• Title/Summary/Keyword: Website Satisfaction

Search Result 153, Processing Time 0.027 seconds

A Study on Causal Relations between Website User Satisfaction and Performance Measures (웹사이트의 사용자 만족과 성과변수의 인과관계에 관한 연구-포털사이트를 중심으로-)

  • Choe, Jae-Ho;Baek, In-Gi;Jeon, Yeong-Ho;Sin, Jeong-Tae
    • Journal of the Ergonomics Society of Korea
    • /
    • v.20 no.3
    • /
    • pp.47-60
    • /
    • 2001
  • The purpose of this paper is propose an analytical method for evaluating user satisfaction of Internet website and identifying casual relationships between user satisfaction of Internet website and performance measures as like revisit intention and complaints using the structural equation model (SEM). This paper is intended to identify critical evaluation factors of user satisfaction for Internet website to determine criteria for evaluating the website. and use the criteria to develop a SEM model for quantitatively evaluation of each factors effects of user preference. The SEM model used 5 latent variables for the evaluation factors of website user satisfaction and 2 latent variables for performance evaluation. 2 portal sites were evaluated to construct the SEM model. and 74 subjects participated the website evaluation using the walk-through and face-to face survey method. Analysis results showed that the SEM model was statistically significant for all the 2 websites evaluated.

  • PDF

Effect of Shopping Value, Customer Satisfaction, Switching Barrier on Consumer Royalty of The Website (웹의 쇼핑가치, 고객만족, 전환장벽이 웹사이트충성도에 미치는 영향)

  • Lee, Ok-Hee
    • Fashion & Textile Research Journal
    • /
    • v.12 no.1
    • /
    • pp.60-67
    • /
    • 2010
  • The purposes of this study were to investigate the impacts of shopping value, customer satisfaction, and switching barrier on consumer loyalty to website. For this purpose, the study tested covariance structural model which set relationships among independent variable(shopping value), meditated variables(customer satisfaction and switching barrier), and dependent variable(website loyalty). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, shopping value had a positive influence on customer satisfaction and switching barrier. Third, shopping value, shopping satisfaction of customer, and switching barrier had a positive impact on website loyalty. Forth, shopping value had a positive impact on website loyalty directly, it was found to have a indirect effect on website loyalty through customer satisfaction and switching barrier.

Customer Satisfaction and Loyalty to Tourism Websites (웹사이트에서의 고객만족과 충성도)

  • Gwon, Yeong-Guk;Park, Hyeon-Ji;Lee, Seon-Ro
    • Proceedings of the Korea Association of Information Systems Conference
    • /
    • 2005.05a
    • /
    • pp.1-18
    • /
    • 2005
  • The main purpose of this paper is to investigate the relationship between website environmental characteristics (website characteristics, user characteristics, and external environments), satisfaction, trust and loyalty in tourism e-business. The following results were determined by verifying five hypotheses using LISREL. Website environments partially support perceived satisfaction and also perceived trust. Satisfaction has a strong effect upon perceived trust while satisfaction doesn't effect perceived loyalty. Trust significantly impacts perceived loyalを in tourism e-business.

  • PDF

Customer Satisfaction, Trust and Loyalty in EC

  • Kwon Young-Guk;Park Hyun-Jee;Lee Sun-Ro
    • The Journal of Information Systems
    • /
    • v.14 no.3
    • /
    • pp.71-81
    • /
    • 2005
  • The main purpose of this paper is to investigate the relationship between website environmental characteristics (website characteristics, user characteristics, and external environments), satisfaction, trust and loyalty in tourism e-business (EC). The following results were determined by verifying five hypotheses using LlSREL. Website environments partially support perceived satisfaction and also perceived trust. Satisfaction has a strong effect upon perceived trust while satisfaction doesn't affect perceived loyalty. Trust significantly impacts perceived loyalty in tourism e-business (EC).

