• Title/Summary/Keyword: Website

Search Result 1,424, Processing Time 0.031 seconds

국내 17개 사이버대학교 웹사이트 평가 및 개선방안 연구

  • Mun, Tae-Eun;Mun, Hyeong-Nam
    • Proceedings of the Korea Inteligent Information System Society Conference
    • /
    • 2007.05a
    • /
    • pp.111-120
    • /
    • 2007
  • Recently the importance of website becomes confident in realizing the long distance education (teleeducation) as web. The purpose of this research is evaluating the websites of cyber university and analyzes web usability and web accessibility and analyzes to suggest the good quality content and several personalized service. Also we tried to improve website quality and contribute the reliability of the long distance education with all these. For these we applied the of professor Hyung Nam Moon's SM-ABCDE website evaluation model and developed the check list suitable for cyber university and evaluated websites in the five views of Attraction, Business, Content, Design, Engineering. Totally Kyunghee Cyber University, Busan Digital University, Hanyang Cyber University is selected best in sequence. But every website doesn't keep the basic observation rule of the web accessibility.

  • PDF

An Investigation on the Impact of Website Contents on Internet Auction Success

  • Ryu, Chung-Suk
    • Asia pacific journal of information systems
    • /
    • v.20 no.4
    • /
    • pp.81-100
    • /
    • 2010
  • This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance, Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful Implications on ways in which auction websites can be improved for both sellers and auction service providers.

Development of Prototype Kansei Usability Website Evaluation System based on EGM and Neural Network (EGM과 Neural Network을 이용한 Website 감성사용성 분석시스템 프로토타입 구축)

  • 김지관;차두원;박범;민병찬
    • Proceedings of the Korea Multimedia Society Conference
    • /
    • 2002.05d
    • /
    • pp.1040-1045
    • /
    • 2002
  • This paper described the developed website usability evaluation system in terms of Kansei engineering using neural network. Developed system simultaneously operates with the MS Internet Explorer by entering the target URL for usability evaluation, and the results are learned using neural network. We firstly derived the Kansei adjectives and website usability factors and they were matched by the correspondence analysis. Then, highly corresponded adjectives were implemented on the system for the Kansei evaluation. Finally, the results showed the appropriate efficiency of developed algorithm and system for the website evaluation. If more subjects were used for the system learning, the efficiency of system could be improved.

  • PDF

Construction a Website for Premature Infant - Based on the Survey of Previous Homepages - (미숙아 웹사이트의 구축 - 기존 홈페이지 분석을 근거로 -)

  • Lee, In-Hae
    • Child Health Nursing Research
    • /
    • v.15 no.2
    • /
    • pp.210-218
    • /
    • 2009
  • Purpose: The existing web sites for premature babies are operated by non professionals and thus do not provide any medical or professional information necessary for rearing premature babies. The purpose is to construct a new website with lots of medical and professional tips for premature babies. Methods: First, topics of discussions are collected from the bulletin boards of three websites, operated by non professionals, for premature babies. And new website for premature babies is constructed based on the identified topics and also based on professional consultation with six professors. Results: The newly constructed website provides professional tips for the above topics as well as introduction of it's object, general medical information and baby rearing information and the bulletin board for parents of premature babies. Conclusion: By providing professional tips for mothers of premature babies, the new website is expected to provide detailed, accurate and professional information on issues most parents of premature babies concern.

  • PDF

The Effect of Brand Image Inconsistency on Patronage Intent in U.S. Multi-channel Retailing

  • Yoo, Jung-Min;Kim, Min-Jeong
    • International Journal of Human Ecology
    • /
    • v.12 no.2
    • /
    • pp.25-37
    • /
    • 2011
  • Website design (due to increased online retailing) has received more attention as a way to influence consumer responses (Eroglu et al., 2001, 2003; Kim et al., 2009; Kim & Lennon, 2008; Yoo et al., 2010); however, the website design of multichannel retailers has not been examined from the perspective of the consistency of online store image with the brand image. This study examines the effect of brand image consistency (especially through the website) on consumer attitude and patronage intentions. The findings of this research will add to the growing body of literature on multichannel retailing and provide practical information for online retailers in the development of a website for their online business.

