• Title/Summary/Keyword: Website Attitude

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Effects of a Premarital Education Program for Single person (결혼준비교육 프로그램의 적용 효과)

  • Lee, Sung-Hee;Kim, Hee-Sook
    • Women's Health Nursing
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    • v.13 no.4
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    • pp.272-279
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    • 2007
  • Purpose: The purpose was to test the effects of a premarital education program for singles on their sex role attitude and marriage expectations. Method: Forty seven single people were recruited through website advertisements. Volunteers were randomly assigned either to participate in a 4 week premarital education program(2 hours per week)(n=23) or the option to get a hand-out used with the experimental group after a post-test(n=24). An interviewer blinded to the randomization collected questionnaire data from all subjects at pre and post test. The program covered 2 thematic areas: the value of marriage and gender equity-relations. The data was analyzed using $X^2$-test, t-test, and ANCOVA. Result: There was a significant difference in the marriage-expectation score between the two groups. However, the sex role attitudes score in the experimental group was not significantly different from that of the control group. Conclusion: This premarital education program for singles had positive effects on marriage expectations but not on sex role attitude. Longer follow-up might be needed to evaluate these effects.

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The Effect of Word of Mouth and Perceived Performance on Users' Attitude toward Website (구전효과와 자기평가가 웹사이트 이용자의 태도에 미치는 영향)

  • Kang, So-Ra;Kim, Min-Sun;Bang, Joung-Hae
    • Proceedings of the KAIS Fall Conference
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    • 2011.12a
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    • pp.311-313
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    • 2011
  • 본 연구는 자기결정이론과 사회적 영향이론을 중심으로 자기결정과 사회적 영향 중 어떤 것이 개인의 웹사이트 사용의도에 영향을 미치는 지를 분석하였다. 분석결과 타인의 추천 및 웹사이트에 대한 자신의 평가는 웹사이트에 대한 개인의 태도에 모두 유의하게 영향을 미쳤으며, 자기평가가 긍정적일수록 구전추천과 태도간의 관계는 강화될 것이나, 자기평가가 부정적인 경우 구전추천과 태도간의 관계는 약화될 것이라는 가설도 지지되어 개인의 평가에 있어 타인의 추천이 웹사이트에 대한 태도에 미치는 영향을 조절할 것이라는 것이 밝혀졌다.

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Design Factors Influencing the Perceived Trustworthiness in E-commerce Websites (전자상거래 웹사이트의 인지 신뢰성에 영향을 미치는 디자인 요인들)

  • Hwang, Won-Il
    • The Journal of Society for e-Business Studies
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    • v.13 no.3
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    • pp.137-152
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    • 2008
  • Customer's trust is one of major competitiveness sources along with price in Internet Web-based B2C e-commerce business. In general, trust is defined as the attitude that is established by a trustor when trustworthiness exists in a trustee and is perceived by a trustor. Designing e-commerce websites is important in that e-commerce website is understood as a means of constructing perceived trustworthiness and delivering it to customers. In this study 50 participants were interviewed and total of 831 participants responded to the survey questionnaire to investigate design factors influencing the perceived trustworthiness in e-commerce websites. Nine design factors were derived as the perceived trustworthiness-related design factors, and only six out of nine design factors were found as having significant effects on the perceived trustworthiness of e-commerce websites. In addition, the significant design factors were different according to gender and ages of e-commerce customers.

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The Influence of On-Off Line Blended Learning in Emphasizing the Interaction Between Teacher and Students on the Perception about Learning Environment and Science-Related Attitude (교사와 학생의 상호작용이 강조된 온-오프라인 혼합형 학습이 학습 환경에 대한 인식과 과학 관련 태도에 미치는 영향)

  • Hwang, Yohan;Kim, Jinsook;Lee, Mu Sang
    • Journal of The Korean Association For Science Education
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    • v.35 no.1
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    • pp.27-35
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    • 2015
  • General education is changed by accepting the change in education environment to digital generation, emphasis about student-centered education, and change of teacher's role. E-learning has taken center stage as an effective learning environment but the problems are drawn for the absence of interaction that is important in learning. In this study, on the basis of questionnaire results about learning using website, we operated blended-learning where students come and go in cyberspace and physical space to set up the lesson environment for emphasizing interaction. We selected a control group (N=40) and an experimental group (N=40) from second grade students in a middle school for this research. General instructor-led lessons were implemented in the control group and blended-learning lessons to emphasize interaction between teacher and students were implemented in the experimental group. The experiments were applied to eight class-hours in 'characteristics of matter' unit. We implemented Test of Science Related Attitude (TOSRA) to the students before and after the lessons and administered questionnaire for checking attitude changes and perception in students. The results of the test show that the experimental group students were more encouraged and became more confident and curious about scientific learning than the control group students. The analysis of the interview and results of TOSRA show that blended-learning provided guidance and feedback by the teacher to the experimental group students more than the control group students. Blended-learning is suggested as a learning-method that is helpful in improving scientific attitude in students because it enables them to express their experiences without limit of time-space and promote interaction between teacher and students.