  • PDF

A Study of Efficient Operation Plan through Family Restaurant Websites Evaluation (패밀리 레스토랑 웹사이트 평가를 통한 효율적인 운영방안에 관한 연구)

  • 김장익;김진영
    • Culinary science and hospitality research
    • /
    • v.9 no.2
    • /
    • pp.64-84
    • /
    • 2003
  • There is this research that supply better experience and satisfaction of most suitable in users standpoint to users through family restaurant website importance and assessment of satisfaction. Also, there is purpose of this research to supply pendulum in family restaurant internet marketing strategy establishment that website can achieve continuous role as marketing means to be not public information that drive revisit and substantial restaurant visit. Family restaurant website estimation received satisfaction assessment which do not get in importance (expected value) in general as analysis result. In other words, domestic family restaurants website are doing construction. operation by marketing means but real users are various interaction part that can collect and achieve about customer opinion except design part that can do to emboss company's image could see side that satisfaction is unenchanted and presented improvement way in website construction. operation on contents part of various and correct information offer and so on that customer infancy strategy part and user of event and coupon event etc. that is distinction robbers need. Also, realization possibility for restaurant prescription that latent customers who use net can raise family restaurant website revisit and substantial sale could see side. Ditto improvement way in that family restaurants construct and operate website conclusively as a marketing tool that public information is not that three offers satisfaction of most suitable to latent customers who use existent net to website as can achieve continuous role contribute.

  • PDF

A Comparative Study on Antecedents to the Customer Satisfaction with Cross-Border E-commerce in Korea and China

  • Ting, Bai;Nam, Inwoo
    • Asia Marketing Journal
    • /
    • v.18 no.2
    • /
    • pp.63-93
    • /
    • 2016
  • As one of the most popular forms of electronic commerce, cross-border e-commerce provides numerous consumer benefits, such as broad and deep product assortments at low prices. However, consumers tend to exhibit high involvement in cross-border e-commerce purchases due to high risks associated with such purchases. The paper focuses on identifying causal relationships between e-commerce website traits (i.e., website trustworthiness, interactivity and convenience) and consumer satisfaction and along with loyalty. We proposed a reflective-reflective hierarchical model (first-order reflective and second-order reflective model) and used the Partial Least Square Analysis Statistical method to test the hypotheses. The results demonstrated that website trustworthiness, convenience and interactivity were all positively related to consumer satisfaction. Also, higher satisfaction led to stronger customer loyalty, which may well increase revisit intentions. We also compared the strength of each path from a website trait to satisfaction. Results illustrated that the path from website convenience to satisfaction is the strongest among the three website traits. In addition, we separately examined differences within Korean group and Chinese group. No statistically significant difference among website traits was found within Korean group. However, within Chinese group, we found that website convenience is the most important predictor of satisfaction. This indicates that Chinese consumers are more concerned about the website convenience than interactivity and trustworthiness when they make cross-border e-commerce purchases. Moreover, this study investigated possible differences between Korean and Chinese group. We used multi-group analysis of Smart PLS 3.0 to test the results. It was shown that the two groups do not display statistically significant difference in trustworthiness, interactivity, or convenience in influencing customer satisfaction. Finally, we presented further implications which are useful for understanding of the proposed model. Limitations and improvements of this research were presented, too.

A Study on the Influencing Factors of Revisit Behavior in the Commercial Website (상업적 웹사이트 재방문 영향요인에 관한 연구)

  • 이상만;이국용
    • Journal of Information Technology Applications and Management
    • /
    • v.11 no.1
    • /
    • pp.137-159
    • /
    • 2004
  • In the past days, most of studies about website and Online behavior have been mainly focused on the adoption of website and internet shopping or internet shopping mall. But the model of website revisit behavior has not been made and the leading theory of website usage behavior has not been existed. Lately, many researches on commercial website revisiting behavior are emphasizing the role of intention, attitude, satisfaction in online visiting behavior such as Jarvenpaa et al. [1997, 1999, 2000], Wang et al. [2001], Moon & Kim [2001], Heijden[2003], Sultan et al. [2002], Yoon [2000], Shankar et al. [2002a, 2002b], Mcknight et al. [2002], Chen & Dhillon [2003] and so on. The purpose of this paper is two-folds. The one is to find the affecting factors on the website users' revisit behavior in commercial website and the other is to search more influencing ones on the determinant factors, to analyze research model using in LISREL. The EFA and reliability test was executed by for finding the validity and reliability, covariance matrix analysis was executed for the purpose of testing the 13 hypotheses. The major finding of this paper would be summarized as followed : (1) The roles of satisfaction and attitude to the revisit behavior are very important and both variables have determining effects in commercial website revisit behavior. (2) The determining factors in positively affecting website users' satisfaction are attitude, perceived usefulness, design. (3) The determining factors in positively affecting website users' attitude are perceived usefulness, design, perceived ease of use, and negatively affecting factor was perceived risk in website.

