• Title/Summary/Keyword: Website Activation

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Design and Evaluation of Hierarchical Menu Structure Related to Human Association Structure: Spreading Activation Model Approach (인간의 연상 구조에 적합한 메뉴의 설계 및 평가: 활성화 확산 모델 접근 방법)

  • Park, Sangsoo;Myung, Rohae
    • Journal of Korean Institute of Industrial Engineers
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    • v.30 no.1
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    • pp.17-26
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    • 2004
  • In this study, the usability evaluation of a menu-structure was performed using spreading activation model with respect to human's memory retrieval. Spreading Activation Model is effectively used to understand the process of information retrieval, so it can be used as a theoretical background for modeling of the process of human's information retrieval. For spreading activation test (SAT), subjects were presented with 67 pairs of menu titles, which consist of a menu title in the high level menu item and a menu title for the next lower level menu item, from Korea University's web site. For performance tests, three scenarios were developed with longer reaction times and ambiguous associations found in the SAT to reflect the existing problems of the website. As a result, the SAT was found to bean effective tool to enhance the website usability because the SAT could bea substitute for the performance test with a high correlation $({\rho}=0.735,\;{\alpha}=0.05)$. After remaining menu titles with slow reaction times and ambiguous associations found in SAT, the website usability was significantly improved with faster reaction times and less ambiguous associations proven with smaller number of web-page visits. Therefore, the SAT could be used as a methodology to design and evaluate the user-centered menu structure related to human's association structure.

A Study on Activation Method of Website through Log Analysis -Focused on the website(MMWS) for research the Mediterranean Area- (로그 분석을 통한 웹사이트 활성화 방안에 대한 연구 - 지중해지역 연구를 위한 웹사이트(MMWS)를 중심으로 -)

  • Kang, Ji-Hoon
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.6
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    • pp.907-916
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    • 2017
  • Recently, various studies related to ICT convergence have been made. Recently, various studies related to ICT convergence have been made. In the academic field, the demand for ICT convergence is on the rise. For example, Digital Humanities and Area Informatics are representative. Area Studies means to study the culture of a specific area in an integrated way. In this regard, researchers who specialize in researching overseas area generally use websites to obtain information related to the area. The Multilingual Mediterranean Web Service System(MMWS), which is operated by the Institute for Mediterranean Studies of Busan University of Foreign Studies is a web site that provides professional and general information to researchers or ordinary people studying in the Mediterranean area among overseas area. In this paper, we analyzeoverseas web sites the MMWS and discuss how to activate web sites based on the analysis results. In details, it analyze MMWS through log analysis and use Google Analytics, a log analysis system provided by Google for analysis. Also study how to use ICT convergence contents as a website activation method.

The Effect of Recommended Product Presentation on Consumers' Usage Intentions of a Website -Focusing on the Mediating Roles of Mental Simulation- (온라인 추천 상품의 제시방법이 웹사이트 이용의도에 미치는 영향 -심적 시뮬레이션의 매개효과를 중심으로-)

  • Lee, Ha Kyung;Ahn, Sowon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.6
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    • pp.977-987
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    • 2018
  • This study tests the effect of recommended product presentation on consumers' usage intentions of a website, mediated by mental simulation. Mental simulation refers to perceptual experience, a more automatic form of mental imagery, initiated by exposure to the representations of objects. This study expects that when compliments of clothes (coordination items) are vertically presented online, consumers are likely to feel as if they wear the outfits due to the activation of mental simulation. The survey was conducted on 147 women in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using exploratory factor analysis and bootstrapping analysis by SPSS 20.0. The results show that when compliments (vs. substitutes) of clothes are presented, participants perceive a greater mental simulation. When compliments of clothes are vertically presented (vs. horizontally presented), mental simulation is also highly driven. In addition, mental simulation mediates the effects of online product presentation on consumers' usage intentions of a website. The findings of this study contribute to marketing strategies of online retailers in terms of how product recommendation can be offered to consumers with more psychological benefits.

