• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.96-108
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• 2015

The market of webtoon is expanding and the main users' acceptance environment of webtoon is changing from web to mobile. Among this phenomena, platform companies combined various digital technologies and a new user interface to the webtoon. The major directions of change in webtoon are applying multimedia effects and actualize the optimized form for the mobile environment represented by a smartphone. This study defined these types of webtoon as 'Webtoon 2.0' and built a separate concept from 'Webtoon 1.0' which means the early form of webtoon. Through this, we propose a new standard in classifying various types of cartoons that are sporadically serviced to users. Also, through experiments with users, we checked the current status of webtoon 2.0 and webtoon 1.0 by quantitatively measuring and analyzing the degree of user satisfaction with the current webtoon. Through this, this study suggest technical and aesthetic development application of Korean webtoon which is available to platform operators, writers and users.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.457-468
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• 2022

With the rapid growth of the webtoon industry, a new model for webtoon applications has emerged. We have entered the era of webtoon application version 3.0 after ver 1.0 and ver 2.0. Despite these changes, research on user review analysis for webtoon applications is still insufficient. Therefore, this study aims to analyze user reviews for 'Kakao Webtoon (Daum Webtoon)' that presented the webtoon application 3.0 model. For analysis, 20,382 application reviews were collected and pre-processed, and TF-IDF, network analysis, topic modeling, and emotional analysis were conducted for each version. As a result, the user experience of the webtoon application for each version was analyzed and usability testing conducted.

• Women's Health Nursing
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• v.28 no.3
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• pp.250-263
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• 2022

Purpose: The purpose of this study was to develop a webtoon education program on preventive self-management related to premature labor (PSM-PL) for women of childbearing age, to evaluate its effects, and to assess the usability of webtoon education for women of childbearing age. Methods: The study design was a stratified randomized trial with repeated measures. The participants were Korean women of childbearing age (between the ages of 19 and 49 years), with 49 participants each. The preventive health management self-efficacy related to premature labor (PHMSE-PL) scale, the preventive self-management knowledge related to premature labor (PSMK-PL) scale, and usability of webtoon education were assessed. The intervention group read six episodes of the PSM-PL webtoon within 2 days after clicking an online link. The control group did not receive anything but was given the webtoon after the last measurement. To test the effect of the repeatedly measured variables, a generalized estimating equation model was used. Results: The experimental group had statistically significantly greater increases in PHMSE-PL and PSMK-PL scores from baseline to immediately after and 2 weeks later than the control group. The average score for usability of webtoon education was high (4.52; standard deviation, 0.62) on a scale of 1-5. Conclusion: This webtoon education program on PSM-PL was a feasible and acceptable program that increased self-efficacy and knowledge of preventive health management of premature labor in women of childbearing age. Future studies that adopt a webtoon format can be beneficial for childbearing women with other risk factors.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.510-520
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• 2020

This study attempts to explore the educational applicability of webtoons. Webtoons have very useful educational elements in educational environments. First, they are extremely popular among learners of the internet age and not only do webtoon images provide immersiveness and enjoyment to learners in class environments based on text but the narrativity and contextuality of webtoons can also provide abundant material in connection with the subject. Also, the interactivity of the Web 2.0, a space where webtoons are circulated, can also be utilized in educational environments. This study attempts to explore grounds for detailed approaches for the educational applicability of webtoons using theoretical and practical methods. It is hoped that through this study, assessments can be made of positive prospects regarding the educational applicability of webtoons.

• Cartoon and Animation Studies
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• s.44
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• pp.285-306
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• 2016

With the increase use of smartphones, users can consume contents such as webtoon, webnovel and TV drama directly provided by the producers. In this Direct-to-Consumer era, webdrama services from the portal websites are increasing rapidly. Webdramas such as , , and can be analyzed in real time using responses such as unique users, likes, and comments. The analyses used in this research were Social Media Big Data Mining Method and Opinion Mining Method. Specific key words from webdrama can be extracted and viewers positive, neutral or negative emotion can be predicted from the words. The analyses of popular webdramas showed that the established K-Pop Idol member appearance and servicing portal site greatly influence the views, traffics, comments, and likes. Also, 'Mobile TV' proved the effectiveness as another platform other than television. Mobile targeted contents and robust business models still to be developed and identified. Overcoming these few tasks, Korea will be proven to be a webdrama content powerhouse.