A Study on Advertising Effects of Commercial Films According to the Characteristics of internet users (인터넷사이트 이용자 특성에 따른 광고영상 비교를 통한 광고효과 연구)

  • Pyun Seog-Hoan
    • The Journal of the Korea Contents Association
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    • v.5 no.2
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    • pp.69-77
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    • 2005
  • This study made a comparison of two different websites in characteristics of their users and advertising effects. Both websites have the same contents but in different forms. Especially this study examined the technographic, demographic and psychographic characteristics of users of an website which offers services only online and another website which offers services both online and offline. Also the advertising effects of both websites were studied. The analysis of the data was done by SPSSWIN, mainly $x^2$ and t-test. In addition, the data was collected online. The website, feelpost.com collected total 432 copies, and cardkorea.com collected 210 copies. Also among those collected copies, the ones from people in the 20's were selected again in order to rule out the special characters that both websites have in their users age group. Finally 308 copies were selected for the analysis. In result, it was proved that the users of both websites have a very similar lifestyle. Also there was only a little difference in the users' values and social consciousness. Regarding the advertising effect, Feelpost got the highest score in usefulness while Cardkorea got the highest score in positive acceptance of new products. Regarding the attitude toward advertisements and products, the advertising preference and brand preference was higher in Feelpost than in Cardkorea.

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Factors Influencing Consumers' Actual Behavior based on Different Degree of Product Information (제품정보제공수준에 따른 소비자 행동)

  • Chang, Hwal-Sik;Park, Kwang-Oh;Wu, Zheng
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.175-187
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    • 2010
  • E-commerce has been developing rapidly by enabling companies to sell their products or services online. However, adoption of an e-commerce website still faces lots of problems, such as changing consumer behaviors from purchasing in physical stores to purchasing online, privacy and risk, and so on. The purpose of this study is to analyze the influence of consumers' attitude on actual purchasing behavior based on the degree of product information. In this study, we designed two kinds of product web pages which show different degrees of product information. The first web page has adequate product information, and the second one has much less product information than the first one. We found that according to degree of product information, there is a difference among perceived usefulness, privacy, attitude and actual behavior. And we also reveal weight difference between the two kinds of webpages. Finally, we indicated that variables have impact effect on both mutual relations and preceding relationships.

Development and Evaluation of Nutrition Education Program for Sodium Reduction in Foodservice Operations (단체급식소 나트륨 섭취감소를 위한 영양교육 프로그램 개발 및 효과 평가)

  • Shin, Eun-Kyung;Lee, Hye-Jin;Jun, So-Yoon;Park, Eun-Jung;Jung, Yun-Young;Ahn, Moon-Young;Lee, Yeon-Kyung
    • Korean Journal of Community Nutrition
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    • v.13 no.2
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    • pp.216-227
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    • 2008
  • The purpose of this study was to develop a nutrition education program for dietary salt reduction using various nutrition education materials. The effect of a 5-week nutrition education program on salty taste assessment, nutrition knowledge, salt attitude for a high-salt diet, salt content in food, and individual satisfaction with the salt concentration of meals during the education period was evaluated. Nutrition education materials included two animations, a pamphlet, panels, and a website, as well as other training resources. Subjects participating in this study were 335 employees (164 male, 171 female) at 15 foodservice operations in Daegu. Preference for higher levels of salty taste and food containing higher amounts of salt were lowered. Knowledge regarding the necessity for dietary salt reduction was higher (p < 0.001) than before nutrition education, and salt content in a meal was reduced. As the program progressed, average salt concentrations of soups were significantly lowered (p < 0.05), and there was greater satisfaction with the lower concentration (p < 0.001). This was a positive indication of the program's success. In addition, it was found that subjects who participated in the program several times have changed their preference to lower levels of salty taste and have increased their nutrition knowledge (p < 0.05, p < 0.001). Thus, the positive effect of this 5-week nutrition education program developed for, and applied to, foodservice employees, concerning dietary salt reduction was confirmed.

A Study on Factors Related to Seniors' Use of Library Digital Information: Focusing on senior users of the National Library of Korea (시니어의 도서관 디지털 정보 이용 요인에 관한 연구 - 국립중앙도서관 시니어 이용자를 중심으로 -)

  • Jaeeun Choi;Junghyo Lee;Yeongeun Hwang;Jinseo Moon;Minji An
    • Journal of Korean Library and Information Science Society
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    • v.54 no.4
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    • pp.179-203
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    • 2023
  • The purpose of this study is to identify (1) the attitudes of seniors toward library digitalization, (2) factors that lead them to use digital information in libraries, and (3) factors that hinder or prevent them from using digital information in libraries. As a result of conducting 1:1 in-depth interviews with 20 senior users of the National Library of Korea, the majority of seniors had a favorable attitude toward library digitalization. 'Librarian' and 'vision and font size' were found to be the most important factors for seniors' use of digital information. These two factors are factors that enable the use of digital information, but they are also factors that prevent or hinder the use of digital information. In addition, factors for the use of digital information include 'characteristics of the content' and 'convenience', factors for non-use include 'attitude and psychological factors' and 'physical properties of books', and hindering factors include 'website usability issues'.

Effects of direction and evaluative contents of online reviews on consumer attitudes toward clothing products (온라인 구매후기의 방향성과 평가내용이 패션상품에 대한 소비자 태도에 미치는 영향)

  • Seo, Hyun-Jin;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.21 no.3
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    • pp.440-451
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    • 2013
  • Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.

The Role and Current Status of ADHD information-Sharing Websites for School Teachers (학교 교사를 위한 ADHD 정보공유 사이트의 역할과 현황)

  • Choi, Yeonsook
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.145-154
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    • 2014
  • ADHD is a neuro-developmental disorder that begins in childhood, yet may continue into adulthood. Although 3 to 4 percent of adults are affected by ADHD, but only a small proportion of adults ever receive a formal diagnosis and treatment. The core symptoms of ADHD frequently lead to significant academic difficulties that often result in the students' teacher being the first to suspect the disorder. In order for school teachers to effectively deal with ADHD students in school classrooms, they need to have positive attitude toward ADHD students. This study presents a list of ADHD-related web sites which provide educational contents and support for school teachers, and provides the discussions about the current status and the roles of those web sites.