• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.1-10
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• 2018

This study investigates Chinese consumers who have recently purchased products through internet personal broadcasting of Wang Hong and explores how factors related to Wang Hong, broadcasting contents, and products affect purchasing satisfaction of consumers. The present study also examines whether this satisfaction affects the consumer loyalty to the shopping through the Wang Hong in the future. The results indicated that consumers' perception of the informational level rather than entertainment level of broadcasting contents had significant effects on the product satisfaction. The perceived uniqueness and credibility of Wang Hong were found to have positive impacts. In terms of products, the more consumers perceived the product to fit their images or values, and the higher the fit between the images of Wang Hong and the endorsed product, the higher the satisfaction with the product. Product satisfaction increased the customer loyalty, including the intention of repurchasing products endorsed by the Wang Hong.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2009.03a
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• pp.9-13
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• 2009

• Asia-Pacific Journal of Business
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• v.15 no.3
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• pp.525-545
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• 2024

Purpose - This study aimed to analyze the impact of Wang Hong's characteristics (awareness, trustworthiness, expertise, attractiveness, and interactivity) in live commerce on consumer loyalty and consumer repurchase intention. Design/methodology/approach - This study collected 709 questionnaires collected from the survey for consumers using live commerce in China and conducted an empirical analysis using SPSS 24.0 statistical packages for 605 valid questionnaires (85%) excluding unfaithful responses. Findings - First, it was confirmed that the characteristics of Wang Hong (recognition, trustworthiness, expertise, attractiveness, and interactivity) in live commerce have a positive (+) effect on consumer loyalty and consumer repurchase intention. Second, it was confirmed that when consumer loyalty increases, consumer repurchase intention also increases. Third, it was confirmed that consumer loyalty acts as a mediating effect between the characteristics of Wang Hong and consumer repurchase intention. Research implications or Originality - This study aims to present implications for Wang Hong, a live commerce host, and live commerce platform operators and live commerce users based on demographic analysis, questionnaire analysis, and empirical analysis.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.212-229
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• 2020

'Live + Sale' is actively promoted in China and 'Wang-Hong', also known as Chinese internet celebrities are dominating this format of marketing strategy recently. They introduce products to consumers through live broadcasts, promote online shopping, and frequently evoke impulsive buying. Under this context, it is worth focusing on what factors influence impulse buying during Wang-Hong's live broadcast. This study investigated the impact of Wang-Hong characteristics on impulse buying behavior when watching live sales. Also, the mediating role of flow experience and viewing satisfaction was explored. Furthermore, we expected that the different live broadcast circumstances could have a different impact on flow experience, viewing satisfaction, and impulse purchase. A total of 242 Chinese women who have experience of viewing live sales were recruited through a Chinese research platform. The results revealed that Wang-Hong's trustworthiness and attractiveness positively affected the viewer's impulse buying directly, and indirectly through flow experience and viewing satisfaction, whereas expertise did not have any impact on impulse purchase. However, there were no significant differences between the two live broadcast circumstances. This research can enhance understanding of the impulse buying process during Wang-Hong's live sale and help brands come up with effective influencer marketing strategies using live sales.

• Journal of Information Technology Services
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• v.23 no.3
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• pp.1-16
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• 2024

As the COVID-19 pandemic confirmed the culture of non-face-to-face consumption. In retail commerce, the 'live commerce' market, where sales are made by communicating with customers in the form of live streaming broadcasts, has grown rapidly. Although previous studies have consistently confirmed the phenomenon of "influencers" in society and culture, there is a lack of research on the "sales expertise" of live commerce broadcasters such as Wang Hong in China. In China, "Wang Hong" is short for "Wang Luo Hong Ren", a combination of "Wang Luo", which means the Internet, and "Hong Ren", which means star, and refers to a person who is popular through social platforms and is gaining popularity from many fans. Therefore, this study focuses on Wang Hong's developing "selling expertise" and examines it from the perspective of a shopping curator. In particular, we applied Harold Jarche(2011)'s "Seek-Sense-Share" model to influencers to verify their influence on trust and purchase intention in live commerce. Furthermore, we analyzed the differences between Korea and China.A survey was conducted among live commerce users in Korea and China, and a total of 228 questionnaires were used in the final analysis. Basic statistical analysis was conducted using SPSS and hypotheses were tested using PLS 3.0. The results of the hypothesis testing showed that influencers' curatorial competence "Seek-Sense-Share" had a significant effect on trust, and trust had a positive effect on purchase intention. In addition, there is a significant difference between Korean and Chinese consumers in this relationship.

