• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.143-146
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• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

• Journal of Information Technology Services
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• v.11 no.sup
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• pp.139-152
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• 2012

In the medical web forum, people share medical experience and information as patients and patents' families. Some people search medical information written in non-expert language and some people offer words of comport to who are suffering from diseases. Medical web forums play a role of the informative support and the emotional support. We propose the automatic classification model of articles in the medical web forum into the information support and emotional support. We extract text features of articles in web forum using text mining techniques from the perspective of linguistics and then perform supervised learning to classify texts into the information support and the emotional support types. We adopt the Support Vector Machine (SVM), Naive-Bayesian, decision tree for automatic classification. We apply the proposed model to the HealthBoards forum, which is also one of the largest and most dynamic medical web forum.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2002.05a
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• pp.35-39
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• 2002

광고성 메일이 개인 당 하루 평균 10통 내외로 오며, 그 제목만으로는 광고메일을 효율적으로 제거하기 어려운 현실이다. 이러한 어려움은 주로 광고 제목을 교묘히 인사말이나 답신처럼 변경하는 데에서 오는 것이며, 이처럼 제목으로 광고를 삭제할 수 없도록 은폐하는 노력은 계속될 추세이다. 그래서 제목을 통한 변화에 적응하면서, 제목뿐만 아니라 내용에 대한 의미 파악을 자동으로 수행하여 스팸 메일을 차단하는 방법이 필요하다. 본 연구에서는 정상 메일과 스팸 메일의 범주화(classification) 방식으로 접근하였다. 이러한 범주화 방식에 대한 기준을 자동으로 알기 위해서는 사람처럼 문장 해독을 통한 의미파악이 필요하지만, 기계가 문장 해독을 통해서 의미파악을 하는 비용이 막대하므로, 의미파악을 단어수준 등에서 효율적으로 대신하는 text mining과 web contents mining 기법들에 대한 적용 및 비교 연구를 수행하였다. 약 500 통에 달하는 광고메일을 표본으로 하였으며, 정상적인 편지군(500 통)에 대해서 동일한 기법을 적용시켜 false alarm도 측정하였다. 비교 연구 결과에 의하면, 메일 패턴의 가변성이 너무 커서 wrapper generation 방법으로는 해결하기 힘들었고, association rule analysis와 link analysis 기법이 보다 우수한 것으로 평가되었다.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.209-213
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• 2021

Data mining is the application of specific algorithms for extracting patterns from data and KDD is the automated or convenient extraction of patterns representing knowledge implicitly stored or captured in large databases, data warehouses, the Web, other massive information repositories or data streams. Data mining can be used for decision making in educational system. But educational institution does not use any knowledge discovery process approach on these data; this knowledge can be used to increase the quality of education. The problem was happening in the educational management system, but to make education system more flexible and discover knowledge from it huge data, we will use data mining techniques to solve problem.

• Journal of Information Processing Systems
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• v.19 no.4
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• pp.474-482
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• 2023

Data mining is a technique for extracting valuable information from vast amounts of data by analyzing statistical and mathematical operations, rules, and relationships. In this study, we employed data mining technology to analyze the data concerning the painting poetry of Maehwado (plum blossom paintings) from the early Joseon Dynasty. The data was extracted from the Hanguk Munjip Chonggan (Korean Literary Collections in Classical Chinese) in the Hanguk Gojeon Jonghap database (Korea Classics DB). Using computer information processing techniques, we carried out web scraping and classification of the painting poetry from the Hanguk Munjip Chonggan. Subsequently, we narrowed down our focus to the painting poetry specifically related to Maehwado in the early Joseon Dynasty. Based on this, refined dataset, we conducted an in-depth analysis and interpretation of the text data at the syllable corpus level. As a result, we found a direct correlation between the corpus statistics for each syllable in Maehwado painting poetry and the symbolic meaning of plum blossoms.

