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What drives Indonesians Subscribe and Push the Distribution of Disney+ Hotstar?

  • ZAHARA, Nadia;WULANDARI, Naomi Crisant;KAIRUPAN, Joshua Hezekiah;HIDAYAT, Z.
    • Journal of Distribution Science
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    • v.20 no.6
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    • pp.21-32
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    • 2022
  • Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney+ Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney+ Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.

The Role of Local Government in Improving Resilience and Performance of Small and Medium-Sized Enterprises in Indonesia

  • TANEO, Stefanus Yufra M.;NOYA, Sunday;MELANY, Melany;SETIYATI, Etsa Astridya
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.3
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    • pp.245-256
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    • 2022
  • During the COVID-19 pandemic, several studies focused on financial programs and SMEs' performance, but research on the relationship between non-financial programs, resilience, and SMEs' performance is still sparse. This study fills the gap by analyzing the role of local government in increasing SME resilience and performance by purchasing products (through civil servants) from SMEs and by facilitating online training to SMEs. This study also investigates the role of the local government in strengthening the relationship between resilience and SME performance. Data was collected using an online questionnaire distributed to SMEs in Malang Regency. As many as 410 questionnaires were received and eligible for statistical analysis using WarpPLS. The results show that resilience is positively and significantly related to the performance of SMEs. The local government programs have been proven to improve SME performance directly and indirectly through resilience. Local government programs are not proven to strengthen the relationship between resilience and the performance of SMEs, indicating that the role of government in developing countries such as Indonesia is more appropriate to be "rowing rather than steering" not "steering rather than rowing".

The Impact of Ambidextrous Innovation on the Performance and Competitiveness of Start-up Companies: An Empirical Study from Indonesia

  • SIJABAT, Eduard Alfian Syamsya;NIMRAN, Umar;UTAMI, Hamidah Nayati;PRASETYA, Arik
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.1
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    • pp.25-34
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    • 2022
  • Established and new companies face similar business challenges in achieving performance and competitiveness. Furthermore, several empirical studies using competitive advantage resource-based view theory show that established companies achieve performance and competitiveness with breakthrough innovations. Similarly, new business ventures with limited resources must incorporate breakthrough innovations to achieve performance and competitiveness. Therefore, this study aimed to examine the impact of ambidextrous innovation on new venture performance and competitiveness. It used an online survey to collect data from 178 newly established shipping agency companies in 22 provinces in Indonesia. Data was analyzed using multivariate analysis with WarpPLS 7.0, where the analysis unit was an organization represented by a director. The results showed that ambidextrous innovation positively and significantly affects firm performance and new venture competitiveness. This means that ambidextrous innovation that emphasizes adaptation and development improves the firm's internal business processes, even with limited resources. Moreover, it increases new ventures' competitiveness in responding to threats and taking advantage of market opportunities. These results contribute to the competitive advantage resource-based view theory, specifically for new venture empirical examination. Also, they contribute to practical implications in the transportation business, demonstrating that exploitative breakthrough innovation can improve new venture competitiveness and performance.

The Change of Density and Tensile Strength on Cotton with Complexed Natural Dyeing (복합 천연염색한 면직물의 밀도 및 강도 변화)

  • Youngmi Park
    • Textile Coloration and Finishing
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    • v.35 no.4
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    • pp.189-195
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    • 2023
  • In this study, as one of the eco-friendly dyeing methods, indigo, Phellodendron amurense and Caeasapinia sappan were complexed dyed on cotton fabric. For complexed dyeing, the cotton that was pre-dyed 5 times with indigo was dyed 1 ~ 2 times repeatedly with Phellodendron amurense and Caeasapinia sappan. Then the color, tensile strength, density, and color fastness of complexed dyed sample were analyzed and the following analysis results could be obtained. As a result of color difference measurement, the L* value was 22.7 in the sample in which the cotton was dyed 5 times and then the Phellodendron amurense was dyed 1 time, and the K/S value was 15 or higher in all samples. As a result of measuring the strength, cotton fabrics tended to have a slight decrease in tensile strength when complexed dyeing. As a result of measuring the density, the density decreased by 15 ~ 20% in all samples at the warp and increased by 20 ~ 30% in the weft due to the complexed dyeing of cotton fabric. Moreover, the fastness to washing and drycleaning showed good results of 2 ~ 3 or higher, and the light fastness was 4 or higher.

