• Information Systems Review
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• v.15 no.3
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• pp.89-110
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• 2013

Affiliate marketing is classified as a type of online advertising, where merchants share a percentage of sales revenue generated by each customer, who visited the company's website via a content provider. Content provider, referred to as an affiliate, usually places an online advertisement at its website. For the past few years, there have been a lot of companies or individuals who participate in affiliate marketing. Generally speaking, most of them have websites and post the merchant's ads on their own websites. However, building and maintaining websites have some technology requirements. The widespread use of Social Network Service (SNS), especially microblog-based SNS such as Twitter and Sina Weibo, provides opportunities for individuals who want to be content providers of affiliate marketing. Since information spreads quickly on microblog-based SNS and the easy in targeting customers, it is both an effective and an efficient tool to do affiliate marketing. The relationship between a content provider and the potential customer, which is referred as "tie strength", is quite an important issue in such situation. This paper proved that service characteristics of the microblog-based SNS (security, community drivenness and navigability) and content quality all had positive influence on click-through intention, while tie strength played a moderating role. For the group with strong tie, tie strength is crucial in influencing click-through intention. While for the weak tie group, content quality was very important. Finally, we proposed some implications for both academics and practitioners.

• 한국디지털정책학회:학술대회논문집
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• 2004.11a
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• pp.375-387
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• 2004

The paper presents an Integrated E-Community System (IECS) for management, decision and service, designed for the e-government project of Haishu District of Ningbo, Zhejiang, China. The project need is to promote the integration of management information and service information of communities, providing a unified platform on which different departments of the district government can share and exchange community information, government officers can analyze information and make decisions, and the outside users can access and request services. To meet the project need, the IECS consists of five parts: 1) The Central DataBase (CDB) that stores all information related with management, decision and service of communities: 2) Information Extracting Subsystem (IES) that provides functions of extracting data from data sources, transforming and loading them into the CDB for system administrators; 3) Information Management Subsystem (IMS) that provides functions of querying and sharing of information for government users, and functions of information maintenance, rights and log management for system administrators: 4) Intelligent Analysis Subsystem (IAS) that provides functions of extracting analysis related data from the CDB and loading them into the DW, and functions of multi-dimensional analysis and decision-making based on the DW and OLAP for government users; 5) Information Service Website (ISW) that provides functions of promulgating and collecting of information for government users and system administrators, and functions of browsing, querying and requesting of service information for outside users. The IECS supports management, decision and service of a government based on a unified data platform--the CDB, and ensures data security by providing different workplaces and rights for different users. In the real application, the system works well.

• Journal of Biosystems Engineering
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• v.39 no.4
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• pp.267-273
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• 2014

Purpose: This study was conducted to develop a web-based business management system to ensure the efficient operation and transparent management of government-subsidized agricultural machinery rental businesses. Methods: An MS_SQL2000 database management system (DBMS) solution was utilized in the system for high system compatibility and integrated management. This system was targeted to be compatible with Internet Explorer 6.0 or later and to ensure security and seamless web operations. The system administrator is able to manage a fleet of agricultural machinery, including various inventory codes, release and return, fleet registry, and business performance. Users (farmers) may search the database of rental machinery and reserve them. Results: With respect to rental reservations, the system administrator can manage the fleet by setting the rental status to Approved, Released, or Returned. Through the web, the administrator can also create a database that includes machinery specifications, features, and rental rates. In addition, business performance data can be analyzed using a diverse array of tools to streamline the rental business. Without having to go to the rental office, users can save time and money by searching for and renting agricultural machinery through the information available on the website, including availability, specifications, and rental fees. After deploying the system, the time required to analyze monthly performance and create reports was dramatically reduced from 20 days per person to one day per person. Conclusions: Since 2014, AMRB has been installed and is operating in agricultural machinery rental businesses in 31 cities and counties in South Korea. This study recommends continued expansion and dissemination of AMRB for the systematic and efficient management of agricultural machinery rental businesses.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.12
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• pp.2289-2296
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• 2016

The password rules to be applied for the user account creation are often different by websites. Thus we often forget the password to sign in website and it creates waste of time for frequent password reset. In order to solve this problem we propose a new authentication method in this paper. When user forget the password to sign in, the existing methods require a password reset step but our proposed method provides new sign in scheme through the additional authentication step with base password and personal information registered at the member sign up stage. From the result of performance comparison the proposed method is considered to be more efficient than others because it provides not only an equivalent level of security with others but also requires only a half of the number of transactions and the time required for password reset step.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.113-127
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• 2013

The open market are expanding service quality which was used as rating scale in the field of marketing. In accordance with open market, they convert it to e-service quality and use it. Udo et al.[6] suggested web service quality combining e-SEVQUAL[2] and extended Information Success Model[7]. This study suggests four influence factors of e-service quality in the open market; website privacy and security, web site contents, web site convenience, and images of the open market companies. The study conducted survey on 301 college students and life long education center students in Busan. The study found that all four influence factors have positive effects on the web service quality and ultimately web service quality has beneficial effects on the satisfaction in open market users' information system.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.6
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• pp.473-484
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• 2013

