• Title/Summary/Keyword: Web Search

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Web Search Personalization based on Preferences for Page Features (문서 특성에 대한 선호도 기반 웹 검색 개인화)

  • Lee, Soo-Jung
    • Journal of The Korean Association of Information Education
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    • v.15 no.2
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    • pp.219-226
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    • 2011
  • Web personalization has focused on extracting web pages interesting to users, to help users searching wanted information efficiently on the web. One of the main methods to achieve this is by using queries, links and users' preferred words in the pages. In this study, we surveyed from the web users the features of pages that are considered important to themselves in selecting web pages. The survey results showed that the content of the pages is the most important. However, images and readability of the page are rated as high as the content for some users. Based on this result, we present a method for maintaining relative weights of major page features differently in the profile for each user, which is used for personalizing web search results. Performance of the proposed personalization method is analyzed to prove its superiority such that it yields as much as 1.5 times higher rate than the system utilizing both queries and preferred words and about 2.3 times higher rate than a generic search engine.

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Semantic Conceptual Relational Similarity Based Web Document Clustering for Efficient Information Retrieval Using Semantic Ontology

  • Selvalakshmi, B;Subramaniam, M;Sathiyasekar, K
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.9
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    • pp.3102-3119
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    • 2021
  • In the modern rapid growing web era, the scope of web publication is about accessing the web resources. Due to the increased size of web, the search engines face many challenges, in indexing the web pages as well as producing result to the user query. Methodologies discussed in literatures towards clustering web documents suffer in producing higher clustering accuracy. Problem is mitigated using, the proposed scheme, Semantic Conceptual Relational Similarity (SCRS) based clustering algorithm which, considers the relationship of any document in two ways, to measure the similarity. One is with the number of semantic relations of any document class covered by the input document and the second is the number of conceptual relation the input document covers towards any document class. With a given data set Ds, the method estimates the SCRS measure for each document Di towards available class of documents. As a result, a class with maximum SCRS is identified and the document is indexed on the selected class. The SCRS measure is measured according to the semantic relevancy of input document towards each document of any class. Similarly, the input query has been measured for Query Relational Semantic Score (QRSS) towards each class of documents. Based on the value of QRSS measure, the document class is identified, retrieved and ranked based on the QRSS measure to produce final population. In both the way, the semantic measures are estimated based on the concepts available in semantic ontology. The proposed method had risen efficient result in indexing as well as search efficiency also has been improved.

Annotation Technique Development based on Apparel Attributes for Visual Apparel Search Technology (비주얼 의류 검색기술을 위한 의류 속성 기반 Annotation 기법 개발)

  • Lee, Eun-Kyung;Kim, Yang-Weon;Kim, Seon-Sook
    • Fashion & Textile Research Journal
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    • v.17 no.5
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    • pp.731-740
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    • 2015
  • Mobile (smartphone) search engine marketing is increasingly important. Accordingly, the development of visual apparel search technology to obtain easier and faster access to visual information in the apparel field is urgently needed. This study helps establish a proper classifying system for an apparel search after an analysis of search techniques for apparel search applications and existing domestic and overseas apparel sites. An annotation technique is developed in accordance with visual attributes and apparel categories based on collected data obtained by web crawling and apparel images collecting. The categorical composition of apparel is divided into wearing, image and style. The web evaluation site traces the correlations of the apparel category and apparel factors as dependent upon visual attributes. An appraisal team of 10 individuals evaluated 2860 pieces of merchandise images. Data analysis consisted of correlations between apparel, sleeve length and apparel category (based on an average analysis), and correlation between fastener and apparel category (based on an average analysis). The study results can be considered as an epoch-making mobile apparel search system that can contribute to enhancing consumer convenience since it enables an effective search of type, price, distributor, and apparel image by a mobile photographing of the wearing state.

