• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 춘계학술대회
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• pp.229-244
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• 2004

The purpose of this paper is to find the method to improve the web accessibility of Korean Government's web sites through the investigation on the evaluation result of visually impaired people and the accessibility evaluation tool. Twenty five Korean Governments' web sites are chosen for this experiment. First, all of the sites are evaluated by accessibility evaluation tool (A-Prompt) based on Priority one of the Web Contents Accessibility Guidelines (WCAG) 1.0 of W3C. Second, three visually impaired people tried to find information or resister for the sites to check the accessibility. All of the sites are failed to conform to WCAG 1.0 and most of those are not accessible to information. The last part of this paper presents the method to improve the web accessibility of the Government's web sites.

• 조형예술학연구
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• 제8권
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• pp.129-159
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• 2005

Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.

• 대한영양사협회학술지
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• 제12권4호
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• pp.404-410
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• 2006

This study was done to analyze the contents of food and nutrition information sites on the internet. In analysis, 276 web sites were used. Web sites from 3 internet search engines(Yahoo, Empas, Naver) were selected on the date of July 15th, 2004. The trained panels evaluated web sites' contents by the assessment tools using 3-point scale(2:strongly agree, 1:agree, 0:disagree). The contents classified by topics were functional foods(46.4%), cuisine and cooking(38.4%), food sanitation and safety(30.4%) and so on. Operators of web sites were individual(35.9%), company(30.4%) and public institution(33.7%). About 89.5% of web sites were operated for unspecified people. Contents of the web sites were well established especially in consistency in title and contents(1.6), scientific basis of explanations(1.2) and benefit of information(1.2) and so on while not well established in providing relevant sites(0.7), providing contact address and feed back mechanism(0.7) and so on. Web sites operated by public institutions are rated significantly higher than web sites operated by individual or company. In conclusion, in order to qualitatively improve food and nutrition information on the internet, continuing monitoring and evaluation are highly required and web sites operated by public institutions shall be developed further.

• 보건의료산업학회지
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• 제4권2호
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• pp.33-46
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• 2010

In this study, we investigated web contents accessibility of 60 hospital web sites in Korea. The eight evaluation criteria were used for estimating the web contents accessibility of the web sites. These criteria were as follows: providing an alternative text, providing caption for moving picture, providing a skip navigation, usage of pop-up windows, usage of a summary or a caption tag for data table, providing a page title, providing a label for online form, and usage of java scripts. K-WAH 3.0 was used for estimating five evaluation criteria. According to Internet web contents accessibility guideline 1.0, we estimated the rest three evaluation criteria manually and described good or bad examples for the evaluation results technically. The results show that the web accessibility of hospital web sites is generally insufficient and the constant interests in improvement for accessibility are urgently needed.

• Journal of Nutrition and Health
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• 제37권8호
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• pp.688-700
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• 2004

This study was conducted to analyze how appropriate the on-line nutrition information was externally as a web information. Four-hundred-ninety-seven web sites from 5 internet search engines (Yahoo, Empas, Nate, Hanmir, Naver) were selected on the basis of April 25th, 2004. The skillful personnels monitored them about 8 evaluating categories: clarity, purpose, authority, durability, advertisement, privacy and/or security, responsibility, and contents. Forty percent of the selected web sites were operated by the companies which had commercial purpose like internet shopping malls and 5.6% by academies, societies, research institutions, schools/colleges and public institutions. Most of web sites (76.1 %) were managed for advertisements and sales of companies' commodities, and 32.6% had the food and nutrition information as first purpose. Ninety-three percent of web sites were targeted to healthy individuals through whole life cycle. Specifically, there were lots of web sites for the obesity which were offered by diet related companies. Of the 497 web sites, 193 mentioned the name providing the nutrition information, but only 1/3 had reliability on their specialty. As a source of nutrition information, 52.7% of web sites were using 'books of the major field' and 42.0% 'newspapers' and 23.7% 'broadcasting', respectively. Most web sites mentioned 'setting-up date' but not 'renewal date'. Thirty-six percent of web sites took '2 - 3 days' for the operators to answer the questions through the bulletin. Forty-seven percent of web sites answered' 1 - 10 questions' per 1 week, but 40.1 % of them didn't answer for a week at all. There were 118 web sites (23.7%) to record the connected frequencies and 36.0% of them put the advertisements. Around 96% of web sites mentioned feedback addresses. Among the menus of web sites, 68.0% were about self-advertisement and 64.0% about nutrition information. Each web site was scored to judge its external quality according to the operators by selecting 13 items. Web sites managed by public institution had highest scores (9.5), and lowest in private vendors', food companies' and individual web pages. Among search engines, Naver got the highest score of 7.0 and Nate the lowest one of 6.1. As it was only the pilot study, there were several limits in evaluating tools, time and monitored quantity. To make monitoring of on-line nutrition informatiions actively, standardized monitoring forms might be developed under the integrated studies.

