• Title/Summary/Keyword: Visual texture

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Visual Tactile Attributes in Online Product Presentations for Improving Purchase Intention

  • Suh, YouHyun;Kim, Songmi;Kim, Wonjoon
    • International Journal of Contents
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    • v.14 no.2
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    • pp.7-15
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    • 2018
  • Online shopping is increasing worldwide. Providing customers actual feeling of the product is essential in online shopping. Various technological aids can be used to support visual feeling. When delivering visual tangibility, it is important to study which attributes are significant in product presentations that best portray the actual tactileness. In this perspective, we suggest 'visual tactility' (VT) as a parameter for delivering tangibility in visual presentation. By measuring visual tactility in different product types, latent factors of visual tactility were identified and their influence on purchase intention was determined in this study. We defined material properties of touch such as surface texture, hardness, temperature, and weight as Visual Tactility (VT), the influential factor of tactility. We investigated the influence of VT on product purchase intention and analyzed tactileness within four online product presentations: single static picture, multi static pictures, zoom, and video. Our purpose was to investigate underlying effects of visual tactile attributes on touch and determine their influences according to online product presentation formats. Our results showed that visual tactility positively affected purchase intention and that each attribute differed in importance according to product type. Moreover, this study revealed a strong relation between online product presentation and VT attributes. These results provide a guide when selecting which presentation is optimal for delivering a product's tactility in online shopping situation.

Visual Preference Predictors of interiors in the Informational Approach: its physical attributes and the relationships between these attributes and preference (정보적 접근방법에 의한 실내공간에서의 시각적 선호도: 예측변수들의 물리적 속성과 선호도와의 관계)

  • 노정실;김유일
    • Journal of the Korean Institute of Landscape Architecture
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    • v.27 no.1
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    • pp.11-18
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    • 1999
  • The objective of this study are to figure out the physical attributes of the three predictors in the Informational Approach: complexity, coherence, mystery and to investigate the relationships between these attributes and the preference exploratively. Visual inspection of the scenes relative to their rated levels of the predictors revealed the existence of relationship between these variables and the physical attributes. The following are the summary of the relationship between three predictors and the physical attributes: (1) The level of complexity was associated with the pattern of physical attributes which were the amount of facility, line, shape, color plant and arrangement of the visual elements. (2) The level of coherence was related with the regular arrangement of the visual elements. For example, there was certain pattern founded the color, shape, texture was applied to the various space repetitively and symmetrically. (3) The level of mystery had the relationship with the physical attributes of screen, spatial definition, distance of view, physical accessibility, radiant forest, the depth of space.

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A Study on User Evaluation of VR Games on Improving Visual Immersion (시각적 몰입감 향상에 관한 VR 게임의 사용자 평가 연구)

  • Lee, Lang-Goo;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.407-413
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    • 2022
  • This study conducted empirical analysis through user experience and questionnaire to find out whether the technical and contextual elements of the 'COVID-19 SABER' VR game produced and developed through initial research affect the improvement of the user's visual immersion. As a result first, the hypotheses regarding the resolution, viewing angle, effect, and design quality of the technical elements were accepted, but the hypotheses regarding the frame rate and the brightness of the lighting were rejected. Next, as for the hypothesis of the contextual elements, the hypothesis about background, directing, color and texture, interest and fun was adopted, and the hypothesis about storytelling was rejected. In summary, it was concluded that in order to increase the visual immersion of VR games, technical elements resolution, viewing angle, effect, design quality, contextual elements background, directing, color and texture, interest and fun must be designed and produced. The results of this study are expected to serve as basic data for the production and development of VR games that can induce and improve user's visual immersion in the future.

Selecting a Composite of MPEG-7 Visual Descriptor by KLT Algorithm (KLT 알고리즘을 사용한 MPEG-7의 최적Descriptor 조합선택에 관한 연구)

  • 김현민;권기상;권혁민;최윤식
    • Proceedings of the IEEK Conference
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    • 2003.07e
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    • pp.1831-1834
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    • 2003
  • Due to the increasing of multimedia data quantity, database searching based on image becomes important. For this scheme, MPEG-7 gives a good solution to efficient data searching. MPEG-7 uses Descriptors which are color, texture, and shape to extract features from images. It is obvious that using more than one Descriptor causes more accurate data searching result than using just one. In this paper, selecting a composite of MPEG-7 visual Descriptor using KL-Expansion is proposed.

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Spatial-temporal texture features for 3D human activity recognition using laser-based RGB-D videos

  • Ming, Yue;Wang, Guangchao;Hong, Xiaopeng
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.3
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    • pp.1595-1613
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    • 2017
  • The IR camera and laser-based IR projector provide an effective solution for real-time collection of moving targets in RGB-D videos. Different from the traditional RGB videos, the captured depth videos are not affected by the illumination variation. In this paper, we propose a novel feature extraction framework to describe human activities based on the above optical video capturing method, namely spatial-temporal texture features for 3D human activity recognition. Spatial-temporal texture feature with depth information is insensitive to illumination and occlusions, and efficient for fine-motion description. The framework of our proposed algorithm begins with video acquisition based on laser projection, video preprocessing with visual background extraction and obtains spatial-temporal key images. Then, the texture features encoded from key images are used to generate discriminative features for human activity information. The experimental results based on the different databases and practical scenarios demonstrate the effectiveness of our proposed algorithm for the large-scale data sets.

