• 한국디지털정책학회:학술대회논문집
• /
• 2004.05a
• /
• pp.229-244
• /
• 2004

The purpose of this paper is to find the method to improve the web accessibility of Korean Government's web sites through the investigation on the evaluation result of visually impaired people and the accessibility evaluation tool. Twenty five Korean Governments' web sites are chosen for this experiment. First, all of the sites are evaluated by accessibility evaluation tool (A-Prompt) based on Priority one of the Web Contents Accessibility Guidelines (WCAG) 1.0 of W3C. Second, three visually impaired people tried to find information or resister for the sites to check the accessibility. All of the sites are failed to conform to WCAG 1.0 and most of those are not accessible to information. The last part of this paper presents the method to improve the web accessibility of the Government's web sites.

• Journal of Science of Art and Design
• /
• v.8
• /
• pp.129-159
• /
• 2005

Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.

• Journal of the Korean Dietetic Association
• /
• v.12 no.4
• /
• pp.404-410
• /
• 2006

This study was done to analyze the contents of food and nutrition information sites on the internet. In analysis, 276 web sites were used. Web sites from 3 internet search engines(Yahoo, Empas, Naver) were selected on the date of July 15th, 2004. The trained panels evaluated web sites' contents by the assessment tools using 3-point scale(2:strongly agree, 1:agree, 0:disagree). The contents classified by topics were functional foods(46.4%), cuisine and cooking(38.4%), food sanitation and safety(30.4%) and so on. Operators of web sites were individual(35.9%), company(30.4%) and public institution(33.7%). About 89.5% of web sites were operated for unspecified people. Contents of the web sites were well established especially in consistency in title and contents(1.6), scientific basis of explanations(1.2) and benefit of information(1.2) and so on while not well established in providing relevant sites(0.7), providing contact address and feed back mechanism(0.7) and so on. Web sites operated by public institutions are rated significantly higher than web sites operated by individual or company. In conclusion, in order to qualitatively improve food and nutrition information on the internet, continuing monitoring and evaluation are highly required and web sites operated by public institutions shall be developed further.

• The Korean Journal of Health Service Management
• /
• v.4 no.2
• /
• pp.33-46
• /
• 2010

In this study, we investigated web contents accessibility of 60 hospital web sites in Korea. The eight evaluation criteria were used for estimating the web contents accessibility of the web sites. These criteria were as follows: providing an alternative text, providing caption for moving picture, providing a skip navigation, usage of pop-up windows, usage of a summary or a caption tag for data table, providing a page title, providing a label for online form, and usage of java scripts. K-WAH 3.0 was used for estimating five evaluation criteria. According to Internet web contents accessibility guideline 1.0, we estimated the rest three evaluation criteria manually and described good or bad examples for the evaluation results technically. The results show that the web accessibility of hospital web sites is generally insufficient and the constant interests in improvement for accessibility are urgently needed.

• Journal of Nutrition and Health
• /
• v.37 no.8
• /
• pp.688-700
• /
• 2004

This study was conducted to analyze how appropriate the on-line nutrition information was externally as a web information. Four-hundred-ninety-seven web sites from 5 internet search engines (Yahoo, Empas, Nate, Hanmir, Naver) were selected on the basis of April 25th, 2004. The skillful personnels monitored them about 8 evaluating categories: clarity, purpose, authority, durability, advertisement, privacy and/or security, responsibility, and contents. Forty percent of the selected web sites were operated by the companies which had commercial purpose like internet shopping malls and 5.6% by academies, societies, research institutions, schools/colleges and public institutions. Most of web sites (76.1 %) were managed for advertisements and sales of companies' commodities, and 32.6% had the food and nutrition information as first purpose. Ninety-three percent of web sites were targeted to healthy individuals through whole life cycle. Specifically, there were lots of web sites for the obesity which were offered by diet related companies. Of the 497 web sites, 193 mentioned the name providing the nutrition information, but only 1/3 had reliability on their specialty. As a source of nutrition information, 52.7% of web sites were using 'books of the major field' and 42.0% 'newspapers' and 23.7% 'broadcasting', respectively. Most web sites mentioned 'setting-up date' but not 'renewal date'. Thirty-six percent of web sites took '2 - 3 days' for the operators to answer the questions through the bulletin. Forty-seven percent of web sites answered' 1 - 10 questions' per 1 week, but 40.1 % of them didn't answer for a week at all. There were 118 web sites (23.7%) to record the connected frequencies and 36.0% of them put the advertisements. Around 96% of web sites mentioned feedback addresses. Among the menus of web sites, 68.0% were about self-advertisement and 64.0% about nutrition information. Each web site was scored to judge its external quality according to the operators by selecting 13 items. Web sites managed by public institution had highest scores (9.5), and lowest in private vendors', food companies' and individual web pages. Among search engines, Naver got the highest score of 7.0 and Nate the lowest one of 6.1. As it was only the pilot study, there were several limits in evaluating tools, time and monitored quantity. To make monitoring of on-line nutrition informatiions actively, standardized monitoring forms might be developed under the integrated studies.

