• 조형예술학연구
• /
• 제5권
• /
• pp.87-129
• /
• 2003

The purpose of this thesis is to propose a new concept of design of the 21st century, on the basis of the study on the general signification of the structures and the signs of industrial product design, by examining the difference between modern and post-modern design, which is expected to lead the users to different design practice and interpretation of it. The starting point of this study is the different styles and patterns of 'Gestalt' in the post-modern design of the late 20th century from modern design - the factor of determination in industrial product design. That is to say, unlike functional and rational styles of modern product design, the late 20th century is based upon the pluralism characterized by complexity, synthetic and decorativeness. So far, most of the previous studies on design seem to have excluded visual aspects and usability, focused only on effective communication of design phenomena. These partial studies on design, blinded by phenomenal aspects, have resulted in failure to discover a principle of fundamental system. However, design varies according to the times; and the transformation of design is reflected in Design Pragnanz to constitute a new text of design. Therefore, it can be argued that Design Pragnanz serves as an essential factor under influence of the significance of text. In this thesis, therefore, I delve into analysis of the 20th century product design, in the light of Gestalt theory and Design Pragnanz, which have been functioning as the principle of the past design. For this study, I attempted to discover the fundamental elements in modern and post-modern designs, and to examine the formal structure of product design, the users' aesthetic preference and its semantics, from the integrative viewpoint. Also, with reference to history and theory of design my emphasis is more on fundamental visual phenomena than on structural analysis or process of visualization in product design, in order to examine the formal properties of modern and post-modern designs. Firstly, In Chapter 1, 'Issues and Background of the Study', I investigated the Gestalt theory and Design Pragnanz, on the premise of formal distinction between modern and post-modern designs. These theories are founded upon the discussion on visual perception of Gestalt in Germany in 1910's, in pursuit of the principle of perception centered around visual perception of human beings. In Chapter 2, I dealt with functionalism of modern design, as an advance preparation for the further study on the product design of the late 20th century. First of all, in Chapter 2-1, I examined the tendency of modern design focused on functionalism, which can be exemplified by the famous statement 'Form follows function'. Excluding all unessential elements in design - for example, decoration, this tendency has attained the position of the international style based on the spirit of Bauhause - universality and regularity - in search of geometric order, standardization and rationalization. In Chapter 2-2, I investigated the anthropological viewpoint that modern design started representing culture in a symbolic way including overall aspects of the society - politics, economics and ethics, and its criticism on functionalist design that aesthetic value is missing in exchange of excessive simplicity in style. Moreover, I examined the pluralist phenomena in post-modern design such as kitsch, eclecticism, reactionism, hi-tech and digital design, breaking away from functionalist purism of modern design. In Chapter 3, I analyzed Gestalt Pragnanz in design in a practical way, against the background of design trends. To begin with, I selected mass product design among those for the 20th century products as a target of analysis, highlighting representative styles in each category of the products. For this analysis, I adopted the theory of J. M Lehnhardt, who gradated in percentage the aesthetic and semantic levels of Pragnantz in design expression, and that of J. K. Grutter, who expressed it in a formula of M = O : C. I also employed eight units of dichotomies, according to the G. D. Birkhoff's aesthetic criteria, for the purpose of scientific classification of the degree of order and complexity in design; and I analyzed phenomenal aspects of design form represented in each unit. For Chapter 4, I executed a questionnaire about semiological phenomena of Design Pragnanz with 28 units of antonymous adjectives, based upon the research in the previous chapter. Then, I analyzed the process of signification of Design Pragnanz, founded on this research. Furthermore, the interpretation of the analysis served as an explanation to preference, through systematic analysis of Gestalt and Design Pragnanz in product design of the late 20th century. In Chapter 5, I determined the position of Design Pragnanz by integrating the analyses of Gestalt and Pragnanz in modern and post-modern designs In this process, 1 revealed the difference of each Design Pragnanz in formal respect, in order to suggest a vision of the future as a result, which will provide systemic and structural stimulation to current design.

