• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.4
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• pp.19-27
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• 2002

When we research a landscape or make a Landscape Impact Assessment, we use the image of a specific season like summer or fall. Since there are four distinct seasons, each with a different landscape, researchers need to understand viewers′visual preferences for individual seasonal landscapes. The purpose of this study is to investigate viewers′visual preferences according to seasonal change and the respondent′s age, gender and profession. In this research, the independent variable is season: suing, summer, fall, winter and snowy winter. Three landscape types used in the experiment: forest, street and agriculture. Each landscape type has two sites for reliability. The assessment media for this research are pictures featuring landscapes taken in each of the four seasons. The study used the "paired comparison" method for taking the score of visual preference. The results of this study are as follows: 1. The summer landscape has the highest visual preference score. However, spring and fall landscapes should also be considered for visual landscape evaluation. 2. The visual preference of winter landscape covered with snow is very high, but since snow is temporal and irregular, it is difficult to consider this factor for visual landscape evaluation. 3. The visual preference score of winter is the lowest of four seasons. The attractive factors of spring are flowers, summer is greenery and fall is autumnal tints. But these are not present in winter. 4. The result of visual preferences according to age groups, gender and profession have no serious differences. 5. Visual preference to scenery of 4 seasons by age group was not different from general preference and thus was concluded to have no connection with age. 6. As a result from the research of visual preference to scenery of 4 seasons by sex, women were shown to like snow-scene more than men. This study presents an indication of general preferences of seasonal landscapes. It is expected that more advanced study will proceed after this one.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.3
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• pp.199-209
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• 1997

The purpose of this study is to find major factors which are influential in visual preferences of pergolas and shelters. 33 pergolas and shelters were selected for the study by slides test method. Major findings of this study are summarized as follows. 1. In the degree of visual preferences, pergolas and shelters which are traditional Korean ones in harmony with surrounding environment, and provide sculptural effects, unique images and shade, obtain relatively high scores. 2. The result of factor analysis showed that [dimensions] of visual preferences factors for pergolas and shelters were composition and use and place. 3. The result of regression analysis indicated that the best predictors of visual preferences for pergolas and shelters were atmosphere, aesthetics of form, harmony with surroundings, unique image etc.

• Korean Institute of Interior Design Journal
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• v.25 no.3
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• pp.60-69
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• 2016

This experimental study measures the emotional and physiological responses of customers as to cafe facade design. It is done through eye-tracking and EEG response experiments. Specifically, their visual concentration and EEG concentration are analyzed in line with their facade preferences. The findings are as follows. First, the correlation between their facade preferences and visual concentration on facades is as follows: Highly preferable facades have a lower visual concentration frequency than the less preferable facades. Second, an analysis of $12{\times}12$ lattice division of facades shows that all facades have a high visual concentration for signs. The exceptions are F(6), F(7), F(8), and F(10). There is no correlation between the facade preferences and visual concentration behaviors for particular facade elements. Third, an analysis of prefrontal lobe's facade concentration shows that there is no correlation between the preferences and EEG concentration. However, there are big differences in the prefrontal lobe activity of 12 subjects depending on the facade. In particular, nine of them (3, 9, 13, 14, 15, 28, 36, 38, 43) show an activated prefrontal lobe as to the highly preferable facades-F(1), F(2), F(3), and F(4). However, such activation is not detected on the less preferable facades-F(9), F(10), F(11), and F(12).

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.3
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• pp.58-68
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• 1999

Purpose of this thesis is to find out the relationship among the amount of change and the visual cognition, and the visual preference which people like and can feel. Through the investigation of relationships between the amount of change, which indicates the degree of visual variation and the visual preference, the amount of change and the visual cognition, and the visual preference and the visual cognition, basic design data will be supplied, which can satisfy users' desire as much as possible in the most economic way. In order to investigate the relationship between the visually produced the amount of change and preferences, graphic simulation, in which variables other than the visual change are controlled, has been proceeded. Graphic factors of the visual change in the cyber exterior space are determined on the point of location (base plane, vertical plane, overhead plane), shape, size and color. As for the relationship between the amount of change and the preference, only the size is effective. since preferences on the location, shape and color are individual preferences, no common trend can be found. Therefore, we cannot say that which shape or color is better, Since the location, shape and color are qualitative change and the size is the quantitative change, the size can be the measurable change quantity. The relationship between the amount of change of size and the degree of preference is found to be inverse U-shape, i.e., as the amount of change of size increases the degree of preference first increases and, after a certain level, decreases. The same result has been obtained in photo simulation.

• Ocean and Polar Research
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• v.24 no.1
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• pp.73-77
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• 2002

This study intends to find out what manmade elements in typical moderately disturbed coastal landscape are most adversely affecting its aesthetic quality. Simulation photos including a combination of five most common manmade structures (houses, roads, power lines, embankments, and aquaculture facilities) found on coastal areas were made, and thirty eight subjects in the field of landscape architecture and forty eight average subjects were asked to evaluate their visual preferences of the 32 simulation photos using seven levels of Likert scale. Overall, average and professional subjects did not show significant differences in their evaluations. Visual preferences were greatly influenced by the presence of the manmade structures. A natural coastal landscape without any manmade structures was most preferable, and a disturbed coastal landscape by all five manmade structures was least preferable. Power lines had the most serious negative impact on the landscape, and followed by the embankment. In coastal landscape restoration works and management, priority needs to be given to these manmade structures which have bigger negative landscape impacts.

