• Title/Summary/Keyword: Web traffic

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How does Dependence on Portals Help Online Retailers' Growth? : The Moderating Effects of Firm Age and Niche Width Strategy (인터넷 포탈에 대한 자원 의존성이 온라인 쇼핑몰기업의 성장에 미치는 영향)

  • Park, Kyung Min;Mun, Hee Jin;Park, Sunju;Chung, Seungwha;Choi, Jeonghye
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.2
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    • pp.141-154
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    • 2014
  • It is widely confirmed that online retailers can obtain crucial resources and greater growth potential by depending on the external web portal sites as it is explained in resource dependence theory. Nevertheless, recent studies show that the effect of dependence may not always be beneficial for firms and stress the importance of finding relevant contingent factors. In this study, we identify and suggest that firms' age and niche width strategy, whether generalist or specialist, are contributing factors on moderating the positive relationship between resource dependence and firm growth. To test our hypotheses based on the theory, we have collected monthly web traffic data of online retailers and portals from March 2000 and July 2008. The empirical results lend support to our theory of the firm age having a negative interaction effect on web traffic dependence. Moreover, results verified that positive effect of depending on the portals may become greater if the online retailer is a specialist in terms of niche width.

Reducing Outgoing Traffic of Proxy Cache by Using Client-Cluster

  • Kim Kyung-Baek;Park Dae-Yeon
    • Journal of Communications and Networks
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    • v.8 no.3
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    • pp.330-338
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    • 2006
  • Many web cache systems and policies concerning them have been proposed. These studies, however, consider large objects less useful than small objects in terms of performance, and evict them as soon as possible. Even if this approach increases the hit rate, the byte hit rate decreases and the connections occurring over congested links to outside networks waste more bandwidth in obtaining large objects. This paper puts forth a client-cluster approach for improving the web cache system. The client-cluster is composed of the residual resources of clients and utilizes them as exclusive storage for large objects. This proposed system achieves not only a high hit rate but also a high byte hit rate, while reducing outgoing traffic. The distributed hash table (DHT) based peer-to-peer lookup protocol is utilized to manage the client-cluster. With the natural characteristics of this protocol, the proposed system with the client-cluster is self-organizing, fault-tolerant, well-balanced, and scalable. Additionally, the large objects are managed with an index based allocation method, which balances the loads of all clients well. The performance of the cache system is examined via a trace driven simulation and an effective enhancement of the proxy cache performance is demonstrated.

Light-weight Defense Mechanisms for application layer DDoS Attacks in the Web Services (웹서비스 대상 경량화 된 응용계층 DDoS 공격 대응 메커니즘)

  • Lee, Tai-Jin;Im, Chae-Su;Im, Chae-Tae;Jung, Hyun-Chul
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.5
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    • pp.99-110
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    • 2010
  • Recently, network based DDoS attacks have been changed into application layer DDoS attacks which are targeted at the web services. Specially, an attacker makes zombie PCs generate small traffic and its traffic pattern has been similar to the normal user's pattern. So, existing HTTP PPS based Threshold cannot defend the DDoS attacks effectively. In this paper, we displayed all the GET Flooding attack types and propose three DDoS attack defense mechanisms which are simple and very powerful. Proposed mechanisms can defend all the existing GET Flooding DDoS attacks and be deployed in the real environment immediately with little resource consumption.

Adaptive Logical Link Control for Wireless Internet Service in ITS (ITS에서의 인터넷 서비스를 위한 무선 링크 제어 방안)

  • 박지현;조동호
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.24 no.10A
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    • pp.1501-1506
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    • 1999
  • DSRC(Dedicated Short Range Communications), which is a radio mobile communication protocol in ITS, is suited for traffic related information services. But in WAC(Wide-Area wireless communications), we could consider a conventional communication infrastructure in the case of supporting other applications besides ITS. Especially considering the current the trends to introduce wireless internet service into the mobile communication network, wireless internet service in ITS system is valuable. Although ITS LLC(Logical Link Control) protocols recommended by Europe and Japan are effective for traffic related services, it is not suitable for services related with geographical information, image or internet. That is because the data traffic characteristics is changed according to service types. Therefore we suggest a logical link control algorithm effective for traffic information related services as well as internet web service, and analyze its performance. As a result of numerical analysis and simulation, proposed algorithm shows larger performance improvements. For traffic information related services, the performance of DSRC LLC recommended by Europe and Japan is the same as that of proposed LLC protocol. However, for wireless internet web service, the performance of proposed protocol is much better than that of LLC protocol used in Europe and Japan.

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Drivers' Dynamic Route Choice Mechanism Analysis under ATIS Environment Using WATiSim (WATiSim을 활용한 운전자의 실시간 경로선택 분석)

  • Lee Chungwon;Kwon Byungchul
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.1 no.1
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    • pp.52-57
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    • 2002
  • A simulation tool for an optimal ATIS design and drivers' dynamic route choice behavior analysis is developed, which is applicable to urban networks. Due to the difficulty to make drivers feel the time pressure according to traffic conditions, current SP questionnaire survey type surveys have a limitation to capture correct driver reactions to real-time traffic Information provision. The simulator Is a web-based upgraded version, named WATiSim (Web-based ATIS Simulator), to quickly perform a wide population survey with a minimal cost using INTERNET Furthermore, the time pressure issue is lessened by its interface and simulation modules. After WATiSim mimicked a VMS based ATIS in a partial network of Seoul Metropolitan, reactions of drivers to various traffic conditions were surveyed through INTERNET and analyzed using a logit model. Drivers under the ATIS environment clearly understood the provided traffic information, and their reactions were closely related to traffic conditions, scheduled delay, trip purposes as well as toll charge if any.

