• Title/Summary/Keyword: Women's Image

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The Feminism expressed in the Modem Fashion -'The Logic of Sex and Gender' on Feminism- (현대 복식에 나타난 페미니즘 -'성논리'의 연계성을 중심으로-)

  • Shin, Su-Ok;Yang, Sook-Hi
    • Fashion & Textile Research Journal
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    • v.1 no.3
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    • pp.218-230
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    • 1999
  • The purpose of this study is -under the post-modem situation- to emphasize the role of women which has various several logic on feminism, to look forward to division of men's consciousness of women, and to reflect a trend to accept the role of sex which is occurring in the system of sex, that is, 'The Third Gender and Homosexuality'. The category of biological and sociocultural on feminism discussed, meantime expressed the sexual logic under post-modern situation, and probed the sexual logic on feminism which was expressed in modem dress and its ornaments by redefining some characters as follows; Imitation-it was to attain masculinity by imitating the body of the opposite sex. Interaction such situations like...... masculinity in women, feminity in men was demonstrated as transvestism of cross-dressing and the symbolic meaning of homosexuality was demonstrated in the shoes of sociocultural on Feminism. Dispersion appeared as a moderation charm and a resistance against the men-ruling culture. Destruction-expressed the fetishism of punk of porny image and maternal affectional image of biological trend as playful satire. Therefore, It is conceived that Feminism would be created true human-phase come true in the men's world as long as the realization of women themselves make the phase of women higher; and further not only propose new image of women but the system of gender.

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A Path Analysis of Store Perception Variables on Consumers` Store Loyalty in Apparel Product Purchasing (의류제품 구매시 소비자의 점포충성도에 미치는 점포지각변인의 경로분석)

  • Kim, Soo-Jin;Chung, Myung-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.2
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    • pp.356-366
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    • 2005
  • The purpose of this study was to examine a path analysis of perceived service quality, store image, alternative store attraction, consumer satisfaction and switching barrier perception on store loyalty in apparel product purchasing. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, multiple regression analysis, path analysis by SPSS for WIN program. The results were as follows ; First, the switching barrier perception, consumer satisfaction, perceived service quality, store image significantly influenced store loyalty. Second, the consumer satisfaction, perceived service quality, store image, alternative store's attraction significantly influenced switching barrier perception. Third, the perceived service quality, store image, alternative store's attraction significantly influenced consumer satisfaction. Fourth, the perceived service quality, store image, alternative store's attraction had indirect effects on store loyalty mediated by consumer satisfaction and switching barrier perception. The consumer satisfaction had indirect effects on store loyalty mediated by switching barrier perception. In short, perceived service quality, store image, alternative store's attraction influenced on store loyalty mediated by consumer satisfaction and switching perception.

Analyzing the Research Fronts of Women's Studies in Korea Using Citation Image Makers Profiling (인용 이미지 구축자 프로파일링을 이용한 국내 여성학 분야 연구 전선 분석)

  • Kim, Jo-Ah;Lee, Jae Yun
    • Journal of the Korean Society for information Management
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    • v.33 no.2
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    • pp.201-225
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    • 2016
  • A new technique for revealing the research fronts of a interdisciplinary discipline has been developed. Citation image makers profiling (CIMP) determines the relationships between research papers with the title words of the citing documents. We adapted this new technique to analyze the research fronts and hot topics in women's studies of Korea. By Korean Citation Index (KCI) data in 2015, we selected 148 papers cited more than 9 times as the core documents of women's studies. Analysis of intellectual structure using citation image makers profiling was performed with the 148 core documents and those citing papers. Document co-citation analysis was hindered by citation data sparsity, while CIMP method successfully revealed the structure of research fronts of Korean women's studies including 2 divisions and 6 subdivisions. The CIMP method suggested in this study has good potential to discover the characteristics of research fronts of interdisciplinary research domains.

The Effect of Personal Image on Self-Efficacy in Female University Students (여대생의 퍼스널 이미지가 자기효능감에 미치는 영향)

  • Kim, Mikyung
    • Journal of Fashion Business
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    • v.18 no.1
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    • pp.37-49
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    • 2014
  • By investigating structural relationships between personal image and self-efficacy, this experimental study purposes to suggest a direction and the meaning of effective education on personal image. Based on scholars' studies on personal image and self-efficacy, this study extracts a revised questionnaire on personal image. The experimental study proved the relationship between the variables of personal image and self-efficacy by using personal image questionnaires which are extracted from the literature study. For this purpose, we have conducted a questionnaire survey including 234 students from women's university in Seoul. The results of this study are as follows. First, for cognitions on personal image, which are components of the internal image, both the visual image and social image impacting on self-efficacy have a significant efficacy in the self-regulation factor. Second, the satisfaction rates of the components for personal image impacting all the factors of self-efficacy showed a significant effect. Third, the significant results are being obtained from the analysis of differences in self-efficacy according to the levels of satisfaction rates on internal image and social image, which are expected to have effects on the self-efficacy between the groups for all factors. However, according to the analysis of differences in self-efficacy in relation to the levels of satisfaction for visual images, only the self-confidence factor in the self-efficacy is different between the groups.

