• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.132-139
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• 2005

Selling Environment is very important space in this era of sensitive consumption, which facilitates direct contacts with consumers. Interests of consumers in the 21st centuries, lie in the higher quality of life, and they wart to create their own lifestyle through purchasing of goods in the marketing environment. A company can hold dominant position in the changing marketing environment, in case it differentiate with other competing companies and keep consistencies of identity. Finishing materials of interior design elements, play an important role in making a visual images of department stores, and the usage of finishing materials transfers the images of department store to consumers This study aims to introduce theoretical backgrounds of interior materials composition, which provides important tools for decision of images of department stores, and also aims to propose design guidelines for interior finishing materials as an elements of visual marketing, through the case studies of major department stores. Depending on these intentions, present conditions of interior finishing materials are analyzed, and a fundamental planning directions of interior materials are proposed, as the strategic elements of a department visual marketing.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.2
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• pp.62-72
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• 1998

The purpose of this study is to suggest objective basic data for environmental resource planning through the evaluation of the visual quality by GIS. For this, Landscape information system have been made up of topographical and superficial information and landscape values of Cheju Island have been evaluated by using Grass 4.1, degree of visual preferences have been measured mainly by questionnaires and finally these data have been analyzed by using the correlation. Result of this study can be summarized as fellows, in the landscape value, remarkable views play a role as the dominant landscape information. Also, LCPs including various, successive view or a lot of visibility amount have high Landscape value. Therefore, it is important to management landscape which can preserve values of landscape elements through the creation of visibility area. In the visual preference, remarkable scenes play a part as a dominant factor. Also, LCPs including a wide field of vision or successive view have high visual preference. Therefore, it is proved that the visual preference is related to a field of vision and remarkable scenes. Finally, these data have been analyzed by using the regression, in order to verify the method. The result is that a R\sup 2\ is 0.715. It means that correlation is significant at the 0.01 level. In conclusion, the results of this study reveal that visual preference has been evaluated by aesthetic variables and landscape values have been evaluated by GIS. And visual preference and landscape values are closely correlated. In other words, it is possible to evaluate the aesthetic value by physical variable. The method of evaluationi is used in Cheju Island, and it will be possible to apply this method to other places. And this method can be applied to other places by special quality and landscape informatioin system, made up of landscape elements. Also, it will be possible to keep up management and applicatioin that is evaluated by GIS and computer program. Recently, there is a tendency tat visual and aesthetic approach, based on planners' experiences and intuitioin is gradually changed to the scientific approach, based on a objective data. Therefore, it is important that the measuring system is based on objective data which are concerned with a special quality of landscape. It is also significant that the environmental planning is based on a spatial image of physical environment and major landscape elements.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.140-147
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• 2010

The objectives of this study are, first to define the concept of restaurant total coordination and establish its components as a design strategy for planning and managing all elements comprising a restaurant, and second, to survey the total coordination of Japanese restaurants in foreign countries and examine how traditionality, which is an element for globalizing Japanese restaurants, is expressed. This study was conducted through literature review for defining the concept of restaurant total coordination and extracting its components and a field survey for analyzing the current state of restaurant total coordination and traditionality expression methods. The results of this study are as follows. First, Japanese restaurants categorized into Type A with relatively high traditionality expression(3.3 or higher) were 25% of the surveyed restaurants. These restaurants showed the traditional characteristics of Japanese style as they are without contemporary adaptation for all components of restaurant. Second, 41.7% of the restaurants were categorized into Type B with traditionality expression between 1.7 and 3.3. They were mostly popular casual restaurants at which people can enjoy Japanese food comfortably. In visual and spatial design elements, traditional and contemporary styles appeared in the equal percentage, and decoration, table setting and food design were styled according to Japanese traditions. Third, 4 cases(33.3%) were categorized into Type C with traditionality expression below 1.7. Because they were fine dining restaurants that sold high priced dishes, formality and consistency were also high. Through all design elements including visual, spatial, table setting and food design elements, elegant and simple contemporary images were dominant. The results of this study will be used as basic materials to establish the concept of total coordination that views the visual, spatial, table setting and food design elements comprising a restaurant, which were approached separately in previous studies on restaurants, together from the viewpoint of integrative deigns, and to make design strategies for globalizing Korean restaurants based on Japanese restaurant cases.

