• 통상정보연구
• /
• 제11권1호
• /
• pp.3-25
• /
• 2009

These days international trade has been converting to e-Trade formation. At this point, Korea has been striving for the trade facilitation; reducing logistics cost and improving foreign competitiveness by computerization operations of the maritime transportation that logistics and customs clearance are involved. However, due to the substantial characteristic of logistics service, the necessity of flexible and various logistics service development using internet has been strongly suggested. In particular, the logistics service which could share documents related to international physical movement between shippers and logistics organization. In this regard, this study carried out interview to explore the problems of physical distribution service and to suggest development direction of e-logistics service. The reason why this survey carried out is that most of users want more effective e-logistic service that could diminish successively real expense decrease. After analysis of survey results, this paper presents the basic development direction and emphasis development subjects. Therefore, the basic direction is presented from four viewpoints; customer-oriented approach, service-oriented approach, total approach and step-by-step implementation. Furthermore six development subjects; web-based standard module development for small and medium forwarders, development of standard logistics ERP system, collaboration model between KTNET and KLNET, system improvement for real users, on-demand system building for SMEs and connection with legacy system have been required.

• 한국경영과학회:학술대회논문집
• /
• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
• /
• pp.92-98
• /
• 2003

ISO 9000 is an efficient quality system for the customer's confidence and satisfaction. Of late years, the revised edition of ISO 9000 duality management system may give lots of positive business values to companies running ISO 9000 system Despite its tremendous popularity, there is some critisism against the effect and performance or ISO 9000 certification. This research explores the performances and effects of ISO 9000 quality system in small & medium size industrial companies. For this research, 202 companies certified by ISO 9000 standard and 67 companies not certified as contrast group were selected. The related data were collected by web-Poll survey. The major analyses are focused on the effect and performance or the ISO 9000 certification. and we established various hypotheses to verify the effect and performance or quality system. Results or statistical analyses show that total performance or qualify system is significantly different between certified companies and not certified.

• 한국전자거래학회지
• /
• 제6권2호
• /
• pp.87-99
• /
• 2001

Along with the rapid emergence of the Internet and e-commerce, online auctions are hitting the spotlights. The inconveniences found in off-line auctions, such as time and place restriction and limited number of items, are solved in the online auction. However, not so many auction sites have integrated auction information systems, which monitor the present status of auctions, resulting in greater inconvenience for the online auction users. Moreover, there is no auction site that suggests the appropriate starting or closing price that is useful for users when they make, their bids, What the online auction users need is an auction system that can solve such problems. This study is purported for solving the problems by designing and implementing a real time auction system that applies the comparison search functions and the agent functions. In other words, an integrated database system using a bidder-oriented agent for providing information is built so that the users can search and compare the information on the item they are interested in and make a faster and more accurate purchase. Also the appropriate starting and closing prices are offered to the sellers and bidders through the integrated system for a closer and more accurate comparison and analysis of the prices. For future work, the product recommendation service, which accurately reflects the bidding patterns, and the methods for studying the multi bidding pattern will be applied to the suggested system to realize a real time auction information system that supports CRM(Customer Relationship Management) .

• Journal of Information Technology Applications and Management
• /
• 제23권1호
• /
• pp.1-23
• /
• 2016

Social commerce (s-commerce) is a subset of e-commerce and uses social media for social interactions. Although s-commerce has been rapidly growing, disputes between some s-commerce firms and their consumers often occur over issues such as poor customer services, incorrect product information, and late refunds. In order for s-commerce to continuously grow, s-commerce firms need to build consumer-trust in their transaction process to minimize their consumers' uncertainty. The purpose of this study is to examine the relationships between the multidimensional trust (ability, integrity, benevolence) and the intention of continuous use of s-commerce. Moreover, this study presents antecedent factors needed for trust-building by applying the characteristics of s-commerce, and verifies the relations between the variables. We test and validate the research model and related hypotheses using structural equation modeling based on a survey done on 428 people who have previous experience with s-commerce. The result shows that trust has positive effect on the intention of continuous use, and verifies the necessity of the antecedent factors (social presence, assurance, informativeness, economic feasibility, and seller reputation) for trust-building. This study provides strategy for the continuous growth of s-commerce, and suggests theoretical implication that explains the relationship between the characteristics of s-commerce and consumers.

• 대한전자공학회:학술대회논문집
• /
• 대한전자공학회 2003년도 컴퓨터소사이어티 추계학술대회논문집
• /
• pp.133-136
• /
• 2003

Due to recent explosion of information available online, question- answering (Q&A) systems are becoming a compelling framework for finding relevant information in a variety of domains. Question-answering system is one of the best ways to introduce a novice customer to a new domain without making him/her to obtain prior knowledge of its overall structure improving search request with specific answer. However, the current web poses serious problem for finding specific answer for many overlapped meanings for the same questions or duplicate questions also retrieved answer for many overlapped meanings fer the same questions or duplicate questions also retrieved answer is slow due to enhanced network traffic, which leads to wastage of resource. In order to avoid wrong answer which occur due to above-mentioned problem we propose the system using ontology by RDF, RDFS and mobile agent based on JAVA. We also choose wireless internet based embedded device as our test bed for the system and apply the system in E-commerce information domain. The mobile agent provides agent routing with reduced network traffic, consequently helps us to minimize the elapsed time for answers and structured ontology based on our proposed algorithms sorts out the similarity between current and past question by comparing properties of classes.