Analysis of Sensibility Image According to Preference of Woman′s Golfwear (여성 골프웨어의 선호도에 따른 이미지 분석)

  • 구희경
    • Journal of the Korea Fashion and Costume Design Association
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    • v.3 no.2
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    • pp.87-106
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    • 2001
  • This study is to measure and evaluate the sensibility image for textile color and pattern design of woman's golfwear. Four-group colors and four patterns classified by a pracical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 150 women screened by sensibility test for individual preference analysis based on the ages. Each subject is answered by a face-to-face interview method to improve survey's accuracy. For statistical results there are significant differences in treatment means of sensibility measurements according to the ages. Sensibility image for textile color and pattern design is significantly different according to individual character based on ages. In summary, this paper has proposed the sensibility image scale for textile color and pattern design of women's golfwears to satisfy individual sensibility according to ages. The results of this study can be effectively applied to develop textile color and pattern design based on human sensibility.

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Women's Wear Brand Positioning According to Brand Loyalty (상표충성도에 따른 여성복 브랜드 포지셔닝)

  • 권현주;구양숙
    • Journal of the Korean Home Economics Association
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    • v.38 no.10
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    • pp.85-95
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    • 2000
  • The purpose of this study was to identify brand loyally of women's wear and construct brand positioning maps by using multidimensional scaling(MDS). There were significant differences between brand loyal and indifferent group in ages, income, occupation status and level of education. Significant differences were found between groups in the degree of importance of attributes (design/color, fashion, quality, store image, salesperson's attitude and brand reputation) when evaluating brands. The positioning maps upon the similarity and preference of brand image were composed by use of MDS.

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The Effects of the Structural Characteristics of Women's Jacket Fabrics for Spring.Summer on the Sensibility Image and Consumer Preference: The Comparison of Offline and Online (춘.하 여성 재킷용 소재의 구조적 특성이 감성이미지와 소비자 선호에 미치는 영향: 오프라인과 온라인의 비교를 중심으로)

  • Kim, Hee-Sook;Choi, Jong-Myung;Na, Mi-Hee
    • Journal of the Korean Home Economics Association
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    • v.49 no.1
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    • pp.121-133
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    • 2011
  • This research was designed to compare the subjective evaluation of texture image and preference between offline and online by structural characteristics of women' jacket fabrics for spring and summer. 78 participants evaluated the sensibility image and preference of various fabrics. The data were analysed by factor analysis, t-test, Pearson's productive correlation, regression, and multi dimensional scale. The results were as follows: Sensibility image factors of women' jacket fabrics were 'classic' 'sophisticated' 'natural' 'characteristic' and 'practical'. Between offline and online, sensibility images showed no differences. In sensibility images, 'classic'-'sophisticated', 'natural'-'practical', and 'practical'-'characteristic' images showed significant correlation. By analyzing the contribution of fabric structure on sensibility images, density affected on the 'classic' image offline and online. By the results of regression analysis, thickness, density and weave affected on the tactile preference. In sensibility images, 'classic', 'sophisticated' 'characteristic' images were the influencing factor. 'Sophisticated', 'natural', 'characteristic' and 'practical' images affected on the purchase preference.

Major Foods and Nutrient Intake Quality According to Body Image Perception among Korean Women: Based on the 2010 Korea National Health and Nutrition Examination Survey Data (한국 여성의 주관적 체형인식에 따른 주요 다빈도 식품 및 영양소 섭취의 질: 2010년 국민건강영양조사 자료를 이용하여)

  • Lim, Young Suk;Jeon, Soo Bin;Kim, Hee Mang;Jeong, So Yeon;Ahn, Jae Young;Park, Hae Ryun
    • Journal of the Korean Dietetic Association
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    • v.21 no.2
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    • pp.154-172
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    • 2015
  • The prevalence of obesity is continuing to increase. Self-perceived body image among women has drawn a lot of attention in Korea due to unhealthy weight control trials. This study was conducted to determine the relationship between self-perceived body image and dietary intakes among Korean women. For the analysis, 1,747 subjects were selected after eliminating those who were likely to have recently altered their diet based on the 2010 Korea National Health and Nutrition Examination Survey (KNHANES) data. The subjects were divided into three groups: underweight, normal, and obese groups according to their perception of body image. Daily nutrient intakes, NAR (Nutrient Adequacy Ratio), and food intake frequency were assessed according to age group and body image perception. Only energy intake showed differences among the three body image perception groups across all age groups, but not statistical differences. Analysis of NAR and the order of most frequently consumed food items confirmed these findings. The ratio of underweight women that perceived their body size as normal or overweight was higher with younger age. Incorrect body image perception and unhealthy weight control behaviors can cause nutritional problems. This study confirmed that nutritional knowledge is important for healthy weight control trials. Nutritional education for healthy dieting should be emphasized among Korean women.