• 제목/요약/키워드: Visual dominant elements

검색결과 18건 처리시간 0.019초

백화점의 비주얼마케팅을 위한 실내마감재연구 (A Study on the Interior finishing materials for Visual Marketing of Department Stores)

  • 김연아
    • 한국실내디자인학회논문집
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    • 제14권6호
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    • pp.132-139
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    • 2005
  • Selling Environment is very important space in this era of sensitive consumption, which facilitates direct contacts with consumers. Interests of consumers in the 21st centuries, lie in the higher quality of life, and they wart to create their own lifestyle through purchasing of goods in the marketing environment. A company can hold dominant position in the changing marketing environment, in case it differentiate with other competing companies and keep consistencies of identity. Finishing materials of interior design elements, play an important role in making a visual images of department stores, and the usage of finishing materials transfers the images of department store to consumers This study aims to introduce theoretical backgrounds of interior materials composition, which provides important tools for decision of images of department stores, and also aims to propose design guidelines for interior finishing materials as an elements of visual marketing, through the case studies of major department stores. Depending on these intentions, present conditions of interior finishing materials are analyzed, and a fundamental planning directions of interior materials are proposed, as the strategic elements of a department visual marketing.

GIS를 활용한 경관평가방법에 관한 연구 - 제주도를 중심으로- (A Study on the Method of the Landscape Evaluation by GIS; Focusing on the scene of Cheju Island)

  • 서주환;김상범
    • 한국조경학회지
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    • 제26권2호
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    • pp.62-72
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    • 1998
  • The purpose of this study is to suggest objective basic data for environmental resource planning through the evaluation of the visual quality by GIS. For this, Landscape information system have been made up of topographical and superficial information and landscape values of Cheju Island have been evaluated by using Grass 4.1, degree of visual preferences have been measured mainly by questionnaires and finally these data have been analyzed by using the correlation. Result of this study can be summarized as fellows, in the landscape value, remarkable views play a role as the dominant landscape information. Also, LCPs including various, successive view or a lot of visibility amount have high Landscape value. Therefore, it is important to management landscape which can preserve values of landscape elements through the creation of visibility area. In the visual preference, remarkable scenes play a part as a dominant factor. Also, LCPs including a wide field of vision or successive view have high visual preference. Therefore, it is proved that the visual preference is related to a field of vision and remarkable scenes. Finally, these data have been analyzed by using the regression, in order to verify the method. The result is that a R\sup 2\ is 0.715. It means that correlation is significant at the 0.01 level. In conclusion, the results of this study reveal that visual preference has been evaluated by aesthetic variables and landscape values have been evaluated by GIS. And visual preference and landscape values are closely correlated. In other words, it is possible to evaluate the aesthetic value by physical variable. The method of evaluationi is used in Cheju Island, and it will be possible to apply this method to other places. And this method can be applied to other places by special quality and landscape informatioin system, made up of landscape elements. Also, it will be possible to keep up management and applicatioin that is evaluated by GIS and computer program. Recently, there is a tendency tat visual and aesthetic approach, based on planners' experiences and intuitioin is gradually changed to the scientific approach, based on a objective data. Therefore, it is important that the measuring system is based on objective data which are concerned with a special quality of landscape. It is also significant that the environmental planning is based on a spatial image of physical environment and major landscape elements.

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뉴욕 소재 일식당의 레스토랑 토탈 코디네이션과 전통성 표현 방법에 관한 연구 (A study on the Restaurant Total Coordination and Traditionality Expression Method of Japanese Restaurant in New york)

  • 이지현;오혜경
    • 한국실내디자인학회논문집
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    • 제19권5호
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    • pp.140-147
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    • 2010
  • The objectives of this study are, first to define the concept of restaurant total coordination and establish its components as a design strategy for planning and managing all elements comprising a restaurant, and second, to survey the total coordination of Japanese restaurants in foreign countries and examine how traditionality, which is an element for globalizing Japanese restaurants, is expressed. This study was conducted through literature review for defining the concept of restaurant total coordination and extracting its components and a field survey for analyzing the current state of restaurant total coordination and traditionality expression methods. The results of this study are as follows. First, Japanese restaurants categorized into Type A with relatively high traditionality expression(3.3 or higher) were 25% of the surveyed restaurants. These restaurants showed the traditional characteristics of Japanese style as they are without contemporary adaptation for all components of restaurant. Second, 41.7% of the restaurants were categorized into Type B with traditionality expression between 1.7 and 3.3. They were mostly popular casual restaurants at which people can enjoy Japanese food comfortably. In visual and spatial design elements, traditional and contemporary styles appeared in the equal percentage, and decoration, table setting and food design were styled according to Japanese traditions. Third, 4 cases(33.3%) were categorized into Type C with traditionality expression below 1.7. Because they were fine dining restaurants that sold high priced dishes, formality and consistency were also high. Through all design elements including visual, spatial, table setting and food design elements, elegant and simple contemporary images were dominant. The results of this study will be used as basic materials to establish the concept of total coordination that views the visual, spatial, table setting and food design elements comprising a restaurant, which were approached separately in previous studies on restaurants, together from the viewpoint of integrative deigns, and to make design strategies for globalizing Korean restaurants based on Japanese restaurant cases.

