• Title/Summary/Keyword: Web Art

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A Study on NFT Marketing Cases to Bring in the Web 3.0 Era: Focusing on NFT Art in Japan 「HARTi」 (Web 3.0 시대가 가져올 NFT 마케팅 사례에 관한 연구: 일본 「HARTi」 NFT Art를 중심으로.)

  • Ha, YounSoo
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.5
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    • pp.61-72
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    • 2022
  • Web 3.0 is also called the "next-generation Internet" and is a new concept that started in 2018 and is attracting attention as the beginning of the "distributed Internet era". As Web 3.0 became mainstream, non-fungible tokens (NFTs) serving as content as services were distributed, and companies started to introduce NFTs in their marketing campaigns. This is because NFTs can be used to promote brands to new consumers. In this study, using Japan's 「HARTi」 NFT Art as an example, we investigate a new method using urban infrastructure and spaces, not NFTs that exist only in the Japanese art market and online. By analyzing social issues following the introduction of a new digital marketing method based on NFT Art, we will discuss issues and countermeasures in the domestic NFT Art market and present a positive outlook.

Mobile Art Park Guidance Application using Mobile MAP Open API

  • Jwa, Jeong-Woo;Ko, Sang-Bo;Lee, Deuk-Woo
    • International Journal of Contents
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    • v.7 no.2
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    • pp.11-16
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    • 2011
  • In this paper, we develop a mobile MAP open API using HTML5 local storage and the W3C geolocation API. The mobile MAP open API consists of the basic JavaScript MAP API, offline navigation API, and multimedia POI (mPOI) API. The basic JavaScript MAP API creates a map and controls, rotates, and overlays data on the map. The offline navigation API is developed using HTML5 local storage and web storage. The mobile web application downloads and stores mPOIs of works of art to local storage or web storage from a web server. The mPOI API is developed using HTML5 video and audio APIs. We develop a mobile art park guidance application using the developed mobile MAP open API.

Contents Analysis and Synthesis Scheme for Music Album Cover Art

  • Moon, Dae-Jin;Rho, Seung-Min;Hwang, Een-Jun
    • Journal of IKEEE
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    • v.14 no.4
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    • pp.305-311
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    • 2010
  • Most recent web search engines perform effective keyword-based multimedia contents retrieval by investigating keywords associated with multimedia contents on the Web and comparing them with query keywords. On the other hand, most music and compilation albums provide professional artwork as cover art that will be displayed when the music is played. If the cover art is not available, then the music player just displays some dummy or random images, but this has been a source of dissatisfaction. In this paper, in order to automatically create cover art that is matched with music contents, we propose a music album cover art creation scheme based on music contents analysis and result synthesis. We first (i) analyze music contents and their lyrics and extract representative keywords, (ii) expand the keywords using WordNet and generate various queries, (iii) retrieve related images from the Web using those queries, and finally (iv) synthesize them according to the user preference for album cover art. To show the effectiveness of our scheme, we developed a prototype system and reported some results.

A Study on the Concept and Characteristics of Metaverse based NFT Art - Focused on <Hybrid Nature> (메타버스 기반 NFT 아트 작품 사례 연구 - <하이브리드 네이처>를 중심으로)

  • Bosul Kim;Min Ji Kim
    • Trans-
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    • v.14
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    • pp.1-33
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    • 2023
  • In the Web 3.0 era, the third generation of web technologies that uses blockchain technology to give creators ownership of data, metaverse is a crucial trend for developing a creator economy. Web 3.0 aims for a value in which content creators are compensated from participation without being dependent on the platform. Blockchain NFT technology is crucial in metaverse, a vital component of Web 3.0, to ensure the ownership of digital assets. Based on the theory that investigates the concept and characteristics of metaverse, this study identifies five features of the metaverse based NFT art ①'Continuity', ②'Presence', ③ 'Concurrency', ④'Economy', ⑤ 'Application of technology'. By focusing on metaverse based NFT art <Hybrid Nature> case study, we analyzed how the concepts and characteristics of the metaverse and NFT art were reflected in the work. This study focuses on the concept of NFT art, which is emerging at the intersection of art, technology and industry, and emphasizes the importance of finding creative, aesthetic, and cultural values rather than the NFT art's potential for financial gain. It is still in its early stage for academic studies to focus on the aesthetic qualities of NFT art. Future academics and researchers can find this study to gain deeper understanding of the traits and artistic, creative aspects of metaverse based NFT art.

