• Title/Summary/Keyword: Willing to pay

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Estimation of citizens' Willing To Pay for water quality improvement on urban rivers (도시하천 수질 개선을 위한 도시민의 지불의사 추정)

  • Kang, Ji Yoon;Kim, Keewook
    • Proceedings of the Korea Water Resources Association Conference
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    • 2022.05a
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    • pp.463-463
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    • 2022
  • 도시하천은 급속한 경제성장과 개발 등 여건변화에 따라 크게 변화되어왔다. 이에 하천은 본연의 모습과 가치를 잃고 인공적인 모습으로 변해 하천의 주요 기능인 자정작용, 생태계 건강성 유지 등의 기능을 잃고 도시 활동에 따른 오염물질에 노출되어가고 있는 실정이다. 이로 인한 부정적인 영향으로 도시민의 삶의 질과 만족도 또한 하락되고 있다. 본 연구에서는 부산의 대표하천인 수영강을 대상으로 도시하천 수질 개선을 위한 도시민의 지불의사를 추정하였다. 비시장가치를 추정하기 위해 조건부가치측정법(CVM, Contingent Valuation Method)을 적용하여 수질개선에 따른 지불의사(WTP, Willingness To Pay)를 파악하고 경제적 가치를 추정하였다. 가상시나리오는 EPA, water quality ladder의 개념을 이용하여 현재 수영강 수질이 오염된 물(4등급)이라고 가상시장을 설정하고 낚시가 가능한 수준(2등급)까지 개선을 시키고자 할 때의 지불의사를 물었다. 이때 지불수단은 기부금의 형태로 연 1회 향후 5년간 지불기간을 설정하였다. WTP 모형추정은 KDI에서 제시하고 있는 로지스틱분포 함수와 스파이크 모형을 사용하여 WTP를 추정하였다. 스파이크 모형의 추정결과 평균 지불의사액은 12,255원으로 부산광역시 전체 가구 수인 1,392,291가구(2019년)에 적용할 경우 향후 5년간 연 170억 원의 재원을 확보할 수 있는 것으로 나타났다. 지불의사 추정결과 수영강 인접 지역주민의 지불의사가 높게 추정되었고, 부산시민이 수영강을 자연과 생태보전 기능하천으로 인지하고 있음(56.5%)을 고려 할 때, 하천환경개선을 통한 지불의사의 상승은 도시하천 가치 향상이 될 수 있을 것으로 판단된다. 또한 도시민의 기대수준 충족과 더불어 도시하천 가치상승을 위한 부족한 재원까지도 조달 할 수 있는 방안의 기초를 마련 할 수 있을 것이라 판단된다.

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The Influence of Environmental Concern and Green Fashion Advertisements on Consumer Behavior: Chinese vs. Korean

  • Shi, Hang;Cui, Yu Hua
    • Journal of Fashion Business
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    • v.22 no.6
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    • pp.25-38
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    • 2018
  • Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

Community Welfare and Oriental-Korean Medicine for the Aged People (지역사회복지의 관점에서 고령화 시대에 대비하는 한의사의 역할에 대한 연구)

  • Lee, Hai-Woong;Kim, Hoon
    • The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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    • v.19 no.2
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    • pp.168-179
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    • 2006
  • Background and Aim : As the aged society is coming, people pay attention to it and the government is also increasing subsidy into the welfare of the aged. As a branch of social welfare, community welfare is familiar and close to local residents. We could open up a new field in community welfare for oriental medicine and oriental medical doctor(OMD). Materials and Method : Analyzing the worts of community welfare center, we tried to find ways for OMDs to take part in there. We focused m community care and home care service of community welfare center and community health center. Result : Free oriental medical services are offered in many places, but a lot of them are temporary and hard to continue due to financial problem and lack of specialist. Local residents want to know about oriental medicine but few OMDs are willing to participate, thereforen, unqualified lectures of such as hand acupuncture, moxibustion, meridian massage prevail among them. This leads to illegal oriental medical services in the name of volunteer medical work. Conclusion The system is needed that local OMD association take part in community welfare of oriental medical service and care with community welfare center and community health center. Local volunteer medical services and researches of medical policy can help increase the chance for OMDs to go into social welfare system of the aged.