Shorten URL service is the method of using short URL instead of long URL, it redirect short url to long URL. While the users of microblog increased rapidly, as the creating and usage of shorten URL is convenient, shorten url became common under the limited length of writing on microblog. E-mail, SMS and books use shorten URL well, because of its simplicity. But, there is no relativeness between the most of shorten URLs and their target URLs, user can not expect the target URL. To cover this problem, there is attempts such as changing the shorten URL service name, inserting the information of website into shorten URL, and the usage of shortcode of physical address. However, each ones has the limits, so these are the trouble of automation, relatively long address, and the narrowness of applicable targets. SHRT is complementary to the attempts, as getting the idea from the writing system of Arabic. Though the writing system of Arabic has no vowel alphabet, Arabs have no difficult to understand their writing. This paper proposes SHRT, new method of URL Shortening. SHRT makes user guess the target URL using Relative word of the lowest domain of target URL without vowels.

• Journal of the Korea Society of Computer and Information
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• v.25 no.12
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• pp.127-134
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• 2020

Recently, Harmful sites, including pornographic videos, drugs, personal information and hacking tool distribution sites, have caused serious social problems. However, due to the nature of the Internet environment where anyone can use it freely, it is difficult to control the user effectively. And the site operator operates by changing the domain to bypass the blockage. Therefore, even once identified sites have low persistence. In this paper, we propose multi-channel domain tracking technology, a technique that can effectively track changes in the domain addresses of harmful sites, including the same or similar content, by tracking changes in these harmful sites. Proposed technology is a technology that can continuously track information in a domain using OSINT technology. We tested and verified that the proposed technology was effective for domain tracking with a 90.4% trace rate (sensing 66 changes out of 73 domains).

• Journal of the Korea Society of Computer and Information
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• v.29 no.6
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• pp.201-209
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• 2024

The COVID-19 pandemic has significantly impacted the aviation industry, leading to worldwide changes in travel restrictions and security measures. This study analyzes 59,818 reviews of 147 airlines from the SKYTRAX website between 2016 and 2023 to understand the changes in airline service satisfaction before and after the pandemic. Using sentiment analysis, the study compares overall satisfaction, review sentiment, and attributes influencing satisfaction. The results show a statistically significant (p<0.001) decrease in overall satisfaction post-COVID-19, with reduced positive sentiment and increased negative sentiment for all airline selection attributes, except cabin and in-flight services. Flight operation services had the most significant impact on overall satisfaction during both periods. This quantitative analysis of global major airlines' satisfaction attributes before and after COVID-19 contributes to enhancing future service satisfaction in the airline industry.

• The Korean Society of Law and Medicine
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• v.20 no.1
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• pp.203-242
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• 2019

Since 2006, local governments in Korea have been providing premiums for social insurance, such as the National Health Insurance System, for the health care of local residents. The purpose of this study is to analyze the content of self-governing legislation that defines these policies. The method of conducting the research was based on the articles of the ordinance related to the 'public health insurance premium' of the self-governing statutes published on the website of the National Law Information Center. As of May 2019, 201 municipalities have enacted ordinances to support public health insurance premiums. In the case of state local governments, 8 out of 17 were found, and in the case of basic local governments, 193 out of 226. The constitution of the ordinance consisted of purpose, time of enactment, type of social insurance premium, object of social insurance premium, amount of social insurance premium support, method and process of social insurance premium support, time of social insurance premium support. This study analyzed contents of these articles. Finally, this study presented issues that could be controversial from the policy and legal viewpoints and suggestions for improvement.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.4
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• pp.61-75
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• 2011

Recently, there is significant increasing of massive attacks, which try to infect PCs that visit websites containing pre-implanted malicious code. When visiting the websites, these hidden malicious codes can gain monetary profit or can send various cyber attacks such as BOTNET for DDoS attacks, personal information theft and, etc. Also, this kind of malicious activities is continuously increasing, and their evasion techniques become professional and intellectual. So far, the current signature-based detection to detect websites, which contain malicious codes has a limitation to prevent internet users from being exposed to malicious codes. Since, it is impossible to detect with only blacklist when an attacker changes the string in the malicious codes proactively. In this paper, we propose a novel approach that can detect unknown malicious code, which is not well detected by a signature-based detection. Our method can detect new malicious codes even though the codes' signatures are not in the pattern database of Anti-Virus program. Moreover, our method can overcome various obfuscation techniques such as the frequent change of the included redirection URL in the malicious codes. Finally, we confirm that our proposed system shows better detection performance rather than MC-Finder, which adopts pattern matching, Google's crawling based malware site detection, and McAfee.