• 한국정보시스템학회지:정보시스템연구
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• 제19권1호
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• pp.35-61
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• 2010

The Internet marketing of hospital is being considered as a strategic requirement that can satisfy the customers. Therefore, it is very important to understand the effects of the medical information on the Internet on the actual consumers. In this study, the paths through which the attitude and satisfaction of the medical information consumers that visit hospital web site are formed for the medical information through the quality of the medical information on the Internet and usability of hospital web site were examined respectively according to the medical examination and treatment subjects that respectively deal with medical acts and cosmetic acts through light metabolism recovery. The usability of hospital web site, rather than medical information quality, had positive effects on the attitudes toward the medical information distributed in the corresponding web site and the satisfaction of use of hospital web site in the case of visitors of the hospital web site for the medical examination and treatment subjects of essential medical examination and treatment and emergency medical treatment, and, on the other hand, the result of analyzing the path of the medical examination and treatment subjects of cosmetics and functional improvement revealed that the medical information quality had positive effects on the medical information attitudes and the usage satisfaction of hospital web site. Accordingly, the attitudes toward the medical information distributed through the web site by the visitors of hospital web site is formed from the quality of medical information and web site usability, and, ultimately, they become generally satisfied with the hospital web site. Such process is revealed different1y according to the medical examination and treatment subjects for which consumers desire to obtain information.

• 지식경영연구
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• 제11권1호
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• pp.1-17
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• 2010

As information technology had shown tremendous development in late 20th century, various service opportunities appeared in many industries. Also, new types of service are becoming available such as, reservation, teleconsultation, telemedicine. In health care industry, in which, many hospitals are faced operational difficulties and competing impetuously, a web site has become a effective tool to attract patients and transfer tremendous health information to the patients. This study is based on many previous researches on online service quality, try to figure out e-service quality factors of health information sites, and the factors' effect on users' satisfaction on the web site via providing knowledge and trust on the web site. As a result, usability, site aesthetic, responsiveness and security are the 4 factors to measure e-service quality of health information web site. All factors except site aesthetic have significant effects on providing knowledge, security only effects on trust on the web site.

• 한국도서관정보학회지
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• 제30권4호
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• pp.229-254
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• 1999

As the number of Web reference resources are gradually increasing, reference librarians have to create a Web-based reference resources site. This site includes links to the Web reference resources of good quality, so that reference librarians and users will become accustomed to using these resources. This Study first explores the function of the Web-based reference resources site. Next, it carries out a survey of the current trends in america and Korea. Finally, a model Web-based reference resources site for academic libraries is developed.

• Asia pacific journal of information systems
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• 제13권4호
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• pp.257-277
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• 2003

Recently, organizations intend to adopt new information technology for acquiring relative advantages in competitive business environment. Especially, many companies have paid attention to web-based electronic commerce. But research in this area has largely been performed to the operational and technical aspects of web site. Also the World Wide Web(web) has become one of the most widely used information technologies, but research indicates that there are many firm that are still considering whether to establish a web presence. This study examines factors influencing adoption of corporate web site over time. To examine why companies adopt web site, this study regards web site as an innovation and finds out these reason through Innovation Diffusion Theory. Independent variables of this research are composed of innovation characteristics, organizational characteristics and environmental characteristics. By the result of logistic regression analysis, we find that there are significant differences between early adopters and late adopters of web site for three adoption factors : top management support, organization size, environmental uncertainty. These findings confirm the theoretical frame for adoption of corporate web site. Also this study will provide good guidelines to the companies and the vendors in shaping the strategies of IT adoption and IT diffusion respectively.

• Journal of Information Technology Applications and Management
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• 제11권1호
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• pp.15-37
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• 2004

This study attempts to investigate the industrial practices of the web site development methodologies and their impacts on the web site development project performance. Most of Korean web site development firms currently use customized component-based development(CBD) methodologies that have been internally developed. The methodologies generally being accepted by web site developers, however, did not emerge yet. In addition, this study shows that indiscreet applications of various methodologies and techniques might cause negative impacts on the project performance since the web site development projects are also exposed to most of the risk factors identified in the traditional systems development.

• 한국산업정보학회논문지
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• 제11권5호
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• pp.119-131
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• 2006

This paper proposes a mathematical model for web site service quality evaluation, which first applies analytic hierarchy process(AHP) to determine the weights of evaluation indexes of web site service quality and then analyzes web site service synthetically by means of fuzzy methodology. In this case, experts' knowledge cannot only be used but its subjective component can be eliminated. Hence, the web site service quality can be analyzed and evaluated more reasonably. After establishing this model, the experiment results will be given, which verify the feasibility and validity of the proposed model. The model proposed here is very simple and easy to implement and can provide a useful way to help developers evaluate their web site service quality efficiently.

• 정보처리학회논문지D
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• 제11D권2호
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• pp.381-386
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• 2004

인터넷 사용자의 급속한 증가로 여러 종류의 인기 웹사이트들이 생겨나고 있으나, 웹사이트의 품질을 사용자 관점에서 종합적이고 체계적으로 비교 및 평가하는 선정기법에 대한 연구는 미약한 상황이다. 일반적으로 웹사이트 품질을 평가하는 관점은 블랙박스, 화이트박스, 그레이박스 관점으로 구분할 수 있다. 본 논문에서는 최적의 웹사이트를 선정하기 위해 사용자 입장에서 블랙박스 관점으로 AHP(Analysis Hierarchy Process)기법을 사용하였고, 웹사이트의 품질은 국제표준 IS0/1EC 9126에서 규정하고 있는 6가지 소프트웨어 품질 특성 중에서 효율성, 사용성, 호환성을 고려하였다. 현재 인터넷상에서 운영하고 있는 웹사이트들에 대한 실증적 분석을 통하여, 본 논문에서 제시한 웹사이트 선정기법 및 품질 평가에 관한 연구가 최적의 웹사이트를 선택하는데 적용 가능한 것임을 보여준다

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2001년도 춘계학술대회 논문집
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• pp.125-130
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• 2001

We evaluated structured web site contents construct method. The method for construction web contents was considered. The construction procedure is as follows. Elicit "user requirement" and the web management side needs. Mark a check where each line and row corresponds to clarify the relation between both in the matrix by which user requirements and the purposes are arranged in lines and rows. To understand the systematic feature of the web site itself, "grasping information" and "structuring" are necessary. We actually constructed web site contents of a theatrical company using this method. and we got the construction of existing web site contents of another theatrical company. We compared our constructed web site contents with the existing web site contents. Finally, we evaluated this method and testified that this method is useful.

• Journal of Information Technology Applications and Management
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• 제12권2호
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• pp.145-161
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• 2005

In this paper, we present an experiment conducted to examine how the web site's architecture, content quantity and the user task complexity affect its usability. The experiment was performed in two phases on college students to visit existing web sites which are readily accessible via the Internet. The results of experiment show that the web site's architecture significantly affects the efficiency and the effectiveness interactively with its content quantity and the user task's complexity. On the other hand, none of the above three factors show significant effects on the satisfaction and the learnability. In particular, the web site's content quantity does not have any statistically significant effects on the satisfaction and the learnability. It implies that the factors affecting the satisfaction and the learnability are different from those affecting the efficiency and the effectiveness. The analysis reassures that it is essential to consider the context of use in designing a web site.

• 복식
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• 제55권3호
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• pp.19-32
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• 2005

Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.