• Title/Summary/Keyword: Visual effect

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Study of Stripe Pattern Appeared in Apparel Design - Focusing on Western Women's Fashion after 20th Centuries - (의상(衣裳) 디자인의 줄무늬(Stripe Pattern) 연구(硏究) - 20세기(世紀) 이후(以後) 서양(西洋) 여성(女性) 패션을 중심(中心)으로 -)

  • Kim, Ju-Eun;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.6 no.4
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    • pp.99-112
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    • 2002
  • The purpose of this study is to find out various types of stripes pattern and to review its' design expression by analysing stripe pattern and visual effect appeared in western women's fashion after 20th centuries. As regards the visual effect of stripe pattern, on the basis of the stripe pattern's direction laid out, we made an investigation of it by classfying it into verticality, horizontality, slant line and mixture of them according to its' gap and thickness. Here are the 4 features of the stripe pattern appeared in modern fashions. The first, graphic variation based on diverse variation and reconstruction and combination between other motives is being onthe rise as a new expression. The second, colorful stripes of Missoni can be exanpled as the trend of diversification of color. The third, as regards the trend of mismatch in pattern, coordination through mismatch can produce experimental and post-modern image. The fourth, as for the expression of draping effect, we find that stripe pattern can maximaze visual effect through draping by inducing visual stimulus, as well as can express human body in a beautiful manner.

The Moderating Effect of Visual Cues in eWOM on the Relationship between Perceived Risk and Purchase Intention (위험지각과 소비자의 구매의도의 관계에 대한 온라인 구전정보의 시각적 단서의 조절효과)

  • Ahn, Sun Young;Hong, JungHwa
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.281-288
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    • 2018
  • The current study examined the moderating effect of visual cues in eWOM on the relationship between perceived risk and purchase intention. Specifically, the study tested the different directions of the moderating effect in positive and negative eWOM. Two studies from a 2 (perceived risk: high vs. low) by 2 (visual cue: presence vs. absence) experimental design were used with online subjects. Findings from study 1 (n=123) supported that visual cues in positive eWOM help to reduce the negative effect of perceived risk on purchase intention. However, study 2 (n=122) showed that visual cues in negative eWOM intensify the negative effect of perceived risk on purchase intention. The findings demonstrated that visual cues in eWOM influence consumers' decision under high risk conditions. We discussed findings of this study how visual cues in positive and negative eWOM can be strategically managed for new online sellers.

An study on the Effects of Visual and Aural Information on Environmental Sound Amenity Evaluation (시각 및 청각 정보가 환경음의 쾌적성 평가에 미치는 영향에 관한 연구)

  • Shin, Hoon;Baek, Kun-Jong;Song, Min-Jeong;Jang, Gil-Soo
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.17 no.9
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    • pp.813-818
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    • 2007
  • This study aims to know the effect of road traffic noise perception when the visual and aural information is added in a laboratory experiment. ME (magnitude estimation) and SD (semantic differential method) evaluation on the effect of visual and aural effect were carried out by 43 university students. As the result, up to 10 % of psychological reduction effect was shown under the 65 dB(A). As the noise level, it was analyzed that the vision affected about 7 dB(A) and sound affected 5 dB(A). However, if these two are given simultaneously, mainly sound affects to reduce the annoyance of noise and the vision next. Compared with the urban central circumstances, this effect (2 dB(A) under 65 dB(A) noise) was shown smaller than field test.

Effects of Emotion on Color Vividness of Visual Memory (감성이 시각적 이미지의 색감기억에 미치는 영향)

  • Jang, Phil-Sik
    • Journal of the Ergonomics Society of Korea
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    • v.30 no.1
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    • pp.221-227
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    • 2011
  • Objective: The aim of this study is to investigate the quantitative effects of various emotions and retention periods on the color vividness of visual memory. Background: Although numerous studies have focused on the effects of emotions on memory such as visual detail and vividness of emotional events compared to neutral events, the relationship between emotion and visual memory is ambiguous yet. Furthermore, there were few studies on the effect of emotion on vividness of visual memory. Method: A total of 68 subjects were participated in serial experiments proceed on online and the experiments had two phases: recognition phase and reproduction phase. The 15 photographs were used as visual stimuli and all experiments were conducted over the internet(experiment website) and the results were collected on the web database. Results: The retention period, sleep-arousal emotion and subjective saturation of visual stimuli had a significant effect on the color vividness of visual memory. Conclusion: The results suggested that the color of visual stimulus might be more vividly remembered when it is arousing, the subjective saturation is higher and the retention period is longer. Application: The findings of this study may help clarify the relationship between human emotions and visual memory.