Comparison of postharvest quality of Aralia elata shoot according to packaging methods

  • Yonghyun Kim;Narae Han;Hyowon Park;Uk Lee;Hyun Ji Eo
    • Food Science and Preservation
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    • v.30 no.4
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    • pp.562-572
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    • 2023
  • In this study, we aimed to evaluate the quality of Aralia elata shoots according to different packaging methods during storage at 2℃. The highest level of dehydration and wilting incidences were observed in polypropylene containers with polyvinyl chloride wrap (PP+PVC), and these levels continually increased during the entire storage period, compared to other packaging methods. The overall marketability of A. elata shoot packaged in polyethylene terephthalate container (PET) and PP with the mineral-coted functional warp (PP+F) constantly declined during storage with a similar level of 38.6 and 36.0% at 15 days in storage, respectively. PP with PET cover packaging (PP+PET) showed the lowest decay and wilting rates during the entire storage, and the wilting score at 10th day was 51.9, 58.0, 51.8% suppressed, as compared to PET, PP+PVC, and PP+F, respectively. Consequently PP+PET packaging effectively decreased the deterioration of A. elata and maintained marketability for 10 days of storage at 2℃.

Development for Fishing Gear and Method of the Non-Float Midwater Pair Trawl Net (III) - Opening Efficiency of the Model Net attaching the Kite - (무부자 쌍끌이 중층망 어구어법의 개발 (III) - 카이트를 부착한 모형어구의 전개성능 -)

  • 유제범;이주희;이춘우;권병국;김정문
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.39 no.3
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    • pp.197-210
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    • 2003
  • The non-float midwater pair trawl was effective in the mouth opening and control of the working depth in midwater and bottom. In contrast, we confirmed that it was difficult to keep the net at surface above 30 m of the depth by means of the full scale experiment in the field and the model test in the circulation water channel. To solve this problem, the kites were attached to the head rope of the non-float midwater pair trawl. In this study, four kinds of the model experiments were carried out with the purpose of applying the kite to the korean midwater pair trawl. The results obtained can be summarized as follows: 1. The working depth of the non-float midwater pair trawl with the kite was shallower than that of the proto type and non-float type. The working depth of the kite type was approximately 20m with 2 kites and about 5m with 4 kites under 4.0 knot. The working depth was almost constant but the depth of the head rope sank approximately 15m and 10m according to the increase in the front weight and the wing-end weight, respectively. The changing aspect of the working depth was constant, but the depth of the head rope sank approximately 22m according to the increase in the lower warp length (dL). 2. The hydrodynamic resistance of the kite type was almost increased in a linear form in accordance with the flow speed increase from 2.0 to 5.0 knot. The increasing grate of the hydrodynamic resistance tended to increase in accordance with the increase in flow speed. The hydrodynamic resistance of the kite type was larger approximately 5~10 ton larger than that of the non-float type and the proto type. The hydrodynamic resistance of the kite type increased approximately 3ton with the changing of the front weight from 1.40 to 3.50 ton and approximately 4 ton with the changing of the wing-end weight from 0 to 1.11 ton and approximately 5.5 ton with the changing lower warp length (dL) from 0 to 40 m, respectively. 3. The net height of the kite type was increased approximately 10 m with the change in the kite area from $2,270mm^2$ to 4,540 $\textrm{mm}^2$. The net height of the kite type was aproximately 50 m and 30 m larger than that of the proto type and the non-float type, respectively. The changed aspect of the net width was approximately 5m with the variation of the flow speed from 2.0 to 5.0 knot. 4. The filtering volume of the kite type was larger than that of the proto type and the non-float type by 28%, 34% at 2.0 knot of the flow speed and 42%, 41% at 3.0 knot, and 62%, 45% at 4.0 knot, and 74%, 54% at 5.0knot, respectively. The optimal towing speed was approximately 3.0 knot for the proto type and was over 4.0 knot for the non-float type, and the optimal towing speed reached 5.0 knot for the kite type. 5. The opening efficiency of the kite type was approximately 50% and 25% larger than that of the proto type and the non-float type, respectively.

