• Title/Summary/Keyword: Wayu

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Wayu during the late Chosun Period and Gyeongsan Lee Han Jin's (조선 후기의 산수(山水) 와유(臥遊)와 경산(京山) 이한진(李漢鎭)의 <속어부사(續漁父詞)>)

  • Jo, Eun-byeol
    • (The)Study of the Eastern Classic
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    • no.70
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    • pp.185-210
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    • 2018
  • This thesis investigates wrote by Lee Han Jin who edited "Chung Ku Young Un(靑丘永言)" with supposition that was affected by Lee Han Jin's literary activity and poetic direction, and Wayu(臥遊) was enjoyed by Sajok(士族) in the late Chosun Period. Lee Han Jin kept company with The Yeonam Faction and their friendship was based on Lee Han Jin's blood-relationship. Lee Han Jin's musical sense and poetic direction are verified by records about their poetic activity. In his old age, Lee Han Jin retired in the Yeongpyeong of Gyeonggido and edited "Chung Ku Young Un", Lee Han Jin's poetic direction is also verified by Sijo's theme which was included in "Chung Ku Young Un" and Lee Han Jin's Sijo. Meanwhile, Kyunghwasajok(京華士族) in the late Chosun Period wanted to overcome their situation that they could not leave city by imagination about landscape. That activity was Wayu. They didn't consider whether they see landscape, and they made good use of many genre of literature for effective Wayu. Lee Han Jin and his group's literary activity was formed by that cultural air. Lee Han Jin wrote though his retirement in mountain. It was also for effective imagination about landscape that he didn't see. So unworldly landscape was appeared in compared to other fishermen motif poems. The tension between Situation that he couldn't see real landscape and desire for effective Wayu get solved by form named that have distinct characteristic as a Jipgusi(集句詩).

World brand strategy using traditional patterns (전통 문양을 활용한 세계의 브랜드 전략 - 기업 브랜드 정체성을 중심으로 -)

  • KIM, Mihye
    • Korean Journal of Heritage: History & Science
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    • v.55 no.1
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    • pp.133-150
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    • 2022
  • Calling the 21th century the age of 'cultural competition' is not an overstatement. In an era of globalization, we try to find the 'identity of our country' in our culture. 'Culture' is the unique ethnicity of the people of each country that reflects the traces of their lives. As the world is transforming into a multi-dimensional place, traditional patterns in reference to cultural uniqueness and original formativeness are the brands that represent the people. France's luxury brand, GOYARD's Y-shaped pattern naturally made during the persistent traditional handmade process is still France's representative corporate brand and is considered prestigious even after 150 years have passed. On the other hand, in low-income countries, patterns created in the natural process of weaving fabrics are succeeded as a unique cultural aesthetic and are loved by people all over the world. Like this, people living in the global multi-dimensional world look to attain the framework 'One Planet Perspective' which is to succeed their own native culture and preserve the unique culture of others. For example, in the process of international relief organizations delivering relief supplies to Columbia's "Wayu tribe" due to the water shortage in 2013, a handmade product, "Mochila Bag" was discovered. Triggered by this incident, Europe and Korea decide to import it to support the livelihood of the "Wayu tribe." Also, the aesthetic and cultural values of the traditional culture in minority tribes that have evolved through thousands of years have been listed on UNESCO and preserved worldwide. Likewise, culture doesn't suddenly appear overnight, but rather the brand representing the company is the pattern used in the trend of the era kept for over 100 years. Moreover, patterns that reflect the country's identity are inherited as the unique aesthetic of the culture. Our country does inherit the unique aesthetic of our culture, but doesn't have a 'strong image' that displays the practical value reinterpreted creatively and aesthetically to fit the modern trend. Traditional patterns are important in perspective of study and theoretical research, but the brand's image using those patterns is a new medium from the past existence continuing to the current tradition. Furthermore, this study suggests that the image of a company that uses traditional patterns will have high economical potential as a national brand.