• Journal of the Korea Academia-Industrial cooperation Society
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• v.5 no.2
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• pp.108-113
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• 2004

Various studies to increase customer satisfaction of a web based system are performed actively. Also in recent days an interest about the one-on-one marketing that supporting a customer viewpoint service was raised. The study that supporting the one-on-one marketing is required in a web based system. In this study, We designed the intelligent specialized customer module which supporting one-on-one marketing. The proposed system used a data mining technique as a target selling, a cross selling, and upselling so that supporting one-on-one marketing. Also, In experiment on prototype, we show a proposed system was usable in an actual Web base system applying the mining result based on the specialized customer module.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.6 no.1
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• pp.21-26
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• 2006

In this paper, we propose a customer personalized system that presents the web pages to users which are customized to their individuality. It analyzes the action of users who visit the shopping mall, and preferentially supplies the necessary information to them. When they actually buy some items, it forecasts the user's access pattern to web site and their following purchasable items and improves their web page on the bases of their individuality. It reasons the relation among the web documents and among the items by using the log data of web server and the purchase information of DB. For reasoning, it employs Apriori algorithm, which is a method that searches the association rule. It reasons the web pages by considering the user's access pattern and time by using the web log and reasons the user's purchase pattern by using the purchase information of DB. On the basis of the relation among them, it appends the related web pages to link of user's web pages and displays the inferred goods on user's web pages.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.11a
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• pp.29-32
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• 2006

In this paper, we propose a customer personalized system that presents the web pages to users which are customized to their individuality. It analyzes the action of users who visit the shopping mall, and preferentially supplies the necessary information to them. When they actually buy some items, it forecasts the users' access pattern to web site and their following purchasable items and improves their web pare on the bases of their individuality. It reasons the relation among the web documents and among the items by using the log data of web server and the purchase information of DB. For reasoning it employs Rough Set, which is a method that searches the association rule and offers most suitable cases by reduces cases. It reasons the web pages by considering the users' access pattern and time by using the web log and reasons the users' purchase pattern by using the purchase information of DB. On the basis of the relation among them, it appends the related web pages to link of users' web pages and displays the inferred goods on users' web pages.

• Journal of Digital Convergence
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• v.5 no.1
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• pp.141-157
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• 2007

Due to the development of Internet and networking technologies, it is much more easier to get in touch with public service through the web services such as tax, travel information, getting a job, etc. In order to measure the quality of official government web sites, we are to test the difference between the web quality of the government sites and the offline feature of the same official service by means of customer perspectives. The resulting of this study show that the quality of official web site has been improved so far though such areas as privacy, security needed to be updated. Especially the web interface or contact point of the digital media should be reflected customer's need so that the online materials may be quickly updated according to the request of client's.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.511-512
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• 2009

Since the amount of available Web Services keeps growing and thus the problem occurs - how to find an appropriate web service matching the requirements amongst the vast majority of available. This research sets the following objective to be accomplished: to assist proper service selection by semantically describing customer's goals and provider's web service capability by means of carefully designed ontologies and logical expressions, and illustrate matching cases of customer's requirements and web services capabilities.

• Proceedings of the Safety Management and Science Conference
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• 2006.11a
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• pp.299-307
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• 2006

In this report, we provide the focus on suggesting a method of estimating and measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site known as EC has emerged. The purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. It can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customer's needs and target new products to particular customer groups. Result shows that there is a significant relationship between the customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

• Culinary science and hospitality research
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• v.10 no.2
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• pp.59-71
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• 2004

This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.04a
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• pp.1307-1310
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• 2009

Web services provide the possibility of dynamically integrating distributed service components scattered over the Internet to fulfill sophisticated business demands. However due to today's wide variety of services offered to perform a specific task, it's essential that users are supported in the eventual selection of appropriate services. An example of web services for which selection of appropriate services will be crucial is Auto Repair Services. Selecting proper service from a variety of Auto Part Shops would be result of delivering high-quality service and minimizing Auto Repair Service customer's waiting time. Therefore, in this research to assist selecting proper service, we present Functional-Level Mediator and illustrate its usage in matching customer's and web service's goals. Five matching cases have been analyzed and results from experiment have been shown. Also, taking advantage of implementing multithreaded web services which reflects concurrent activity in the real world more naturally, we have significantly minimized customer's waiting time at Auto Repair Service.

• Management & Information Systems Review
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• v.31 no.3
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• pp.75-95
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• 2012

The purpose of this study is to examine the effect of electronic trade's web site usability on the user satisfaction and customer royalty. In order to accomplish the purpose of this study, a research model was established and obtained the results as follows, First, navigation, information structure characteristic, communication has statistically significant effect on user satisfaction. It means users think more important the convenience, approachableness than web site design, visually menu to the information. Also, it represent communication with user is important factor to use web site. Second, user satisfaction has significant influence on customer royalty. This result signifies the user satisfaction of e-trade site is enhanced by support for convenience, reliability, smoothly communication and eventually affect thr revisiting intention of web site

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2157-2167
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• 2013

The current paper aims to analyze the influence of users' self evaluation of e-service quality and others' word-of-mouth(WOM) on customer satisfaction and revisit intention in a family restaurant web site. The research model includes the constructs of service quality, WOM, customer satisfaction, and revisit intention. This study examines the hypothesized model using data from 175 college students around the Seoul metropolitan area who have visited a family restaurant as well as used its web site during the last three months. The findings show that service quality has a significant impact on customer satisfaction and a full-mediation effect between WOM and customer satisfaction. In addition, customer satisfaction has a significant influence on revisit intention. Family restaurants need to have an effort to manage service quality factors and social influences such as online WOM in order to use a web site as a tool of customer relationship management.