• 지능정보연구
• /
• 제14권4호
• /
• pp.117-134
• /
• 2008

온라인 시장의 매출 성장률은 오프라인 시장을 크게 앞지르고 있으며 그 원인은 상점의 개인화를 통한 쇼핑 시간 절약, 상대적 편이성으로 알려져 있다. 온라인 상점의 개인화는 인터넷, 웹 테크놀로지가 제공하는 고객 쇼핑 행태에 관한 다양하고 상세한 고객의 쇼핑 데이터의 사용으로 가능하다. 과거에는 오프라인 상점에게 이와 같은 데이터가 제공될 수 없었으나, 최근 확산되고 있는 RFID 기술은 오프라인 상점에게 상점의 개인화라는 새로운 기회와 가능성을 제공한다. 본 논문에서는 오프라인 상점이 온라인 상점과의 상대적 경쟁력 향상을 위하여 그들 상점의 개인화에 사용할 수 있는 BRIMPS(BRIck-and-Mortar Personalization System) 시스템을 제안한다.

• 복식문화연구
• /
• 제15권3호
• /
• pp.483-495
• /
• 2007

The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

• 패션비즈니스
• /
• 제15권5호
• /
• pp.129-143
• /
• 2011

The purpose of this study is to classify fashion brand app types through current fashion brand app releases. To this end, this study used Internet Web, articles, newspapers, and existing studies on brand applications as well as the data that were analyzed after downloading the relevant brand app. Firstly, this study aimed to analyze rapidly growing smartphone market and brand app market situations and look into brand app's own characteristics from the corporate marketing perspective. In addition, the study divided the types into a basic information type and an additional information type by analyzing functions of 30 fashion brand apps. As the result, the basic information type contains product info, store info, fashion info, and coordination info. The additional information type contains entertainment, hobbies, life info, mutual experiences, and sharing services. According to the divided fashion brand app types, the goals of companies also can be divided as three. Firstly, the aim is to expand sales, secondly to improve brand awareness, and lastly to build customer relationship. Consequently, companies will have to select brand app types suitable for their goals and provide to consumers.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제12권9호
• /
• pp.4512-4526
• /
• 2018

The Internet of Things (IoT) has become an emerging industry that is broadly used in many fields from industrial and agricultural manufacturing to home automation and hospitality industry. Because of the sheer number of connected devices transmitting valuable data, the IoT infrastructures have become a main target for cyber-criminals. One of the key challenges in protecting IoT devices is the lack of security measures by design. Although there are many hardware and software based security solutions (firewalls, honeypots, IPDS, anti-virus etc.) for information systems, most of these solutions cannot be applied to IoT devices because of the fact that IoT devices have limited computing resources (CPU, RAM,). In this paper, we propose a honeypot system called HoneyThing for modem/router devices (i.e. a kind of IoT device). HoneyThing emulates TR-069 protocol which is prevalent protocol used to remotely manage customer-premises equipment (CPE) devices, e.g. modems, routers. Honeything also serves an embedded web server simulating a few actual, critical vulnerabilities associated with the implementation of TR-069 protocol. To show effectiveness of the HoneyThing in capturing real world attacks, we have deployed it in the Internet. The obtained results are highly promising and facilitate to reveal network attacks targeting to CPE devices.

• 안보군사학연구
• /
• 통권3호
• /
• pp.197-242
• /
• 2005

Active catalog is a kind of digital content that enables consumers to test the functions and features of products from their PCs as if they were using it in real life, by simulating the actions and responses of the product. This new type of interactive digital content can be used extensively to make sales personnel training manuals, sales tools, user manuals and user trouble shooting documents. With active catalogs, companies will be able to compare different designs, show actions according to different functions, and evaluate user reaction to new products without having to produce a single physical prototype or mock-up. At the same time, consumers will be able to understand and 'operate' the product and make well-informed purchase decisions. In this paper, we present a visual event-driven modeling tool, PlayMo, for creating active catalogs, analyze the advantages of using PlayMo, describe the event-driven method used by PlayMo and also introduce two enhanced characteristics of the Event Flow Chart with which the events in PlayMo are structured. Interactive digital content by using the PlayMo3D makes easy, simple and effective design for e-learning, e-catalogue, e-marketing/sales, e-prototyping, customer support, etc. Through its application-ready 3D function visualization solution, engineers and designers can rapidly turn a CAD design model into a 3D interactive virtual product, and the effective function prototyping job can be also completed within a minute.