The Study on Development and Effectiveness of Web-based Cyber Class Contents for University Student's Career Education (대학생의 진로교육을 위한 웹기반 사이버강의 콘텐츠 개발 및 효과검증)

  • Han, Mi-Hee
    • Journal of Information Technology Applications and Management
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    • v.23 no.2
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    • pp.225-238
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    • 2016
  • The purpose of this study is to develop cyber class contents on website and to verify the effectiveness of the program to reinforce a career education. The participants of the experiment in this study are from Namseoul University who took the cyber class 'Self management and creation of vision.' of the second semester in 2015. They took the class fifty-sixty minutes a week. The control group also includes the students who took the classes 'Theory and practice of school violence prevention' and 'Youth Education theory.' To verify the effectiveness of career education, the data processing in performing this study utilized t-test for homogeneity with the effective variable of career identity and career decision and the result was proved by using paired t-test. The result suggests that the experiment group significantly shows improvement compared with the control group in the view of career identity and career decision level. Therefore we recognize that the web based cyber course has its effect on content development and career education and we anticipate the continuous development and activation of effective cyber education on website for university students in future.

Science Field Trip Activation Plan through the Survey of Science Museum Field Trip (과학관 현장학습 실태조사를 통한 과학 현장학습 활성화 방안)

  • Kwon, Chi-Soon;Kim, Jang-Hwan
    • Journal of the Korean Society of Earth Science Education
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    • v.4 no.2
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    • pp.142-150
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    • 2011
  • This study is aimed to offer the elementary school teacher's experience and awareness about science field trip and science museum field trip, by analyzing the survey of 867 students and 81 teachers in Seoul. Research shows 67.9% high figure of elementary school teacher's experience on science field trip. That experience is include 61.8% of science museum using experience. In case of elementary school teacher's pre-activity is only 53.1% and most of them was visiting Website. Post-activity is more than preceding activity(74.1%) but method is too simple like checking work sheets. 62.3% of elementary school students have been to science field trip and science museum that is higher than teachers'. 66.5% of students said science field trip is influence on science study in good ways but there are some difficulties like lack of pre-activity(33.0%) and unkind information about science museum(21.9%). For activation of science field trip, resources development for effective science field trip operating, program development for pre- and post-activity, school group science field trip program development which is linked science curriculum, complement and expand activity information of science field trip institution.

Analysis of the Methods to Decrease the Depth of Menu in Web Site (웹사이트 메뉴 Depth를 줄이는 방식간의 비교 분석)

  • Park, Hui-Seok;Kim, Yu-No
    • Journal of the Ergonomics Society of Korea
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    • v.19 no.3
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    • pp.61-75
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    • 2000
  • To enhance web site's usability, it has been suggested that the depth of tree structured menus should be minimized. In this research, experimental results are reported to quantitatively compare the methods currently used for reducing the depth of menus in web sites. 25 popular web sites were selected and their menu types were categorized into four types: top menu, drop-down menu, boolean menu, and table of contents. The four types of menu were then sub-categorized into 15 different types according to their sub-menu type, existence of menu colors, and the event occurring after mouse activation. Performance tests and subjective evaluation were carried out. The results showed that there were no significant differences in terms of response time among the 15 menu types, while table of contents and drop-down in which the first and second level of menus were visible induced the least number of errors. In the subjective test, the top-menu structure with colors and presentation of its sub-menu without clicking mouse were preferred.

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Design and Implementation of Membership Website for the Activation of CRM: A Case Study on the 'c' Newspaper (CRM 활성화를 위한 고객 멤버십 사이트 설계 및 구현 : C신문사 사례 중심으로)