  • PDF

Perceived Importance and Satisfaction of Evaluation Criteria of the Price Comparison Website (가격비교사이트 평가기준의 중요도와 만족도 분석)

  • Cha, Kyung-Wook
    • Journal of Family Resource Management and Policy Review
    • /
    • v.11 no.4
    • /
    • pp.1-20
    • /
    • 2007
  • The purpose of this study was to identify the criteria of evaluating a price-comparison website, and to investigate the consumers' perceived importance and satisfaction of each criterion. Also, it compared both the importance and satisfaction levels based on consumers' socio-economic and Internet-usage characteristics. Data for this study came from a questionnaire completed by consumers (n=417), who had used the price-comparison website, and were analyzed through factor analysis, t-test, and ANOVA. The findings of the study were as follows: First, the evaluation criteria of the price-comparison website were categorized into five variety of information, accuracy, convenience, credibility, and the website system. Second, convenience of searching information was seen by consumers as both the most important and most satisfactory criterion. Variety of information was also considered important. For most of the evaluation criteria, the level of consumers' satisfaction was significantly lower than the level of consumers' recognized importance. Third, consumers in their 20s, students, and housewives were less likely to be satisfied by the price-comparison website overall. Older people were less likely to be satisfied with the convenience of the website, and the higher-income group was less likely to be satisfied with the variety of information on hand.

  • PDF

The Impact of Travel Agency's Website Quality on Customer Satisfaction and Repurchase Intention (여행사 웹사이트 품질이 고객만족과 재구매 의도에 미치는 영향)

  • Kim, Seung Lee;In, Ok Nam
    • Journal of the Korea Society of Computer and Information
    • /
    • v.18 no.5
    • /
    • pp.121-131
    • /
    • 2013
  • The Internet website has become an effective marketing vehicle for travel agencies. The objective of this study is to examine theoretical relationships between travel agency's website quality, customer satisfaction, and repurchase intention. Usable data was obtained from the 373 respondents using travel agency's website within one year. Hypotheses are tested using structural equation modeling. The results indicate that travel agency's website quality has an effect on customer satisfaction as well as repurchase intention. The impact of information quality on customer satisfaction and repurchase intention is the most important factor, followed by service quality and design quality among the factors of the quality of a travel agency's website.

Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel

  • PANDJAITAN, Dorothy R.H.;Mahrinasari, MS.;HADIANTO, Bram
    • Journal of Distribution Science
    • /
    • v.19 no.7
    • /
    • pp.113-121
    • /
    • 2021
  • Purpose: Technology induces the virtual distribution channel to exist, especially for booking a room online. This situation, indeed, provides an alternative for the customers to book based on their budget through digital platforms. One platform offering competitive prices is virtual hotel operators, such as Airbnb, OYO, RedDoorz, and Airy Rooms. Preferably, after using their platform, the user should be satisfied and loyal. Hence, this investigation aims to prove some associations. The first is between e-satisfaction and e-loyalty. The second is between website quality and e-satisfaction. The final is between website quality and e-loyalty. Research design, data, and methodology: This study is quantitatively designed with the sample of 350 users of the virtual hotel operator applications in Bandar Lampung: Airbnb, OYO, RedDoorz, and Airy, as the samples. Therefore, by denoting this sample size, the structural equation model based on covariance is utilized to examine the three hypotheses proposed. Also, to get the responses, this study uses a survey through a questionnaire. Result: This investigation demonstrates the positive relationship between e-satisfaction and e-loyalty. Additionally, website quality positively associates with e-satisfaction and e-loyalty. Conclusion: The virtual hotel operators must have the superiority on their website-based application to update the information based on the room availability and price, ensure online transaction safety, and facilitate its utilization to maintain long-term satisfaction and loyalty virtually.