• IEIE Transactions on Smart Processing and Computing
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• v.6 no.1
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• pp.39-46
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• 2017

In this paper, we propose an integer frequency offset estimation and compensation method based on PLC preamble correlation in DOCSIS 3.1 Downstream system. The proposed method determines the PLC preamble subcarrier location recovered from PLC data and the one obtained from PLC preamble correlation. We showed the performance of PLC preamble detection in the received signal through the maximum value detection of PLC preamble correlation. Thus we can estimate and compensate for the integer frequency offset by computing the difference of PLC subcarrier locations.

• Journal of Information Technology Applications and Management
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• v.13 no.3
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• pp.129-143
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• 2006

Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.

• Knowledge Management Research
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• v.16 no.2
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• pp.91-111
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• 2015

Social media marketing has gained attention from marketers due to the growing number of social media users. Marketers around the globe have a serious concern over how to utilize social media as a successful marketing tool. Many of them show a lack of understanding of the essential feature of social media and effective social media marketing strategies, which brings about a higher chance of social media marketing failures. Analyzing the failure cases of social media marketing is vital because it provides rich insights for marketing experts who have difficulty in developing effective social media marketing strategies. Therefore, this study conducted multiple case studies by selecting five failure cases of social media marketing which we defined as paradigmatic social media marketing failures which happened in the last five years in South Korea. From the case studies, we derived five successful social media marketing strategies. This study has a theoretical implication because it is the first to suggest effective social media marketing strategies based on the analysis on social media marketing failure cases. It also has a practical implication since it proposes specific social media marketing strategies which can help facilitate successful social media marketing.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.585-594
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• 2013

In this study, we studied methods of communication among audiences, artwork and artist and analyzed interactive media art using the nonverbal communication methods. We analyzed the 4 types of nonverbal communication based on sign and meaning[1] and reclassified suitably for analysis of interactive media art. According to the analysis result, we draw typical characters by analyzing interactive media artwork which were corresponding to the each types. Also we analyzed overlap area and classify. Through these processes, we found communication methods in interactive media artwork connect audiences and artwork by organic combination of several nonverbal communication. In this paper, we suggest a new approach about the communication among audiences, artwork and artist through analyzing interactive media art using nonverbal communication.

• International journal of advanced smart convergence
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• v.8 no.2
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• pp.56-67
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• 2019

The aim of this study is to develop Artificial Intelligence (AI) based business models of media firms. We define AI and discuss 'AI activity model'. The practices of the efficiency model are home equipment-based personalization and media content recommendation. The practices of the expert model are media content commissioning, content rights negotiation, copyright infringement, and promotion. The practices of the effectiveness model are photo & video auto-tagging and auto subtitling & simultaneous translation. The practices of the innovation model are content script creation and metadata management. The related use cases from 2012 to 2017 are introduced along the four activity models of AI. In conclusion, we propose for media companies to fully utilize the AI for transforming from traditional to successful digital media firms.

• ETRI Journal
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• v.30 no.3
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• pp.441-450
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• 2008

The scalable extension of H.264, known as scalable video coding (SVC) has been the main focus of the Joint Video Team's work and was finalized at the end of 2007. Synchronization between media is an important aspect in the design of a scalable video streaming system. This paper proposes an efficient media synchronization mechanism for SVC video transport over IP networks. To support synchronization between video and audio bitstreams transported over IP networks, a real-time transport protocol/RTP control protocol (RTP/RTCP) suite is usually employed. To provide an efficient mechanism for media synchronization between SVC video and audio, we suggest an efficient RTP packetization mode for inter-layer synchronization within SVC video and propose a computationally efficient RTCP packet processing method for inter-media synchronization. By adopting the computationally simple RTCP packet processing, we do not need to process every RTCP sender report packet for inter-media synchronization. We demonstrate the effectiveness of the proposed mechanism by comparing its performance with that of the conventional method.

• Asian Journal for Public Opinion Research
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• v.8 no.3
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• pp.197-221
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• 2020

We collected national newspaper articles on the largest Chinese investment project in Malaysia, Forest City, and examined media sentiment polarity using alternative automated sentiment analysis tools. We further checked the robustness of these results using content analysis, and consistently found that sentiment polarity for mainstream news is more volatile than independent online journalism. We also found that the sentiment polarity of Malaysian mainstream media towards Chinese investments is aligned with government interactions between the two countries. This suggests that the sentiment of Malaysian mainstream media towards Chinese investments complies with local government attitudes, while independent online media are less constrained by government control. In light of this, foreign investors looking to more effectively estimate risks should monitor both independent and mainstream media to calculate the sentiment of the host country towards their foreign direct investment projects.

• Journal of Information Technology Services
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• v.13 no.4
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• pp.1-17
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• 2014

Domestic and international energy and eco-friendly companies take advantage of social media for image enhancement and product promotion. However, there were no in-depth empirical analysis to verify specific effectiveness of social media use in these sectors. The purpose of this study is to reveal the key factors that are considered to use social media effectively for energy and eco-friendly companies. For this purpose, we regarded the effectiveness of social media as Post Awareness and Word of Mouth. Characteristics of social media as a medium were measured separately, media richness and media genre, as independent variables of social media effectiveness. We investigated 413 posts in Facebook brand page of energy and eco-friendly companies and conducted a content analysis. As a result, post awareness of users was greater when post has richer media such as video. For media genre, word of mouth appeared to be greater when the posts provide information.

• Asia pacific journal of information systems
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• v.29 no.3
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• pp.382-406
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• 2019

We study the antecedents to tie formation on an (Facebook-like) enterprise social media platform implemented to support cross-boundary connections. Research has produced mixed findings regarding the role of social media in cultivating bridging vs. closed networks. We examine the tie formation patterns of 1,386 enterprise social media users over a two-year period. Specifically, we observe who became (or chose not s become) "friends" with whom at the dyadic level and relate the decisions to various mechanisms that affect one's network to expand, constrain, or bridge. Using logistic and OLS regressions, we find that users tend to form ties via reciprocity and transitivity (with friends of friends), both of which help expand one's network. We also find strong networking tendency toward functional and hierarchical homophily (same business unit and same rank, respectively), which is likely to constrain one's network (closed network structure). We find that one's participation in various online interest groups is likely to open one's network (bridging network structure) while no evidence found for preferential attachment. Overall, we find that enterprise social media offers features, some of which are likely to foster bridging while others foster closed networks via different mechanisms.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.116-124
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• 2016

In this paper, we propose digital exhibition contents for the aquarium, especially 'Gyeongpo Lagoon Ecological Museum'. We try to plan appropriate media contents that can be mixed with the aquarium storytelling. The aquarium must have special spaces that are not related with an exhibition directly but are necessary for survival of fishes such as a water circulation room. We design the special spaces using media contents and let visitors feel that the whole aquarium is in the ocean. First of all, we investigate the aquarium currently under construction. And then, we propose the appreciate media platforms and plan individual content. We suggest 3 types of media platforms, 3D water projection, interactive games utilizing Kinect, and a fog screen. Moreover, we produce 2D drawing concepts, 3D modeling images, and virtual exhibitions in virtual reality for the representation of the location in which those platforms are installed and the media contents we plan. The pre-visualization is helpful for the media platform construction and is used as a rough sketch to producing an animation shown in the exhibition.