• 제목/요약/키워드: Web Trend

검색결과 491건 처리시간 0.029초

호텔 웹 광고의 광고속성이 광고태도와 브랜드태도, 구매의도에 미치는 영향 (Influence of Advertising Attributions on Attitude toward Advertisement, Brand Attitude and Purchase Intention : Emphasis on Hotel Web Advertisement)

  • 김연미;한진수
    • 지식경영연구
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    • 제12권1호
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    • pp.1-16
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    • 2011
  • This study was motivated by consideration of advertising effects on purchase intention of hotel customers in the situation that people can experience in web advertisements more easily and quickly through four main media. We intends to propose strategic web advertising marketing plans by investigating the relation among hotel web advertising attributions, advertising attitude, brand attitude and purchase intention of customers. In conclusion, in the situation that hotel service industry endeavors a lot to attract young customers, according to gentrified consumption culture and changes in an environmental trend, these results are expected to be used as data to establish web advertising marketing strategies to show trendy brand images to hotel customers, especially consumers of N Generation using official websites of hotels.

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A New Approach to Web Data Mining Based on Cloud Computing

  • Zhu, Wenzheng;Lee, Changhoon
    • Journal of Computing Science and Engineering
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    • 제8권4호
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    • pp.181-186
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    • 2014
  • Web data mining aims at discovering useful knowledge from various Web resources. There is a growing trend among companies, organizations, and individuals alike of gathering information through Web data mining to utilize that information in their best interest. In science, cloud computing is a synonym for distributed computing over a network; cloud computing relies on the sharing of resources to achieve coherence and economies of scale, similar to a utility over a network, and means the ability to run a program or application on many connected computers at the same time. In this paper, we propose a new system framework based on the Hadoop platform to realize the collection of useful information of Web resources. The system framework is based on the Map/Reduce programming model of cloud computing. We propose a new data mining algorithm to be used in this system framework. Finally, we prove the feasibility of this approach by simulation experiment.

웹서비스-해킹패턴 인지시스템에 관한 연구 (A Study on the Web Service-Hacking Pattern Recognition System)

  • 임채균;안다선;김규호;이기영
    • 한국인터넷방송통신학회논문지
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    • 제9권4호
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    • pp.109-114
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    • 2009
  • 최근 Web 2.0이 이슈가 되면서 웹 기반으로 제공할 수 있는 서비스에 대한 기술이 빠르게 발전하고 있다. 또한, 웹상의 다양한 플랫폼과 SDK(Software Development Kit)도 여러 분야에서 제공되고 있어서 웹 서비스의 사용자가 급격히 증가하는 추세를 보이고 있다. 그러나 보안 시스템의 발전은 그 속도를 따라가지 못하고 있으며, 이러한 약점을 노려서 웹 서비스에서 제공되는 수많은 정보를 불법적인 방법으로 취득하려는 시도가 다량 발생하고 있는 실정이다. 따라서, 본 논문에서는 웹 서비스에 대한 다양한 불법적인 접근을 확인하기 위하여 접근정보를 분석하였다. 또한, 분석한 결과와 기존의 해킹방법으로부터 분류한 해킹패턴과의 매칭을 통해 해킹을 인지함으로써 위험 사실을 경고하는 시스템을 설계하고 구현하였다.

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웹 드라마를 통해 형성된 소비자의 지각된 가치에 대한 연구 (A Study on the Perceived Value of Consumers through Web Drama)

  • 안성훈;허광복
    • 디지털산업정보학회논문지
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    • 제19권3호
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    • pp.1-11
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    • 2023
  • Unlike in the past, when the demand for web content was increasing and the use behavior of watching short videos was changed, unlike the past when only TV dramas and differentiation were mentioned, web dramas are more firmly established through various attempts. A typical form change is commerce of web dramas. Recently, more and more cases have been produced in the form of product sales by securing real-time functioned, which are disadvantages of commerce, through web dramas. In this trend, web dramas are also increasing interest in product sales. This can be said to be a form developed from the concept of a company's PPL, and the number of companies that use web dramas that predict continuous growth as strategic product promotion and marketing means is continuously increasing. Therefore, this study provides basic data on consumer behavior to collect product information and purchase products using web dramas to companies that are using or considering web dramas, and through this, companies design and establish marketing strategies using web dramas.

Web Orientation in a Golden Orb-web Spider Nephila clavata (Araneae: Tetragnathidae)

  • Park, Tae-Soon;Jeon, Joong-Hwan;Lim, Hang-Kyo;Lee, Sang-Im;Choe, Jae-Chun
    • Animal cells and systems
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    • 제3권2호
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    • pp.161-165
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    • 1999
  • Nephila clavata, a golden orb-web spider, was studied at two different field sites with respect to web size, height, and orientation. A majority of spiders at Site 1 (a band of shrub bush) built their webs parallel or nearly parallel to the edge of the bush. Similarly, at Site 2 (near a pond), most webs were aligned with the shoreline of the pond. Among the possible determining factors for the observed patterns of web orientation, wind and light did not appear important. Instead, the movement direction of insect prey appeared largely responsible. Disproportionately more webs faced outside the bush and toward the pond than inside the bush and away from the pond at Site 1 and 2, respectively. Such trend was more apparent for larger spiders with larger webs.

