• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.34-35
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• 1999

컴퓨터 기술을 활용한 하이테크 제품의 도래는 생활에 많은 편리함을 안겨 주었지만, 제품을 조작하는 사용자들에게 '사용의 어려움'이라는 새로운 문제를 초래하게 되었다. 과거의 많은 사용자들은 제품의 구성들을 단지 봄으로써 그것이 어떻게 작동할 것이라는 것을 인지할 수 있었지만, 현재에 많은 하이테크 제품의 작동 부분들은 그 기능들이 제품 내부의 마이크로칩 속에 내장됨으로서 형태만으로 그 기능들의 용도를 이해하기란 매우 어려운 문제가 되었다.(중략)

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.633-638
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• 2006

We investigated the importance and efficiency of active and passive exploration on the recognition of objects in a variety of virtual environments (VEs). In this study, 54 participants (19 males and 35 females) were randomly allocated into one of two navigation conditions (active and passive navigation). The 3D visual display was presented through HMD and participants used joysticks to navigate VEs. The VEs consisted of exploring four rooms (library, office, lounge, and conference room), each of which had 15 objects. 'Active navigation' was performed by allowing participants to self-pace and control their own navigation within a predetermined time limitation for each room. 'Passive navigation' was conducted by forced navigation of the four rooms in random order. Total navigation duration and objects for both navigations were identical. After navigating VEs, participants were asked to recognize the objects that had been in the four rooms. Recognition for objects was measured by response time and the percentage of correct, false, hit, and miss responses. Those in the active navigation condition had a significantly higher percentage of hit responses (t (52) = 4.000 p < 0.01), and a significantly lower percentage of miss responses (t (52) = -3.763, p < 0.01) in object recognition than those in the passive condition. These results suggest that active navigation plays an important role in spatial cognition as well as providing a better explanation about the efficiency of learning in a 3D-based program.

• Science of Emotion and Sensibility
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• v.10 no.4
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• pp.539-554
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• 2007

Pilots of large airplanes have to land their airplanes with insufficient visual information because of high approach speed, high vertical velocity and high location or altitude of the cockpits from the runway intending to touch down. This study verifies that, due to the insufficient information, large airplane pilots can't exactly perceive height of their airplanes during the flare. Study 1 explored whether it's possible for the pilots to accurately perceive height with the static visual cues only. We showed them pictures of the runway taken from the pilot's pionts of view and asked them to assess the height of the airplanes. They determined exact height of the airplanes at the height of 85 feet, but they could not, at lower than 55 feet which is the flare preparation altitude. Study 2 explored whether it's possible for the pilots to accurately perceive height when dynamic cues were added to the static visual cues. We showed them videos of the runway taken from the pilot's pionts of view. With more cues they determined exact height of the airplanes at the height of 50 feet, but they could not, at the altitude of lower than 30 feet which is the flare altitude. As experience is believed to be a major factor which affects interpretation of the visual cues, we compared the accuracy of the assessment of the experienced captions and that of the in-experienced first officers. We found there was no significant difference between them.

• Science of Emotion and Sensibility
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• v.10 no.4
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• pp.603-611
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• 2007

Initially, this study was to develop reliable and effective alcohol-associated visual cues. Alcoholic picture cues were chosen from the Normative Appetitive Picture System (NAPS). Additional images consisted of Korean beer and mild liquor was pre-tested to select the pictures that would induce craving most intensely. The images that recorded the highest scores on a scale were chosen through the pre-test. And then, the reliability and validity were examined for the selected alcohol cues from NAPS and pre-test via another psychometric test. Secondly, the study was to investigate differences in craving between subjects with alcohol use disorders (AUDs) and non-alcoholic control subjects when exposed to the alcohol visual cues. Alcohol abusers with AUD (n=9) and demographically similar non-abusers (n=9) participated in this study. After given 5cc of alcohol, subjects were exposed to different types of stimuli (i.e., alcohol, nonalcoholic beverage, and visual control pictures and one rest (cross-hair)). Craving levels were rated through self-report on a Likert scale immediately after the presentation of visual cues. Results showed statistically significant differences between the AUD group and the control group in the Obsessive Compulsive Drinking Scale (OCDS) scores, pre-sip and post-sip alcohol craving. Also, the AUD group showed significantly a higher level of craving during alcohol cues compared to the control group. In conclusion, alcohol craving induced by alcohol cues among subjects with AUD was found to be different from that of non-abusers.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.163-171
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• 2023

A blind box is a kind of sales method in that you can only get the product information by opening the package. In 2019, blind box products began to grow rapidly in the Chinese market, and gradually formed a special "blind box economy". The particularity of blind box products is that driven by consumers' curiosity, consumers' purchasing behavior can be directly induced by the visual and tactile perception of commodity packaging. Therefore, it is necessary to explore the psychological needs of consumers and master the blind box packaging design elements under the influence of consumer psychology. This paper takes figurine blind box packaging elements as the research scope and Chinese blind box consumers as the research object. Through market research and literature study, We are designed to conduct a questionnaire survey and SPSS empirical study to find out the differences in the preferences of different consumer temperament types for blind box packaging, taking the characteristics of blind box products and consumer psychology as the relevant theoretical background. The research results show that among the blind box consumers, choleric type consumers predominate, the color of the blind box packaging presents red, orange, and yellow preference, and the material presents metal, and plastic preference. The shape of the blind box shows a preference for special shape.

