• 대한지역사회영양학회지
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• 제11권2호
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• pp.218-228
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• 2006

This study was carried out to evaluate the usefulness and the effectiveness of the nutrition education website 'ifood(http://ifood.or.kr)', for children. A total of 262 children (5th and 6th graders) participated in the self-education program using the website which consisted of 4 sessions every two weeks. In each session, they were asked to answer some questions on the comprehensiveness of each topic while navigating the website. Nutrition knowledge (20 items), dietary attitudes (7 items), and dietary behaviors (10 items) were evaluated using questionnaires before and after the education. After the education, the usefulness and readability of the website was also evaluated. Most (97.2%) of the responders reported that the education using this website was helpful, 97.3% thought that the contents were reliable, 90.1% responded that the contents were easy to understand, and 88.8% answered that they would revisit 'ifood'. The menus they liked best were 'Interesting games' for 35.8%, 'How can I cook?' for 17.8%, 'How can I become slim' for 16.4%. This website might be more attractive by providing a 'greater variety of contents in detail', 'more music, motion pictures and images', 'more interesting games'. After the education, there was a significant increase in nutrition knowledge scores from 10.9 to 13.1. Although the total scores of dietary attitudes and dietary behaviors did not improve, there was a significant increase in each of some questions. These results showed that 'ifood', a nutritional education website, was desirable in reliability, aesthetics and enjoyability, and was effective in improving nutrition knowledge and some of dietary attitudes and behaviors in children.

• 정보학연구
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• 제4권3호
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• pp.49-64
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• 2001

본 연구의 목적은 지위가 다른 온라인 기업의 웹사이트들이 제휴관계를 맺을 때, 제휴 주체의 웹사이트의 성과가 제휴 대상 웹사이트의 지위에 영향받는지를 확인하기 위한 것이다. 바꾸어 말하면, 높은 지위의 웹사이트와 제휴관계를 맺음으로써 제휴주체 사이트의 성과가 더 향상되는지를 결정하기 위한 것이다. 웹사이트의 지위는 다른 웹사이트들에 의하여 인용되거나 참조된 정도로 측정하였으며, 사이트 성과는 방문자 수로 측정을 하였다. 기업간 웹사이트간의 제휴는 배너광고를 통한 링크로 정의하였다. 사이트 성과에 영향을 미칠 것으로 예측할 수 있는 제휴 주체 웹사이트 지위를 통제변수로 삼아 분석하였다. 이 연구 목적을 달성하기 위하여 현장연구 방법을 적용하였으며, 수집된 데이터는 종전과 달리 인터넷 비즈니스에서 생성되는 데이터를 프로그램을 이용해 자동 수집한 것이다. 연구 결과 제휴대상 웹사이트의 지위는 제휴를 맺고 있는 웹사이트의 성과에 영향을 미치지 못하는 것으로 밝혀졌다. 기존 연구결과와 상이한 본 연구 결과는 제휴관계 성격이 기존 연구와 서로 다른 점과 단일 산업을 연구대상으로 하여 표본이 부족한 점에서 그 원인을 찾아 볼 수 있다.

• 정보관리학회지
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• 제25권3호
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• pp.99-118
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• 2008

컴퓨터와 정보통신기술의 급격한 발전으로 인터넷의 활용이 보편화됨에 따라 가상공간에서 중요 매체가 되는 웹사이트의 기능과 역할은 매우 중요하며, 이러한 웹사이트에 대한 올바른 수준 평가는 웹사이트의 구축과 운영에 필요한 시사점을 제공해 준다. 많은 선행 연구에서 웹사이트 평가요소가 사용자의 만족도와 재방문에 대한 의도에 긍정적인 영향을 미치는 것으로 보고 있다. 본 연구에서는 기존 웹사이트 평가요소에 대한 연구를 바탕으로 대학도서관의 웹사이트 평가요소를 디자인, 콘텐츠, 사용자 인터페이스, 신뢰감, 운영관 리라는 5 가지 항목으로 선정하였고, 사용자 만족과 재방문 의도를 내생 변수로 한 연구모형을 설계하고, 가설을 설정한 다음, 실증 연구를 통해 검증하였다. 그 결과 사용자 만족은 사용자 인터페이스에 가장 영향을 받으며, 재방문 의도는 콘텐츠와 사용자에 대한 신뢰감에 영향을 받는다. 하지만 대학도서관의 웹사이트는 사용자 만족과 재방문 의도 간에는 긴밀한 관계를 가지고 있다고 단정할 수는 없는 것으로 보인다.