The Study of Image Visual Effect by Mid-Aged Men's Suit Design (중년 남성 수트 디자인 요소에 따른 이미지의 시각적 효과에 관한 연구)

  • 박순천
    • The Research Journal of the Costume Culture
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    • v.10 no.6
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    • pp.697-708
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    • 2002
  • The purpose of this study deals with the profitable suit image design of middle-aged men by examining visual effects in physical design. The sample of this study is people who live in Kwangju, Korea and 20∼50age's men and women. And it is very variety in each population statistics factors the differences of physical design visual effect which considering the difference of sex and age, numbers of button, a figure and material pattern. The method of this study is experimentation. Accordingly, I used convenience sampling by considering sex and age distribution with the SPSS program for the data analysis. The difference of body design visual effect brought follow conclusion by demographics variability. The distinction of body design by sex and numbers of button, shoulders have similar differences only in men's group. The length has it both in man and woman's group. The dissimilarity of body design by age and the number of button, the shoulders have similar differences in 30 between 40 aged group and the abdomen has it in 30 aged group. The length has it in 20 between 40 and 50 aged group. In the three factors of body design by sex and shape either sex and pattern, both man and woman have similar differences by the pattern. Totally, number of button and pattern are very important clothes due to give an effect on whole visual effect man's suit. Also, these dues were felt differently by each types of body. Therefore, it is confirmed that the type of body is important that fluent to make people perceive.

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The Psychological Effect of Visual and Auditory Stimuli on the Road Traffic Noise (시청각 정보에 의한 도로교통소음의 심리적 저감효과)

  • Jang, Gil-Soo;Baek, Gun-Jong;Song, Min-Jeong;Shin, Hoon
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.1177-1182
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    • 2007
  • This study aims at identifying the effect of preferred visual and auditory stimuli on the road traffic noise perception through the series of psychoacoustic experiments. The first experiment was designed to find the addition effect of a sound reproducing system in a square where lay adjacent to roads with road traffic noise, provide appropriate music corresponding to the varying conditions of weather in the given space. In result, it was found that the rating around the square improved toward more positive adjectives. The second experiment was designed to assess the visual effect of twelve roadsides with different landscapes on the road traffic noise perception. As a result, approx. 3 to 5 dB(A) of psychological reduction was seen in places where natural landscape was preferred, compared to the others, although the noise levels were similar. The third experiment was designed to evaluate the effect of visual screen from adjacent roads on road traffic noise perception by means of ME method in a laboratory. In result, the effect of psychological reduction was observed at 65dB(A) or lower. Especially, complete screening from adjacent roads led to 5 to 10% of loudness reduction effect, compared to non-screening cases. Finally, the fourth experiment was designed to evaluate the effect of visual and auditory information with ME method and 7-point SD rating scale in a laboratory. In result, up to 10% of loudness reduction and about 2dB(A) of noise perceptional reduction were seen at 65dB(A) or lower.

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Effect of Rehabilitation Exercise and Neuromuscular Electrical Stimulation on a Visual Analysis Scale and on Functional Capacity Performed For 8-weeks in a Patient With Patellofemoral Pain Syndrome (무릎넙다리 동통증후군 환자의 8주간 재활운동과 신경근전기자극치료가 통증척도와 기능적 수행능력에 미치는 영향)

  • Han, Sang-Wan
    • Physical Therapy Korea
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    • v.11 no.3
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    • pp.33-42
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    • 2004
  • The purpose of this study was to assess the effect of rehabilitation exercise and neuromuscular electrical stimulation on a visual analysis scale and functional visual analysis scale regarding functional capacity. A total of 7 consecutive patients with the complaint of patellofemoral pain syndrome who received this diagnosis from a sports medicine physician were recruited to assess the effect of rehabilitation exercise and neuromuscular electrical stimulation (NMES) on Visual Analog Scale (VAS) and Functional Visual Analog Scale (FVAS), functional capacity patients with patellofemoral pain syndrome. The exercise rehabilitation consisted of a complex training program requiring five treatments a week for eight weeks. The training program consisted of four phases, and each lasted for two weeks. Statistical analyses were one-way ANOVA with repeated measures. The results were as follows: (1) There were significant differences in the VAS and FVAS during 8-weeks of rehabilitation exercise and neuromuscular electrical stimulation (p<.01). (2) There were no significant differences in the functional capacity during 8-weeks of rehabilitation exercise and neuromuscular electrical stimulation (p<.05). In conclusion, at the end of the eight weeks of this rehabilitation program and neuromuscular electrical stimulation, a significant reduction was found in VAS and FVAS, but there was no significant difference in functional capacity at the end of the treatment.