  • Yoon, Won-Jin
    • Proceedings of the Korean Information Science Society Conference
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    • 2010.06b
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    • pp.431-435
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    • 2010
  • CRM (Customer Relationship Management)은 효율적 고객 관리를 통해 기업의 이익과 경쟁우위를 향상사킬 수 있는 비즈니스 전략 모델이다. 신문사도 일반 기업과 마찬가지로 신규 고객 유치와 기존 고객 유지에 다각도의 노력을 기울이고 있다. 국내 C신문사의 경우 CRM이 구축되어 고객정보의 획득과 관리가 용이해졌어도 지국이 입력한 고객정보가 온라인 마케팅을 하기엔 부적합하고, 인터넷을 통한 구독관련 셀프서비스 및 독자우대 콘텐츠를 제공하는 채널이 없었기에 그만큼 고객관리의 효용성이 떨어졌었다. 이를 해결하기 위해 고객과 직접 커뮤니케이션하면서 타사와 차별화된 혜택을 제공할 수 있는 고객 멤버십사이트를 설계 구현하였다. 이를 통해 고객 데이터의 정제는 물론 온라인 마케팅이 활발히 진행되고 고객 이탈의 억제 효과까지 나타냈다. 이는 고객관리를 활성화할 수 있는 효과적 방법으로 이용될 수 있을 것이다.

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A Study on the Revitalization of Medical School Libraries through the Analysis of Current Situation (의과대학도서관 현황 분석을 통한 활성화 방안 연구)

  • Shin, Youngji;Noh, Yoounhee
    • Journal of Korean Library and Information Science Society
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    • v.50 no.3
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    • pp.191-216
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    • 2019
  • This study is to suggest the revitalization plan of the medical school libraries in the future, on the basis of analysis for the overall operation situation of the medical school libraries among the medical libraries. So based on the website, it is divided into 1) whether independent homepage exists, 2) service target, 3) books, 4) classification system, 5) manpower, 6) facilities (area, number of seats available), 7) equipment (pc, printer, copy machine, etc.), 8) services, and then analyzed. Consequently, as the ways to revitalize the medical libraries, firstly, it is necessary to establish legal standards and develop guidelines for the medical school library's books, sizes, librarians, etc. Secondly, establishing a cooperative community network between medical school libraries is necessary. Thirdly, policies such as support at the national level, specialization education of librarians, development of operational guidelines, and activation of inter-library networks are needed to revitalize the medical school libraries. It is also expected that research on the actual situation of the medical libraries should be conducted at the national level or at the level of the association of medical libraries.

Private Contents Management and Sharing Service with Voluntary Sharing Economy System (자발적 공유 경제 방식의 개인 콘텐츠 관리 및 공유 시스템)

  • Ryu, Hyesong;Hong, Kwangjin;Jung, Keechul
    • Journal of Korea Multimedia Society
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    • v.19 no.9
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    • pp.1698-1709
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    • 2016
  • These days, anyone can easily product and share their own content through a web service such as blogs and SNS. However, contents are being operated separately because of the space limitation in individual SNS. Therefore, it is hard to search contents efficiently in individual SNS. To solve this problem, this paper propose a "Private Contents Management and Sharing Service with Voluntary Sharing Economy System." The system is in part [Input], [Save] and it provides a way to collect the content that are scattered on the Internet based on the creation of personal index. It also proposes a more systematic content management and sharing by creating and updating the website standard index by introducing an index Coordinator concept. Furthermore in [Use] section, by providing a portion of the index as the primary search results, it avoid unclassified content list which was simply collected by users. In conclusion, unlike previous studies, this system will contribute to the acquisition and management of interspersed content and ultimately contribute to the shared activation by preventing secondary processing and unauthorized processing to the original article.

Activation of Publishing Domestic SCIE Journals Based on the Situation Analysis (국내 SCIE 학술지의 출판 현황과 활성화에 관한 연구)

  • Shin, Eun-Ja
    • Journal of the Korean Society for Library and Information Science
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    • v.45 no.4
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    • pp.157-178
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    • 2011
  • In the field of science and technology, influential international journals can easily be found in SCIE. A total number of journals published by societies or institutes in Korea are only 82 of the 8,300 SCIE titles. In this study, in light of the SCI criteria the detailed analysis, of these journals was performed for Korean SCIE journals. The results show that in general domestic journals were not actively cited, had a low level of internationality, and user services through the website was insufficient. Korean SCIE journals should continue to complement these points and elevate its reputation. Candidate journals should concentrate on recruiting more excellent papers, promoting communication with foreign researchers, enhancing domestic and international public relations, and the like. To actively support the domestic publication of excellent journals, long-term and short-term measures should be established and consistently practiced at the national level.