• Journal of Science of Art and Design
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• v.3
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• pp.178-224
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• 2001

This thesis aims to suggest the notion of the sublime as one of the common elements of contemporary plastic arts, as a new key for the reading of our visual environment. The concept of sublimity has been one of important categories in traditional aesthetics since the eighteenth century; beyond the domain of this tradition, however, it is rigorously investigated in sociology, literary criticism, visual art theory and post-structuralist philosophy, especially the investigation of post-modern conditions by Jean-Fran cois Lyotard. Jean-Fran cois Lyotard defines sublimity as the elemental feature of the late twentieth century visual arts based on post-structuralism and suggests the feeling of the sublime as dominant sensibility in post-modern society. According to Lyotard, the sublime is a contradictory feeling of pleasure mixed with suffering as in the theory of experimental avant-gardes; the post-modern sublimity is the feeling of suffering or agony when we feel in confronting the new and the unknown. The investigation of the sublime based on Lyotard's perspectives, therefore, is meaningful in decoding contemporary visual arts. This investigation, therefore, mainly deals with the post-modern concept of the sublime and contemporary visual arts viewed in the sublime.

• Ecology and Resilient Infrastructure
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• v.10 no.4
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• pp.237-249
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• 2023

This study was carried to establish a new landscape-oriented gardening model based on climate, vegetation, and forest landscape characteristics. In addition, innovative forest garden models were suggested through an integrated approach to the ecological characteristics of forest vegetation communities and existing garden planting types. For the study, the key landscape elements that make up the main forest vegetation community were identified. And the vertical layers and horizontal distribution patterns of the community structure were typified by diagnostic species and their growth forms & habits such as dominant species, character species, and differential species, and degree of dominance-sociability. Based on this, a standardized vegetation structure and formation was developed by stratifying the landscape into main features, minor features, and detailed features according to visual dominant elements. Also, the applicability of the forest garden model was examined by applying the concept of borrowing landscape to representative deciduous broadleaf forests in the temperate northern region of Korea. Additionally, an integrated forest garden models based on the conceptual definition and typology of forest gardens, and a strategic approach to forest vegetation were proposed

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.537-547
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• 2001

The purpose of this study was to develop the measurement of the fashion sensibility. The stimulus were 91 photos selected in fashion magazines and had dominant visual power under detail, color, texture and pattern in the elements of fashion design. The semantic differential scale was constructed bipolar 25 pairs. The obtained data were analyzed by cluster analysis, factor analysis, ANOVA and t-test. The results were as follows; 1. The hierarchical structure was combined a natural and interesting, sensitive and lovely fashion sensibility. 2. The constructing factors of fashion sensibility were found out as aesthetic value, maturity, character and femininity·masculinity.(total variance: 55.7%) 3. Fashion sensibility by elements of fashion design was significantly different regarding all factors. 4. Fashion sensibility by demographic variables sex, age, marriage, education, occupation and expenditure was significantly different regarding partial factors.

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.4
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• pp.435-443
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• 2014