시각예술에 있어서 숭고(the sublime)의 문제 : 리오타르의 포스트모던 숭고론을 중심으로 (A Study on the Problem of the Sublime in the Visual Arts - J.-F. Lyotard's Theory on the Postmodern Sublime -)

  • 박남희
    • 조형예술학연구
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    • 제3권
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    • pp.178-224
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    • 2001
  • This thesis aims to suggest the notion of the sublime as one of the common elements of contemporary plastic arts, as a new key for the reading of our visual environment. The concept of sublimity has been one of important categories in traditional aesthetics since the eighteenth century; beyond the domain of this tradition, however, it is rigorously investigated in sociology, literary criticism, visual art theory and post-structuralist philosophy, especially the investigation of post-modern conditions by Jean-Fran cois Lyotard. Jean-Fran cois Lyotard defines sublimity as the elemental feature of the late twentieth century visual arts based on post-structuralism and suggests the feeling of the sublime as dominant sensibility in post-modern society. According to Lyotard, the sublime is a contradictory feeling of pleasure mixed with suffering as in the theory of experimental avant-gardes; the post-modern sublimity is the feeling of suffering or agony when we feel in confronting the new and the unknown. The investigation of the sublime based on Lyotard's perspectives, therefore, is meaningful in decoding contemporary visual arts. This investigation, therefore, mainly deals with the post-modern concept of the sublime and contemporary visual arts viewed in the sublime.

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우리나라 산림군집의 경관구조 특성기반 숲정원 모델의 개발 (Development of Forest Garden Model Based on Structural Characteristics of Forest Community in Korea)

  • 전승훈;차윤정;박상길;배준규;이경미
    • Ecology and Resilient Infrastructure
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    • 제10권4호
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    • pp.237-249
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    • 2023
  • 본 연구는 우리나라 고유의 기후와 식생, 그리고 숲의 경관생태적 특성을 기반으로 새로운 식재경관 중심의 정원화 모형을 정립하기 위해 수행되었다. 또한 산림군집의 경관 특성을 기존의 정원 식재유형과의 통합적 접근을 통해 보다 혁신적인 숲정원 모델을 개발하고자 하였다. 일차적으로 우리나라 주요 산림 식생군집을 구성하는 핵심 경관요소를 도출하고, 군집구조의 수직적인 층위와 수평적인 분포양상에 대해 우점종과 표징종 및 식별종 등 진단종과 이들의 성상 및 우점도-군집도를 분석·평가하였다. 이를 기준으로 시각적 우세요소에 따라 주 경관, 부 경관, 세부 경관으로 계층화하여 표준화된 식생경관의 구조와 형식을 개발하였다. 또한 이를 우리나라 온대중북부지역의 대표 식생군락인 낙엽활엽수림을 대상으로 미술사적인 차용의 개념과 범위를 적용하여 숲정원 모델로의 적용성을 검토하였다. 아울러 숲정원의 개념정의 및 유형화, 그리고 숲 식생의 전략적인 접근을 토대로한 통합적인 숲정원 모델을 제안하였다.

패션감성의 측정도구 개발에 관한 연구(제1보) (A Study on the Development of Fashion Sensibility)

  • 이경희
    • 한국의류학회지
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    • 제25권3호
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    • pp.537-547
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    • 2001
  • The purpose of this study was to develop the measurement of the fashion sensibility. The stimulus were 91 photos selected in fashion magazines and had dominant visual power under detail, color, texture and pattern in the elements of fashion design. The semantic differential scale was constructed bipolar 25 pairs. The obtained data were analyzed by cluster analysis, factor analysis, ANOVA and t-test. The results were as follows; 1. The hierarchical structure was combined a natural and interesting, sensitive and lovely fashion sensibility. 2. The constructing factors of fashion sensibility were found out as aesthetic value, maturity, character and femininity·masculinity.(total variance: 55.7%) 3. Fashion sensibility by elements of fashion design was significantly different regarding all factors. 4. Fashion sensibility by demographic variables sex, age, marriage, education, occupation and expenditure was significantly different regarding partial factors.

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안경원 브랜드의 디자인아이덴티티에 관한 연구 (A Study on the Design Identity of Optical Shop Brands)

