• 제목/요약/키워드: Win-win growth

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여성 창업가의 성공과 혁신활동에 대한 사례 연구 : 스타트업을 중심으로 (Case Study on Success and Innovation Activities of Women Entrepreneurs: Focusing on Startups)

  • 홍정임;김선우
    • 벤처창업연구
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    • 제16권1호
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    • pp.55-69
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    • 2021
  • 여성의 사회 및 경제 활동 참여가 국가 발전에 중요한 요소로 인식되고 있다. 창업 대중화, 디지털 전환, 위코노미 트렌드는 여성이 창업에 도전할 수 있는 기회의 장벽을 낮추었으며 여성기업이 보다 빠르게 성장할 수 있는 환경을 제공하고 있다. 본 연구는 최근에 변화하고 있는 기업의 경영 환경, 여성 창업의 성공 영향요인, 혁신활동을 연계하여 여성 창업가의 성공 의미와 과정, 혁신전략과 성과의 특징을 살펴보는 것이다. 이를 위해 여성 스타트업 중 투자가 큰 분야인 유통/서비스와 소비자 제품/서비스 분야의 4개 기업을 대상으로 사례를 분석하였다. 그 결과, 여성 창업가는 성공의 의미를 '개인의 삶과 일의 균형' 안에서 '고객과의 신뢰 관계 확립을 통해 기업의 가치' 를 만들어 이를 지속하는 것으로 인식한다. 비즈니스 생태계 측면에서 여성 창업가는 '소비자-생산자-판매자의 상생에 기반을 둔 기업 활동' 에 노력하며 성과 중심의 목표 달성보다는 '문제해결 접근 방식으로 과정에 집중' 한다. 또한 섬세한 관찰력과 유연성, 실행력을 통해 '변화하는 트렌드에 적응' 하고 있다. 혁신활동 측면에서 여성기업의 혁신전략은 '고객에 기반한 가치 창출' 을 우선으로 하며 기술혁신보다 '고객중심의 비즈니스 모델' 혁신에 집중하고 있다. 이를 통해 여성기업은 이윤창출의 양적 성장을 중요시 하는 일반기업과 차별화된 몇 가지의 특징을 보이며 '기업의 가치 창출과 지속 성장' 을 얻는 것으로 나타났다. 여성이 창업하기 위한 도전과 기회의 장벽은 낮추어졌고 여성 스타트업이 성장할 수 있는 생태계는 마련되었다. 그러나 아직까지 여성 창업가가 적은 이유는 무엇이며 이러한 갭(gap)을 어디서 메꾸고 접근해야 하는지에 대한 답은 결국 현장의 면밀한 조사와 분석에 있다. 엑싯(Exit)한 여성 스타트업의 사례 축적을 통해 성장 단계별 마일스톤 제시와 여성의 육아와 보육을 고려한 정책대상 세분화도 이루어져야 한다. 본 연구의 결과가 후속연구의 기초자료가 되어 여성 창업가가 경제 주체로서 성장할 수 있는 연구 기반이 되기를 기대한다.

Using Balanced Scorecard to Explore Learning Performance of Enterprise Organization

  • Chiu, Chung-Ching;Tsai, Chih-Hung;Chung, Yi-Chan
    • International Journal of Quality Innovation
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    • 제8권1호
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    • pp.40-75
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    • 2007
  • In the early industrial age which with high intensity of machine and labor, using financial measurement index was good enough to tie in company's mechanization and philosophy of management and been in efficiency. But being comply with "New Economic age," a new economic environment is full of knowledge and information, the enterprise competition had changed from tangible assets, plants to intangible innovation ability of knowledge. As recognizing the new tendency by enterprise, they value gradually the growth and influence from learning. Practice of organization learning not only needs firm structure and be in coordination with both hardware and software, but also needs an affect measurement model to offer enterprise to estimate learning performance. It's a good instrument of financial performance measure mold in the past years, But it's for measuring the past, couldn't formulate enterprise trend to future, hard to estimate investment for future, such as development of products, organization learning, knowledge management etc, as which intangible assets and knowledge ability just the key factors of being win around competition environment in the future. In 1992, Kaplan and Norton brought up Balance Scorecard (BSC) on Harvard Business Review, as an instrument helping enterprise to measure performance, which is being considered to be a most influence management instrument. It added non-financial index such as customer, internal process and learning growth besides traditional financial index, as offering enterprise an index to measure and manage intangible assets and intellectual property. As being aware of organization learning is hard to be ignored in the new economic age, this research is based on learning and growth of BSC, and citing one national material company try to let the most difficult measurement performance of organization learning, to be estimate through BSC, analyze of factor and individual case, to discuss the company how to make the related strategy and vision of organization learning to develop learning and growth of the structure of BSC, subject the matter of out put factors to be discussed, and measure the outcomes as a result of research. The research affect offers (1) the base implement procedure of carrying out BSC; (2) the reference of formulating measurement index while enterprise using BSC to estimate performance of organization learning; (3) the possibility bottleneck maybe forcing while carrying out BSC, to be an improvement or preventive for enterprise.