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Merits of this Group Homes far the Elderly with Dementia Recognized by Middle and Upper Class Families, and Potential Obstacles to its Introduction in Korea (중산층 이상 가족이 인식하는 치매노인 그룹흠의 장점과 국내 도입의 문제점)

  • 김대년;권오정;최정선
    • Journal of Families and Better Life
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    • v.19 no.6
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    • pp.113-128
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    • 2001
  • middle and upper class families, and examine obstacles to their introduction in Korea. Since a few large-scale facilities for the elderly with dementia have been provided for only low-income families free of charge, the necessity of group homes for middle and upper class families willing to pay for such services has become an issue recently in order to lessen the burden on families, as well as to promote the well-being of the dementia victims themselves. The survey was conducted by questionnaires collected from 577 respondents from middle and upper class families. The results of the survey were as follows: The merits of the group homes were 1)decreasing loneliness of the elderly, 2)providing active and stimulating environments allowing for participation everyday life activities, and 3)lessening the emotional and physical burden on the caring families. Potential obstacles to its introduction in Korea were 1)the difficulty of finding sites to build the group home because of the negative perception of people with disabilities and a NIMBY(Not In My Back Yard) reaction to the construction of it and 2)the economic burden on the caring family. Surprisingly, the guilt factor associated with sending the parents into group homes was not considered as a big obstacle. Referring to results of this study, it is asserted that group homes for the elderly with dementia would be embraced throughout the country if Koreans could have the chance to understand what group homes are.

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A Comparative Study between Islamic and Conventional Exchange-Traded Funds: Evidence from Global Market Indices

  • YAP, Kok-Leong;LAU, Wee-Yeap;ISMAIL, Izlin
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.725-735
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    • 2021
  • This study investigates whether the Islamic Exchange-Traded Funds (ETFs) provide significant benefit to investors relative to conventional ETFs. Six pairs of Islamic and conventional ETFs with 10-year daily price data from 2010 to 2019 have been selected from major market indices like MSCI World Index, MSCI Emerging Markets, MyETF Dow Jones Islamic Market Malaysia, MSCI South East Asia and Wahed FTSE Shariah USA Index for this study. For ETFs that are launched after 2010, the price data from launch date to 2019 are used. Our results show: First, Islamic ETFs are more likely to trade at a premium rather than at a discount, implying the investors are willing to pay a premium. Second, it is also found that Islamic ETFs have a relatively shorter period of price deviation from the benchmark, implying more price stability. Third, conventional ETFs have higher return and lower tracking errors relative to Islamic ETFs. These new findings add to the stylized facts of Islamic ETFs in the extant literature for investors, plan sponsors and regulators as to the differences between the ETFs. As policy suggestion, asset management companies can design new investment products to bridge the gap between conventional and Islamic finance.

Economic Analysis on the Small & Medium Business Public e-Procurement Information System Project (중소기업 공공구매 판로지원 종합정보시스템 구축사업의 경제성 분석)

  • Jeong, Hoon;Ahn, Jaekyoung
    • Journal of Information Technology Services
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    • v.17 no.2
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    • pp.69-81
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    • 2018
  • This study performed an economic analysis and tested the viability of a public computerization project to create a comprehensive information system for public e-procurement for small and medium-sized businesses (SMBs). The study found that the estimated costs of the project included 4.3 billion won to build the system and 710 million won per year to maintain the system once it is built. The project's estimated total benefits amounted to 6.66 billion won per year, including 5.871 billion won per year in increased convenience for SMBs that use the system, 406 million won per year in benefits for public institutions, and 383 million won per year in benefits for the institution "A" to adopt the system. We used the contingent valuation method (CVM) to estimate the benefits to SMBs, which would be the main participants of the project. The survey found that the SMBs were willing to pay an average fee of 170,136 won. we conducted an economic analysis by applying a 5.5% social discount rate over an analysis period of 10 years and found a benefit-cost ratio of 5.02 and a net present value of 40.201 billion won, which indicated a very high economic viability of the project. The results of this study can be an important reference when deciding whether to pursue computerization projects in the public sector.

