• Journal of the Korean Society of Food Culture
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• v.22 no.2
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• pp.235-245
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• 2007

This study was undertaken to develop web-based nutrition information contents for the older adults. Twenty six domestic web-sites were analyzed and then 12 foreign web-sites and 4 education materials for the elderly of foreign university were benchmarked. Also a lot of literatures on elderly education program were reviewed. A card-sorting task was performed with 8 older adults to ascertain how the target audience organized information about nutrition. The results were as fellows. Among 26 domestic web-sites, 2 sites(7.7%) were only for the elderly. Main topics of information contents for the elderly included 'Importance of Healthy Eating', 'DRI', 'Dietary Guidelines'. Four of twelve foreign web-sites were for the elderly nutrition education. Topics of 'Dietary Guideline', 'Meal Program' were found in 4 sites and 'Importance of Healthy Eating', 'Diet & Disease', 'DRI, 'Food Guide Pyramid', 'Nutrition Fact Labels' were found in 3 sites. Education materials of foreign university dealt with basic information on 'nutrient needs changes related with aging', 'Heart & Bone Healthy Eating Plan', 'Food Guide Pyramid'. Also topics on 'Eating on a budget', 'Eating Out Guideline' were included for practical use for the elderly. Based on card-sorting process, contents framework for web-site was developed and 4 main menus for framework were respectively named as 'Nutrition', 'Meals', 'Foods'. 'Check up Nutritional Health' by panel discussion. Finally we developed nutrition information contents for 4 main menus. We focused on helping older adults recognize the importance of healthy eating and apply the nutrition information to practical use. We expect that the developed framework of contents can be a guideline for indentifying the information needs of older adults in developing effective nutrition intervention program. And we suggest that the survey for target people should be peformed for the web-site to be user-friendly designed and the developed contents be evaluated and revised in the near future.

• Journal of Information Technology Services
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• v.11 no.2
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• pp.69-91
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• 2012

The purpose of the study is to investigate the effects of direction of comments about online reviews and the credibility of web sites on brand attitudes toward restaurants. Also, the study compared two study results using Korean and Chinese on-line users to assess the feasibility of the application of on-line marketing developed in Korea to Chinese internet user contexts. The results show that the credibility of web sites and the direction of comments influence the brand attitude as hypothesized. Overall, the results from two country consumer groups are similar. However, there are unique results including the significant interaction effects between the direction of comments and the credibility of web sites only for Chinese on-line users on the brand evaluation tasks and for Korean on-line users on the purchase intention. The cultural value might cause these different results across the nations.

• The Journal of Information Systems
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• v.18 no.3
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• pp.111-134
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• 2009

Today many owners of Web sites are looking to user's satisfaction survey as a key means of measuring the usability of a Web site. While it is preferred for it simplicity and ease of use, this survey method is not without potential risks. This paper focuses on showing that the existing practice of questionnaire-based usability measurement is subject to human recall errors, and that such flaws can be reduced when the questionnaire survey is followed by the users hands-on experience of the site. An empirical study was conducted, and the results indicate that the above speculation holds true. Even if respondents felt highly confident about their responses on a recall survey, a hands-on experience with a focal Web site increased the extent to which the respondents were satisfied with the shopping mall site. This indicates that a user's perception of the quality of a Web site may be distorted or lost as time goes by. In addition, the findings have shown that the use of the verbal protocol analysis method can reveal critical information that can help track the root causes of Web site usability problems, thereby helping to develop site enhancement strategies. The paper concludes with directions for future research.

• Journal of Fashion Business
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• v.16 no.6
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• pp.127-143
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• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

• Archives of design research
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• v.17 no.3
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• pp.413-420
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• 2004

New design method has been required for web designers to grasp the proper emotion, impression, and feeling of a web site and reflect these elements in web design. It is certain that such a new methodology can be a useful design tool, although web designers have only relied on their intuition and experience to induce users to perceive specific emotion of web sites. In this study, Kansei Engineering Type Ⅰ (Nagamachi, 2002 and Park, 2000) method was applied to develop the methodology. One hundred thirty six web sites believed to convey emotions effectively were first selected by recommendation of professional web designers and twenty two web sites were finally chosen and evaluated using questionnaire. The web sites were then objectively and quantitatively assessed by measuring the degree of utilization of the design elements, balance, overall density, and homogeneity. We examined the cause-and-effect between the results of emotional and quantitative analysis by multiple regression and introduced the design methodology based on the examination. The research method and procedures applied to this study would be applicable to design studies related to the emotional inducement.

