• Title/Summary/Keyword: Web Usage Analysis

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User Access Patterns Discovery based on Apriori Algorithm under Web Logs (웹 로그에서의 Apriori 알고리즘 기반 사용자 액세스 패턴 발견)

  • Ran, Cong-Lin;Joung, Suck-Tae
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.12 no.6
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    • pp.681-689
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    • 2019
  • Web usage pattern discovery is an advanced means by using web log data, and it's also a specific application of data mining technology in Web log data mining. In education Data Mining (DM) is the application of Data Mining techniques to educational data (such as Web logs of University, e-learning, adaptive hypermedia and intelligent tutoring systems, etc.), and so, its objective is to analyze these types of data in order to resolve educational research issues. In this paper, the Web log data of a university are used as the research object of data mining. With using the database OLAP technology the Web log data are preprocessed into the data format that can be used for data mining, and the processing results are stored into the MSSQL. At the same time the basic data statistics and analysis are completed based on the processed Web log records. In addition, we introduced the Apriori Algorithm of Web usage pattern mining and its implementation process, developed the Apriori Algorithm program in Python development environment, then gave the performance of the Apriori Algorithm and realized the mining of Web user access pattern. The results have important theoretical significance for the application of the patterns in the development of teaching systems. The next research is to explore the improvement of the Apriori Algorithm in the distributed computing environment.

Analysis of Internet Usage Patterns of Health Consumers for Internet Health Information Assessment Criteria (인터넷 건강정보 평가 기준을 위한 건강 소비자의 인터넷 이용행태 분석)

  • Cho, Kyoung-Won;Kam, Sin;Chae, Young-Moon
    • Korean Journal of Health Education and Promotion
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    • v.24 no.2
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    • pp.15-28
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    • 2007
  • Objectives: In this paper, the survey on internet usage patterns of health consumers was conducted and analyzed in order to determine internet health information assessment criteria for providing correct consumer health information on web-sites. Methods: By using a survey questionnaire with 16 questions on general information and 20 questions on internet health information, data were collected from September 16 to 25, 2005 from 476 participants through an internet web site, http://www.hp.go.kr. Frequency analysis, t-test, and multiple regression were used in order to analyze the difference in assessment criteria, factors influencing assessment criteria, factors influencing user satisfaction, etc. Results: General characteristics of the study population were: the persons over age 40 were the smallest age group; women were accounted for 74.2%; and the persons with average income were the largest income group; and the persons with average health status were the largest health group. Most widely used health information were: exercise, disease, and diet, in order. There was significant difference(p=.001) in importance of assessment criteria between the persons in medical institutions and the persons not in medical institutions. There was no significant difference in other assessment criteria. We also found that contents of websites and easy to use were more important factors than elucidation of information providers and information sources including speciality of information in quality assessment criteria of internet health information. Discussion and Conclusion: Results of this paper were compared with the previous studies from the literatures. Contrary to the previous studies in the literature, there was significant difference in importance of assessment criteria between the persons in medical institutions and the persons not in medical institutions. In order to apply the study results to develop health contents for consumer, there is a need for further upgrade the proposed assessment criteria based on expert opinion.

Selecting Instructional Contents for Nutritional Education Program for Junior/Senior High School Students Through Instructional Analysis and Analysis of Entry Behaviors and Learner Characteristics (중ㆍ고등학생 대상 영양교육 내용 및 성취 목표 선정을 위한 교수분석과 출발점 행동 및 학습자 특성분석)