• Bulletin of the Korean Mathematical Society
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• v.59 no.2
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• pp.345-350
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• 2022

In this work, we confirm a weak version of a conjecture proposed by Hong Wang. The ideal of the work comes from the tree packing conjecture made by Gyárfás and Lehel. Bollobás confirms the tree packing conjecture for many small tree, who showed that one can pack T₁, T₂, …, $T_{n/\sqrt{2}}$ into Kn and that a better bound would follow from a famous conjecture of Erdős. In a similar direction, Hobbs, Bourgeois and Kasiraj made the following conjecture: Any sequence of trees T₁, T₂, …, T_n, with T_i having order i, can be packed into K_n-1,[n/2]. Further Hobbs, Bourgeois and Kasiraj [3] proved that any two trees can be packed into a complete bipartite graph K_n-1,[n/2]. Motivated by the result, Hong Wang propose the conjecture: For each k-partite tree T(𝕏) of order n, there is a restrained packing of two copies of T(𝕏) into a complete k-partite graph B_n+m(𝕐), where $m={\lfloor}{\frac{k}{2}}{\rfloor}$. Hong Wong [4] confirmed this conjecture for k = 2. In this paper, we prove a weak version of this conjecture.

• Journal of applied mathematics & informatics
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• v.33 no.5_6
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• pp.607-625
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• 2015

Recently, Wang et al. [Computers and Mathematics with Ap-plications 57 (2009) 1232-1248.] and Wang and Watada [Information Sci-ences 179 (2009) 4057-4069.] studied the renewal process and renewal reward process with fuzzy random inter-arrival times and rewards under the T-independence associated with any continuous Archimedean t-norm. But, their main results do not cover the classical theory of the random elementary renewal theorem and random renewal reward theorem when fuzzy random variables degenerate to random variables, and some given assumptions relate to the membership function of the fuzzy variable and the Archimedean t-norm of the results are restrictive. This paper improves the results of Wang and Watada and Wang et al. from a mathematical per-spective. We release some assumptions of the results of Wang and Watada and Wang et al. and completely generalize the classical stochastic renewal theorem and renewal rewards theorem.

• Journal of Sasang Constitutional Medicine
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• v.21 no.3
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• pp.17-29
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• 2009

1. Objectives: We study on indications and directions of Euphorbiae Kansui Liou ex Wang in Sasang Constitutional Medicine by applications of Euphorbiae Kansui Liou ex Wang. 2. Methods: We analyzed indications and directions by bibliographical applications of Radix Euphorbiae Kansui Liou ex Wang in Traditional Oriental Medicine and Sasang Constitutional Medicine. 3. Results and Conclusions: 1) Euphorbiae Kansui Liou ex Wang is used for various indications which are congested fluids, accumulation, edema, and etc in Traditional Oriental Medicine and Sasang Constitutional Medicine. 2) In Sasang Constitutional Medicine, Euphorbiae Kansui Liou ex Wang is taken by powder in a single-medicine prescriptions and taken with calomelas by powder and tablet in prescriptions, and we have need of clinical study of Radix Euphorbiae Kansui in the future.

• Korea Logistics Conference
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• v.14 no.2
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• pp.393-403
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• 2006

• Journal of the Korean hospital association
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• v.30 no.4 s.272
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• pp.100-107
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• 2001