An Empirical Investigation of IT Adoption: Based on Movie Website (정보기술 수용에 관한 실증적 연구 : 영화관 웹사이트를 중심으로)

  • Kim, Jong-Weon;Jeong, Seok-Chan;Kim, Eun-Jung
    • The Journal of Information Systems
    • /
    • v.16 no.4
    • /
    • pp.157-176
    • /
    • 2007
  • Most of the Information Systems(IS) literature has focused on utilitarian or hedonic Information Technology(IT) to explain and predict IT adoption and use. This study investigates the relationships among individuals' beliefs and intention to use of movie website, which has both utilitarian and hedonic characteristics simultaneously. As a theoretical background, this study adopts Technology Acceptance Model(TAM) and Motivation Theory, in which the former is well-known as a theory of IT adoption and use in IS field, and the latter is famous for a theory of individual's behavior in organizational behavior field. With 153 responses, five hypotheses are tested by using structured equation model. The results show that perceived ease of use positively influences perceived usefulness and perceived enjoyment, and that all individuals' beliefs have a positive impact on intention to use of movie web-site. Based upon the study results, movie website's managers and professionals can plan and conduct their courses of action effectively for users' continuous visits on their operating website.

  • PDF

A Content Analysis for Website Usefulness Evaluation: Utilizing Text Mining Technique

  • Kwon, Do Young;Jeong, Seung Ryul
    • Journal of Internet Computing and Services
    • /
    • v.16 no.4
    • /
    • pp.71-81
    • /
    • 2015
  • With the increasing influence of online media, company websites have become important communication channels between companies and customers. Companies use their websites as a marketing tool for a variety of purposes, including enhancing their image and selling products or services. Many researchers have examined the criteria, methods, and tools for website evaluation, but most have focused on usability. Prior content analyses have focused not on text content but on website components, an approach likely to produce subjective evaluations. This study attempts to objectively evaluate company websites by utilizing text mining. We analyze the usefulness of company websites by presenting visualized outputs from a business perspective, allowing practitioners to easily understand the results of the website evaluation and use them in decision making. To demonstrate our method empirically, we selected a company with a number of affiliates in Korea and analyzed the text content of their websites to assess their usefulness using natural language processing and graphics packages in R. Practitioners can easily employ our objective evaluation method, and researchers can use it to gain a new perspective on website evaluation.

A Study on the Analysis of Informational Structure of University Websites (국내 대학 웹사이트의 정보구조 분석에 관한 연구)

  • 이승민;김혜경
    • Journal of the Korean Society for information Management
    • /
    • v.21 no.2
    • /
    • pp.127-152
    • /
    • 2004
  • In the current information environment, the concept of a website has been transformed from the repository of information to means of accessing information which can communicate and interact with users. To function well as an accessing tool to information, the information embedded in a website should be organized in a way that users can easily understand the whole informational structure. This aspect of a website might be more important to a university's website. However, the informational structures which current university's websites adopt do not reflect their users' information needs. They construct their structure uniformly, and it causes the decrease of the websites' usability. To solve these problems, this study proposes a new and systematical way of constructing a university's website which can reflect users' information needs and ensure the usability of the websites.

Corporate Social Responsibility Practices of the Textiles and Apparel Industry -Content Analysis of Website Disclosures- (국내 섬유패션산업의 사회적 책임 경영에 관한 연구 -웹사이트상의 정보공시 현황을 중심으로-)

  • Lee, Minjung;Ma, Yoonjin;Lee, Minsun
    • Journal of Fashion Business
    • /
    • v.21 no.1
    • /
    • pp.45-57
    • /
    • 2017
  • This study explored the current implementation status of corporate social responsibility (CSR) among textiles and apparel manufacturers and retailers in Korea, based on the Triple Bottom Line (TBL). We also investigated the provision of information related to CSR practices on the websites of companies. A quantitative content analysis was conducted to analyze the website disclosures of 61 listed companies categorized in the textiles, apparel, shoes, and luxury industry. Analysis was focused on the presence, accessibility, and the level of CSR website disclosure. Seven themes emerged by applying the constant comparison analysis. Using Scott's formula for pi, a high level of inter-coder reliability was achieved, ranging from 0.91 to 0.97. Regarding the three dimensions of CSR suggested in TBL, economic dimension was relatively more emphasized in the website disclosures of most companies, compared to social and environment dimensions. Website disclosures were further investigated, based on the product categories of each company. Limitations of this study and suggestions for future studies are discussed.