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웹 검색에 의한 대사성질환 관련 체질의학산업 현황 (The Status of Constitutional Medical Industry Related to Metabolic Diseases by Web Search)

  • 이연주;김종열
    • 사상체질의학회지
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    • 제27권4호
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    • pp.388-395
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    • 2015
  • Objectives To grasp the trend of constitution medical industry related to the metabolic disorders by analyzing the web resource.Methods Web search with the search formula ("constitutional" or "spirit") and ("Metabolic" or "diabetes" or "high blood pressure" or "hyperlipidemia" or "obesity") for 20 years (1995.09.10 ~ 2015.09.09.) in the web portal address "Web search with the search formula ("constitutional" or "spirit") and ("Metabolic" or "diabetes" or "high blood pressure" or "hyperlipidemia" or "obesity") for 20 years (1995.09.10 ~ 2015.09.09.) in the web portal address "http://web.search.naver.com".Results In the search area of news, blogs, cafes and knowledge-in, the number of searched pages retrieved by the word "constitution" was about 1.78 million. In the news 9760 cases of "obesity", 4046 cases of "hypertension" and 3253 cases of "diabetes" were searched. In Naver Web search Korean medicine clinics related to "constitution" were 24.3%. If we multiple 25.3% to 1000, the actual number of herbal hospitals, The constitution related to Korean medicine clinics is estimated to be approximately 3160 places. Among metabolic disorders, "Overweight", "Diabetes" and "Hypertension" were most frequently searched.Conclusions Constitutional industry related to metabolic diseases is very actively created on the internet in various areas. Among metabolic diseases, obesity, diabetes, hypertension were found with high frequency.

사물 웹(WoT) 환경에서 네트워크 모니터링 애플리케이션 개발을 위한 웹 프론트엔드 프레임워크의 적용 현황 및 트렌드 (Status and Trend on Applying Web Front-End Frameworks for Developing Network Monitoring Applications in a Web of Things Environment)

  • 차시호
    • 디지털산업정보학회논문지
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    • 제18권1호
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    • pp.47-54
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    • 2022
  • All things connected to the Internet have to ensure interoperability between each other. Web of Things (WoT) is an Internet of Things (IoT) Web standard technology that enables the communication between smart devices and web-based applications. In order for WoT to be possible, monitoring of all devices connected to the Internet have to be possible. To this end, various efforts are being made to develop network monitoring applications using the latest Web front-end frameworks, not traditional web-based monitoring. This paper examines and describes the possibilities of applying Web front-end frameworks such as React, Angular and Svelte to the development of network monitoring applications for WoT. This paper also describes the pros and cons of two major frameworks, React and Angular, in developing monitoring applications that support the cross-platforms and cross-browsers in WoT environments and examines the applicability of them by developing simple network monitoring applications using React.

W3C MWI(Mobile Web Initiative)/UWA(Ubiquitous Web Application) 표준화 기술 및 동향 (Trend on the W3C MWI(Mobile Web Initiative)/UWA(Ubiquitous Web Application) Technologies and Standardization)

  • 인민교;이승윤
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2008년도 춘계종합학술대회 A
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    • pp.917-920
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    • 2008
  • 고속 이동통신의 발전으로 인하여 무선 상에서 웹 브라우징 서비스를 효율적으로 받으려는 요구가 늘고 있지만 기술적인 측면과 표준화 분야 측면에서 아직까지 충분한 지원이 이루어지고 있지 않다. 이러한 문제점을 해결하고자 W3C MWI Activity는 모바일 웹 브라우징 환경의 호환성 확보와 유무선 웹 콘텐츠간의 효과적인 연동을 위한 목적으로 활동을 시작하였고, 이를 위해 필요한 모바일 웹 콘텐츠 저작/활용에 대한 모범사례 분석과 가이드라인 표준화, 모바일 단말 정보 공유활용 방안 등에 대한 표준화를 진행해오고 있다. 또한 표준 웹 콘텐츠 인증을 위해 모바일 OK 인증표준화를 추진하고 있다. 본 연구에서는 이러한 W3C 모바일 웹 이니셔티브(MWI: Mobile Web Initiative)" 대한 기술 및 표준화 활동을 살펴보고자 한다.

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사용자 전역 QoS를 보장하기 위한 K-way 수퍼 노드 접근법 (K-way Super Node Approach for Guaranteeing User's Global QoS)

  • 강남오;박사준
    • 인터넷정보학회논문지
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    • 제8권5호
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    • pp.109-116
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    • 2007
  • 요즈음, 웹 서비스의 확산으로 인하여, 등록된 웹 서비스를 합성함으로써 복잡한 응용프로그램을 구축하는 것이 가능하다. 이러한 추세는 오늘날 서비스 지향의 컴퓨팅 환경에 있어서 합성된 웹 서비스의 서비스 품질 보장을 중요한 문제로 대두시키고 있다. 하지만 주어진 서비스 품질 보장을 만족하는 전역적 최적화된 웹 서비스의 합성은 NP-hard한 문제로 분류된다. 본 논문에서는 이러한 문제를 해결하기 위하여, K-way Super node 접근법을 제시하고 실험 결과를 통하여 이의 효과를 보인다.

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