• Journal of Fashion Business
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• v.14 no.5
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• pp.35-48
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• 2010

As measuring visual behavior by utilize eye-tracker, this study examines whether consumer concentrates on visual attention with certain object and measures visual behavior with fixation number, fixation duration, the first fixation, which are visual attention pattern of consumer about Mannequin, hanger, shelve as props of display advertising effect on clothing store. It has experimental purpose to recognize relationships in terms of regardless, appropriateness, purchase intention. During display of clothing store, first experimental consequence to measure visual behavior on consumer did appear to allocate more cautions than other props. Second, in terms of relationships with regardless, appropriateness, purchase intention from consumer, each fixation pattern about consumer's fixation number, fixation duration, the first fixation was confirmed that there is meaningful correlation with each other. Accordingly, as advertising effect of mannequin makes consumer to concentrate more visually cautious, it is translated that high favor about display product with mannequin has positive role on purchase intention. Also, there is a purpose that higher feasibility on study result provides practical point on clothing store's display marketing strategy of corporation.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.163-171
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• 2008

This article aims to evaluate the visual effects and images according to the changes in the width of pleats of accordion pleats skirt. I altered the width of the pleats to seven categories in changes of 0.5cm, 0.7cm, l.0cm, 1.3cm, 2.0cm, 2.5cm and 3.0cm. For the visual evaluation, seven stimuli had been placed in mannequins, and had been estimated by experts in fashion design. For the visual evaluation according to changes in the width of pleats of according pleats skirt. I used 11 pairs of items to find their visual effects, and 17 pairs of adjectives to measure the visual images. Those stimuli and adjectives had been randomly given to evaluators and had been evaluated by the seven-point Likert type scale. The data have been analyzed by frequency, factor analysis, ANOVA, Scheffes test and correlation analysis. According to factor analysis of the visual effects of the accordion pleats skirt, the result was classified into three factors: the verticality of the lower body, flexuosity of the lower body, and shape of the abdomen. According to factor analysis of the visual image of the accordion pleats skirt, the result was classified into the following three factors: activity, attraction and neatness. In visual effects, the verticality of the lower body had been assessed as the most important factor of all. The visual effect was positive when the width of pleats had been narrowed. In visual image, activity had been assessed as the most important factor. In the case of accordion pleats skirt, as the width of pleats became wider, it had a stronger image in being active and casual.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.145-154
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• 2022

The purpose of this study is to investigate the difference in advertising effect of visual rhetoric type of Facebook ads depending on the user sensitivity and level of empathy. The experiment was designed as a between-subjects factorial design (visual rhetoric type) × 2 (brand sensitivity) × 2 (level of empathic understanding). The results of the experiment performed to analyze the strategies of Facebook ads for ads effectiveness can be summarized as follows: a three-way interaction effect for persuasive effects was found among the type of visual rhetoric, brand sensitivity, and empathic understanding for both types of visual rhetoric. Breaking down it by type of rhetoric, no interacting effect was observed between brand sensitivity and empathic understanding levels for the visual simile ads in most of the dependent variables. For the visual metaphor ads, however, the brand sensitivity and empathic understanding levels were found to have interaction effect in all dependent variables.

• Journal of the HCI Society of Korea
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• v.7 no.1
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• pp.1-10
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• 2012

This paper deals with the effects of seat position in the theater on viewers' visual fatigue, presence, and perceived characteristics. As a result of this study, there is a significantly positive effect of Dx(deviation from mean distance from the screen) and viewing angle on visual fatigue. Second, there is no significant effect of seat position on presence. Finally, there is a significantly negative effect of Dx and viewing angle on perceived characteristics. This means, as the author assume, the seat position in the theater during watching a 3D movie is important in case of visual fatigue and perceived characteristics. This paper provides an empirical result related to effect of spatial variable at 3D theater on 3D effect. The results could be helpful to establish spatial standard in 3D theater and 3D contents; furthermore, it could help to establish regulations of visual fatigue induced from 3D effects and indications for 3D efficiency.

