• Journal of Information Technology Applications and Management
• /
• 제13권4호
• /
• pp.215-235
• /
• 2006

Recently, Development of IT and digital-tech, and this is becoming factor of digital contents industry development. But, problem that is more suitable e-business model's necessity and quality enemy of distribution web-site to digital contents as transaction this firm dispute by transaction special quality and Payment-system increase of digital contents increases rapidly was risen. In this study, Digital Contents qualify estimation very important persons of digital contents as sequence of study that investigate from target's viewpoint which is serviced through web-site that digital contents is not factors of web-site service method whether digital contents distribution web-site factors effect that is some in customer satisfaction from general viewpoint of actuality digital contents distribution and is the actual proof enemy. This paper's goal that these study finding leads as digital contents industry discusses individual enterprise's success and failure as field of business in quickening period yet but domestic digital contents industry field will be roared and may can have competitive power by enterprises which wish to already started business or inaugurate an enterprise enter in field with successful beginning and direction and develop continuously.

• Journal of Information Science Theory and Practice
• /
• 제3권4호
• /
• pp.19-34
• /
• 2015

Evaluation of retrieval systems is mostly limited to laboratory settings and rarely considers changes of performance over time. This article presents an evaluation of retrieval systems for internal Web site search systems between the years 2006 and 2011. A holistic evaluation methodology for real Web sites was developed which includes tests for functionality, search quality, and user interaction. Among other sites, one set of 20 Web site search systems was evaluated three times in different years and no substantial improvement could be shown. It is surprising that the communication between site and user still leads to very poor results in many cases. Overall, the quality of these search systems could be improved, and several areas for improvement are apparent from our evaluation. For a comparison, Google’s site search function was also tested with the same tasks.

• 한국정보시스템학회지:정보시스템연구
• /
• 제10권1호
• /
• pp.303-322
• /
• 2001

This paper proposes 2 problems of Internet Marketing. Firstly, nowadays many people are aware of Web Service and the services that are available in cyberspace. However they are not fully aware of the concepts and range of Web Services. Secondly, most of the research of Internet Marketing focuses on the service quality of cyber shopping using SERVQUAL in relationship to service quality of shopping malls. Therefore they have a lot of limitations because they do not understand all the media characteristics of Internet. Basically the Internet has service parts and also has characteristics of new advertising. But many research papers do not consider these respects. The purpose of this paper is to study of the effects of Web Service Quality on Internet Commerce Transactions. To accomplish the purpose of this paper effectively, theoretical background of web services was reviewed briefly. We defined Web Services and categorized them. We found that the components of Web Service Quality are Information Providing Service Quality and Advertising Service Quality. Factor analysis is conducted according to the dimensions of each component. We conducted Path analysis how these components affect buyers'attitude and buyers'attitude affect revisit intentions and buyer intentions. The results show that strategies of cycler brand construction are better than strategies of selling to web surfers. The strategies of cyber brand construction are related to buying in that customers increase their visits to the entrepreneur's Web site and this increases the loyalty to that site therefore this is related to buying habits.

• 한국의류학회지
• /
• 제34권2호
• /
• pp.212-225
• /
• 2010

This study investigates the dimensionality of perceived web site quality for fashion e-retailers to compare the differences in perceived web site quality between Korean and Chinese college students in the identification of the decisive web site quality dimensions for customer satisfaction and repurchase intentions. Data were collected from 300 Korean and 300 Chinese online apparel shoppers. The survey was statistically analyzed by factor analysis, T-test, and regression analysis. The perceived service quality dimensions were identified as product quality, economic efficiency, information quality, site design, and trust. The Chinese college students had significantly higher evaluations than Korean college students on information quality and trust. For Korean college students, product quality, economic efficiency, and trust were the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. For Chinese college students, product quality and information quality were identified as the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. Strategic directions for e-commerce business targeting Korean or Chinese college students are suggested in the conclusion.

• 디지털융복합연구
• /
• 제6권1호
• /
• pp.75-82
• /
• 2008

This paper is aimed to exam factors in the perceived service quality of web portal site and to analyze their effects on customer satisfaction. And this paper analysis satisfaction effects on revisit intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form literature survey, we drawn core factors. They are convenience, technologies, valuable of contents and service, communication, positioning. These core factors will affect on customer trust, satisfaction and satisfaction will affect on revisit intention. This study examined previous studies and summarized core factor in perceived service quality of web portal site. Fourteenth hypothesis were developed. Data for empirical testing were collected through survey to portal sites user. The results of this study are as follows; First, we find that service, communication and positioning have positive influence on the trust. Second, convenience, valuable of contents and postioning factors have a positive influence on the satisfaction. Third, it is shown that satisfaction have a positive influence on the revisit intention.