• Asia Marketing Journal
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• 제18권2호
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• pp.63-93
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• 2016

As one of the most popular forms of electronic commerce, cross-border e-commerce provides numerous consumer benefits, such as broad and deep product assortments at low prices. However, consumers tend to exhibit high involvement in cross-border e-commerce purchases due to high risks associated with such purchases. The paper focuses on identifying causal relationships between e-commerce website traits (i.e., website trustworthiness, interactivity and convenience) and consumer satisfaction and along with loyalty. We proposed a reflective-reflective hierarchical model (first-order reflective and second-order reflective model) and used the Partial Least Square Analysis Statistical method to test the hypotheses. The results demonstrated that website trustworthiness, convenience and interactivity were all positively related to consumer satisfaction. Also, higher satisfaction led to stronger customer loyalty, which may well increase revisit intentions. We also compared the strength of each path from a website trait to satisfaction. Results illustrated that the path from website convenience to satisfaction is the strongest among the three website traits. In addition, we separately examined differences within Korean group and Chinese group. No statistically significant difference among website traits was found within Korean group. However, within Chinese group, we found that website convenience is the most important predictor of satisfaction. This indicates that Chinese consumers are more concerned about the website convenience than interactivity and trustworthiness when they make cross-border e-commerce purchases. Moreover, this study investigated possible differences between Korean and Chinese group. We used multi-group analysis of Smart PLS 3.0 to test the results. It was shown that the two groups do not display statistically significant difference in trustworthiness, interactivity, or convenience in influencing customer satisfaction. Finally, we presented further implications which are useful for understanding of the proposed model. Limitations and improvements of this research were presented, too.

• 경영과정보연구
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• 제21권
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• pp.271-297
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• 2007

Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

• 복식문화연구
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• 제18권2호
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• pp.348-370
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• 2010

The purpose of this study was to propose some plan which could satisfy consumer's expectation emotional needs by comparing emotional scale between fashion brand image and brand website coloration image. For this study, 12 brand websites within four fashion zone, men's clothing, women's clothing, casual wear, and sports wear were chosen. The questionnaires were comprised of 27 emotional adjectives which were selected from previous studies. The questionnaires were distributed to university students and office workers for 3 to 17 on September. Among them, 118 questionnaires were analyzed by SPSS tool. The qualitative analysis for emotional adjective sorting, content analysis for website color chip sorting, and quantitative analysis for consumers were used in this study. Some differences exist between brand image and website coloration band image as the result. As the numbers of internet user became larger, the costumer's emotional image which gives maximum satisfaction is getting more important in fashion brand website. Therefore, fashion website managers should satisfy consumers with functional and emotional needs.

• 대한지역사회영양학회지
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• 제13권3호
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• pp.359-366
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• 2008

This study has two section, one is design and development of website, the other is evaluation of website quality. The website was designed to have three web contents, Nutrition education for women's health, Food information for women, and Menus for women's health. In nutrition education for women's health, women were divided by healthy women, pregnant and nursing women, and patients. In Food information for women, I offer food information for the purpose of inducing women to have food intake for healthy lives. In Menus for women's health, 299 menus were selected by preference evaluation and menu evaluation. The website was developed through this study. The main menu consists of 3 web contents of nutrition education for women's health, food information for women, menus for women's health and this site also contain Q & A. In the quality valuation process by a group of experts, all respondents highly esteemed the quality of the website used inthis study reward grading in higher than 3 points (in general).