• Information Systems Review
• /
• v.5 no.2
• /
• pp.91-108
• /
• 2003

The number of companies which use Internet and Web grow at an explosive rate and most of them made use of the Web sites for business activity such as publicity, advertising, customer support, and online retailing. However, there are very few empirical studies on web sites evaluation based on theoretical framework. The primary purpose of this study is to evaluate motivational effectiveness of Web sites using the WebMAC Business instrument. In this paper, we introduced a lot of Web sites evaluation studies and several IS studies based on the motivation theory. Web sites evaluation was performed by four motivational factors which include stimulating, meaningful, organized, and easy-to-use. There are significant differences among the industry type about motivational factors. This study identifies areas for improvement of existing Web sites and suggests several guidelines for development of Web sites from the user's perspective.

• Korean Journal of Human Ecology
• /
• v.8 no.3
• /
• pp.511-524
• /
• 1999

This research examines 13 Korean Web sites and 15 foreign Web Sites to explore how companies present apparel products by both layout of graphics and information at the Web sites. The results show that most Web sites display tiny icons next to the item's text description. Clicking on these icons takes the customers to another web page, where the full size photograph of the item appears. The results also revealed that most web sites offer shopping bag function and payment options such as on-line and credit cards. The results indicate that Web sites are constantly evolving and following functions such as virtual dressing room, FAQ, the links, E-Cash payment, currency converter and multilingual sites are becoming standards in the near future.

• The KIPS Transactions:PartD
• /
• v.12D no.2 s.98
• /
• pp.327-334
• /
• 2005

The representation of Web Sites with EMFG(Extended Mark Flow Graph) is studied as a new method that represents the complicated Web Sites structure. The Web Sites usually have the number of iteration structures. The representation of these Web Sites with EMFG is too complicated, and so we can not understand the structure of these Web Sites sometimes. Therefore, in this paper, we classify these iteration structures when express Web Sites by EMFG as serial iteration structures and parallel iteration structures and propose the method that can simplify these iteration structures. Then we can reduce number of boxes, arcs, and transitions, and efficiently design and manage Web Sites by using this method.

• Journal of the Korean Home Economics Association
• /
• v.41 no.8
• /
• pp.159-178
• /
• 2003

The purpose of this research is to analyze the characteristics of colors and color images on fashion web sites, and to provide efficient color informatiom which is useful in color planning and is suitable for brand image on fashion web sites.216 color sample used by 48 fashion web sites were collected and analyzed. The results of this study are as follows; First, dominant colors on fashion web sites are neutral color such as white, gray, black and warm colors such as red, yellow red, yellow. Except blue, cool colors show low usage ratio. Second, the color tones of vivid, strong, light, dull, dark, dark grayish were shown in order. Third, the color images on fashion web sites are casual, modem, romantic, natural, elegant, chic, classic, dandy, pretty, clear, cool casual, dynamic, gorgeous, ethnic and formal.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.13
• /
• pp.27-42
• /
• 2000

This study deals with more practical problems in Internet Trade. I considered the forms and contents of the offers on the current domestic and foreign web sites and clarified the legal characteristics of the web sites. As I pointed out, there are some problems of the offers of current web sites. So I suggested the alternatives. I have the view that the offers of current web sites titled by a host are not the firm offers but the invitation to offers. So, to make an enforceable agreement between parties, the host has to confirm the order. From the point of this view, it is reasonable to call the current offer on the web site the sub-con offer.