A study on bio-signal process for prosthesis arm control (인공의수의 능동 제어를 위한 생체 신호 처리에 관한 연구)

  • Ahn, Young-Myung;Yoo, Jae-Myung
    • 전자공학회논문지 IE
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    • v.43 no.4
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    • pp.28-36
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    • 2006
  • In this paper, an algorithm to classify the 4 motions of arm and a control system to position control the prosthesis are studied. To classify the 4 motions, we use flex sensors which is electrical resistance type sensor that can measure warp of muscle. The flex sensors are attached to the biceps brchii muscle and coracobrachialis muscle and the sensor signals are passed the sensing system. 4 motion of the forearm - flexion and extension, the pronation and supination are classified from this. Also position of forearm is measured from the classified signals. Finally, A two D.O.F prosthesis arm with RC servo-motor is designed to verify the validity of the algorithm. At this time, fuzzy controller is used to reduce the position error by rotary inertia and noise. From the experiment, the position error had occurred within about 5 degree.

A C0 Finite Element of Thin-Walled Open Beams Including Warping Shear Deformation (? 전단변경(剪斷變形)을 고려한 비대칭(非對稱) 박벽단면(薄壁斷面)보의 C0 유한요소(有限要素))

  • Back, Sung Yong;Cho, Hyun Yung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.14 no.2
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    • pp.291-298
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    • 1994
  • This paper presents a new stiffness matrix for the analysis of arbitrary thin-walled open beams in warp-restrained torsion. The element accounts for both flexural and warping torsional effects. To eliminate the ad hoc introduction of St. Venant stiffness in this $C^0$ element, the virtual work equation based on an orthogonal Cartesian coordinate system is used. The effectiveness of the derived block stiffness is addressed. The transformation matrix between two different reference systems is also shown. Numerical examples using the proposed matrix are compared with the classical solutions or other previous results in the literature.

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A Study on the Traditional Sash of‘She’Ethnic Group in China (중국 소수민족 이족의 채대)

  • 김성희
    • Journal of the Korean Society of Costume
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    • v.39
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    • pp.59-77
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    • 1998
  • This paper is focused on the traditional sash weaving handicraft of‘She’ethnic group, which is located in Fujian, Zhejiang, Jiangxi, Guangdong province of China. This research is main-ly based on the field work, analyzed and inter-preted the traditional sash in systematic and reasoned way. The summary of this study are as follows : 1. On its technological aspect, weaving structure of the traditional sash is made of warp rod backed weaving. The used tool is primitive one but the weaving process includes scientific method. 2. From the social-cultural point of view, the sash ha been the symbol of love towards her lover. Every woman of this group had taken training for this sash weaving from a child. 3. On its ethnological aspect, it has been long history and has interchanged with other ethnic group like Miao, Han and also Okinawa country of Japan. The pattern inside this sash are almost looks like characters, but they are not Chinese characters whereas are the inde-pendent code of‘She’ group and have been inherent from ancestors and which will be tran-smitted to their posterity. These independent code of‘She’group are the traditional message to their later generation implicating their natural circumstances, human relationship, ethnic myth, spirit etc. 4. I recognize that the pattern inside the sash is defined as the communicative code and in comparison to language, it is more repetition and less apparent as close code. Nowadays China has been developed es-pecially in the economical fields rapidly. Under the circumstances traditional weaving culture of ethnic groups has been facing a crisis of disappearance, which will be a great loss for the country as well as the human beings. For this reason, I emphasize that it is very immediate to make co-researches into the material culture of Chinese ethnic groups.

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Structural defects in the multicrystalline silicon ingot grown with the seed at the bottom of crucible (종자결정을 활용한 다결정 규소 잉곳 내의 구조적 결함 규명)

  • Lee, A-Young;Kim, Young-Kwan
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.24 no.5
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    • pp.190-195
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    • 2014
  • Because of the temperature gradient occurring during the growth of the ingot with directional solidification method, defects are generated and the residual stress is produced in the ingot. Changing the growth and cooling rate during the crystal growth process will be helpful for us to understand the defects and residual stress generation. The defects and residual stress can affect the properties of wafer. Generally, it was found that the size of grains and twin boundaries are smaller at the top area than at the bottom of the ingot regardless of growth and cooling condition. In addition to that, in the top area of silicon ingot, higher density of dislocation is observed to be present than in the bottom area of the silicon ingot. This observation implies that higher stress is imposed to the top area due to the faster cooling of silicon ingot after solidification process. In the ingot with slower growth rate, dislocation density was reduced and the TTV (Total Thickness Variation), saw mark, warp, and bow of wafer became lower. Therefore, optimum growth condition will help us to obtain high quality silicon ingot with low defect density and low residual stress.