• Journal of Applied Reliability
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• v.10 no.3
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• pp.183-197
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• 2010

Web businesses are one of the most dynamic industries where lots of new business models are emerging while the other obsoleted ones are fading away almost every day. It is, therefore, difficult to establish a classification scheme for ever-changing web businesses. Previous researches on business models focus on classifying web businesses in one dimension which made some web sites difficult to fit into one category. We propose two dimensional classification scheme based on the means and the sources of revenue. The two dimensional classification provides more clear and broad perspectives of the web businesses and ways to identify web sites in combinations of several business models.

• Journal of Korea Multimedia Society
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• v.6 no.3
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• pp.539-548
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• 2003

Recently, the reconsideration of the worth of Brand marketing asked marketers and designers alike to deal with the reappearance of Brand marketing on the web environment. The most significant changes are the appearing numerous Brand Sites and the efforts of Brand marketing on the internet. For this paper, I first study about the concept of Brand Sites, and then research the sites from various industrial fields which are selected as a leading Brand by consumers. Through this research, I inspect the realities of applying multimedia contents on domestic Brand web sites, and consider the effects they might have in the building of Brand Images on web sites. In Conclusion, I suggest that the design strategies for applying multimedia contents in the Brand Sites. The purpose of this study is for extending the design opportunities for multimedia contents in the internet. Furthermore, I am continuing my research through studying the interrelationship between Brand recognition and multimedia content usage that are appearing on Brand Sites.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.4
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• pp.105-117
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• 2014

Acquisition of information through the broadcast media is essential for modern life and each broadcaster has progressed its service over the internet with the development of digital technology. Under this circumstance, this study presented the results which compared and analyzed the web accessibility evaluation for Korea, USA, and Japan's leading broadcaster web sites. According to the study results, there was no significant difference in the level of accessibility in all web sites of three countries, but accessibility compliance rate such as alternate text, skip-navigation of repeated region, and title was somewhat insufficient for Korean web sites. In addition, accessibility errors in the brightness contrast of the text contents, the run of the functions that a user doesn't have any intention, the clear statement of the default language, and the label provision were investigated. Therefore, Korean broadcasters should urgently improve and modify these errors and problems for effective web accessibility.

• Archives of design research
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• v.11 no.2
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• pp.242-248
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• 1998

Rapid increasing number of the internet web site enables the users receives information prepared with multimedia techniques as an exchanging gateway to the world. It is also realized that we are living in information society connected by the flooding number of the web sites. Consequently, setting up the identity in developing a homepage is critical since clear distinction from other sites is required for the homepage in which a random user can delivers the ideas from the message offered by the provider. In this paper, in order to establish the identity for a homepage, what kinds of components of the identity should be discussed and how the identity is reflected in the existing homepage are analyzed with the selected sample web sites. The design process in developing the identity for Ssamzie homepage (www ssarnzie eo.kr) is reviewed for comparing with others of the selected sites as a case study. These will explain that the roles of the designers in a homepage preparation will not be limited to the graphic expressions but will be expanded to the contribution to provide the reasonable distinction in terms of the establishing identity of the web sites. Moreover, the phase of the designer can be reevaluated by emphasizing the roles and the established identity.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.30-39
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• 2013

Web crawler should maintain fresh data with minimum server overhead for large amount of data in the web sites. The overhead in the server increases rapidly as the amount of data is exploding as in the big data era. The amount of web information is increasing rapidly with advanced wireless networks and emergence of diverse smart devices. Furthermore, the information is continuously being produced and updated in anywhere and anytime by means of easy web platforms, and smart devices. Now, it is becoming a hot issue how frequently updated web data has to be refreshed in data collection and integration. In this paper, we propose dynamic web-data crawling methods, which include sensitive checking of web site changes, and dynamic retrieving of web pages from target web sites based on historical update patterns. Furthermore, we implemented a Java-based web crawling application and compared efficiency between conventional static approaches and our dynamic one. Our experiment results showed 46.2% overhead benefits with more fresh data compared to the static crawling methods.