A Study on the Creative Expression of Fashion illustration - Focusing on The Expression of Elements - (패션일러스트레이션의 창의적 표현 방법 연구 - 표현 요소를 중심으로 -)

  • 성유정;유영선
    • Journal of the Korean Society of Costume
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    • v.52 no.7
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    • pp.13-25
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    • 2002
  • The purpose of this study is to develope a creative expression technique in fashion illustration through analyzing applied techniques of the elements related to creative expressions in fashion illustrations. They were investigated in view of line, form, texture, color, space and the results were summarized as follows. In the creative expression using line in the fashion illustration. emotional effects of line created by specific character of mediums and duplicated lines have been applied to visualize movements of the objects. In shape, the transformed figure by destructing. covering or eliminating a part of the figure or the dress has been adapted. In texture. the invented texture reconstructed from actual texture has been applied, collage technique. computer graphic being used to give various images of texture. The creative expressions using color have been achieved by the shading. and spreading effects and the symbolic meaning of color for creating a spatiality in a picture plane and to give emotional effects and visual concentricity. In space, the color perspective together with detailed description. the combination of various points of view and liner perspective have been used to create depth and illusional space in pictorial plane.

Blind Quality Metric via Measurement of Contrast, Texture, and Colour in Night-Time Scenario

  • Xiao, Shuyan;Tao, Weige;Wang, Yu;Jiang, Ye;Qian, Minqian.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.11
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    • pp.4043-4064
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    • 2021
  • Night-time image quality evaluation is an urgent requirement in visual inspection. The lighting environment of night-time results in low brightness, low contrast, loss of detailed information, and colour dissonance of image, which remains a daunting task of delicately evaluating the image quality at night. A new blind quality assessment metric is presented for realistic night-time scenario through a comprehensive consideration of contrast, texture, and colour in this article. To be specific, image blocks' color-gray-difference (CGD) histogram that represents contrast features is computed at first. Next, texture features that are measured by the mean subtracted contrast normalized (MSCN)-weighted local binary pattern (LBP) histogram are calculated. Then statistical features in Lαβ colour space are detected. Finally, the quality prediction model is conducted by the support vector regression (SVR) based on extracted contrast, texture, and colour features. Experiments conducted on NNID, CCRIQ, LIVE-CH, and CID2013 databases indicate that the proposed metric is superior to the compared BIQA metrics.

Effects of Food Styling Visual Elements in Tteok Café Menus on Consumer Buying Habits (떡 카페 메뉴의 푸드스타일링 시각적 요소가 소비자 구매에 미치는 영향)

  • Kim, Su In
    • Journal of the Korean Society of Food Culture
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    • v.31 no.1
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    • pp.64-72
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    • 2016
  • This study investigated the correlation between consumer's buying habits and food styling visual elements. Differentiated and original techniques were used to determine whether or not visual elements in tteok menus reflect the aesthetic needs of consumers without altering the nutrition of tteok. The targeted tteok cafes were in Jeonju Hanok Village, which is a tourist attraction in Korea. First, sub-factors of food styling visual elements applied to tteok $caf{\acute{e}}$ menus such as shape, size/volume, color, and texture all had significantly positive effects on customer satisfaction, proving that food styling visual effects applied to tteok $caf{\acute{e}}$ menus have significant effects on customer satisfaction. Second, sub-factors of food styling visual elements applied to tteok $caf{\acute{e}}$ menus all had significantly positive effects on buying habits. Third, customer satisfaction of menus had a significant effect on buying habits, as proven by previous studies. Fourth, the effects of customer satisfaction on the relationship between food styling visual factors applied to tteok $caf{\acute{e}}$ menus and buying habits were investigated.

Infrared Visual Inertial Odometry via Gaussian Mixture Model Approximation of Thermal Image Histogram (열화상 이미지 히스토그램의 가우시안 혼합 모델 근사를 통한 열화상-관성 센서 오도메트리)

  • Jaeho Shin;Myung-Hwan Jeon;Ayoung Kim
    • The Journal of Korea Robotics Society
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    • v.18 no.3
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    • pp.260-270
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    • 2023
  • We introduce a novel Visual Inertial Odometry (VIO) algorithm designed to improve the performance of thermal-inertial odometry. Thermal infrared image, though advantageous for feature extraction in low-light conditions, typically suffers from a high noise level and significant information loss during the 8-bit conversion. Our algorithm overcomes these limitations by approximating a 14-bit raw pixel histogram into a Gaussian mixture model. The conversion method effectively emphasizes image regions where texture for visual tracking is abundant while reduces unnecessary background information. We incorporate the robust learning-based feature extraction and matching methods, SuperPoint and SuperGlue, and zero velocity detection module to further reduce the uncertainty of visual odometry. Tested across various datasets, the proposed algorithm shows improved performance compared to other state-of-the-art VIO algorithms, paving the way for robust thermal-inertial odometry.

Comparison of Compression Schemes for Real-Time 3D Texture Mapping (실시간 3차원 텍스춰 매핑을 위한 압축기법의 성능 비교)

  • Park, Gi-Ju;Im, In-Seong
    • Journal of the Korea Computer Graphics Society
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    • v.6 no.4
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    • pp.35-42
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    • 2000
  • 3D texture mapping generates highly natural visual effects in which objects appear carved from lumps of materials rather than laminated with thin sheets as in 2D texture mapping. Storing 3D texture images in a table for fast mapping computations, instead of evaluating procedures on the fly, however, has been considered impractical due to the extremely high memory requirement. Recently, a practical real-time 3D texture mapping technique was proposed in [11], where they attempt to resolve the potential texture memory problem by compressing 3D textures using a wavelet-based encoding method. In this paper, we consider two other encoding schemes that could also be applied to the compression-based 3D texture mapping. In particular, we extend the vector quantization and FXT1 for 3D texture compression, and compare their performance with the wavelet-based encoding scheme.

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