  • 홍성일;손정식
    • 한국안광학회지
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    • 제19권4호
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    • pp.435-443
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    • 2014
  • 목적: 안경원 브랜드의 디자인아이덴티티 시각 요소들의 분석을 통해 안경원의 브랜드 디자인 개발에 필요한 객관적인 자료로 활용하고자 하였다. 방법: 안경원의 브랜드 디자인아이덴티티 개념을 살펴보고 국내 프랜차이즈 안경원의 상징물, 심벌마크의 형태와 로고타입의 표현 스타일, 색상 활용도, 캐릭터 사용 여부 등을 중심으로 브랜드 디자인아이덴티티의 시각 요소들을 분석하였다. 결과: 안경과 눈, 얼굴과 홍채 같은 안경과 관련된 직접적인 상징물이 많았고 글자와 도형도 나타났다. 심벌 유형으로는 대부분이 구상형과 워드마크 형태의 디자인이 많았고 워드마크형에는 국문보다 영문이 많이 사용되었다. 로고타입 형식은 고딕체 형식이 주류를 이루었고 획의 굵기는 보통과 두꺼운 볼드체가 고루 사용되는 것으로 나타났다. 안경원 브랜드 디자인에서 가장 많이 사용되고 있는 색상 도수는 2도 조합 사용이 대부분이었고 색상 사용 빈도로는 검정과 빨강이 많았는데 심벌이나 로고타입의 전용 색상에는 검정과 함께 주황도 많이 나타났다. 캐릭터는 일부 안경원에서만 사용하고 있고 대부분 동물 소재로 표현은 만화와 그래픽 형식이었다. 결론: 상징물, 심벌마크와 로고타입, 색상, 캐릭터는 브랜드 디자인아이덴티티 기본 개발 시스템이다. 안경원 브랜드의 중요한 시각적 구성요소로 상호간 일관성이 있으면서 기능과 역할을 분명히 할 수 있는 체계적인 디자인이 되어야 한다.

라슬로 모호이-나쥬의 "일반 기초요소론"에 관한 연구 (A Study on the "allgemeine Elementenlehre" of $L\'{a}szl\'{o}$ Moholy-Nagy)

  • 이란표
    • 한국실내디자인학회논문집
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    • 제16권6호
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    • pp.56-64
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    • 2007
  • This study is purposed to explicate the idea of 'the general design' for the construction of the construction of space of $L\'{a}szl\'{o}$ Moholy-Nagy who has stood against the traditional value system and made an attempt to create a new space-form language. On the basis of unification of perception and reality Moholy-Nagy intended to regenerate the essential aspects of life through an art by bestowing art with an aesthetic foundation and also expanding the art world into the living area. 'The Allgemeine Elementenlehre(the general theory of elements)' of Moholy-Nagy that is distanced from the visual perception as the dominant sense which is based on the principle of representation and imitation, and emphasized on the complicated relationship between the various senses including the tactile sense, offers a pedagogical basis for the space design that is indispensable for the plastic thinking and practice. At the same time it indicates an access route to the primary nature through the spatial construction of the prime elements of nature and man To explicate his idea toward the general theory of design of space, it will be tried first of all to clarify the core points of the empirio-criticism and the constructivism as the theoretical backgrounds of Moholy-Nagy. And then on the basis of these theoretical backgrounds will be analyzed the system and the contents of 'the allgemeine Elementenlehre' as the general space design theory and also the general space design pedagogy.

New Distortion Measure for Vector Quantization of Image

  • Lee, Kyeong-Hwan;Park, Jung-Hyun;Jung, Tae-Yeon;Kim, Duk-Gyoo
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2000년도 ITC-CSCC -1
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    • pp.54-57
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    • 2000
  • In vector quantization (VQ), mean squared difference (MSD) is a widely used distance measure between vectors. But the distance between the means of each vector elements appears as a dominant quantity in MSD. In the case of image vectors, the coincidence of edge patterns is also important when the human visual system (HVS) is considered. Therefore, we propose a new distance measure that uses the variance of differences to encode vectors and to design codebooks. It can choose more proper codewords to reduce edge degradations and make a useful codebook, which has lots of various edge codewords in place of redundant shades.

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대학교 본관 파사드에 나타난 연대별 디자인 표현 특성 (A Study on the Periodic Characteristics of Design Expression in the Facade of the Main Adminstration Building in University)

  • 서희숙
    • 한국실내디자인학회논문집
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    • 제19권4호
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    • pp.11-21
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    • 2010
  • The purpose of this study is to examine the design characteristic of the facade of the main adminstration building in university. The main administration building which is a basic of educational facilities has various administration setups, such as the register's office, the student affairs section, the planing department, the general affair's office and so on. This building performs academic, administration, facilities management, and admissions service. Also, the building has an ideological, historical, and symbolic image, having an organic relationships with the other educational facilities. This study choose one hundred seven universities, except universities that does not provide information easily and the second campus which does not have the main administration building, as the subjects of the study. The analysis is derived from the design elements applied to facade design of the main administration building and this is divided into design principles(balance symmetry, contrast, rhythm), the formal composition(geometrical, linear), and the style of architecture(classical architecture and modern architecture). The results of the research are summarized as follows: The design characteristic of the facade of the main adminstration building in university has chronologically changed. First of all, in the 1940's, symmetry emphasized on the center of building, superimposition, division, pediment, and arch were marked. Then, superimposition was prominent in the 1950's and symmetry emphasized on the center of building was shown in the 1960s again. Flat roof was in the 1970's, 1990s and 2000's. Finally, pediment was dominant in the 1980's. The design elements of the main administration building can be samples of chronological styles of architecture. Facade design, with proper design of the past and recent times, includes the meaning that achieve the great purpose of the university by emphasizing visual images.