• Journal of Fashion Business
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• v.18 no.4
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• pp.45-65
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• 2014

The importance of the cultural identity of each country is emphasized among the new cultural paradigm of the 21st century. Leading world-wide trends, overseas licensed fashion magazines have expressed characteristics close to the culture and lifestyle of each country at the same time. The goal of this study was focused on finding out the differences and similarities between overseas licensed fashion magazine, or if the content would be compared to the aesthetic characteristics and criteria of the country they were published in. To accomplish this, we extracted the color, material and modifier from the scripts of the Korean and Japanese editions of VOGUE published during S/S in 2012 for comparative analysis of the aspects of color, fabrics and modifier between Japan and Korea. There were common but also unique characteristics, as the issues of VOGUE KOREA and VOGUE JAPAN published during the research period had modifier to fit each season and trend, the emergence of color and fabric. Especially, the kind and frequency of color, fabric and modifier could be considered as expressing their own unique fashion culture. In case of Korea, maximal with colorful and decorative image is especially strong, while in Japan the soft and gentle feminine image was rather strong.

• Journal of Fashion Business
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• v.18 no.5
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• pp.116-133
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• 2014

This study is to research the characteristics of garment which are 'written(or described)' in fashion magazines. With examples particularly of Korea and Japan, this study aims at pointing out the similarities and differences described by modifier in oversea licensed fashion magazine. It is considered to be meaningful to provide fundamental document, which can estimate the aspects of fashion that has global features and localized characteristics. This is a follow-up of a previous study, covering its range of "Vogue Korea" and "VOGUE Japan" research document, and we researched on the materials that have been mentioned most frequently in each country from May to August of 2012. To target analyzing list of top 6 materials, we compared and analyzed the characteristics of the kind of material represented by Korean and Japanese fashion magazines and modifier's properties. As established in the previous study, to designate each contrary concept to a total of 8 groups as an analyzing frame, we researched the properties of each material and differences between Korea and Japan.

• Proceedings of the Korea Society of Costume Conference
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• 2004.10a
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• pp.154-155
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• 2004

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.354-355
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• 2004

• Proceedings of the Korea Society of Costume Conference
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• 2005.10a
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• pp.156-157
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• 2005

• Journal of Fashion Business
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• v.24 no.1
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• pp.75-87
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• 2020

The purpose of this study is to find trends in new media fashion content by analyzing the fashion content of the official Instagram accounts of domestic fashion magazines that are being transformed by digital media. The framework for these analysis of fashion content type and methods of production is based on one used in an earlier research project. Empirical analysis is conducted on Vogue Korea's official Instagram accounts, using the highest number of major views as the secondary measure of interest. After screening for fashion content in posts on the Vogue Korea account for four months, 291 short video postings were extracted to analyze the number of views the postings received. The results were categorized as 'star', 'show/exhibition', 'product', 'shop', 'fashion film', 'designer', or 'event', included in the data are the number of postings by type and the number of views by post. Based on the characteristics of the creator and the editing, the posts were classified into 'professional production highlight', 'professional production private', 'UCC' or 'GIF' videos, the number of views per post were also collected. The research results show different levels of interest depending on the type of fashion content, and also on the way the videos were produced. The study also investigated how the combination of these two factors affects interest. When producing a new media fashion content, combining a 'star' type post with 'professional production private' video content was most popular. The selection of production method is therefore important even given the same type of content.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.327-338
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• 2004

This study was attempted to check period of a fashion cycle and to suggest its main-stream and sub-stream by analyzing the fashion trends presented in Vogue Korea between 1997 and 2002. A content analysis method was used to analyze 24 volumes. The result showed that the fashion trend of 1997's was a turning point from the simplicity, which was a trend up to 1996's, to the romanticism. The fashion trends of 2002 seemed to be also a turning point from the new-romanticism which was added the hippism to the romanticism continued from 1997, to the sporticism. The result confirmed that the main-stream of fashion theme have been continued for 5 years as a regular cycle system and could be repeated. It also verified that some sub-stream which was affected by social, cultural and political situation led the fashion changes. The results of this study could be expected to reflect not only fashion design, merchandising and marketing strategy but also consumer purchase behavior of the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.37-47
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• 2014

Recently, the Korean wave has caused many foreign nations to pay attention to various fields including Korean culture, arts, fashion and beauty. Korean images so far were mainly discussed in terms of aesthetics, and there is lack of efforts to visually shape Korean images. On the contrary, Oriental images focused around Japan and China have greater global influence and better globalized fashion styles compared to Korea. Therefore, it is necessary to suggest a globalized proposal of Korean fashion styling which reflects original and unique aesthetic characteristics of Korea that can be accepted by the global market. In this study, the concept and types of fashion styling and stylists were examined, as well as the definition of Korean image and types and characteristics of Korean images shown on fashion magazines. Also, after collecting photographs having Korean images that were included in the editorial fashion styling of Vogue Korea, their characteristics were analyzed. The results of interviews with professional fashion stylists were summarized to propose an editorial fashion styling with Korean image for overseas consumers who long for and wish to imitate Korean fashion styling.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1586-1597
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• 2007

This study is an attempt to examine fashion elements appearing in the cover-page design of fashion magazines published in Korea and aims to find Korea#s own fashion identity in fashion styling and designing of those fashion magazines. In order to do so, the study reviewed the related literature and analyzed the issues of Vogue and Harper#s Bazaar magazines published between 2004 and 2006. The results of the study can be summarized as follows: In case of fashion photographs, the largest number of 72 sampled cover-model photographs is in approximately three-quarter cut size. For the items, most take the form of one-piece dress and feature the use of a variety of accessories. In case of dresses, most are the creations of foreign designers and famous fashion models or celebrities show up, mostly alone, as features on the cover pages. Because of the nature of fashion magazines, their primary emphasis is put on the dress among other things, but on the other hand some of those magazines have differential cover pages where the model#s face is highlighted with the look of makeup or a famous female actress stands out. However, the fashion in designing the cover pages of magazines is, rather than to show the dress itself, to create a new combination of different elements as total fashion or convey an image based on such a fashion style.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.161-172
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• 2015

In this study, characteristics of modern fur fashion were reviewed and aesthetic characteristics shown in fur fashion were analyzed. The results of this study are as follow. Aesthetic characteristics shown in fur fashion between 1980s and 2000s are conspicuousness, sensuality, elegance, activity, humor and abnormality. Conspicuousness was displayed in oversized fur coat in vivid leopard pattern, mink coat trimmed with rich fox fur or leopard patterned fur jacket in hot pink. Sensuality was displayed in white and gray soft mink coat worn over mini dress, soft mink jacket which is short enough to expose legs or soft fox best accentuating chest and arms. Elegance was displayed in soft fox coat in silver, luxurious mink coat with slim silhouette that flows with body line or silver bolero made of mink and silk with slim silhouette. Activity was presented in mink pullover with loose silhouette or rabbit jacket that emphasized functionality by having zippers or hem made of rubber. Humor was presented in unique and humorous patterned fur jacket or exaggerated and unique form of fox bolero. Abnormality was presented in mink jacket made of combining alien material with deformed proportion and form or outer that emphasized vague form by using long and big fox fur.