• 한국콘텐츠학회논문지
• /
• 제8권10호
• /
• pp.180-188
• /
• 2008

본 연구의 주된 목적은 웹 사이트 서비스품질요인과 고객만족 및 행동의도간의 관계를 규명하고자 하는 것이다. 이를 위해 웹 사이트 서비스의 신뢰성, 편리성, 콘텐츠, 오락성, 커뮤니케이션, 디자인 등 웹 사이트 서비스 평가차원을 독립변수로 선정하였다. 고객이 웹 사이트에 대한 고객의 만족을 매개변수로 설정하고, 종속변수인 소비자의 관계유지의도 및 구전의도간의 인과관계를 나타내는 연구모형과 가설을 설정하였다. 실증분석 결과는 다음과 같다. 웹 사이트 서비스품질요인은 6가지 차원, 즉 신뢰성, 편리성, 콘텐츠, 오락성, 커뮤니케이션, 디자인으로 구성되어 있음이 확인되었다. 고객이 웹 사이트에 대해 만족할수록 앞으로 웹 사이트를 지속적으로 이용할 의향이 강하고 웹 사이트와 지속적인 관계를 유지할 가능성이 높은 것으로 분석되었다. 이러한 연구결과는 웹 사이트 운영기업들의 사이트를 운영에 필요한 발전적 측면의 전략적 시사점을 제공해 줄 수 있다.

• 한국치위생학회지
• /
• 제16권2호
• /
• pp.241-248
• /
• 2016

Objectives: The purpose of the study is to evaluate the dental website usability in Korea. The dental website included dental university hospital, network dental hospital and dental office. Methods: The study was carried out by three age groups including twenties, thirties, and forties. Each group consisted of ten customers and evaluated twelve websites of dental hospitals. Each was assigned to four hospitals and three tasks including easiness of online reservation, preventive information, and treatment information. They filled out the self-administered questionnaire. The questionnaire included the easiness of on-line reservation, satisfaction on the quality and quantity of preventive informations, satisfaction on the quality and quantity of treatment informations, predictiveness on the sub-menu, usefulness of site map, information on the main page of web site, usefulness of decision on visit to dentistry, and revisit intention. Results: The easiness of on-line reservation was the highest in the private dental office, and university dental hospital and network dental hospitals followed in conducting task(1). The anticipated value and measurement on the usefulness of web site were the lowest in network dental hospitals and the time interval between two values was 57 seconds. This discrepancy showed the largest difference. The satisfaction on treatment information in task(3) was higher than that of the satisfaction on preventive information in task (2). The revisit intention was the highest in dental university hospitals. Conclusions: This study showed the comparison in usefulness of web site of university dental hospitals, network dental hospitals and private dental office. The web site focused on the treatment information rather than preventive information. This study suggested that the most important function of dental web site would be the preventive information that was mainly operated by the role of dental hygienists rather than treatment information in the future.

• 한국정보시스템학회지:정보시스템연구
• /
• 제18권3호
• /
• pp.111-134
• /
• 2009

Today many owners of Web sites are looking to user's satisfaction survey as a key means of measuring the usability of a Web site. While it is preferred for it simplicity and ease of use, this survey method is not without potential risks. This paper focuses on showing that the existing practice of questionnaire-based usability measurement is subject to human recall errors, and that such flaws can be reduced when the questionnaire survey is followed by the users hands-on experience of the site. An empirical study was conducted, and the results indicate that the above speculation holds true. Even if respondents felt highly confident about their responses on a recall survey, a hands-on experience with a focal Web site increased the extent to which the respondents were satisfied with the shopping mall site. This indicates that a user's perception of the quality of a Web site may be distorted or lost as time goes by. In addition, the findings have shown that the use of the verbal protocol analysis method can reveal critical information that can help track the root causes of Web site usability problems, thereby helping to develop site enhancement strategies. The paper concludes with directions for future research.

• 한국정보시스템학회지:정보시스템연구
• /
• 제20권4호
• /
• pp.1-22
• /
• 2011

This study addressed trust to collective intelligence for explaining the affecting factors to the intention to use of collective intelligence by dividing the object of trust into a Web site and an information source group. We explored the factors affecting user's continuance intention toward collective intelligence in the view off trust building. We made a well-structured survey of our proposed model and gained 205 cases. We analyzed the proposed research model empirically using partial least square method. The findings are summarized as follows. First, all key factors (relevance, timeless, completeness, understandability) composing of collective intelligence quality have a positive and significant impact on confirmation. Second, confirmation has a significant impact on trust toward a Web site, as well as toward an information source group. The last is that trust toward a Web site influences on continuance intention, whereas trust toward an information source group doesn't.

• 한국콘텐츠학회:학술대회논문집
• /
• 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
• /
• pp.398-402
• /
• 2008

The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention. Difference and moderating effect resulting from the type of web site users about an association with reaction of satisfaction and those component concepts are also one of the aims in the study. As the results, the study found that factors of web site service quality variables has a positive impact on customer satisfaction. And customer satisfaction also has a positive impact on relationship intention and word of mouth intention. According to those results, marketing managers should develop different service strategies.