BRICs 지역 소비자 색채선호 비교 (Comparison on Color Preference of BRICs Consumers)

  • 최미영;심영완;신혜영
    • 복식
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    • 제56권5호
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    • pp.118-131
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    • 2006
  • Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.

스마트폰 앱을 이용한 체중감량 프로그램이 고교생의 비만도와 신체조성에 미치는 효과 (Effects of a Smart Phone Weight Loss Program on Obesity and Body Composition in Adolescents)

  • 전민경;하주영
    • 한국보건간호학회지
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    • 제27권1호
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    • pp.102-112
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    • 2013
  • Purpose: The purpose of this study was to determine the effects of a weight loss program administered through a smart phone application on body composition and obesity in adolescents. Methods: This study applied a 6-week weight loss program with dietary education, exercise therapy, and behavior modification therapy from 4 June 2012 to 20 July 2012. The collected data were analyzed by descriptive statistics and the Wilcoxon signed rank test using the SPSS WIN 18.0 program. Results: After the 6-week program, the average weight of the subjects was reduced from 75.96kg to 74.41kg (Z=$-3.994^p$, p<.001), while the body mass index (BMI) decreased from 29.23 to 28.60 (Z=$-3.980^p$, p<.001), and the obesity index decreased from 38.45% to 35.59% (Z=$-3.977^p$, p<.001). The percentage of body fat decreased from 32.45 to 31.92 (Z=$-3.947^p$, p<.001), and the rate of skeletal muscle growth increased from 26.06% to 26.58% (Z=$-3.822^p$, p<.001). Conclusion: A weight loss program using a SNS (social network service) application, with dietary education, exercise therapy, and behavior modification therapy can reduce obesity and impact body composition in a short-term. Therefore, the utilization of the SNS application can be used to effectively enhance the management of adolescent obesity.

초등학교 5.6학년 학생의 체질량 지수에 따른 신체상 인지, 의식적 식이제한 및 영양불균형 신체증상 (Perceived Body Image, Intentional Caloric Restriction and Physical Manifestations of Unbalanced Nutrition according to Body Mass Index in Fifth and Sixth Grade Elementary School Students)

  • 김보환;최지혜
    • Child Health Nursing Research
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    • 제15권4호
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    • pp.359-366
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    • 2009
  • Purpose: This study was done to identify perceived body image, intentional caloric restriction and physical manifestations of unbalanced nutrition according to the Body Mass Index (BMI) in elementary school students. Methods: The research design was a cross-sectional descriptive study. Data collection was done by using a structured questionnaire that consisted of 34 items. Participants were 151 students in 5th and 6th grades of elementary schools in Gangwon province. Frequency and percentage, one-way ANOVA, and $\chi^2$-test with SPSS WIN 12.0 were used to analyze the data. Results: In elementary school students, over-weight/obesity and normal weight groups reported that they would be satisfied with a thinner body image compared to the present image. The score for intentional caloric restriction was significantly higher in the over-weight/obesity group than in the under-weight group. In physical manifestations of unbalanced nutrition, students in the under-weight group frequently were pale and had dry skin, whereas the over-weight/obesity group reported frequent upper respiratory symptoms. Conclusion: The results suggest that elementary school students need to develop the perception of an adequate body image and to avoid inadequate caloric intake if promotion of the child's growth and development is to be without physical manifestations of unbalanced nutrition.