Analysis of Search Engine Use, Search Behaviors and Aptitude by Web Users (웹 이용자의 검색엔진 활용 및 탐색 행위와 성향 분석)

  • Rieh, Hae-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.3
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    • pp.69-91
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    • 2002
  • This study examines overall user experience associated with Web search engine use including selection, usage of search features, evaluation. The data were collected through individual interviews with 28 faculty members and graduate students. It was found that users tend to select a search engine based on experience and knowledge of certain features and familiarity with an engine itself more than based on previous experience with search results. The results showed the users had mixed opinions regarding cross language retrieval while they did not believe the usage of operators effect the search results. It appears that users are interested in interface design as well as the accuracy of search results.

Web Search Behavior Analysis Based on the Self-bundling Query Method (웹검색 행태 연구 - 사용자가 스스로 쿼리를 뭉치는 방법으로 -)

  • Lee, Joong-Seek
    • Journal of the Korean Society for Library and Information Science
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    • v.45 no.2
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    • pp.209-228
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    • 2011
  • Web search behavior has evolved. People now search using many diverse information devices in various situations. To monitor these scattered and shifting search patterns, an improved way of learning and analysis are needed. Traditional web search studies relied on the server transaction logs and single query instance analysis. Since people use multiple smart devices and their searching occurs intermittently through a day, a bundled query research could look at the whole context as well as penetrating search needs. To observe and analyze bundled queries, we developed a proprietary research software set including a log catcher, query bundling tool, and bundle monitoring tool. In this system, users' daily search logs are sent to our analytic server, every night the users need to log on our bundling tool to package his/her queries, a built in web survey collects additional data, and our researcher performs deep interviews on a weekly basis. Out of 90 participants in the study, it was found that a normal user generates on average 4.75 query bundles a day, and each bundle contains 2.75 queries. Query bundles were categorized by; Query refinement vs. Topic refinement and 9 different sub-categories.

Prototype of Crops Information System based on Ontology and WebGIS (Ontology와 WebGIS 기반 프로토타입 농작물 작황 정보시스템 구축)

  • Lee, Hong-Ro;Baek, Jeong-Hyun;Baek, Jeong-Ho
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.3
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    • pp.43-51
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    • 2008
  • In this paper, we present WebGIS techniques that can acquire more information from users who offered information and location of region's crops. So that it can be search the information based on Ontology defining Metadata for understand and control more accurately. And this paper shows how to implement about prototype of crops information system for obtaining information of location. Our object is to offer results Service form search, to analyze question of user and to show the exact geographic information about question of user. So this paper can be provide convenience to users that can be show Semantic WebGIS system.

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Applications of Transaction Log Analysis for the Web Searching Field (웹 검색 분야에서의 로그 분석 방법론의 활용도)

  • Park, So-Yeon;Lee, Joon-Ho
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.1
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    • pp.231-242
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    • 2007
  • Transaction logs capture the interactions between online information retrieval systems and the users. Given the nature of the Web and Web users, transaction logs appear to be a reasonable and relevant method to collect and investigate information searching behaviors from a large number of Web users. Based on a series of research studies that analyzed Naver transaction logs, this study examines how transaction log analysis can be applied and contributed to the field of web searching and suggests future implications for the web searching field. It is expected that this study could contribute to the development and implementation of more effective Web search systems and services.

Development of a Semantic Web Portal for Industry Knowledge Sharing (산업지식의 공유를 위한 시맨틱 웹 포탈의 설계 및 구축)

  • Park, Sang-Un
    • The Journal of Society for e-Business Studies
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    • v.14 no.4
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    • pp.195-214
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    • 2009
  • Semantic web portal is expected to overcome the shortcomings of the current web portals through advanced semantic web technologies and to be an effective and efficient method of knowledge sharing. In order to contribute to the knowledge sharing, semantic web portal needs to construct and integrate ontologies of each organization. Also, it needs to support search and navigation of inter-related knowledge. In this paper, we will design a semantic web portal that satisfies such requirements in the domain of display industry, and construct an ontology which links various knowledge of different fields. Moreover, we want to suggest an effective and automatic search/navigation method that supports customers who do not know the details of an ontology to easily get the desired results.