  • 강여화;양일선;김혜영;이해영
    • Korean Journal of Community Nutrition
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    • v.9 no.4
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    • pp.464-471
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    • 2004
  • For the purpose of developing ‘Web-Based Nutritional Education Program’, this study did instructional analysis, analysis of entry behaviors and learner characteristics to select instructional contents for nutritional education program for junior/senior high school students. Survey questionnaires were distributed from October 21, 2002 to October 26, 2002 to a total of 564 junior/senior high school students in Seoul. The total number of questionnaires collected and used in our study was 479, which is 84.9% of the total questionnaires distributed. As a result of the curriculum analysis of ‘Technology-Home economics’, subjects related with ‘food and nutrition’ in the 7$^{th}$ educational course study result, lessons including the contents of food and nutrition were ‘nutrition and meal of adolescent’ in 7th grade, ‘family meal management’ in 9th grade and ‘practice of home life’ in 10th grade. According to the curriculum analysis, ‘nutrition’ and ‘food’ were chosen for the superior subjects of nutrition education program and four subordinate subjects per superior one were developed. Then, entry behaviors and learner characteristics were analyzed: life characteristics, internet usage, anthropometrics data and nutritional knowledge. Students were interested in using computer and preferred passive activity to dynamic activity. According. to the analysis of internet usage, WBI for students should composed active parts such as game, moving image, immediate reply and follow-up bye-mail, bulletin board and com- munity activity. Students’ BMI were in normal range but they were lacked nutritional knowledge. We wrote performance objectives that were specific behavior skills to be learned, the conditions under which they must be performed and the criteria for successful performance. The next step for developing the WBI nutrition education program would be based on the results mentioned above.

The Technique of Reference-based Journal Recommendation Using Information of Digital Journal Subscriptions and Usage Logs (전자 저널 구독 정보 및 웹 이용 로그를 활용한 참고문헌 기반 저널 추천 기법)

  • Lee, Hae-sung;Kim, Soon-young;Kim, Jay-hoon;Kim, Jeong-hwan
    • Journal of Internet Computing and Services
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    • v.17 no.5
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    • pp.75-87
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    • 2016
  • With the exploration of digital academic information, it is certainly required to develop more effective academic contents recommender system in order to accommodate increasing needs for accessing more personalized academic contents. Considering historical usage data, the academic content recommender system recommends personalized academic contents which corresponds with each user's preference. So, the academic content recommender system effectively increases not only the accessibility but also usability of digital academic contents. In this paper, we propose the new journal recommendation technique based on information of journal subscription and web usage logs in order to properly recommend more personalized academic contents. Our proposed recommendation method predicts user's preference with the institution similarity, the journal similarity and journal importance based on citation relationship data of references and finally compose institute-oriented recommendations. Also, we develop a recommender system prototype. Our developed recommender system efficiently collects usage logs from distributed web sites and processes collected data which are proper to be used in proposed recommender technique. We conduct compare performance analysis between existing recommender techniques. Through the performance analysis, we know that our proposed technique is superior to existing recommender methods.

A Webometric Study on Scholarly Communication Between the Science and Technology Web Spaces of Korea and Japan (한국.일본의 과학기술 분야 웹 공간을 통한 학술커뮤니케이션 연구)

  • Kim, Ja-Euy;Chung, Young-Mee
    • Journal of Information Management
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    • v.40 no.2
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    • pp.1-24
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    • 2009
  • This study explored the scientific web spaces of Korea and Japan by applying webmetric and social network analysis techniques with the aim of ascertaining international scholarly communication characteristics between the two countries. In general, more links were generated from the Korean scientific web sites to the Japanese sites than those from the opposite direction, thus implying a higher usage of Japanese scientific information on the web in Korean sites. In addition, university sites in the two countries were highly linked on the web revealing the most active institutions in scholarly communication were the universities. Based on the link analysis, the study also indicated which country was more dependent on the other in scholarly communication in specific scientific fields.

Constraint and Dedication based Motivations on Use Continuance for a Web Portal Site

  • Hong, Soong-Eun;Kang, Young-Sik;Lee, Hee-Seok
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.509-514
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    • 2007
  • Most of the IS continuance research has assumed that IS use is activated by an intention to use, which in turn is determined by the evaluation of IS usage. Perceived usefulness is one of the evaluation variables most widely used. Typically, the past studies adopt this perceived usefulness because it views continuance as an extension of acceptance behavior. However, the literature on interpersonal relationships suggests that individuals are motivated to maintain relationships either because they genuinely want to or they believe they have no other option. The former is referred to as dedication-based relationship maintenance and the latter as constraint-based relationship maintenance. The IS continuance can be considered as the relationship maintenance situation with the existing IS that the user is currently using. The belief constructs previously used in IS continuance researches fall into the category of dedication-based ones. Additional constraint-based belief constructs are needed to explain the IS continuance behavior. In this regard, switching cost represents an important avenue for better understanding and predicting customer retention in that it can be regarded as the constraint-based motivation for relationship maintenance or IS use continuance. For an empirical exploration, 275 samples were collected from the users of a web portal site. Data analysis using Structural Equation Modeling (SEM) shows that perceived usefulness shows a significant direct effect on continuance intention while perceived switching cost significantly affects continuance usage.