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A Web-based and QoS-guaranteed Traffic Control System using Integrated Service Model (Integrated Service 모델을 응용한 웹 기반 QoS 보장형 트래픽 제어시스템)

  • Lee, Myung-Sub;Park, Chang-Hyeon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.28 no.1B
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    • pp.34-44
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    • 2003
  • As the recent rapid development of internet technology and the wide spread of multimedia communications, massive increase of network traffic causes some problems such as the lack of network paths and the bad quality of service To resolve these problems, this paper presents a web-based traffic control system which supports QoS of realtime packet transmission for the multimedia communication The traffic control system presented in this paper applies the integrated service model and provides QoS of packet transmission by means of determining the packet transmission rate according to the policies of network manager and the optimal resource allocation considering the end-to-end traffic load It also provides QoS for the realtime packet transmission through the admission controller and the packet scheduler by the modified $WF^2Q^+$ algorithm support asynchronous and class-based queuing.

Design and Implementation of a Web Application Firewall with Multi-layered Web Filter (다중 계층 웹 필터를 사용하는 웹 애플리케이션 방화벽의 설계 및 구현)

  • Jang, Sung-Min;Won, Yoo-Hun
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.12
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    • pp.157-167
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    • 2009
  • Recently, the leakage of confidential information and personal information is taking place on the Internet more frequently than ever before. Most of such online security incidents are caused by attacks on vulnerabilities in web applications developed carelessly. It is impossible to detect an attack on a web application with existing firewalls and intrusion detection systems. Besides, the signature-based detection has a limited capability in detecting new threats. Therefore, many researches concerning the method to detect attacks on web applications are employing anomaly-based detection methods that use the web traffic analysis. Much research about anomaly-based detection through the normal web traffic analysis focus on three problems - the method to accurately analyze given web traffic, system performance needed for inspecting application payload of the packet required to detect attack on application layer and the maintenance and costs of lots of network security devices newly installed. The UTM(Unified Threat Management) system, a suggested solution for the problem, had a goal of resolving all of security problems at a time, but is not being widely used due to its low efficiency and high costs. Besides, the web filter that performs one of the functions of the UTM system, can not adequately detect a variety of recent sophisticated attacks on web applications. In order to resolve such problems, studies are being carried out on the web application firewall to introduce a new network security system. As such studies focus on speeding up packet processing by depending on high-priced hardware, the costs to deploy a web application firewall are rising. In addition, the current anomaly-based detection technologies that do not take into account the characteristics of the web application is causing lots of false positives and false negatives. In order to reduce false positives and false negatives, this study suggested a realtime anomaly detection method based on the analysis of the length of parameter value contained in the web client's request. In addition, it designed and suggested a WAF(Web Application Firewall) that can be applied to a low-priced system or legacy system to process application data without the help of an exclusive hardware. Furthermore, it suggested a method to resolve sluggish performance attributed to copying packets into application area for application data processing, Consequently, this study provide to deploy an effective web application firewall at a low cost at the moment when the deployment of an additional security system was considered burdened due to lots of network security systems currently used.

A Study on an Efficient e-business System based on .NET (.NET을 기반으로 한 효율적인 전자상거래 시스템에 관한 연구)

  • 나윤지
    • The Journal of the Korea Contents Association
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    • v.2 no.4
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    • pp.51-58
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    • 2002
  • A electronic business user is increased rapidly, and load of a electronic business system and network traffic are increased rapidly. Also, the data which included an audio and video is increasing in a electronic business system gradually, and According to this an Internet service businessman is paying for an enormous cost for management of a system and a maintenance of a line. It is brought a delay of a response speed about a service wish of a Web customer this system load and network traffic raise. Also, this decreases customer satisfaction and becomes an important factor to decrease competitive power of an e-business enterprise. In this study, we proposed the electronic business system that improved answer delay time about a Web customer in an e-business system based on the .net which was a the latest version of Microsoft company, and analyzed performance of a proposal system through an experiment. In the experiment result, the system that proposed it can have response time to have been improved and fast adaptability about various requests of a Web customer. Also, in a proposed system, a decrease gets a delay of a response speed to occur because of the multiple user done.

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Interconnecting Methods of Web based IPTV Contents Provider to IMS and Its Characteristics (IMS 네트워크에 웹기반 IPTV 콘텐츠 사업자 접속 방식 및 특성)

  • Kim, Hyun-Ji;Han, Chi-Moon
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.47 no.6
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    • pp.49-57
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    • 2010
  • In the near future IPTV services will be emerged the various types through Internet, but IMS based IPTV service is one of the very attractive IPTV services. This paper describes the interconnecting architectures of Web based IPTV contents provider to IMS(IP Multimedia System) network and describes the three difference architectures as method to find its IP address. One is the architecture using DNS or HSS to find IP address of Web based IPTV contents provider and connecting gateway function to I-CSCF in IMS. The other is the architecture connecting gateway AS to ISC interface of S-CSCF in IMS. This paper describes the characteristics of traffic generating due to interconnect the Web contents provider, and the traffic model of each architectures. The proposed each architecture is emulated the session establishment delay characteristics in CoD service of IPTV by the simulation. This paper shows that the architecture connecting gateway AS to ISC interface of S-CSCF is the excellent method compare to other two methods in view of the session establishment delay.