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Quality Dimensions Affecting the Effectiveness of a Semantic-Web Search Engine (검색 효과성에 영향을 미치는 시맨틱웹 검색시스템 품질요인에 관한 연구)

  • Han, Dong-Il;Hong, Il-Yoo
    • Asia pacific journal of information systems
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    • v.19 no.1
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    • pp.1-31
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    • 2009
  • This paper empirically examines factors that potentially influence the success of a Web-based semantic search engine. A research model has been proposed that shows the impact of quality-related factors upon the effectiveness of a semantic search engine, based on DeLone and McLean's(2003) information systems success model. An empirical study has been conducted to test hypotheses formulated around the research model, and statistical methods were applied to analyze gathered data and draw conclusions. Implications for academics and practitioners are offered based on the findings of the study. The proposed model includes three quality dimensions of a Web-based semantic search engine-namely, information quality, system quality and service quality. These three dimensions each have measures designed to collectively assess the respective dimension. The model is intended to examine the relationship between measures of these quality dimensions and measures of two dependent constructs, including individuals' net benefit and user satisfaction. Individuals' net benefit was measured by the extent to which the user's information needs were adequately met, whereas user satisfaction was measured by a combination of the perceived satisfaction with search results and the perceived satisfaction with the overall system. A total of 23 hypotheses have been formulated around the model, and a questionnaire survey has been conducted using a functional semantic search website created by KT and Hakia, so as to collect data to validate the model. Copies of a questionnaire form were handed out in person to 160 research associates and employees working in the area of designing and developing semantic search engines. Those who received the form, 148 respondents returned valid responses. The survey form asked respondents to use the given website to answer questions concerning the system. The results of the empirical study have indicated that, of the three quality dimensions, information quality was found to have the strongest association with the effectiveness of a Web-based semantic search engine. This finding is consistent with the observation in the literature that the aspects of the information quality should serve as a basis for evaluating the search outcomes from a semantic search engine. Measures under the information quality dimension that have a positive effect on informational gratification and user satisfaction were found to be recall and currency. Under the system quality dimension, response time and interactivity, were positively related to informational gratification. On the other hand, only one measure under the service quality dimension, reliability was found to have a positive relationship with user satisfaction. The results were based on the seven hypotheses that have been accepted. One may wonder why 15 out of the 23 hypotheses have been rejected and question the theoretical soundness of the model. However, the correlations between independent variables and dependent variables came out to be fairly high. This suggests that the structural equation model yielded results inconsistent with those of coefficient analysis, because the structural equation model intends to examine the relationship among independent variables as well as the relationship between independent variables and dependent variables. The findings offer some useful implications for owners of a semantic search engine, as far as the design and maintenance of the website is concerned. First, the system should be designed to respond to the user's query as fast as possible. Also it should be designed to support the search process by recommending, revising, and choosing a search query, so as to maximize users' interactions with the system. Second, the system should present search results with maximum recall and currency to effectively meet the users' expectations. Third, it should be capable of providing online services in a reliable and trustworthy manner. Finally, effective increase in user satisfaction requires the improvement of quality factors associated with a semantic search engine, which would in turn help increase the informational gratification for users. The proposed model can serve as a useful framework for measuring the success of a Web-based semantic search engine. Applying the search engine success framework to the measurement of search engine effectiveness has the potential to provide an outline of what areas of a semantic search engine needs improvement, in order to better meet information needs of users. Further research will be needed to make this idea a reality.

Design and Implementation of Web Directory Engine Using Dynamic Category Hierarchy (동적분류에 의한 주제별 웹 검색엔진의 설계 및 구현)

  • Choi Bum-Ghi;Park Sun;Park Tae-Su;Song Jae-Won;Lee Ju-Hong
    • Journal of Internet Computing and Services
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    • v.7 no.2
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    • pp.71-80
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    • 2006
  • In web search engines, there are two main methods: directory searching and keyword searching. Keyword searching shows high recall rate but tends to come up with too many search results to find which users want to see the pages. Directory searching has also a difficulty to find the pages that users want in case of selecting improper category without knowing the exact category, that is, it shows high precision rates but low recall rates. We designed and implemented a new web search engine to resolve the problems of directory search method. It regards a category as a fuzzy set which contains keywords and calculate the degree of inclusion between categories. The merit of this method is to enhance the recall rate of directory searching by expanding subcategories on the basis of similarity.

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