• Archives of design research
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• v.19 no.1 s.63
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• pp.273-282
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• 2006

This study has evaluated the visual preference factor of Keum river sceneries which could vary according to the change of water level while other scenic environment near by the river did not change. 1) At Gap Cheon site, the variances of the visual preferences for river scenery at different water level are determined as emotional, physical, aesthetic and individual factor. At Mujoo site, the variances of the visual preferences are determined as only two factors such as emotional and physical factors. Those factors show significant relations. All of the visual preferences are increased as the increase of preference factors. Also decreasing of preference factors result in decreasing of visual preferences. 2) In multiple regression model, both the Gap cheon site and Mujoo site show that the increase of emotional factor affect most to visual preference when other conditions are fixed. The physical factor affect less than the emotional factor. At Gap cheon site, the relative importance level which the preference factors contribute to the visual preference appears as the order of emotional, physical, aesthetic and individual factor. Emotional factor's importance level is 4.2 times greater than individual factor. At Mujoo site, the relative importance level which the preference factors contribute to the visual preference appears as the order of emotional and physical factor. The emotional factor's importance level is 1.1 times greater than physical factor. It is clearly indicate that the emotional factor is most important preference factor in both study sites. The factor analysis results of Keum river scenery at different water level using the visual evaluation method affect a lot to the quantification of river instream flow and water level.

• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.2
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• pp.104.1-104.1
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• 1997

The purpose of this study is to grasp the characteristics of user''''s response to perceived safety and visual preferences for outdoor green spaces by the types of campus layouts. This research was investigated by color slide ratings and questionnaire survey to the students who are majoring in Landscape architecture in three universities locating at Taegu area. Two research sites have similarities in many ways but have differences in campus land form and design type such as ''''Closed'''' and ''''Open'''' types. Major results were summarised as follows ; 1. As a result of the slide test, the high degree of visual preference was shown in the campus that is ''''Closed'''' type. However the degree of perceived safety was lower than that of in Youngnam Univ. campus. 2. According to the result of the comparative analysis between user''''s perceived safety and visual preferences in each campus, the degree of perceived safety at ''''Closed'''' type was lower than that of ''''Open'''' type, but the degree of visual satisfactioni was higher at ''''Closed'''' type. 3. The factors affecting visual preference in campus were shown as density of wood, land form, and diverse type of the spaces. On the other hand, the factors affecting perceived safety were ''''enclosed space by wood'''' at the day time, and ''''the condition of lighting'''' at night. 4. Regarding gender differences in sensation of each space variables, female users showed higher satisfactio on the scenic beauty. 5. Regression analysis showed that general satisfation was determined by the variables such as ''''arrangement'''', familiarity'''', ''''cleanness'''', and ''''closed feeling'''', in Kyungbook Univ. And in Youngnam Univ. , the variables were ''''texture'''', ''''perceived beauty'''', ''''cleanness'''', and ''''complexity'''' respectively. 6. In conclusion, campus users wanted the outdoor spaces that have various land form and somewhat ''''open-closed'''' mixture type, which has a good ''''Edge Effect'''' to satisfy both aspects in safety and visual preferneces.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.2
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• pp.104-116
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• 1997

The purpose of this study is to grasp the characteristics of user's response to perceived safety and visual preferences for outdoor green spaces by the types of campus layouts. This research was investigated by color slide ratings and questionnaire survey to the students who are majoring in Landscape architecture in three universities locating at Taegu area. Two research sites have similarities in many ways but have differences in campus land form and design type such as 'Closed' and 'Open' types. Major results were summarised as follows ; 1. As a result of the slide test, the high degree of visual preference was shown in the campus that is 'Closed' type. However the degree of perceived safety was lower than that of in Youngnam Univ. campus. 2. According to the result of the comparative analysis between user's perceived safety and visual preferences in each campus, the degree of perceived safety at 'Closed' type was lower than that of 'Open' type, but the degree of visual satisfactioni was higher at 'Closed' type. 3. The factors affecting visual preference in campus were shown as density of wood, land form, and diverse type of the spaces. On the other hand, the factors affecting perceived safety were 'enclosed space by wood' at the day time, and 'the condition of lighting' at night. 4. Regarding gender differences in sensation of each space variables, female users showed higher satisfactio on the scenic beauty. 5. Regression analysis showed that general satisfation was determined by the variables such as 'arrangement', familiarity', 'cleanness', and 'closed feeling', in Kyungbook Univ. And in Youngnam Univ. , the variables were 'texture', 'perceived beauty', 'cleanness', and 'complexity' respectively. 6. In conclusion, campus users wanted the outdoor spaces that have various land form and somewhat 'open-closed' mixture type, which has a good 'Edge Effect' to satisfy both aspects in safety and visual preferneces.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.10
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• pp.1412-1423
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• 2002

The purpose of this study is to objectively explain the visual sensibility of clothing torture that satisfies the consumer's sensibility. The photo stimuli on clothing texture are divided into hard, soft transparent and brilliant. For the study of image 38 kinds of costume samples is used. The Study was measured by using Semantic Differential method. The subjects were 410 females in twenties. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. Data were analyzed by SPSS. The major findings of this research were as follows: 1. As a result of the factor analysis,5 factors of visual sensibility were consist of high qualities, touches, looks, lightness, and warmness or coolness.2. There were significant difference in visual sensibility based on classification of clothing texture.3. The clothing texture was classified as thin-full, flat-lumpy. 4. As a result of the regression analysis, preferences of consumers can be connected directly with buying behavior and satisfaction can be closely related with preferences and positive buying behavior.