• Journal of Fashion Business
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• v.12 no.4
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• pp.46-55
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• 2008

The purpose of this study is to provide the effective internet marketing communication strategy as marketing tools by analyzing the web sites of young casual fashion brands. We've selected 19 young casual fashion brands in 3 department stores and made the classification standard - advertising, promotion, public relation(PR), customer management - and analysed the young casual fashion brands according to 4 classification standard on the web sites. As a result of study, it is found that 19 young casual brands' web sites put an emphasis on activity of customer management and promotion in general. However, they did not conduct the PR and advertising actively compared with other parts. Especially, the promotion strategy occupies more parts than any other parts through the variety of membership card's services. Also they are sending e-mails or providing 1:1(FAQ/Q&A) board to the members as a customer management to be able to help to communicate with customer through the web site.

• International Journal of Knowledge Content Development & Technology
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• v.14 no.3
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• pp.93-113
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• 2024

This study was conducted for the purpose of deriving the existing ScienceON elements and reorganizing them to increase user convenience and utilization. Towards this end, implications were derived by analyzing the current status of the ScienceON's website, case studies and analysis of major similar institution websites, and user satisfaction surveys. Based on the derived contents, key terms were analyzed and redefined, the menu system was reorganized, and the menu names were redefined, and the menu system was reorganized to match the direction and identity of the redefined ScienceON. The study results based on such are as follows. First, the ScienceON's brand selection criteria and direction were based on service sustainability, service inclusiveness, recognition of portal characteristics, user friendliness and intuitiveness. Considering the meaning of branding, branding strategy, and selection criteria for ScienceON branding, ScienceON, Ontong ScienceON, ScienceONPlatform, science information portal, ScienceON, Mecca of science and technology information, and 5 brand names such as ScienceON were proposed. Second, to improve accessibility, usability, and satisfaction, it would be necessary to redefine current terms. Towards this end, it would be necessary to change the terminology of knowledge infrastructure search and to unify and organize the terminology. Third, in the current menu, the services provided as analysis services and curation services are organized in the beta service menu, and data such as papers, patents, reports, and trends are also serviced only through integrated search, and hence, each data type and service type classification must be improved.

• Journal of Practical Engineering Education
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• v.11 no.2
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• pp.175-180
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• 2019

Existing fashion web sites show only the search results for one type of clothes in items such as tops and bottoms. As the fashion market grows, consumers are demanding a platform to find a variety of fashion information. To solve this problem, we devised the idea of linking image classification through deep learning with a website and integrating SNS functions. User uploads their own image to the web site and uses the deep learning server to identify, classify and store the image's characteristics. Users can use the stored information to search for the images in various combinations. In addition, communication between users can be actively performed through the SNS function. Through this, the plan to solve the problem of existing fashion-related sites was prepared.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.517-524
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• 2024

This study aims to train and implement a deep learning model for the fusion of website creation and artificial intelligence, in the era known as the AI revolution following the launch of the ChatGPT service. The deep learning model was trained using 3,000 collected web page images, processed based on a system of component and layout classification. This process was divided into three stages. First, prior research on AI models was reviewed to select the most appropriate algorithm for the model we intended to implement. Second, suitable web page and paragraph images were collected, categorized, and processed. Third, the deep learning model was trained, and a serving interface was integrated to verify the actual outcomes of the model. This implemented model will be used to detect multiple paragraphs on a web page, analyzing the number of lines, elements, and features in each paragraph, and deriving meaningful data based on the classification system. This process is expected to evolve, enabling more precise analysis of web pages. Furthermore, it is anticipated that the development of precise analysis techniques will lay the groundwork for research into AI's capability to automatically generate perfect web pages.

• Proceedings of the Korean Society for Information Management Conference
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• 2013.08a
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• pp.175-178
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• 2013

웹의 발달과 전자정부의 지향으로, 행정기관의 웹사이트를 통한 민원처리가 증가하고 있다. 게시판을 통해 이용자가 민원을 제기하면, 각 기관에서는 담당자를 배정해 처리하지만 해당 게시물을 공기록으로 보존하지는 않는다. 공공사이트를 통한 투명한 행정을 위해서는 게시물도 공기록물로 보존하는 체계가 마련될 필요가 있다. 이를 위해, 정부기능연계모델(BRM)을 기준으로, 공공사이트의 게시글을 자동으로 분류하는 시스템을 구현하였다.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.443-451
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• 2021

The classification standards for hotels in Vietnam are different from many other hotel classification standards in the world. This study aims to analyze customer reviews on the TripAdvisor website to develop a new algorithm for hotel rating that is independent of Vietnam's hotel classification standards. This method can be applied to individual hotels, or hotels of a region or the whole country, while online booking sites only rate individual hotels. Data was crawled from TripAdvisor with 22,287 reviews of 5 cities in Vietnam. This study used a statistical model to analyze the review dataset and build an algorithm to rate hotels according to aspects or hotel overall. The results have less rating deviation when compared to the TripAdvisor system. This study also supports hotel managers to regularly update the status of their hotels using data from customer reviews, from which, managers can strategize long-term solutions to improve the quality of the hotel in all aspects and attract more travelers to Vietnam. Moreover, this method can be developed into an automatic system to rate hotels and update the status of service quality more quickly, thus, saving time and costs.