• 영상문화
• /
• 제35권
• /
• pp.5-33
• /
• 2019

본 논문에서는 장 폴 사르트르(Jean-Paul Sartre, 1905-1980)의 상상력 이론과 그의 '비실재 미학'에서 핵심적인 자리를 차지하고 있는 '아날로공' 개념이 지닌 의의와 문제점을 살펴보고, 이에 대한 미켈 뒤프렌(Mikel Dufrenne, 1910-1995)의 반론을 중심으로 그의 미적 지각에 대한 이론을 검토한다. 지각하는 행위와 상상하는 행위의 극단적인 이분법에 기초하고 있는 사르트르의 상상력 이론은 『상상력』(1936)과 『상상계』(1940)라는 두 권의 저작에서 구체화되고 있고, 거기서 사르트르는 아름다움이란 결코 실재에 속하는 것이 아니라 "상상적인 것에만 적용될 수 있는 가치" 이고 따라서 "예술 작품은 하나의 비실재"라고 결론내리고 있 다. 이에 대해 뒤프렌은 사르트르의 '비실재 미학'이 일반 지각이론에 적용되는 상상력 이론을 예술 작품의 감상에까지 확대 적용하고, '상상적인 것'을 '비실재'와 동일시함으로써 생긴 오류라고 본다. 뒤프렌의 관점에서 볼 때 "예술은 상상하는 것을 허락하지 않는다". 예술 작품의 의미가 비실재인 것은 맞더라도 그것이 상상적인 것은 아니다. 미적 대상의 의미는 실재하는 것 속에서, 즉 지각된 감각물 속에서 찾아져야 하며, 이때 상상력의 역할은 실재에 의해 제공된 영역을 끊임없이 확장하고 거기에 시공간적인 깊이를 제공함으로써 실재로서의 농도와 견고성을 확보하고 무궁무진한 총체성을 지닌 하나의 세계로 통합시키는 것이다. 아날로공으로 명명되는 지각된 대상물의 지위에 대한 문제가 사르트르와 뒤프렌 사이의 미학적 입장을 가르는 근본적인 문제이다.

• 한국조경학회지
• /
• 제44권2호
• /
• pp.37-51
• /
• 2016

시각중심주의에 편향된 근대의 광학적 메커니즘은 시각의 다채로운 기능을 간과하고 추상적이며, 이성적인 눈으로 사물을 판단하고 공간을 조직함으로써 눈이 사물을 더듬는 기능에 대해서는 간과하였다. 최근에는 시각의 이분법적 지각체계를 넘어서 복합지각에 의해 다른 감각과의 소통을 통한 다양한 경험을 유도하고 있다. 촉지적 지각은 시각뿐만 아니라 다양한 감각과의 상호작용을 통해 주체로 하여금 신체를 동반한 체험을 유도하며, 물성이 가지고 있는 특질과 인간의 다양한 감각적 자극을 꾀하는 역동적인 시각이다. 본 논문은 주체의 능동적 체험을 유도하는 촉지적 지각의 이론적 배경을 고찰하여 촉지적 지각의 주요한 특징을 도출하고 촉지적 지각의 특징이 픽처레스크 정원에서 어떠한 방식으로 나타나는지를 살펴보고자 한다. 촉지적 지각의 주요한 특징을 고찰하기 위해 철학과 미학사에서 아돌프 힐데브란트의 시각론이 알로이스 리글과 빌헬름 보링거, 발터 벤야민, 모르스 메를로 퐁티, 질 들뢰즈에 의해 각각 어떻게 발전, 확장, 재해석되는지를 탐구한다. 이로서 촉지적 지각과 시각적 지각 방식의 주요차이점을 분석하고 촉지적 지각이 가지는 특성을 도출한다. 이후, 촉지적 지각의 특성이 픽처레스크 정원에 어떻게 나타나는지 고찰하기 위해 고전적 정원을 시각적 지각으로 픽처레스크 정원을 촉지적 지각으로 각각 설정하여 분석하고 앞서 도출된 촉지적 지각의 특성을 픽처레스크 정원에 투영하여 고찰한다. 본 연구를 통해 도출된 픽처레스크 정원에 나타난 촉지적 지각에 대한 연구결과는 다음과 같다. 시각적 지각과 대별되는 촉지적 지각의 주요차이점은 경계의 모호함과 애매함, 동적시점의 생성, 불확정적 동선에 의한 운동성 유발, 지각 불가능성에 의한 낯설음과 숭고미로 요약할 수 있다. 픽처레스크 정원에서 경계의 모호함과 애매함은 평면의 불규칙함과 비대칭 요소, 단일시점의 거부로 나타나며, 동적시점의 생성은 서사적 구조의 도입과 회화의 장면구성기법을 재현하면서 기존 정원에 없는 전경, 중경, 원경 요소를 만들면서 공간을 중첩시킴으로써 생성된다. 불확정적 동선에 의한 운동성 유발은 분기하는 동선에 의해 형성되며, 지각 불가능성에 의한 낯설음과 숭고미는 정원에서 다양한 요소의 활용과 '거칠음'과 '불규칙함', '폐허'의 도입으로 나타난다.