Purpose: The purpose of this study was to analyze the design identity visual elements of optical shop brand$\underline{s}$ in order to provide objective data necessary for optical shop brands' design development. Methods: This study examined the design identity concept of the optical shop brands and analyzed visual elements of brand design identity with a focus on the symbols of domestic franchise optical shops, type of a symbol mark, representation style of logo type, color usage, use or non-use of character, etc. Results: Many symbols were directly associated with the eyeglasses, such as eyeglasses and eyes, face and iris. Along with that, letters or figures were also observed. For the type of symbol, most types were found to have the designs that took spherical and word mark shapes. Particularly, the word mark type had English words more often than Korean words. For logo types, the gothic format was dominant. In relation to the thickness of letter, thick boldface type was commonly used. The combination of 2 degrees was the color frequency used most often in the optical shop brand design. For the frequency of color usage, black and red colors were used most often. Particularly, the orange color, as well as the black color, was also often used for the main color of symbols or logo types. Meanwhile, the characters were used only in some optical shop. Most characters were animals and expressed in the cartoon and graphical forms. Conclusions: Typifier, symbol mark, logo type, color, and character are the elements forming the basic development system for brand design identity. Systematic design is needed which clearly ensures the function and role along with the mutual consistency as a important visual component of the optical shop brand.

• Korean Institute of Interior Design Journal
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• v.16 no.6
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• pp.56-64
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• 2007

This study is purposed to explicate the idea of 'the general design' for the construction of the construction of space of $L\'{a}szl\'{o}$ Moholy-Nagy who has stood against the traditional value system and made an attempt to create a new space-form language. On the basis of unification of perception and reality Moholy-Nagy intended to regenerate the essential aspects of life through an art by bestowing art with an aesthetic foundation and also expanding the art world into the living area. 'The Allgemeine Elementenlehre(the general theory of elements)' of Moholy-Nagy that is distanced from the visual perception as the dominant sense which is based on the principle of representation and imitation, and emphasized on the complicated relationship between the various senses including the tactile sense, offers a pedagogical basis for the space design that is indispensable for the plastic thinking and practice. At the same time it indicates an access route to the primary nature through the spatial construction of the prime elements of nature and man To explicate his idea toward the general theory of design of space, it will be tried first of all to clarify the core points of the empirio-criticism and the constructivism as the theoretical backgrounds of Moholy-Nagy. And then on the basis of these theoretical backgrounds will be analyzed the system and the contents of 'the allgemeine Elementenlehre' as the general space design theory and also the general space design pedagogy.

• Proceedings of the IEEK Conference
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• 2000.07a
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• pp.54-57
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• 2000

In vector quantization (VQ), mean squared difference (MSD) is a widely used distance measure between vectors. But the distance between the means of each vector elements appears as a dominant quantity in MSD. In the case of image vectors, the coincidence of edge patterns is also important when the human visual system (HVS) is considered. Therefore, we propose a new distance measure that uses the variance of differences to encode vectors and to design codebooks. It can choose more proper codewords to reduce edge degradations and make a useful codebook, which has lots of various edge codewords in place of redundant shades.

• Korean Institute of Interior Design Journal
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• v.19 no.4
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• pp.11-21
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• 2010

The purpose of this study is to examine the design characteristic of the facade of the main adminstration building in university. The main administration building which is a basic of educational facilities has various administration setups, such as the register's office, the student affairs section, the planing department, the general affair's office and so on. This building performs academic, administration, facilities management, and admissions service. Also, the building has an ideological, historical, and symbolic image, having an organic relationships with the other educational facilities. This study choose one hundred seven universities, except universities that does not provide information easily and the second campus which does not have the main administration building, as the subjects of the study. The analysis is derived from the design elements applied to facade design of the main administration building and this is divided into design principles(balance symmetry, contrast, rhythm), the formal composition(geometrical, linear), and the style of architecture(classical architecture and modern architecture). The results of the research are summarized as follows: The design characteristic of the facade of the main adminstration building in university has chronologically changed. First of all, in the 1940's, symmetry emphasized on the center of building, superimposition, division, pediment, and arch were marked. Then, superimposition was prominent in the 1950's and symmetry emphasized on the center of building was shown in the 1960s again. Flat roof was in the 1970's, 1990s and 2000's. Finally, pediment was dominant in the 1980's. The design elements of the main administration building can be samples of chronological styles of architecture. Facade design, with proper design of the past and recent times, includes the meaning that achieve the great purpose of the university by emphasizing visual images.