• 경영정보학연구
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• 제5권2호
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• pp.91-108
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• 2003

인터넷과 웹을 전략적으로 이용하는 기업들이 기하급수적으로 증가하면서, 많은 기업들이 웹 사이트를 구축하여 운영하고 있다. 그러나 아직도 대부분의 기업들은 이를 충분히 활용하고 있지 못한 실정이다. 훌륭한 웹사이트를 구축했다 할지라도, 웹사이트가 사용자의 니즈를 충족시키지 못하고 사용자들이 웹사이트에 흥미를 느끼지 못한다면 웹사이트의 효과는 줄어들 것이다. 본 연구는 이러한 측면에서 사용자의 관점에서 본 웹 사이트의 동기유발 효과에 대하여 연구하였으며, 업종별 웹사이트 평가는 WebMAC Business에서 제공하는 흥미적 요인, 의미적 요인, 구조적 요인, 사용용이성 요인으로 사용자의 모티베이션을 측정하였다. 결과적으로, 이들 4가지 요인들은 업종별로 유의한 차이를 보였으며, 금융업, 인터넷 기업, 소매업에 비해 제조업은 상대적으로 웹 사이트의 모티베이션이 낮게 평가되었다.

• 한국생활과학회지
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• 제8권3호
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• pp.511-524
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• 1999

This research examines 13 Korean Web sites and 15 foreign Web Sites to explore how companies present apparel products by both layout of graphics and information at the Web sites. The results show that most Web sites display tiny icons next to the item's text description. Clicking on these icons takes the customers to another web page, where the full size photograph of the item appears. The results also revealed that most web sites offer shopping bag function and payment options such as on-line and credit cards. The results indicate that Web sites are constantly evolving and following functions such as virtual dressing room, FAQ, the links, E-Cash payment, currency converter and multilingual sites are becoming standards in the near future.

• 정보처리학회논문지D
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• 제12D권2호
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• pp.327-334
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• 2005

복잡한 구조의 웹사이트를 표현하기 위해 EMG(Extended Mark Flow Graph)를 이용한 웹사이트의 표현이 연구되고 있다. 대부분의 웹사이트들은 반복구조가 많이 나타나고, 이러한 웹사이트들을 EMFG로 표현하면 너무 복잡하여 때로는 웹사이트의 구조의 파악이 어려워지게 된다. 따라서 본 논문에서는 웹사이트를 EMG로 표현할 때 나타나는 반복구조를 직렬반복구조와 병렬반복구조로 분류하고, 이를 간략화하여 박스, 아크, 트랜지션의 수를 줄여 전체 웹사이트의 구조 및 웹페이지 간의 이동관계를 효율적으로 설계하고 관리할 수 있는 방법을 제시하고자 한다.

• 대한가정학회지
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• 제41권8호
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• pp.159-178
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• 2003

The purpose of this research is to analyze the characteristics of colors and color images on fashion web sites, and to provide efficient color informatiom which is useful in color planning and is suitable for brand image on fashion web sites.216 color sample used by 48 fashion web sites were collected and analyzed. The results of this study are as follows; First, dominant colors on fashion web sites are neutral color such as white, gray, black and warm colors such as red, yellow red, yellow. Except blue, cool colors show low usage ratio. Second, the color tones of vivid, strong, light, dull, dark, dark grayish were shown in order. Third, the color images on fashion web sites are casual, modem, romantic, natural, elegant, chic, classic, dandy, pretty, clear, cool casual, dynamic, gorgeous, ethnic and formal.

• 무역상무연구
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• 제13권
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• pp.27-42
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• 2000

This study deals with more practical problems in Internet Trade. I considered the forms and contents of the offers on the current domestic and foreign web sites and clarified the legal characteristics of the web sites. As I pointed out, there are some problems of the offers of current web sites. So I suggested the alternatives. I have the view that the offers of current web sites titled by a host are not the firm offers but the invitation to offers. So, to make an enforceable agreement between parties, the host has to confirm the order. From the point of this view, it is reasonable to call the current offer on the web site the sub-con offer.