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Does cost matter: How customer adopts the fee-based online content services?

  • Choi Jeon-Gil;Hong Soon-Goo;Kim In-Jai;Lee Sang-Guen
    • The Journal of Information Systems
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    • v.13 no.1
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    • pp.121-134
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    • 2004
  • As Internet usage widely grows, online content services such as newspaper, magazine, music, game and movie are provided with a fee-based subscription. Many content services providers consider charging a usage fee into its service provisions as one of the Internet business models for increasing revenue. There are customer resistances to adopting the fee-based service provision on the Web. Previous research in information systems (IS)has focused on the analysis of adoption of information technology or systems in the individual ororganization level. No principle research has been carried out on the user adoption behavior of online content services provisions. As users actively access content services on the Web, it needs to explore user adoption behavior in different settings. Many IS researcher have employedquantitative approaches, even though they deal with the process of user behavior regarding the information technology or system. In this study, we attempt to discover how customers adopt the fee-based provision of online content services by employing grounded theory, one of the principal qualitative research methods.

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Analysis of Search Engine Use, Search Behaviors and Aptitude by Web Users (웹 이용자의 검색엔진 활용 및 탐색 행위와 성향 분석)

  • Rieh, Hae-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.3
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    • pp.69-91
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    • 2002
  • This study examines overall user experience associated with Web search engine use including selection, usage of search features, evaluation. The data were collected through individual interviews with 28 faculty members and graduate students. It was found that users tend to select a search engine based on experience and knowledge of certain features and familiarity with an engine itself more than based on previous experience with search results. The results showed the users had mixed opinions regarding cross language retrieval while they did not believe the usage of operators effect the search results. It appears that users are interested in interface design as well as the accuracy of search results.

A User Interface Prototype Generation Technique Supporting Usage-Centered Design (사용성 중심설계를 지원하기 위한 사용자 인터페이스 프로토타입의 생성기법)

  • 김정옥;유철중;장옥배
    • Journal of KIISE:Software and Applications
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    • v.31 no.1
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    • pp.29-42
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    • 2004
  • According to rapid growth of a web environment, usage-centered design is being highlighted. This paper suggests the development step and algorithm to generate a user interface prototype automatically on the basis of usage-centered design. For this purpose, The transition object of the user interface is modeled from requirement analysis, and an modeling rule as well as algorithms of business events are made for the creation of the user interface. Through these processes, visual cohesions of business events become strong and unskilled designers can develop the qualified user interface prototypes. A user's understanding of business tasks can also be improved and prototype iterations reduced.

A Filed Survey of Web Services Usage and Proposition of Activation Guideline (웹서비스 이용 현황 조사 및 도입 활성화 방안)

  • 김동수;유천수
    • The Journal of Society for e-Business Studies
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    • v.8 no.2
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    • pp.1-22
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    • 2003
  • Web Services are rapidly gaining attention as the service oriented distributed computing paradigm over the Internet. Web services are currently highlighted not only due to its role as an enterprise application integrator, but also as the method of mediating inter-enterprise collaborative works. This research analyzes, categorizes, and provides current status and forecasting of core technology and standardization issues concerning web services. The results of this research could be used as the base information for understanding and establishing strategies concerning the fundamental technologies of web services. Also, the demand and status of domestic markets of web services are thoroughly analyzed. Based on this analysis, guidelines for the adaptation of web services by the government and domestic enterprises are presented. The results of this research provides appropriate alternatives to domestic enterprises by evaluating web service technology trends, and further on provides methods of web services market activation on a national scale

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