An Analysis of Artwork E-Commerce:With Focus on the Marketing Sucess Factors (마케팅적 성공요인 관점에서 본 미술품 전자상거래분석)

  • Lee, Woo-Chae
    • International Commerce and Information Review
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    • v.7 no.4
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    • pp.59-76
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    • 2005
  • In this research, electronic commercial web-sites of artwork are analysed with ten marketing success factors such as, low price, variety of products convenience of shopping, ensure credibility DB marketing, providing information, virtual community, preoccupying the marketing, quick response, and strategic cooperation. The analysis showed that the main problem of the Korean fine art market is the lack of demand. Though the problem of the offline fine art market is not to be solved by websites, it seems that the solution should be brought through the operation of websites with long-term plans and patience.

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A Post Web Document Clustering Algorithm (후처리 웹 문서 클러스터링 알고리즘)

  • Im, Yeong-Hui
    • The KIPS Transactions:PartB
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    • v.9B no.1
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    • pp.7-16
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    • 2002
  • The Post-clustering algorithms, which cluster the results of Web search engine, have several different requirements from conventional clustering algorithms. In this paper, we propose the new post-clustering algorithm satisfying those requirements as many as possible. The proposed Concept ART is the form of combining the concept vector that have several advantages in document clustering with Fuzzy ART known as real-time clustering algorithms. Moreover we show that it is applicable to general-purpose clustering as well as post-clustering

Fuzzy Clustering Algorithm for Web-mining (웹마이닝을 위한 퍼지 클러스터링 알고리즘)

  • Lim, Young-Hee;Song, Ji-Young;Park, Dai-Hee
    • Journal of the Korean Institute of Intelligent Systems
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    • v.12 no.3
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    • pp.219-227
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    • 2002
  • The post-clustering algorithms, which cluster the result of Web search engine, have some different requirements from conventional clustering algorithms. In this paper, we propose the new post-clustering algorithm satisfying those of requirements as many as possible. The proposed fuzzy Concept ART is the form of combining the concept vector having several advantages in document clustering with fuzzy ART known as real time clustering algorithms on the basis of fuzzy set theory. Moreover we show that it can be applicable to general-purpose clustering as well as post clustering.

Determinants of Positive Word of Mouth for a Contemporary Art Exhibition on Web-based Virtual Reality

  • Han, Jingyi;Zhu, Zong-Yi;Kim, Hyeon-Cheol
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.3
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    • pp.137-147
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    • 2021
  • We aimsto examine the determinants of visitors' positive word-of-mouth (WOM) in a web-based virtual reality contemporary art exhibition. We also examines the effects of 3 realms of experience (entertainment, esthetic, escapist) on emotional arousal, how this emotional arousal affects memory and positive word-of-mouth, how memory affects positive word-of-mouth and how age moderate all of the paths. We examined a total of 297 visitors and was conducted through an online survey focusing on Chinese users of ages 20-49. The analysis results showed that entertainment and esthetic have an effect on emotional arousal, but escapist did not. The results also showed emotional arousal has an effect on memory and positive WOM. Memory did not affect positive word-of-mouth. Finally, age has a moderate effect on all the paths, except for the path form escape towards emotional arousal and memory to positive word-of-mouth. The theoretical implications of this study are meaningful exhibition research. While, it also will be helpful to segment the web-based virtual reality art exhibition visitors by dividing into 3 groups (20s, 30s, 40s) and to provide marketing and operation strategies.

An Exploratory Study on the Applicability of Semantic Web Technology in the Process of Using Culture and Arts Materials (문화예술자료의 활용 체계에서 시맨틱 웹 기술 적용에 관한 탐색적 연구)

  • Im, Youngsook;Yim, Haksoon
    • Korean Association of Arts Management
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    • no.58
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    • pp.205-239
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    • 2021
  • This study explores the importance of semantic web-based network construction in art data archiving, as well as its meaning and value in the context of arts management along with its potential for future application. The study focuses on oral history obtained from the Arko Arts Archives that contained records of the lives and artistic views of early artists. In this study, the possibility of applying semantic web-based technology to materials concerning culture and the arts was discussed in five aspects based on the results of the case analysis. First, checking the relationship and discovering hidden artists are possible by revealing relationships between characters. Second, understanding and studying society and culture at a given time is possible by interpreting the contextual meaning of information. Third, art exploration can be done broadly and deeply, encompassing various genres from the perspective of the consumer. Fourth, through art construction, history can be reconstructed using a new and rich method. Fifth, expanding the scope beyond the boundaries of art is possible through convergence and collaboration of programs that handle big data. The network data can be used in various methods, such as art history research, art planning, and creation, throughout the art ecosystem. The results of the study suggest that digitizing a large quantity of data concerning culture and the arts is meaningful in arts management as well as identifying and analyzing the relationship network among data clusters using semantic web-based technology.