• Journal of Fashion Business
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• v.14 no.5
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• pp.35-48
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• 2010

As measuring visual behavior by utilize eye-tracker, this study examines whether consumer concentrates on visual attention with certain object and measures visual behavior with fixation number, fixation duration, the first fixation, which are visual attention pattern of consumer about Mannequin, hanger, shelve as props of display advertising effect on clothing store. It has experimental purpose to recognize relationships in terms of regardless, appropriateness, purchase intention. During display of clothing store, first experimental consequence to measure visual behavior on consumer did appear to allocate more cautions than other props. Second, in terms of relationships with regardless, appropriateness, purchase intention from consumer, each fixation pattern about consumer's fixation number, fixation duration, the first fixation was confirmed that there is meaningful correlation with each other. Accordingly, as advertising effect of mannequin makes consumer to concentrate more visually cautious, it is translated that high favor about display product with mannequin has positive role on purchase intention. Also, there is a purpose that higher feasibility on study result provides practical point on clothing store's display marketing strategy of corporation.

• Journal of Science of Art and Design
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• v.5
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• pp.5-34
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• 2003

This study aims at the observation of some analytical levels-especially those of syntactico-semantical- of the visual expressions in general. As far as the syntactical parts are concerned, there were two steps to be approached. One is to select the paradigms according to the Saussure-Hambidgean suggestions, the other to derive syntagmas from what is called the 'chaos-system', one of nonlinear dynamics. In result, paradigms could be acquired 5 sorts with its so many varieties, as visual templates(VT), supplemented by their reciprocals(R) and complements(CLE), and syntagmas five orbits from each constant c=0 to c=10. In additional, in connection with semantic parts, the study introduced a Gremasian model of discourses and narratives for the interpretation of signifiers. By this, we could cover the conjunctive relationships(+) and the disjunctive(-) of the whole structure of visual expression. Finally, we certified that the above could be fully approved in terms of recent worldly cognitive scientic psychological discoveries.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.477-488
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• 2012

The effort of implementing realistic 3-D depth on 2-D images has been continued persistently with a theoretical understanding of depth perception and its related technical development. The present article briefly reviews a number of popular stereoscopes for studying stereoscopic depth perception according to their implementation principles, and introduces a behavioral experiment as a technical example in which the active-shutter glasses were used. In the present study, participants were tested for their visual memory against perceived depth among a set of items. The depth of the memory and test items was manipulated to be 1) monocular, 2) binocular, or 3) both-monocular-and-binocular respectively. The memory performance was worst in the binocular-depth condition, and best however in the both-monocular-and-binocular condition. These results indicate that visual memory may benefit more from monocular depth than stereoscopic depth, and further suggest that the storage of depth information into visual memory would require both binocular and monocular information for its optimal memory performance.

• Korean Journal of Cognitive Science
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• v.27 no.2
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• pp.325-353
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• 2016

The visual span refers to the number of letters that can be accurately recognized without moving one's eyes. The size of the visual span is affected by sensory factors such as perimetric complexity, crowding, and mislocation of letters. Korean Hangul utilizes rather unique alphabetic-syllabary writing system, quite different from English and Chinese writing systems. Due to this combinatorial nature of the script, the visual span for Hangul characters can also be affected by the letter type (e.g., CV vs CVCC). The present study examined the effect of syllable complexity on the visual span for Hangul by comparing letter recognition accuracy across four letter type conditions (C only, CV, CVC, and CVCC). We also aimed to determine the meaningful letter type(s) that is associated with differences in reading abilities in Korean. Using a trigram presentation method, we found that overall recognition accuracy declined as syllable complexity increased. However, the visual span for CVC type was greater than that for CV type, suggesting that the effect is not necessarily linear, and that there might be other factors affecting the visual span for these types of letters. C and CV type showed fairly strong positive correlations with reading comprehension, suggesting that these might be the meaningful units for measuring visual span in relating to reading abilities.

• Journal of the Ergonomics Society of Korea
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• v.29 no.5
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• pp.783-788
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• 2010

This study was to examine to the CNS(Central Nervous System) responses of elderly drivers at the green, yellow, and red signal types. To examine this result, the older adults over age 65 who has more than 5 years of driving experience participated this experiment. In addition, we used audio-visual film clips as the stimulus than driving simulator, because the CNS reponses are sensitive to movement such as steering wheel. While subjects were watching one car's driving among green, yellow, or red signal types at the intersection, we measured their EEG(electroencephalogram) using monopolar electrodes from Fz, Cz and Pz sites. As a result, relative sizes of beta waves were changed due to the signal type conditions, and pre- and post-time of entering the intersection at the measured sites, separately. It suggests that the elderly drivers' CNS responses were different by the signal types.