• Journal of Information Science Theory and Practice
• /
• 제3권1호
• /
• pp.40-49
• /
• 2015

Nigeria's non-government organization (NGO) libraries for the visually impaired has over the years been at the forefront of information services provision to persons with visual impairment. This study adopted a survey research design to investigate use of alternative formats and perceptions of information services to the visually impaired, focusing on two purposively chosen NGO libraries for the visually impaired in Nigeria. Using a complete enumeration approach, data were gathered from 180 users of the libraries through the use of a structured questionnaire with a reliability score (${\alpha}=0.74$). Data from 112 (62.2%) of the 180 administered copies of a questionnaire that were retrieved were analysed. The study found that Braille materials had a high level of utilization ($\bar{x}=4.46$) and were the most frequently utilized (90.9%). Perception of information services by the visually impaired was positive while use of alternative formats was significantly and positively related to users' perception of information services (r = .041; p < 0.05). The study recommends improved transcription and investment in alternative formats and in e-resources. It also recommends collaborations to widen access as well as constant evaluation of services.

• 한국의류산업학회지
• /
• 제24권6호
• /
• pp.707-718
• /
• 2022

The metaverse is emerging as the next digital environment for people not only to interact and collaborate with others, but also to have virtual consumption experiences. In this study, virtual fashion items for the consumer's digital self are deemed significant products with consumption value. Drawing from the regulatory focus theory, this study examines how consumers' promotion and prevention focus influence value perception and buying behaviors of virtual fashion items in the metaverse context. The data were collected through an online survey. A total of 546 consumers in their twenties who are aware of the metaverse responded to a self-administered questionnaire. The results showed that promotion focus influenced all the perceived consumption values of virtual fashion items such as the economic, visual authority, hedonic, and social value, whereas prevention focus influenced only the visual authority value. Visual authority value negatively affected both purchase intention and willingness to pay premium price, while others had a positive effect. The findings provide theoretical evidence that consumers' regulatory focus is critical in buying virtual fashion items and suggest that marketers devise effective strategies to stimulate consumers' regulatory focus and to emphasize the economic, hedonic, and social value of the items in the metaverse context.

• 한국실내디자인학회논문집
• /
• 제20권3호
• /
• pp.135-142
• /
• 2011

There occurs subtle shaking in our eyes while in looking at objects and this study sets up the standard of reconciliation from the property of observation and organizes the property of data reconciliation by the observation range to secure the feasibility of reconciliation range and method of the original data obtained from observation experiment and its analysis process. The results from above study can be concluded as in the followings: First, it made clear the process to exclude eye blink and data out of image range from the original data so to set up the range of available data. Second, on the basis of existing theory, it was possible to define the minimum attention time as 0.1 second (3 times of observation) and the visual understanding time of space as 0.3 second (9 times of observation) in the study on the property of observation, and this definition of observation time of sight fixation becomes an important indicator in the analysis of observation data. Third, based on the observation theory of continuity securing and attention, it was able to arrange the standard of reconciliation by carrying out reconciliation works only when fixed data with more than three times of observation showed consecutively before and behind the data with intermittent movements. Fourth, In the sector whether visual understanding occurred (more than 9 times), it increased by 12% for the frequency of observation and by 7.8% for the times of observation compared with the ones before the reconciliation. These results showed to have a constant change by subjects so that it was able to arrange a foundation to secure objective data in the analysis of the observation range and its extent.

• 미술이론과 현장
• /
• 제7호
• /
• pp.165-188
• /
• 2009

In the development of linear perspective, Brook Taylor's theory has achieved a special position. With his method described in Linear Perspective(1715) and New Principles of Linear Perspective(1719), the subject of linear perspective became a generalized and abstract theory rather than a practical method for painters. He is known to be the first who used the term 'vanishing point'. Although a similar concept has been used form the early stage of Renaissance linear perspective, he developed a new method of British perspective technique of measure points based on the concept of 'vanishing points'. In the 15th and 16th century linear perspective, pictorial space is considered as independent space detached from the outer world. Albertian method of linear perspective is to construct a pavement on the picture in accordance with the centric point where the centric ray of the visual pyramid strikes the picture plane. Comparison to this traditional method, Taylor established the concent of a vanishing point (and a vanishing line), namely, the point (and the line) where a line (and a plane) through the eye point parallel to the considered line (and the plane) meets the picture plane. In the traditional situation like in Albertian method, the picture plane was assumed to be vertical and the center of the picture usually corresponded with the vanishing point. On the other hand, Taylor emphasized the role of vanishing points, and as a result, his method entered the domain of projective geometry rather than Euclidean geometry. For Taylor's theory was highly abstract and difficult to apply for the practitioners, there appeared many perspective treatises based on his theory in England since 1740s. Joshua Kirby's Dr. Brook Taylor's Method of Perspective Made Easy, Both in Theory and Practice(1754) was one of the most popular treatises among these posterior writings. As a well-known painter of the 18th century English society and perspective professor of the St. Martin's Lane Academy, Kirby tried to bridge the gap between the practice of the artists and the mathematical theory of Taylor. Trying to ease the common readers into Taylor's method, Kirby somehow abbreviated and even omitted several crucial parts of Taylor's ideas, especially concerning to the inverse problems of perspective projection. Taylor's theory and Kirby's handbook reveal us that the development of linear perspective in European society entered a transitional phase in the 18th century. In the European tradition, linear perspective means a representational system to indicated the three-dimensional nature of space and the image of objects on the two-dimensional surface, using the central projection method. However, Taylor and following scholars converted linear perspective as a complete mathematical and abstract theory. Such a development was also due to concern and interest of contemporary artists toward new visions of infinite space and kaleidoscopic phenomena of visual perception.

