• 한국콘텐츠학회논문지
• /
• 제7권4호
• /
• pp.259-267
• /
• 2007

상품판매의 주의를 끄는 일은 제일 먼저 시각을 통해 이루어지고 따라서 포장의 외관이 무엇보다도 중요한데 포장은 모든 시각적인 면, 즉 색채,로고, 문안, 특징적인 모양 및 기타 표현(디자인)의 특색을 모두 표현한다. 포장은 보는 사람으로 하여금 이러한 태도에 관한 가장 강력한 첫인상을 느끼게 한다. 본 논문은 상품을 지각하고 인지하는데 있어서 시지각 현상에 대한 객관적인 사항, 특히 소비자구매행동에 따른 이론적 배경과 실제 구매환경에 있어서의 소비자행동을 조사, 분석하였다. 소비자가 상품을 구매하는데 있어서 최초로 인지되거나 가장 크게 인지되는 자극체는 무엇이며 어떠한 요소들인지, 그러한 요소들은 어떠한 우선순위를 갖고 있는지를 분석하여 차후 디자인을 제작할 때에 참고할만한 지침이 되고자 하였다.

• 대한의용생체공학회:의공학회지
• /
• 제27권6호
• /
• pp.384-391
• /
• 2006

Variation of brain dynamics under Zen meditation has been one of our major research interests for years. One issue encountered is the inaccessibility to the actual meditation level or stage as a reference. In this paper, we propose an alternative strategy for investigating the human brain in response to external flash stimuli during Zen meditation course. To secure a consistent condition of the brain dynamics when applying stimulation, we designed a recording of flash visual evoked potentials (F-VEPs) based on a constant background EEG (electroencephalograph) frontal $\alpha-rhythm$ dominating activities that increase significantly during Zen meditation. Thus the flash-light stimulus was to be applied upon emergence of the frontal $\alpha-rhythm$. The alpha-dependent F-VEPs were then employed to inspect the effect of Zen meditation on brain dynamics. Based on the experimental protocol proposed, considerable differences between experimental and control groups were obtained. Our results showed that amplitudes of P1-N2 and N2-P2 on Cz and Fz increased significantly during meditation, contrary to the F-VEPs of control group at rest. We thus suggest that Zen meditation results in acute response on primary visual cortex and the associated parts.

• 인지과학
• /
• 제15권3호
• /
• pp.1-14
• /
• 2004

본 연구에서는 순차적으로 자극이 제시되는 시각 구별 과제에서 개인차가 기술의 습득과 전이에 어떻게 영향을 미치는지 알아보았다. 여기서는 개인 차이를 세 가지 측면에서 측정하였는데 인지 양식의 차이, 작업 기억 용량의 수준, 그리고 의사 결정 방식의 차이를 가지고 개인 차이를 분류하였다. 시각 구별 과제에서는 크게 훈련 과정과 전이 과정으로 나누어 훈련 과정의 난이도가 전이 과정에서 어떠한 영향을 미치는지 알아보았는데, 특히 훈련 난이도는 인지 양식과 그리고 작업 기억 용량과의 상호 작용을 통하여 전이 과제에서의 정확도에 영향을 미친 것으로 나타났다. 본 연구에서 얻어진 결과는 시각 구별과 관련한 인터페이스를 디자인하는데 있어서 개인차를 고려하는 것이 필요함을 시사하였다.

• 품질경영학회지
• /
• 제20권2호
• /
• pp.109-117
• /
• 1992

An inspection task largely can be seen as a job divided up into a series of visual search and classification subtasks. In these subtasks, an Inspector must performs to compare the standard references proposed in visual environments and recalled in his memory with the visual stimuli to be inspected. It means that the judgement of similarity should be demanded on inspection tasks. Therefore, the inspector's ability for the judgement of similarity and the difference similarity between inspection materials are important factors to effect on performances in inspection tasks. In this paper, to analysis the effect of these factors on inspection time, an inspection task is designed and suggested by means of computer simulator. Especially, the skin conductance responses(SCR) of subjects are measured to evaluate the complexity of tasks due to the difference of similarity between materials. In the results of experiment, the more similar or different the difference of similarity between materials is, the shorter the inspection time is because of the reduction of task complexity. And, When the inspector's cognition for similarity between materials is consistanct, the inpsection time is improved. Concludingly, the consistency of reponses for similarity judgement becomes a measurement to present the performance levels. And the information of inspection time that due to the difference of similarity between materials must be considered in planning and scheduling inspection tasks.

• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 1998년도 춘계학술발표 논문집
• /
• pp.44-56
• /
• 1998

Effects of the music and white noise on recovery of the autonomic and cortical responses evoked by aversive visual stimulation were analyzed in 20 subjects. It was suggested that the music is able to exert modulatory influence on the physiological activity resulted from exposure to unpleasant IAPS based stimuli. Spectral power of DDG, heart rate(HR)respiration rate (RSR) and electrodermal activity(EDA)were recorded and analyzed for each experimental condition. It was observed HR and RSR deceleration, increased EDA and electrocortical activation expressed in decreased alpha power and increase of delta activity ao occipital and frontal areas. Obtained results suggest that audutory stimulation both with pleasant and sad music lead to restoration of pre-stimulation activation levels of most physiological parameters during listenning to music and in post-stimulation period. White noise evoked short-term physiological responses typical for orienting reaction and quite distinct from changes produced by music. Available data to differentiate effeces among pleasant and sad music, due toqualitative similarities of physilolgical patterns, but suppert an assumption that music is capable to facilitate the process of recovery of physilolgical responses elicited by visual stimulation of negative valence, thus positively modulate post-stress state.