Resource Transfers with Parents and the Childbearing Intention Among Women in the Early Stage of Marriage (신혼기 기혼여성과 부모 간의 자원이전과 출산의향)

  • Kim, Juhee;Koh, Sun-Kang
    • Journal of Family Resource Management and Policy Review
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    • v.19 no.2
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    • pp.27-49
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    • 2015
  • The purpose of this study is to identify poorly understood factors related to the recent rapid decline in fertility in Korean society. Along with Becker's child demand theory, personal psychological traits, such as independence, nurturance, and affiliation, were given special attention in this study. We examine the processes of resource transfers between married women and their parents on childbearing intention in order to verify the effects of both factors. Five hundred and seventy-six women in their early stage of marriage from the 2009 wave of the National Survey of Marriage and Childbirth were analyzed. Main results of the study are as follows. First, Becker's child demand theory is not supported. Instead, the women who were not given economic support from their parents in getting a residence at the time of their wedding turned out to be more willing to have a child, potentially because they were more independent. Second, the women who provided caretaking and emotional support to their parents had higher childbearing intentions, potentially because they were more nurturing. In conclusion, these personal psychological variables are important in understanding the childbearing behavior of women. We suggest that the government should pay more attention to the micro-personal factors raised in this study when executing policies to reverse the current trend of low fertility.

A Case Study on the Organizational Activities of Value Analysis as Countermeasure Scheme for the Cost Reducement (원가절감대책방안으로써의 VA의 조직적 활동에 대한 사례연구)

  • 이상억
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.4 no.5
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    • pp.73-83
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    • 1981
  • The purpose of value analysis is to assist each to approach nearer enough to this goal to provide substantial competitive and profit advantages. It provides planned and disciplined thought and act ion which hel ps identify unnecessary cost throughout the product or process cycle. Value analysis is a precise, disciplined, one-purpose thinking process. Its one purpose is to retain all the performance and aesthetic factors which now exist In the product, process or services, which the customer wants and is willing to pay for : and through disciplined thinking procedures, to put together Practical alternatives which will accomplish them at still lower cost. Value in a product or service is the reward for appropriate performance and appropriate cost Value analysis must therefore employ techniques which will sensitize any "lacking" area so that the need can be identified and satisfied. As the business begins to see the benefit of the activity, additional value analysts consultants may be added. This will provide more penetration in the three identified areas, of top managers group, individual value analysis consultants and senior member who organizes value analysis work, and besides, additional abilities will be secured.e secured.

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Estimating the Economic Benefits of Conserving Urban Forests in the Capital Region: The Case of Mt. Kwanggyo (수도권 도시림 보존의 경제적 편익 추정 -광교산을 중심으로-)

  • Kwak, Seung-Jun;Yoo, Seung-Hoon;Han, Sang-Yong
    • Environmental and Resource Economics Review
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    • v.12 no.1
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    • pp.1-27
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    • 2003
  • Urban forests have various environmental benefits, contributing to the quality of urban life. However, these values have been underestimated or never been reflected in the urban development planning in Korea. As a result, a number of forests in urban areas were either partly or wholly destroyed without their public's values being assessed explicitly. The objective of this paper is to estimate the economic benefits attached to Mt. Kwanggyo in the Capital Region using contingent valuation method, aiming to provide policy-makers with useful information to make an informed public decision in urban development planning. The survey was carefully designed and implemented to meet a number of recommendation rules suggested in the literature. The overall results show that the respondents well accepted the contingent market and would be willing to pay a significant amount for the proposed program of conserving the mountain. Total economic benefits for the population amounted to approximately 3.8 billion Korean won per year. This quantitative information can be used in cost-benefit analysis of urban development plans.

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Estimating the Benefits of Seawater Flowing by using Meta-Regression for Benefit Transfer - Case of Geumgang River - (메타회귀분석을 이용한 해수유통 편익추정 - 금강을 중심으로 -)

  • Shin, Chang-Seob;Cho, Wonjoo
    • Journal of Korean Society of Rural Planning
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    • v.29 no.4
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    • pp.191-200
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    • 2023
  • This study aims to estimate the value of environmental services that could be generated by seawater flowing in the Geumgang Estuary by using meta-regression for benefit transfer. The environmental services that can be generated by seawater flowing are assumed to be improved water quality, increased biodiversity, and enhanced water-friendly effect. The analysis was conducted using 122 data from 28 studies from EVIS. The results show that households in the neighborhood where seawater is distributed are willing to pay about KRW 46,918, KRW 7,752, and KRW 7,859 per year for improved water quality, increased biodiversity, and enhanced water-friendly, respectively. The WTP of the national households other than neighboring households was found to be KRW 19,401, KRW 3,206, and KRW 3,250 for the three environmental services, respectively. The WTP for water quality improvement is higher than that for biodiversity increase and water-friendly effect increase, which may be due to the fact that water quality improvement is an environmental service that is close to the use value. In addition, neighboring households have a higher WTP than national households because neighboring households are more likely to evaluate the benefits of seawater flowing as a use value, while national households are more likely to evaluate it as a non-use value.