• 조형예술학연구
• /
• 제4권
• /
• pp.5-25
• /
• 2002

It is not easy to get more attention as a prominent advertising expression among various types of numerous advertisements. Due to the voluminous expansion of advertising communications and the change of the media, new advertising creatives must be needed for serving to differentiate the message , inviting audiences to participate more positively in advertising communications This thesis aims at reviewing the absence as an advertising creative. And this thesis is about the significations of the absence. Chapter I describes the aim of this thesis about the absence as an advertising creative And Chapter II introduces the general concept, perception of the absence and its possibilities as an advertising creative And also mentions about the absence as one of paradoxical expressions with rhetorical theories as well as semiotics. Chapter III deals with the signification of the absence with introducing semiotic methods such as the theory of R. Barthes Chapter IV discusses the signification of the absence as an advertising creative talking into consideration of semiotic theories. And I categorize the types of the absence in advertising expressions. The absence is categorized into 5 types in this thesis. Type (1) is the absence of product which is supposed to be advertised, type (2) is the absence of product and make product image located out of main image of an advertising expression for introducing features of a product itself. And type (3) is the absence of the imaginary audience to invite an audience to participate more spontaneously. Type (4) is the absence of headlines, and type (5) is the absence of almost all visual images and verbal message but a corporate symbol or brand logo. The signification of S types of the absence can be described on the basic of semiotic theories, especially the theory of R. Barthes. It's my hope that this thesis about the absence as an advertising creative will serve as the basic theory for the empirical research about advertising expressions containing images of the absence.

• 전자공학회논문지
• /
• 제51권7호
• /
• pp.157-168
• /
• 2014

본 논문에서는 자연영상에 대한 돌출영역을 자동으로 검출하고 이를 분할하기 위한 새로운 인공시각집중모델을 제안한다. 제안된 모델은 인간의 생물학적 시각인지 기반이며 주된 특징은 다음과 같다. 먼저 영상의 강도특징과 색상특징을 사용하는 대립과정이론 기반의 새로운 인공시각집중모델의 구조를 제안하고, 돌출영역을 인지하기 위해 영상의 강도 및 색상 특징채널의 정보량을 고려하는 엔트로피 필터를 설계하였다. 엔트로피 필터는 높은 정확도와 정밀도로 돌출영역에 대해 검출 및 분할이 가능하다. 마지막으로 최종 돌출지도를 효율적으로 구성하기 위한 적응 조합 방법 또한 제안되었다. 이 방법은 각 인지 모델로부터 검출된 강도 및 색상 가시성지도에 대하여 평가하며 평가된 점수로부터 얻어진 가중치를 이용해 가시성 지도들을 조합한다. 돌출지도에 대해 ROC분석을 이용한 AUC를 측정한 결과 기존 최신의 모델들은 평균 0.7824의 성능을 나타낸 반면 제안된 모델의 AUC는 0.9256으로서 약 15%의 성능 개선을 보였다. 또한 돌출영역 분할에 대해 F-beta를 측정한 결과 기존 최신의 모델은 0.5178이고 제안된 모델은 0.7325로서 분할 성능 또한 약 22%의 성능 개선을 보였다.

• 한국콘텐츠학회논문지
• /
• 제6권5호
• /
• pp.76-84
• /
• 2006

인간은 사물에 대해 그릇된 지각을 할 때가 있는데 이를 착각이라고 하고, 시각을 통해 느끼는 착각을 착시(錯視)라고 한다. 이러한 착시를 대상으로 하는 연구와 실험은 심리학적인 측면에서 뿐만 아니라 회화, 디자인, 애니메이션 등 많은 예술의 장르에서 다른 형태로 발표되어 왔다. 본 논문에서는 회화와 디자인에 많은 영향을 준 옵아트와 착시의 일종인 잔상의 원리를 이용한 애니메이션의 기본개요를 정리하고 색의 명도와 채도 그리고 색의 대비와 밝기에 따라 나타나는 착시를 이용한 예술작품의 원리를 분석, 학생들을 대상으로 그들의 지각의 정도를 설문조사 하였다. 착시를 이용한 예술형태의 연구는 오랜 시간동안 예술의 중심장르로 간주된 회화와는 다른 그리고 애니메이션을 포함한 영상예술에 있어서 또 다른 표현양식의 길이라고 생각한다.