• The KIPS Transactions:PartD
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• v.15D no.4
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• pp.485-494
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• 2008

Huge amounts of various web items such as keywords, images, and web pages are being made widely available on the Web. The popularities of such web items continuously change over time, and mining temporal patterns in popularities of web items is an important problem that is useful for several web applications. For example, the temporal patterns in popularities of search keywords help web search enterprises predict future popular keywords, enabling them to make price decisions when marketing search keywords to advertisers. However, presence of millions of web items makes it difficult to scale up previous techniques for this problem. This paper proposes an efficient method for mining temporal patterns in popularities of web items. We treat the popularities of web items as time-series, and propose gapmeasure to quantify the similarity between the popularities of two web items. To reduce the computation overhead for this measure, an efficient method using the Fast Fourier Transform (FFT) is presented. We assume that the popularities of web items are not necessarily following any probabilistic distribution or periodic. For finding clusters of web items with similar popularity trends, we propose to use a density-based clustering algorithm based on the gap measure. Our experiments using the popularity trends of search keywords obtained from the Google Trends web site illustrate the scalability and usefulness of the proposed approach in real-world applications.

• The Transactions of the Korea Information Processing Society
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• v.6 no.11
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• pp.2863-2874
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• 1999

Apartment auction is a system that is used for the citizens to get a house. This paper deals with the implementation of a web-based intelligent decision support system using OLAP technique and data mining technique for auction decision support. The implemented decision support system is working on a real auction database and is mainly composed of OLAP Knowledge Extractor based on data warehouse and Auction Data Miner based on data mining methodology. OLAP Knowledge Extractor extracts required knowledge and visualizes it from auction database. The OLAP technique uses fact, dimension, and hierarchies to provide the result of data analysis by menas of roll-up, drill-down, slicing, dicing, and pivoting. Auction Data Miner predicts a successful bid price by means of applying classification to auction database. The Miner is based on the lazy model-based classification algorithm and applies the concepts such as decision fields, dynamic domain information, and field weighted function to this algorithm and applies the concepts such as decision fields, dynamic domain information, and field weighted function to this algorithm to reflect the characteristics of auction database.

• Journal of Information Technology Services
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• v.19 no.4
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• pp.1-11
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• 2020

Through text mining, sentiment analysis, and semiotics analysis, this study aims to reinterpret the meaning of user emotional words and related words to derive strategic elements of brand and design. After selecting a local car manufacturer whose user opinion on the brand is a clear topic, web-crawl the car comments of the manufacturer directly created by the users online. Then, analyze the extracted morphology and its associated words and convert them to fit the marketing mix theory. Through this process, propose a methodology that allows consumers to supplement and improve brand elements with negative sensibilities, and to inherit elements with positive sensibilities and manage brands reasonably. In particular, the Map presented in this study are considered to be fully utilized as information for overall brand management.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.01a
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• pp.192-197
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• 2001

A recommendation system tracks past actions of a group of users to make a recommendation to individual members of the group. The computer-mediated marketing and commerce have grown rapidly nowadays so the concerns about various recommendation procedures are increasing. We introduce a recommendation methodology by which e-commerce sites suggest new products of services to their customers. The suggested methodology is based on web log analysis, product taxonomy, and association rule mining. A product recommendation system is developed based on our suggested methodology and applied to a Korean internet shopping mall. The validity of our recommendation system is discussed with the analysis of a real internet shopping mall case.

• Proceedings of the Safety Management and Science Conference
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• 2007.11a
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• pp.269-274
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• 2007

Ultimate goal of this research is to develop a web-based forecasting system of industrial accidents. As an initial step for the purpose of this study, this paper provides a comparative analysis of 4 kinds of algorithms including CHAID, CART, C4.5, and QUEST. In addition, this paper presents the logical process for development of a forecasting system. Decision tree algorithm is utilized to predict results using objective and quantified data as a typical technique of data mining. The sample for this work was chosen from 10,536 data related to manufacturing industries during three years(2002$^{\sim}$2004) in korea.