparel, and in launching new brands into the market. The study will also provide useful data in developing sales strategies which enable to supply goods that meet consumers' needs and tastes in the quality market, and consequently will help to classify the market. Samples were 488 women of 55 and over, dwelling in Pusan Metropolitan City. The data was analysed by using MANOVA, ANOVA, and the Cronbach's $\alpha$ reliability was also applied. The conclusions based on the theoretical background and the result of questionnaire surveys were as follows: 1. The order of priority of buying orientations based on clothes's actual self-image was 'practicality', 'cautiousness' and 'economical effectiveness' without regard to age. The items that showed the significant differences in 50's were 'cautiousness', 'experimentation', 'fashion-consciousness' and ostentatiouness, and in 70's were 'economical effectiveness', 'experimentation', 'impulsiveness' and 'environmental friendliness', and none in 60's. 2. The order of priority based on clothes' ideal self-image was the same as that of actual one, and there was no significant difference between age groups.

• Journal of the Korean Society of Costume
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• v.64 no.4
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• pp.1-20
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• 2014

The purpose of this study is to suppose makeup design based on formative elements of facial image according to the facial image type of Korean women in their 20s. For this study, literature review were performed. Surveys were conducted twice for empirical research. The survey targeted 220 university students in their 20s. SPSS 12.0 statistics program was used to analyze the results, and T-test, ANOVA, Scheff$\acute{e}$ test. The results of the study are as follows. First, it was concluded that the effective structural formative elements are different according to the types of facial image. Second, by analyzing the differences in perceiving naked facial image and modified face shape image, modified skin color image, modified makeup color image of all types of facial image, it was found that the formative elements are different according to facial images, and that there are differences in the effectiveness of each factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.326-337
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• 2006

Self-immersed narcissism image that had been limited only a feminine image has being represented as a new masculinity image through various fashion magazine and TV advertisements. Besides, this makes a contribution of enlargement of concern about the beauty and fashion of the male. In the past, fashion has been created through the fetishism about the female body. But, new male image has been changed during only 30-40 years compared with the traditional various social, cultural, sexual body images had been changed for a long time. On the contrary, changed modem male image removes the interval of difference between the male and the female image. Now, representative techniques of the masculinity perform both accommodation and disobedience against social and cultural rules. Social body, which has been understood that appearance represents almost all things, makes the good use of the space of discipline and reformation. This paper is tended to grasp the characteristics of male body image expressed modem male fashion and TV advertisements based on the examination about the changed male body image.

• Journal of muscle and joint health
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• v.24 no.2
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• pp.110-118
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• 2017

Purpose: The purpose of this study was to examine the relationship among perceived health status, body image, and self-esteem of women in rural area. Methods: This cross-sectional descriptive design was used. A total of 90 women in the K rural area completed a questionnaire, including perceived health status, body image, and self-esteem. Data were analyzed with independent t-test, ANOVA, Pearson's correlation coefficients. Results: The mean score of perceived health status was 3.00 out of 5.00, body image was 2.50 out of 4.00, and self-esteem was 2.80 out of 4.00. There were statistically positive correlations between perceived health status and body image (r=.41, p<.001), perceived health status and self-esteem (r=.34, p=.001), and body image and self-esteem (r=.48, p<.001). Conclusion: It is necessary to develop educational and manageable program regarding to body image and self-esteem to improve perceived health status of women in rural area.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.26-29
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• 2007

By changing housing market, housing cultural center furnishes information, value added, image of housing. For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers. Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.

• Journal of Fashion Business
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• v.13 no.5
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• pp.45-54
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• 2009

The purpose of this study was to examine if there were differences in public self-consciousness, body image, and socio-cultural influence between males and females. Six hundred twenty-six adults participated in this study. For data analysis, descriptive statistics, t-test and reliability test were used. The result of this study is as follows. First, compared to males, females had higher scores on appearance orientation(AO), appearance evaluation(AE), and weight occupation(WP). Also females were more dissatisfied with their bodies such as lower body part or middle body part than males. That is, women had lower body image than men. Second, there was not significantly difference in self-esteem between males and females. Third, females had higher scores on public-consciousness than males did. Fourth, compared to males, females were more influenced by socio-cultural factors such as internalization and awareness. Finally, women had more higher scores on appearance behavior management than men. Based on these results, this study would provide more efficient strategies to reduce negative body image, especially in women.