• 유통과학연구
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• 제22권2호
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• pp.11-20
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• 2024

Purpose: The primary objective of this study is to investigate the impact of website quality on impulse buying of the online retailer, which is mediated by positive emotion and moderated by personalized advertising. Research design, data and methodology: The present study used a survey methodology conducted on many user's smartphones. The sample in this study included 409 college students in Indonesia. Purposive sampling was used as the sampling technique. Data was collected by distributing questionnaires to many respondents through the Google Documents online survey. Results: The findings derived from the application of structural equation modelling for data analysis show that 1). Website quality affects impulse buying and positive emotion, and 2). The impact of website quality on impulse buying was mediated by positive emotion and moderated by personalized advertising. Conclusions: The findings presented in this study has significant theoretical implications that contribute to the existing concept on the relationship between website quality, positive emotion, personalized advertising and impulse buying. The findings of the research possess managerial implications. It can be used can as a reference in determining website quality and the appropriate personalized advertising that increases online impulse buying at online retailer In Indonesia.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.328-358
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• 2019

Business-to-Business electronic commerce websites are a common form of inter-organizational systems that span organizational boundaries and enables organizations to exchange information in a seamless fashion. To reap the desired benefits it is important that the website be used in the intended manner. The level and extent of use of a business-to-business website depends partly on the inclination to use the website by the users in the primary organization and in the user organizations independently and the combined inclination of the organizations together. This combined inclination is referred to as the System Inclination, with dominance playing a key role. Each organization has certain characteristics of its own and may differ significantly in their inclination to use. It is important to analyze the factors that determine this inclination to use, so that organizations can adopt appropriate management mechanisms to control it. This paper proposes a framework to explain the organizational factors and their influence on the inclination to use a website, based on study of four Indian buyer-supplier dyads. Inclination to use is found to be influenced by factors like top management support, website characteristics, adequate support mechanisms, user group orientation towards electronic commerce and basic IT drive among the employees, at both the primary and user organizations.

• 한국조사연구학회지:조사연구
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• 제10권1호
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• pp.91-112
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• 2009

본 연구의 목적은 기존에 제시되었던 웹사이트 측정도구의 요인을 살펴보고 이를 체계적으로 보완하여 새로운 측정도구를 제시하고 그 활용가능 여부를 검증해 보는 데 있다. 기존의 연구에서 웹사이트 측정도구의 구성요인은 정보, 접속용이성, 활용기능, 레이아웃, 디자인, 인터페이스 시스템, 서비스 등이었는데, 본 연구에서는 이용자간의 의사소통과 서비스적 측면인 정보편집 툴의 항목을 포함하여 새로운 웹사이트 측정도구를 제시하였다. 제시된 측정도구의 활용에 대한 검증은 명을 대상으로 한 설문을 통해 이루어졌다. 연구 결과를 간단히 요약하면 다음과 같다. 웹사이트 측정도구는 정보, 사용자 인터페이스, 웹사이트 서비스, 의사소통의 요인으로 범주화될 수 있으며, 이러한 요인이 미치는 사이트 선호도에 대한 영향력은 과거와 비교하여 변화가 나타나고 있음을 확인할 수 있었다. 다음으로 측정요인 중 정보 요인과 의사소통 요인간에는 깊은 상관관계를 가지고 있었고, 새롭게 제시된 측정요인인 의사소통 요인 또한 웹사이트 만족도에 정(+)의 영향력을 미치고 있음을 알 수 있었다. 이러한 결과는 웹2.0의 개념이 실제적으로도 웹사이트 만족도 향상을 위한 웹사이트의 전략의 하나임을 확인해 주고 있으며, 웹사이트 만족도에 영향을 미치는 요인이 계속적으로 변화하고 있어, 이에 대한 능동적인 대처가 계속적으로 이루어져야 함을 보여주고 있다.