• International Journal of Computer Science & Network Security
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• v.21 no.6
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• pp.71-76
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• 2021

Education is one of the pillars of sustainable development. For this reason, the discovery of useful information in its process of adaptation to new challenges is treated with care. This paper aims to present the initiation of a process of exploring the data collected from the results obtained by Romanian students at the BBaccalaureate (the Romanian high school graduation) exam, through data mining methods, in order to try an in-depth analysis to find and remedy some of the causes that lead to unsatisfactory results. Specifically, a set of public data was collected from the website of the Ministry of Education, on which several classification methods were tested in order to find the most efficient modeling algorithm. It is the first time that this type of data is subjected to such interests.

• Korean Journal of Community Nutrition
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• v.21 no.5
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• pp.440-450
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• 2016

Objectives: We previously developed a dish-based semi-quantitative food frequency questionnaire (FFQ) for Korean adolescents and reported that it had reasonable reliability and validity. The objective of the current study was to construct a web-based dietary evaluation system applying the FFQ for Korean adolescents and examine its applicability in the context of reliability and validity. Methods: A web-based food frequency questionnaire system was designed using a comprehensive approach, incorporating not only dietary data survey but also up-to-date nutrition information and individualized eating behavior guidelines. A convenience sample of 50 boys and girls aged 12~18 years agreed to participate in the study and completed the FFQ twice and 3 days of dietary recall on the developed website during a two-month period. The FFQ's reliability and validity was examined using correlation and cross classification analysis. We also measured participants' subjective levels of the web site's usability, visual effect, understanding, and familiarity. Results: Spearman correlation coefficients for reliability ranged from 0.74 (for vitamin A) to 0.94 (for energy). From cross-classification analyses, the proportion of subjects in the same intake quartile was highest for energy (82.0%) and lowest for vitamin A (56.0%). With regard to validity analysis, Spearman correlation coefficients ranged from 0.34 (for fiber) to 0.79 (for energy). The proportions of subjects in the opposite categories between the first FFQ and 3-day diet recall data were generally low from 0.00% (for fat) to 36.2% (for sodium). Average subjective levels of the website's usability, visual effect, understanding, and familiarity were all found to be over 4 points out of 5 points. Conclusions: The web-based dietary evaluation system developed can serve as a valid and attractive tool for administering FFQ to Korean adolescents.

• Archives of design research
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• v.16 no.1
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• pp.261-270
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• 2003

This paper focuses on the navigation methods which users select in different websites or for different tasks. Identifying the preferred navigation methods used for each case would help developers to construct the structure of website more effectively and confidently. To achieve the goal, this paper presents a framework on the classification of links as S_link and C_link. Then experiment is designed in order to evaluate the type of preferred link in each case. For the experiment, two different types of prototype websites such as news sites and shopping sites were constructed for which two different types of tasks such as goal-centered tasks and process-centered tasks were given to users. Particularly, to minimize the effects of visual elements and technical difference, prototype websites were produced with only HTML, not JavaScript nor Shockwave Flash. The result showed dearly that type of tasks had more significant effects on users navigation patterns than type of website. And users are more dependent on the S_link in the goal-centered task and on the C_link in the process-centered task. These findings were more apparent at the Qualitative test which was conducted for the comparative analysis between prototype site and real site.

• Spatial Information Research
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• v.18 no.2
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• pp.13-24
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• 2010

The purpose of this research is to explore the possibility of geographic education by implementing the map-based geographic education site which mashed up with Google earth by referring the various materials of geographic education which exist in on-line and off-line. In recent years map-based geographic education is required by the radical change of geoweb environments, but there have been few researches in this field. This research is folded up as follows: First, we designed the contents through the textbook analysis and then collect various data related to the contents such as pictures, video clips, conceptual map, etc. which are required to explain the concept. Second, we mashed up the collected data on the Google earth by using the Google's open API. Third, we implemented the geographic education website based on the classification of contents in textbook and the various collected data. This research is important in both that it explores the possibility of the map-based education rather than the text-based education in the geographic field which handles mainly the space and finds the best method to express the various concepts of the textbook on the geoweb environments.