• ETRI Journal
• /
• 제33권4호
• /
• pp.600-610
• /
• 2011

This paper presents a novel approach to face detection by localizing faces as the goal-specific saliencies in a scene, using the framework of selective visual attention of a human with a particular goal in mind. The proposed approach aims at achieving human-like robustness as well as efficiency in face detection under large scene variations. The key is to establish how the specific knowledge relevant to the goal interacts with the bottom-up process of external visual stimuli for saliency detection. We propose a direct incorporation of the goal-related knowledge into the specification and/or modification of the internal process of a general bottom-up saliency detection framework. More specifically, prior knowledge of the human face, such as its size, skin color, and shape, is directly set to the window size and color signature for computing the center of difference, as well as to modify the importance weight, as a means of transforming into a goal-specific saliency detection. The experimental evaluation shows that the proposed method reaches a detection rate of 93.4% with a false positive rate of 7.1%, indicating the robustness against a wide variation of scale and rotation.

• Molecules and Cells
• /
• 제46권8호
• /
• pp.461-469
• /
• 2023

The tail of the striatum (TS) is located at the caudal end in the striatum. Recent studies have advanced our knowledge of the anatomy and function of the TS but also raised questions about the differences between rodent and primate TS. In this review, we compare the anatomy and function of the TS in rodent and primate brains. The primate TS is expanded more caudally during brain development in comparison with the rodent TS. Additionally, five sensory inputs from the cortex and thalamus converge in the rodent TS, but this convergence is not observed in the primate TS. The primate TS, including the caudate tail and putamen tail, primarily receives inputs from the visual areas, implying a specialized function in processing visual inputs for action generation. This anatomical difference leads to further discussion of cellular circuit models to comprehend how the primate brain processes a wider range of complex visual stimuli to produce habitual behavior as compared with the rodent brain. Examining these differences and considering possible neural models may provide better understanding of the anatomy and function of the primate TS.

• 한국의상디자인학회지
• /
• 제13권3호
• /
• pp.89-103
• /
• 2011

The purpose of this study is to analyze the formative characteristics of accordion pleats shown in 10/11 S/S London, Paris, New York collection and evaluate the differences of visual image by variations in the width of pleats and the length of the accordion pleats skirt. The stimuli are 21 samples: 7 variations of the width of pleats and 3 variations of the length of skirt. The data has been obtained from 43 fashion design majors. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test. The results of the study are as follows: Accordion pleats was first introduced by Marriano Fortuny. He published delphos dress by creating silk pleats manufacturing technique and it was recognized as the best pleats work. Since then, pleats with synthetic fiber characteristics were used by many fashion designers. Accordion pleats were used in various items including one-peice, skirt and pants in collection of 2010 and 2011. The design of accordion pleats skirt used different width of pleats, length of the skirt and materials. The visual image by the width of pleats and the length of skirt are composed of 3 factors : dearness, attractiveness and elegance. In these factors, dearness factor is estimated by the most important factor. The accordion p1eats skirt is most attractive and dear when the width of pleats is the shortest, 1/8", and the width of 4/8" and 5/8" follows. The accordion pleats skirt is most attractive and dear when the length of skirt is similar to that of mini-skirt, and the skirt was estimated to be elegant as the skirt gets longer. When the length of skirt is in between, the skirts were estimated to be ambiguous in all visual images. The interaction effect of visual image according to the changes in width of pleats and skirt length of accordion pleats skirt was seemed to have significant differences by factors, and the main effect had great differences in all factors.

• 한국의류학회지
• /
• 제21권6호
• /
• pp.1060-1071
• /
• 1997

The purpose of this study is to identify the effect of clothing cues(sleeve and skirt width, length) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli are 16 pictures manipulated with sleeve and skirt width · length variations by computer drawing. The experimental design consists of 3 factorial design: (1) sleeve shapes(plain, upper expanded, below expanded, all expanded) (2) skirt width (wide, narrow) (3) skirt length(long, short) The 7-point semantic differential response scale designed for visual evaluation of female' s impression formation on sleeve shape and skirt width · length is 27 bipolar adjectives. The results of this study are as follows: 1. When we analize the impressions of female figure by sleeve shape and width · length of skirt, it becomes clear that maturity, modernity, attention, elegance and tenderness are proved to be important. Among these five factors, maturity, modernity and attention are identified as more important ones. 2. Sleeve shape have an effect on all factors except maturity and the effects of sleeve on the four factors are not striking. ' Width of skirt are most influential to the maturity and attention, but it does not have any effect on modernity. However two factor, that is width of skirt and sleeve have an effects on modernity, attention and tenderness. ' The length of skirt has an effects on the tenderness, elegance and modernity, but it dose not have any effect on attention. But width and length of skirt have an effects on attention, tenderness and modernity The length of skirt and sleeve have an effect on tenderness.

• 복식문화연구
• /
• 제13권6호통권59호
• /
• pp.977-989
• /
• 2005

The purpose of this study is to identify the effect of three clothing cues(jacket color, skirt color, and tone of dress) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are If color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 24 bipolar adjectives. The subjects were 192 undergraduate female students in Jinju city. The results of this study are as follow: As analyzing the impression of female figure by the jacket color, skirt color, and tone, three factors including youth${\cdot}$activity, attractiveness, and visibility were identified. Among these factors, youth${\cdot}$activity and attractiveness were proved to be more important. Some interaction effects of clothing cues were found. Jacket color and tone had significant effects on the impression of visibility. The combination of skirt color and tone had significant effects on youth${\cdot}$activity, attractiveness, and visibility.