임신 후기 임부의 임신스트레스와 우울의 관계에서 피로의 매개효과 (The Mediating Effect of Fatigue on the Relationship between Pregnancy Stress and Depression during the Third Trimester of Pregnancy)

  • 김미옥;김영란
    • 동서간호학연구지
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    • 제24권1호
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    • pp.81-89
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    • 2018
  • Purpose: We aimed to assess the mediating effect of fatigue on the relationship between pregnancy stress and depression during the third trimester of pregnancy. Methods: We surveyed 161 pregnant women at a hospital in Gyeonggi province in Korea from October to November, 2017. Data were analyzed by the SPSS WIN 22.0 program. Results: The mean scores of pregnancy stress, fatigue and depression were $2.09{\pm}.87$ with a range of 1~4, $2.31{\pm}0.84$ with a range of 1~4 and $0.85{\pm}0.81$ with a range of 0~3, respectively. Pregnancy stress was positively correlated with fatigue (r=.60, p<.001) and depression (r=.59, p<.001) and fatigue was positively correlated with depression (r=.48, p<.001). The mediating effect of fatigue on the relationship between pregnancy stress and depression (${\beta}=.21$, p=.010) was found. Conclusion: We found the mediating effect of fatigue on the relationship between pregnancy stress and depression. Thus, healthcare professionals should assess the pregnant woman's negative emotions in the early stage and facilitate their positive transition utilizing the assesment findings. For example, a development of interventions considering physical and psychological aspects for decreasing fatigue may improve the pregnant women's well-being during pregnancy and childbirth. In conclusion, the healthcare professionals should understand the potential problems during pregnancy and strive to enhance the positive process of pregnancy and growth of the baby.

세계 주요 의류수출국의 의류수출 패턴 (The Pattern of Clothing Export in Leading Countries)

  • 지혜경;이은영
    • 복식
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    • 제56권3호
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    • pp.81-90
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    • 2006
  • The objective of the study is to review trends of clothing export in important countries of the world and thus to know the present stage of clothing export in Korea. For the purpose, changes of export amount, competitiveness and product life cycle were analysed in the countries from the 1960's to the 1990's. The results are as following: First, on the aspect of export amount, industrialized countries lost the lead to newly industrializing countries from the 1960's. Developing countries, as China, win the lead. Second, on the competitiveness aspect, industrialized countries lost competitiveness to newly industrializing countries before the 1960's. And newly industrializing countries were outpaced by China in the export competitiveness from the early 1990's. Third, on the aspect of product life cycle, industrialized countries go first through each period of product life cycle, introduction, growth, maturity and decline, and they all, excluding Japan, sustained period of Maturity for a long time. newly industrializing countries and developing countries go orderly through each period of product life cycle after industrialized countries. As to Korea, duration of each period was short. Specially characteristics of decline period appeared partly in the early 1990's. From the results, the theory of product life cycle, helping to explain changes in production and trade in new product lines, estimated to applicable to clothing export. The phenomena, Italy, Hong Kong and America sustain high competitiveness in the world clothing market for a long time, is needed to be studied carefully. The study about strong points in their clothing industries and competitiveness drive program be to influence Korean export policy in the future.

패션기업의 인구통계적특성에 따른 근무만족도에 관한 연구 (A Study on the Demographic Characteristics and Job Satisfaction in Fashion Companies)