• Fashion & Textile Research Journal
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• v.8 no.1
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• pp.48-54
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• 2006

This study was designed to find out how the sociocultural attitudes toward appearance, BMI(Body Mass Index) of adult women affect their body image and body satisfaction. A questionnaire was prepared in the survey and a total of 456 adult women were selected by way of stratified random sampling. The research findings are as follows. The sociocultural attitudes toward appearance were shown in two factors of 'internalization' and 'recognition' The body image was shown in three dimensions of 'care for appearance,' 'concern about weight,' and 'appearance attractiveness'. Internalization, recognition, and BMI affected care for appearance. Concern about weight was affected by internalization, and BMI. Appearance attractiveness was affected only by BMI. Most people were not satisfied with their weight and overall body shape in spite that they in fact had normal or lean figures except 3.3% of the total samples. From the above research findings, adult women's satisfaction with their body was shown high when they were subjectively satisfied with their appearance attractiveness. And the results indicate that adult women are under pressure of socioculturally distorted image of beauty.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.120-131
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• 2009

The purpose of this study was to suggest the repositioning strategy for Korean character/career women's wear brands by comparing them with masstige brands. The subjects were 240 Women in their twenties and early forties in Seoul and the metropolitan area. The data had been collected by self-administered questionnaire and analyzed by frequency and biplot. The results of the study were as follows: (1) The brand preference was 'Time'(33.3%), 'Michaa'(12.5%), and then 'Mine'(8.8%) in sequence; (2) For brand differentiation, the attributes of 'store image', 'comfortableness', 'brand reputation', and 'promotion' were found out to be important in sequence; (3) The national character/career brands were favored by theirs 'store image', 'quality', and 'design', while imported masstige brands were favored by theirs 'comfortableness', 'brand reputation', 'promotion', and 'perceived price'; (4) Among brands, 'Time' had been highly evaluated, but comparatively showed weakness on 'perceived price', 'comfortableness', and 'promotion'.

• Journal of Fashion Business
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• v.17 no.4
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• pp.164-176
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• 2013

The study aims to find differences in clothing image preferences according to gender-roleidentity. The questionnaire developed by the researchers was distributed to 533 men and women who aged between 20 and 59. Fourhundred eight questionnaires were used for the final analysis. The data were analyzed by ANOVA, and Tukey's test using SPSS 18.0/Windows. As results, both male and female participant groups of the study were classified into 4 groups according to their gender-role identity: masculinity, femininity, androgyny, and the undifferentiated. For men, the masculinity group showed a higher preference for flamboyant, sexy, expressive, cold, mature, hard, strong, weighty, heavy, sharp images, while the femininity group showed a stronger preference for flamboyant, bold, luxurious clothing images. The male androgyny group preferred masculine, sexy, cold, mature, hard, strong, weighty, luxurious, heavy, artificial images, whereas the undifferentiated group preferred flamboyant, sexy and mature images. On the other hand, for women, the masculinity group showed a higher preference for luxurious image, while the femininity group showed a stronger preference for sexy, urban, decorative, modern, complicated, luxurious images. The female androgyny group preferred expressive, modern, mature, complicated, and luxurious images, whereas the undifferentiated group preferred bold, decorative, rational, and complicated clothing images.

• Journal of Fashion Business
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• v.14 no.2
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• pp.14-26
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• 2010

This study aims to investigate how the woman's beauty makeup trend had been changed in 1960s by analyzing the characteristics of woman's make-up in that period. For this study, a lot of documents and papers related to the woman's make-up were collected and reviewed. In particular, to analyze the characteristics of woman's make up trend in 1960s, a lot of women's pictures and makeup-related articles from 143 volumes of woman's magazines such as Yeowon and Jubusaenghwal were collected. Among the 624 pictures, fifty two pictures which were good enough for studying the total face and makeup were used for this study. The period of this study ranges from 1960 through 1969 and the analysis is focused on skin expression, eyebrow, eye shadow, eye line, lipstick, and brusher and through the related articles, the intention and contents of make up. were delivered and found out. The results are as follows. In early 1960s, the woman's make up was characterized by the make up ranging from unnatural and gray skin expression to dense pink skin expression, giving natural and glossy tint onto the skin and in particular putting a bright accent on the eyelid, eye or lip. In the mid-1960s, the make up style expressed skin more naturally, giving more shading on the eyelid, nose and lip, thus having cubic make-up. In the late 1960s, the make up became more refined and harmonized by using colors according to the TPO (time, place and objective) and skin color. The study results show that the women in 1960s pursued the "cute and young looking image" and used the make up to express their images young and cute. In the mid 1960s, the minimalism which pursued the pure and simple make up appeared in US. That trend affected the make up style of Korean women and hence Korean women showed more natural make up style in the mid and late 1960s.