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Comparison between the Effect of Intermittent and Continuous Visual Feedback in Sway Balance Training with Normal Subjects (정상인에서 흔들림 균형 훈련시 간헐적인 방법과 지속적 방법에 의한 시각적 되먹임의 효과 비교)

  • Park, Joon-Young;Oh, Shin-Young;Jang, Jin-Ho
    • Physical Therapy Korea
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    • v.4 no.2
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    • pp.59-65
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    • 1997
  • To improve the effect of balance training, visual feedback is usually used. During the training process there are some factors which decrease the effect. Neurophysiologically, the main negative factor is thought to be synaptic fatigue which decreases the sensitivity of synapses. The purpose of this study was to find a more effective balance training method. In this study, a total of 60 normal subjects-19~30 years old young males and females(M=30, F=30)-participated, and they were randomized as A, B, and C group, each group containing 20 subjects. First, all groups had a pre-test of sway balance. One minute later, A group was trained in sway balance by continuous visual feedback for 2 minutes, B group by intermittent visual feedback which had 4 sessions of 30 seconds each and a one minute rest break. C group was not trained at all. All groups had a post-test. Only B group had improved balance compared with C group by ANOVA. On the other hand, intermittent visual feedback was more effective than continuous visual feedback in sway balance training with normal subjects.

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Objective quantification of the impact of blepharoplasty on the superior visual field

  • Kim, Hyodong;Lee, Sanghun;Son, Daegu;Yeo, Hyeonjung
    • Archives of Plastic Surgery
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    • v.49 no.1
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    • pp.19-24
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    • 2022
  • Background Blepharoplasty has both aesthetic and functional benefits in patients with pseudoptosis; however, previous studies could not demonstrate its beneficial effects quantitatively and objectively. The authors objectively analyzed the visual field before and after surgery and investigated whether measurements of the visual field can be applied as a suitable predictor of surgical outcomes. Methods In total, 18 eyelids in nine patients with pseudoptosis who had undergone simple skin excision blepharoplasty were evaluated prospectively from February to May 2016. The visual fields were analyzed preoperatively and 3 months postoperatively using the Goldmann kinetic perimetry test. The visual field test area was assessed using Adobe Photoshop. Results Blepharoplasty had an average 4.99-fold beneficial effect on the superior visual field. In particular, more improvement was seen in the superior temporal quadrant than in the nasal quadrant. No correlation was found between the preoperative margin-to-reflex distance 1 (MRD1) and the surgical outcome (P=0.119). However, there was a strong correlation between the preoperative superior visual field and the surgical outcome (P=0.001). Conclusions Using the Goldmann kinetic perimetry test, we objectively and quantitatively proved the beneficial effect of blepharoplasty on patients with pseudoptosis. Furthermore, we demonstrated that the preoperative visual field is a better preoperative surgical outcome predictive factor than the preoperative MRD1.

The Visual Effect Evaluation by Skirt Silhouette and Length, and Wearer's BMI Categories (BMI별 스커트 실루엣과 길이에 따른 시각적 효과 평가)

  • Li, Qi;Nam, Young-Ran;Kim, Dong-Eun
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.812-825
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    • 2020
  • This study compared and analyzed the interaction visual effect of skirt silhouettes and skirt length by body mass index. This study provides basic data for women in their 20s and 30s to choose suitable skirts for their image. Twelve skirts were made, consisting of two categories of body mass index, three types of skirt silhouette and two levels of skirt length. Men and women in their 20s and 30s evaluated the visual effects of the experimental skirts using a questionnaire. The interaction effect of the visual effect following the skirt's length and silhouette by body mass index were analyzed by three-way ANOVA. Overall, a shorter the body and lower body length resulted in better vertical effects in normal weight. In terms of horizontal effects, such as lower body thickness and full-body shape, the 40 cm skirt, 50 cm tight, and A-line skirt were generally shown as better images. Skirt length helped supplement body type rather than silhouette in the overweight section. When the length was 40 cm, three skirts showed a more positive image. This study provide results for women in their 20s and 30s to choose skirts that are suitable for their image.