  • 박옥련;박주현;김미교;신용대
    • 한국데이터정보과학회:학술대회논문집
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    • 한국데이터정보과학회 2006년도 PROCEEDINGS OF JOINT CONFERENCEOF KDISS AND KDAS
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    • pp.253-265
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    • 2006
  • 국내 의류산업은 패선 의류상품 기획력과 마케팅의 강화, 전문 고급인격의 양성, 전산화와 정보화 시스템을 확충시킨다면 고부가가치를 창출하는 패션산업으로 성장할 수 있는 잠재력을 효과적으로 활용하기 위해 우리나라 패션기업의 근무여건에 대한 연구를 실시하였다. 본 연구에서는 패션기업의 현황을 먼저 살펴보고 여러 가지 근무여건에 관한 문제점을 분석, 진단하고 그 결과를 토대로 하여 패션기업의 합리적인 경영과 발전을 도모할 수 있는 종업원의 근무만족도 및 역할성과에 미치는 영향에 관한 개선 방안을 모색하고자 한다. 직무특성과 직무자체만족도의 관계에서는 직무다양성, 직무중요성, 직무자율성의 요인이 직무자체 만족도에 유의적 영향을 미치는 것으로 나타났으며, 직무가 다양하고 중요성과 자율성이 높아질수록 직무만족도가 높아지는 것을 알 수 있다. 그리고 회사생활에 있어 회사에 대한 자긍심과 충성심이 높아질수록 동료만족도가 높아진다는 것을 알 수 있다. 또 회사생활에 있어서 직원들이 복지제도에 대한 만족도가 놀아질수록, 복지혜택에 대한 만족도가 낮아질수록 동료만족도가 놀아진다는 것을 알 수 있다.

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치과기공사의 조직몰입이 이직의도에 미치는 영향 (The effect of dental technician's organizational commitment on the turnover intention)

  • 권은자;최에스더;한민수
    • 대한치과기공학회지
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    • 제39권4호
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    • pp.285-294
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    • 2017
  • Purpose: This study was carried out in order to examine organizational commitment in dental technicians and turnover intention level according to it, and to analyze its effects. Methods: A self-reported questionnaire survey was carried out by having convenience sampling as 200 dental technicians. An analysis of the collected data was computationally processed by using SPSS Win 19.0 program. An analytical technique was made by using statistical techniques such as frequency & percentage, t-test, One-way ANOVA analysis. The following are the analytical results of the collected materials. Results: In consequence of analyzing organizational commitment level in research subjects, there was a significant difference in the items for age, task field, job position in charge, career in dental laboratory technology, and monthly income(p<.05). The average of the item for organizational commitment level stood at 3.29, thereby having been indicated to be high. As a result of analyzing turnover intention level in research subjects, there was a significant difference in the items for task field, job position in charge, career in dental laboratory technology, and monthly income(p<.05). The average of the item for turnover intention reached 3.04, thereby having appeared to be relatively high. As for a correlation between organizational commitment and turnover intention, all variables were shown to have inverse correlation at a significant level. In consequence of conducting regression analysis in order to analyze the influence of organizational commitment upon turnover intention, a factor of having the most impact on turnover intention appeared to be normative commitment. The test value of the model was statistically significant. The explanation power about this was indicated to be 26.9%. Conclusion : In the above findings, the dental technicians are considered to need to be immersed in work with a sense of mission in performing job in charge, to strive to possibly have an opportunity of achievement and self-growth, and to perform a research and development in a manpower management strategy such as turnover prevention.

여성이 운영하는 목공방 창업에 관한 연구 (Study on the Foundation of a Carpentry Studio Run by a Female Owner)

  • 김영주
    • 한국가구학회지
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    • 제27권3호
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    • pp.203-210
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    • 2016
  • According to the research on the gender ratio of furniture design courses at universities, female students account for 70 to 80 percent of the total enrollments. Likewise, other design courses reveal the similar trend. Even though female students want to build up their career in the furniture design or related fields, the figure is not so high. There is a trend that many female designers tend to take time off or quite their jobs after their marriage for that reasons such as pregnancy, childbirth, the upbringing of children and so on. The study also shows that women with higher education feel more difficult to resume their careers after being left from economic activity for a long period; this results in the lower figure of women involved in the specialized jobs than men. In particular, the furniture companies avoid hiring old female designers because they believe that younger candidates are more capable of learning the latest style; therefore, it has become harder for the job seeks to win the competition in the job market. The data released by Statistics Korea in 2015 shows that there was the higher increase in female employees than the figure of the male workers, compared to the previous year. As it can be seen, female workforce was emerged as the new growth power; Nevertheless, the working environment and conditions haven't meet the demands from women despite the gradual rise of female job seekers inspired by their wish to achieve self-realization, gender equality. To conclude, this is to suggest the plans for the foundation and management of small-scale carpentry studios so that women, who have a degree in furniture design studies and wish to resume their careers after their long breaks, start their own carpentry studios so as to reach self-realization and feel satisfied with their work while earning their livelihoods.