• Journal of Korean Clinical Health Science
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• v.5 no.3
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• pp.888-896
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• 2017

Purpose. The purpose of this study was to investigate the effect of visual field training on visual function, visual perception and attention enhancement. Methods. We examined the changes of visual function and visual perception tests for children with mild developmental disabilities through vision therapy. Results. At the time of the initial visit of the child, the ability to control not only distant and near visual function, but also accommodation, was also very limited. Also, the visual perception score was measured at 80 points. Through vision therapy, it was confirmed that the improvement of control ability as well as the visual function and visual perception function test results were also improved to 108 points. Conclusion. It was confirmed that vision therapy results in an improvement of visual function, improved visual perception ability, as well as visual perception ability, It was concluded that visual function affected visual perception, and that vision therapy used in order to prevent visual function deterioration was found to be very helpful.

• The Journal of Korean society of community based occupational therapy
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• v.3 no.1
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• pp.67-75
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• 2013

Objective : The purpose of study was to visual scanning program on the effect of visual memory in stroke patients. Method : A single subject experimental research with ABA design was employed in this study. The experiment composed of 15 sessions in total: 5 sessions for baseline, 7 session for visual scanning program, and 3 sessions for the second baseline. Each session for intervention took 30 minutes daily. MVPT, CNT(visual span test, visual learning test) were used for assessment visual perception, visual memory. Result : After visual scanning program, changing faster processing time MVPT 5.5 seconds to 4.5 seconds. Also all itme raw score changes of CNT visual span test, visual learning test. Conclusion : Visual scanning program in stroke patients give a positive impact on the visual memory. To improve stroke patients' perception visual scanning program utilizing visual perception research as well as training programs for a variety of looks forward to being developed.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.72-82
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• 2011

This is an experimental research with the theoretical background of agenda setting effect and elaboration likelihood model studying 'whether visual cues such as imagery and subtitle of TV environmental news have effect on the viewers' perception?', 'whether visual cues such as imagery and subtitle of TV environmental news have differential effect on the viewers' perception, depending on the viewers' involvement in the environmental issue?'. This experimental research found that the more highly exposed subjects considers environment issue more important than the less exposed, during the process, visual cues such as imagery and subtitle in TV news have an effect on agenda setting. Futhermore visual cues such as imagery and subtitle have stronger effect on the perception of the less involved than that of the more highly involved as a unified peripheral cue. However the effect of environmental involvement as independent peripheral cue couldn't have meaningful statistical support. Despite the fact that many previous researchers have shown that verbal cues of TV news have effect on the perception of viewers, little attempt has been made to investigate effect of visual cues on the TV viewers' perception. Therefore, this research has an important implication as an early proof in a new stream of visual agenda setting and elaboration research.

• Proceedings of the IEEK Conference
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• 2002.07a
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• pp.702-705
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• 2002

This paper describes effects of visual information influencing sound localization in the peripheral visual Held under dynamic conditions. Presentation experiments of an audio-visual stimulus were carried out using a movie of a moving patrol car and its siren sound. The tallowing results were obtained: first, the sound image on the timing at the beginning of the presentation was more strongly captured by the visual image than that at the end, i.e., the "beginning effect" was occurred; second, in the peripheral regions, the "beginning effect" was strongly appeared in near the fixation point of eyes.

• Speech Sciences
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• v.12 no.4
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• pp.215-226
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• 2005

This study is an attempt to investigate effect of pitch treatment program using visual feedback for profound deaf adults. Dr. Speech program was applied as a training tool. The subjects of this study were 3 profound deaf adults. Speech samples for evaluation were vowel prolongations and connected speech. Analysis was performed under the principle of single subject research design. As results of this study, all subjects showed the treatment effects which were represented by lowering fundamental frequency and speaking fundamental frequency.

• Journal of Korean Institute of Industrial Engineers
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• v.42 no.6
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• pp.377-385
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• 2016

The previous Adaptive Control of Thought-Rational (ACT-R) cognitive architecture model has a limitation in that it cannot accurately predict human visual search strategy, because time effect, one of important human cognitive features, is not considered. Thus, the present study proposes ACT-R cognitive modeling that contains the impact of time using a revised utility system in the ACT-R model. Then, the validation of the model is performed by comparing results of the model with eye-tracking experimental data and SEEV-T (SEEV-Time; SEEV model which considers time effect) model in "Where's Wally" game. The results demonstrate that the model data fit fairly well with the eye-tracking data ($R^2=0.91$) and SEEV-T model ($R^2=0.93$). Therefore, the modeling method which considers time effect using a revised utility system should be used in predicting the human visual search paradigm when the available time is limited.